October 2008 $2.

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FUTURE CEO STARS

In This Issue
A Shining Example
$40,000 college
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C 9 A ; B L ; O < E K D : 7J ? E D
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In This Issue…
5 A Shining Example
NFIB YEF
7 ...Try Teaching!
Il Institute for Entre Ed
8 All Is Fair for Young Inventors..
Marketplace for Kids
11 Entrepreneurship Camp
Arlene Childers
12 Five Stars
NCEE
13 The Taste of Success
Réseau des CJE du Québec
15 Ask GoVenture
Media Spark
16 Raising Dough in Cuba, NY
NY REAL
19 Chairs of the Board
National Museum of Education
20 Expert Thinking?
21 Made in the Shade
Buchholz Entre. Academy
23 Suits Me to a Tea!
NFTE, Inc.
24 Honoring Veteran Entrepreneurs
The Veterans Corporation
27 Our Spnsors
Correction
The article entitled “Training
Youth Take Charge” submitted
by the Réseau des CJE du Qué-
bec was written by Jody Foisy and
Sabella Titus. The writing staff is
truly sorry for this omission.
October 2008
Celebrating Future CEO Stars!
The Consortium for Entrepreneurship Education has been providing leadership for
over 25 years. Our primary focus has been assisting instructors, which has been
quite successful, but we still felt something was missing…and that something was
direct communication with the students.
Knowing that “experience is the best teacher”, we decided that who better to com-
municate with potential young entrepreneurs than young entrepreneurs themselves!
Thus, Future CEO Stars was born.
Future CEO Stars is a monthly publication that features successful young
entrepreneurs from Consortium member organizations…designed to generate the
entrepreneurial mind-set!
Each issue has feature articles dedicated to stories written by students that tell
the secrets of their entrepreneurial success. Our hope is that this magazine will
motivate, educate, and stimulate young people to follow their examples and chase
their own dream.
Founder of National Entrepreneurship
Week, the Consortium for Entrepre- To Subscribe go to
neurship Education is a non-profit
collaborative representing 100+
www.futureceostars.com
member organizations from national,
state and local levels. Together we
represent over 40,000 teachers and
more than two million students.
Published by The Consortium for
Our common bond is the philosophy Entrepreneurship Education
that “to be successful in the emer- 1601 W Fifth Ave. #199
gence of a new global marketplace, Columbus, OH 43212
entrepreneurship education should www.entre-ed.org
be a critical component of the overall mashmore@entre-ed.org
education experience as a lifelong
Publisher: Dr. Cathy Ashmore
learning process.” Editor: Michael Ashmore
Graphic Design: SPLASH Designs
We invite readers to meet the
Consortium members at:
Publishing Advisors:
www.entre-ed.org/_contact Soorena Salari, Young Inventors Hub
Al Abney, Consortium Advisory Council
Learn about the Young Inventors Hub
at: Annual Subscription Available - $25.00
Contact: mashmore@entre-ed.org
www.younginventorshub.com
Join us!
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A Shining Example
By Marcus Craft

E ntrepreneurship is the practice of starting or

revitalizing a business. I started my business in
March of 2005, detailing cars. I called my business
Mac’s Auto Detail. I was fifteen years old at the time
and was completing my sophomore year in high school.
I may not have been old enough to drive them, but I
certainly could clean them. Age is not an issue unless
you let it become one.
During my high school years, I was a member of the
William High School “Sound of the Braves” Wind
Ensemble, the tennis team and an active member
at my church. During the school week while I was
occupied by practices and homework, I would also get
phone calls pertaining to inquiries about vehicles being
cleaned and detailed to pristine condition. When I got
my homework done, I would call back my clients and
schedule a time to detail their cars. I would also leave
time in my schedule to clean cars for my neighbors,
because they would see me working and want theirs
done, too. I always made sure to leave a slot for them.
Having a workable plan, and sticking to it is important
for long term success.
I didn’t have it easy at first, though. I spent a lot of time
making and printing business cards, flyers and brochures
to give to every person I saw or met. I felt that would be
the way to increase business. What makes my business
unique was my pricing (which I kept as low as possible),
my positive attitude, doing whatever it took to make a
sale and going thehe extra mile to make the client 110%
m e
everything from vacuuming the vehicle to buffing and
compounding. I chose this specific field of work to start
a business because I had always loved cars and anything
that dealt with cars. I got that from my father who also
taught me how to clean and preserve a vehicle to pristine
condition. I absolutely love cleaning cars. It really
helps to have passion in your chosen field. It keeps you
motivated toward always improving your performance
and makes the work fun.
With the exception of a few difficult customers and
the occasional rainy day, I have had very few obstacles
on my road to success. As I continue through college,
everything I learn I try to apply to my business. No
matter what field you are in, the bottom line is “business
is dealing with people.” So as long as your customer can
see the value in your product or service, it will lead to
success.
Believe in what you want to do. You never know, if you
can find something you love to do and find a way to
show others that there is value in your service, you may
be able to start a business in high school and find an
organization that awards scholarships. You, too, may be
an NIFB Young Entrepreneur Award winner like me!!
For More information on the NFIB yef Young
Entrrepreneur Award program go to
www.nfib.com/yef

satisfied Excellenten customer service doesn’t just mean

providing a good dpproduct or service. It needs to reflect
c sed

in everything yououu do.

ed
d o

I didn’t learn these

see important business values overnight.
ese
I had to first learnrn how to detail cars, which involves
arrn
aarn
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55
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Future CEO Stars October 2008

otto.c
to cco
om
 Help promote Future
CEO Stars magazine and
earn cash in the process.
Every fourth subscription
you sell puts $25 in
your pocket.
Limited time offer
so check it out now.
For more info go to

www.FutureCEOStars.com
or write to mashmore@entre-ed.org
with subject line “3 + 1 offer”
 You Think Being a
nsseed from IStockphoto.com
Student is tough,
TRY TEACHING!
iccen
icen
Imagess llic
By Scott Steward
W ho ever said teaching was fun
and glamorous must have only
been speaking of teachers during the
summer months, with no commitments
to teaching summer school. The reality
is that teaching is very hard work and
extremely time consuming. Some say I
make it look way too easy. My name is
Scott L. Steward, and I am the 2008 IIEE
Teacher-Preneur of the year.
If someone would have told me 20 years
ago that I would one day be teaching
for Chicago Public Schools, I would
have scoffed at the idea. There was no
way I was ever going to walk the halls
of CPS, and definitely not as a teacher.
But as fate would have it, that’s exactly
what I do. Today I am honored to teach
entrepreneurship classes at Gwendolyn
Brooks College Preparatory Academy
on Chicago’s far South Side. I have the
privilege of encouraging young people to
pursue their dreams, or at the very least,
create passionate dreams for themselves.
Contrary to popular belief, every day is
not a walk in the park, even at a selective
enrollment school. My classes are 90
minutes each, so I am challenged with
keeping the attention of young people
while competing against their peers,
fashion, the Internet, cell phones, iPods,
and their own agendas in life. These
challenges force me to be very creative and
innovative in my approach to delivering
lessons of entrepreneurship.
Thanks to support from IIEE, the NFTE
curriculum, and strategic partners like
the Chicagoland Entrepreneurial Center
(CEC), I am able to facilitate a class that
is informative, creative and fun. In my
class, students can engage with each other
and display their entrepreneurial intellect;
and its uber-cool. Students play with
duct tape to create new products which
helps them better understand product
innovation. In some classes, students build
Future CEO Stars October 2008
Ida Manning, Ariel Buckingham, Scott Steward,
Kandi Conda, and Cherie Russ
prototypes out of Lego’s to demonstrate
the cost of goods sold; and I often use
my own money to entice students to put
ingredients to make a difference in the
lives of so many young people.
their best foot forward, i.e. the Student I am also busy with my own business,
of the Day gets a $5.00 McDonald’s Arch Break Bread Marketing and Media. Being
Card. But what’s most important is that involved with this helps me stay relevant
each class is considered a family and I am to young people and makes teaching
the big uncle; like me or not, we’re family much easier.
and we’re sticking together. This type of
atmosphere gives us the space to develop (www.webreakbread.blogspot.com)
trust and honesty with each other which
is very important when it comes time to
share business ideas and present business
plans before the class. While I operate
my class traditionally with lesson plans, The Illinois Institute for Entre-
homework, tests and quizzes, my class preneurship Education (IIEE)
is much different than any other class invites young entrepreneurs and
because students make daily connections their instructors to register for
between entrepreneurial skills and their the 3rd Annual IIEE Young Entre-
daily lives. preneurs Conference to be held in
May of 2009 in the Chicagoland area.
I recently learned that my class has the Students from around the country
longest waiting list of all classes offered participate in: Business Work-
at Gwendolyn Brooks. I attribute this shops, Business Plan Competitions,
anticipation to a slowing economy and The Young Entrepreneur Expo,
young people’s desire to be self-sufficient. The “E” College Tour, Networking
I am thrilled to see so many new business with adult and young entrepreneurs,
ideas such as sports management presentations from nationally known
companies, women’s body products, Keynote Speakers and more! For
hand-made organic lotions, mobile piano more information go to www.iiee.
lessons, online magazines, green home org or call IIEE at (312)587-9296.
renovation companies, party planners,
computer tech services, web developers
and on, and on.
Most of us teachers long for the day
when a student is appreciative for our
efforts and it is very exciting for me to
have the opportunity to be considered
an inspiration to a young person, and to
have that young person feel compelled to
nominate me for such a prestigious award;
and for that, I am forever grateful.
Finally I want to say, thank you Ariel
Buckingham, for allowing me to make a
positive difference in your life; and thank
you IIEE for giving me the necessary
7

ALL is FAIR for Young Inventors in
North Dakota
O n July 25, 2008, while at the North Dakota State Fair
in Minot, ND, I interviewed some very imaginative
kids who were displaying projects under the Co-op Tent
sponsored by the North Dakota Coordinating Council for
Cooperatives. Each individual was selected by volunteers
from the Service Corp of Retired Executives (SCORE) at
the Region 2 Marketplace for Kids Education Day program
held on April 8, 2008, in Minot. They explained the projects
and inventions they had on display and told me just what
their plans are for them. Here are some of the things the
Minot students shared with me.
Riann S. and Casey E. made the Navigating Saddle, a horse
saddle equipped with tools to make sure you never lose your
way! They both said that a lot of people get lost trail riding
and that a saddle that includes a compass, a clock, and a
thermometer would be very beneficial to have. Their plans
for the future would be to sell it in stores and advertise it
on T.V.
Shayla E. made the Frame 2, a holder for eyeglasses as well
as pictures or photos. She came up with the idea when she
lost her glasses one night and was almost late for school the
next day. She figured out a way to put the idea together and
now it hangs on her wall every night. She also said her plans
include selling it in stores.
Joby W. made the Window Wizard-Built in Window Cleaner
that will automatically wash windows with the touch of a
8
Images licensed from IStockphoto.com
By Kaleene Grunefelder
button. He thinks his project is very unique because it’s a
window with a window cleaner built into it. He made it so
people wouldn’t have to be on tall ladders and scaffoldings
to wash windows, and also because he doesn’t like looking
through dirty windows. His plans for the future would be
to sell it in stores and advertise it on T.V.
Alyssa K. made the Cat Toy Mobile that will entertain cats
for hours! She said it’s unique because with the switch of a
button, cats can play by themselves. People won’t loose the
cat toys because they will hook onto the mobile. She loves
animals and said this was a very great idea for them. Her
plans are to keep the invention and use it.
Travis W. made the Mother of all Mailboxes. He said the
unique thing about this project was that it was easy to
find and it makes good storage for garden hand tools. He
said now his mom won’t lose her garden tools because this
mailbox will be mounted in her garden. He also plans to
keep his invention.
Julie D. made the Count-N-Hoops with Timer. She attached
a counter to a basketball backboard. Every time you make a
basket, you get one point. You can also set the timer and see
how many hoops you can make during a certain amount of
time. She said that the most unique thing about her project
is that it dealt with basketball and that now she doesn’t have
to keep track of her brother’s score. She plans to sell it in
stores.
Future CEO Stars October 2008
 Images licensed fr
from
o IStockp
pho
h to.ccom

Ashley F. made the Paw Activated Dog Food Machine

which will scan your dog’s paw and dispense food. She said
the most unique thing about her project is that now dogs
can feed themselves if people forget to feed them. She plans
to keep the invention.

Jessica C. made the Pocket Mitts that can carry small things
right on your hands. She said the most unique things about
her project is that it is something that can be worn while she
is skating, it’s easy to find them, and the pocket is removable
so it can be used on days when she doesn’t skate. She plans
to keep the original one, patent it, and mass produce more
like the original.
Alyssa K.’s cats can be entertained
Shelby B. of Makoti, ND, made the Cow-Zee Cart Cattle
even when she’s not home.
Feeder, a triangular cart to transport feed to her dad’s cattle.
She said it helps her dad out a lot and now she doesn’t have
to carry pails of feed to the cattle. She plans to make use of
the invention herself.

This experience was really interesting to me because these

kids actually developed their ideas for the Marketplace for
Kids Education Day program and put them out there for
display. To see the projects on T.V. in the future would be
really amazing! I would encourage young kids or adults to
really sit down and think of an idea that will help others
and invent it. Marketplace for Kids and Marketplace
for Entrepreneurs and their organizing sponsors, U.S.
Tanner Blair, Casey E., Riann S., Shayla E.,
Senator Kent Conrad and ND Agriculture Commissioner
Alyssa K., and Joby W. take a break outside
Roger Johnson, do a lot to encourage not only these
the Co-op Tent at the ND State Fair.
young inventors, but anyone who has a potential idea for
entrepreneurship or an invention. This is just a sample of
what the imagination of a young kid plus the help of a
parent can provide towards the beginning of a business or
career.

Jessica C. uses her pocket mitts

to hold hand warmers while she
ice-skates.

Future CEO Stars October 2008

9
10
10 Future CEO Stars October 2008

W ilkes County students
participated in a Youth
Entrepreneurship Camp July 21-
25, 2008 at Wilkes Community
College. Twenty three kids enjoyed
a lively and interactive week that
gave them hands-on experience
with being an entrepreneur.
The Youth Entrepreneurship
Camp was sponsored by NC REAL
(Rural Entrepreneurship through
Action Learning) Enterprises,
the Golden LEAF Foundation,
the Northwest North Carolina
Advanced Materials Cluster and
Wilkes Community College.
The Youth Entrepreneurship
Camp focused on building future
leaders as well as preparing youth
for future careers. Using the Rural
Entrepreneurship through Action
Learning (REAL) Curriculum,
which uses “hands-on” activities
to build entrepreneurial skills,
the camp provided youth with
an exciting way to learn about
staring their own businesses. All
of the campers reported a great
increase in their knowledge about
entrepreneurship following the
camp.
The participants were divided
into groups and asked to create
a feasible business plan. To get
FFuture
Fu
utu
turree C
CEO
EO SStars
EO ttaars
arrss O
October
cctto
ob
beerr 220
2008
00088
their business started, the groups
presented a financial plan to a
local banker from the community
to receive a “$10,000 loan.”
They spent from 8:30 am – 3:30
pm each day learning business
and marketing skills through a
variety of activities, including the
development of their own business
plan and television commercial for
their business. Throughout the
week, campers enjoyed advanced
materials activities and guest
speakers from Wilkes Community
College, the Society of the Plastics
Industry and Martin Marietta
Composites.
On the last day of camp, the kids
presented their business plans and
commercials to a panel of judges
from the community. After
the business plan presentations,
awards were presented to each
group. The kids were very creative
with their business ideas. The
Best Enterprise award went to
“International Meal Wheel,” which
created a restaurant that provides
a variety of international cuisine.
Most Creative Presentation was
awarded to a business called
“Danng! That’s Hot!”. “Daisy’s
Flower Shop” worked hard to
earn the Best Marketing Plan
award. The Most Feasible award
By Arlene Childers
went to the “East Coast Buffet”
restaurant.
The kids enjoyed a fun and exciting
week while learning entrepreneurial
and financial literacy skills. One
student commented, “I liked all of
the activities and group projects.
Making our own business was lots
of fun.” Another camper stated “I
like the experiments and projects,
and not having to just sit here.”
Camper evaluations revealed that
all participants improved their
knowledge of entrepreneurship,
business and leadership skills.
Every camper stated they would
like to attend camp again next year
and would be interested in taking
future entrepreneurship classes in
high school or college.
We would like to express our
appreciation to the sponsors
who helped make the Youth
Entrepreneurship Camp possible.
One of the goals for the camp
was to present entrepreneurship
as a career option to youth in our
community. There is a wealth of
opportunity for small business in
Wilkes County. After a week with
these youth, the future of Wilkes
County is in great hands. Thanks
for a wonderful week!
11
1111
 5 STARS!!!
E ntrePrep is the experience of a high school student’s
lifetime, that is, if the student has an open mind to new
experiences, can innovatively think and possesses leadership
skills, determination and independence. The program is
designed to teach students a real life experience in a business
environment. My experience at EntrePrep did exactly that,
and more.
We were given a week to develop and launch “A Business for
a Day”. Collectively, BriAna, Salome, Aaron, Philip, and I
created a unique service we could provide. Public Relations
is a career field all five of us related with, so as 5 partners in
business we created “5 Star Enterprises”, a boutique public
relations firm.
Summer sports and internships were taking place while we
stayed at Rice University. We used the resources around us
and came up with the idea to hire an on campus athlete as
our first client. Philip, Salome, and BriAna scouted out a
Varsity Rice Owl basketball player with plans to proceed to
the European NBA after college. Our main focus was to
take our client’s career to the next level, by promoting his
professional ability. Execution of this plan would be done
through media exposure over television, radio, newspaper,
and word of mouth.
We then planned a budget based on expenses of the 5 of us
traveling with the player to Europe on a promotion trip.
Some start up costs for the business included the Europe trip
itself along with an office headquartered in Houston. We
selected Houston because currently its PR options are very
limited. Our thinking was, “up and coming” entertainers
in the area would be more likely to give us a chance if they
had fewer companies to choose from. High profile clients
12
1122
By Merritt Lackey
are needed due to the expensive fees for public relations
services. Promotion isn’t cheap but it is critical for making
it in many fields.
Entering EntrePrep I thought I knew what the program
had to offer. I expected to find teenagers talking about their
hobbies and doing small activities. Was I ever wrong! I
quickly learned the challenges I faced during the program
were far from insignificant or familiar. I learned a lot
through the entrepreneurs who spoke with us. I understood
the materials presented and fully grasped the concepts
that were taught. I did bring great attributes to my small
business including communication skills, proper planning
and the importance of time management; however my
fellow students taught me a valuable lesson. Used to doing
things for myself and by myself, I quickly learned the true
value of teamwork. Our group excelled in leadership, yet
no one wanted to tackle the minor details of the plan. Once
we saw this problem for what it was and addressed it, there
was no stopping us!
EntrePrep was an awesome experience for me because I
made friends with people who all have the same driving
force of becoming entrepreneurs. As I came into EntrePrep
I was indifferent about the program but afterward I found
myself with a new self confidence. EntrePrep motivated me
to further my studies in school and provided me with the
drive to achieve my dreams!
Future CEO Stars October 2008

o f S
Ta s t e
The
oto.co
o ckph
S t
omI
e d fr
licens
ges
Im
a
By Lucille Bélair
I n June 2008, the Youth
Entrepreneurship Awareness
Officer of the Carrefour jeunesse-
emploi du Pontiac and the Pontiac
in Motion Coordinator from the
Local Development Centre worked
together with the 6th grade class
of the Poupore Elementary School
(11 and 12 years old students) on
a project called “virage santé”. The
goal of this project was to develop
entrepreneurial knowledge and
skills by developing a menu for the
local arena that focused on offering
a wide range of healthy foods.
Not only has this project
contributed to improving the
quality of the food currently
offered at the arena, it has also
aimed to develop the students’
entrepreneurial spirit. Their
collaboration was essential because
they were basically in control of
the whole project. During that
time the Youth Entrepreneurship
Awareness Officer presented a
workshop that looked at the
different entrepreneurial values
that the kids were already aware of.
The students showed creativity by
designing posters that promoted
their healthy choices that they
Future CEO Stars October 2008
e s s !
ucc
m
made available. They improved
their skills by making decisions,
being leaders, developing their
knowledge and using influence to
encourage people to choose their
healthier offerings. Throughout this
project, they developed autonomy
and gained new confidence in their
abilities.
The group consisted of 22
students, the teacher, the Pontiac
in Motion Coordinator and
the Youth Entrepreneurship
Awareness Officer. The students
were divided into five committees.
Each committee had their own
tasks: the organizing committee
prepared a survey, distributed it
to every student in the elementary
school and gathered the results to
find out what everyone’s choices
were. The logistic committee,
organized a grand opening event to
introduce the new addition to the
menu, they had to plan activities
for the event, ask the parents for
help and prepare the schedule of
the day. The publicity committee
had to publicize the event, write
an article about the project for
media distribution, invite the press
to the grand opening and they
Lucie Langevin and Lucille Bélair
were also interviewed by the local
community radio station. The
financial committee dealt with the
requests of all the other groups and
were responsible for the budget.
The artistic committee had to find
a local artist to make murals that
promoted their new healthy choices
and also worked with the artist to
make a logo. The murals and logos
are now posted everywhere at the
arena in Fort-Coulonge.
After a few meetings with the
group, they were ready and willing
to do their grand opening event.
They added to the menu great foods
such as panini’s, wraps, smoothies,
fruits, veggies and more. The
grand opening was a great success
and parents are delighted that it is
now a possibility to eat something
healthy, instead of the usual junk,
when going to the arena.
13
 Future CEO Stars October 2008
14
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1. Bills and purchases are examples 2. Wages from a part time job are an a unique and fun group learning activity.
of these. example of income. For home or school. Ages 12 to adult.
5. Interest from your savings 3. Formal type of borrowing.
account is an example of
4. A debt that you must repay.
income.
7. Something you own that has value.
6. The fee charged to borrow money.
8. history refers to a record of Educational Games
someone’s past borrowing and
repayment history.
and Simulations
toll
Down: 2. EARNED, 3. LOAN, 4. LIABILITY, 7. ASSET
1-800-331-2282
free
Future CEO Stars October 2008
Across: 1. EXPENSES, 5. UNEARNED, 6. INTEREST, 8. CREDIT
www.goventure.net 15
 Raising Dough In Cuba...
New York!
By Kip Doyle
I t’s easy to forget the obvious fact
that most people around the world
associate the word “Cuba” with a
Caribbean socialist nation, not the
small village in Allegany County in
New York State. Geraldine Rapino
knew her family back in Puerto
Rico would get a laugh from the
photo she took of the painted
“Welcome to Cuba” sign downtown
in the village. Geraldine had been
traveling the region looking for a
place to retire.
When she began to investigate
Cuba, NY a little further, she found
a friendly community rich with a
golden opportunity for her son,
Vincent Rapino. At the age of 15,
Vincent started working at the
Rapino family’s bakery in Puerto
Rico. Vincent began in the business
by making donuts and pastries.
Then, Vincent did not have the
strength to handle the 150 lb. balls
of dough used to create numerous
loaves of fresh bread each day. By the
age of 25, Vincent was proficient in
many areas of being a professional
baker, had the strength to handle
the demands of bread making, and
Image licensed from IStockphoto.com
Im
16
began to explore ideas about starting
his own business.
to do. I have to explain the types
of seasoning, candy, and sweets we
use,” he said. Some of the bakery’s
Vincent began to discuss opening a
products don’t translate well to
bakery in Cuba N.Y. as more than
English. “There is no word in
just a novelty concept of where to
English for quesito, which (literally)
start a Latin American eatery. Then
means ‘little cheese’,” Mr. Rapino
Vincent and Geraldine quickly
said.
identified that there is no bakery
of it’s type within three counties
Environmental differences that
of Cuba – a traditional Spanish
effect baking have required some
bakery that bakes fresh from scratch
adjustment in technique as well.
daily. They had identified a unique
The cooler, dryer air in Cuba, NY
entrepreneurial niche.
requires more care with the dough
and earlier mornings to heat up
The Latin Bakery and Deli opened
the oven. “It’s harder to prepare,
in September 2008 on Main Street
because if it’s too cool, the dough
at the former Cuba National Bank
doesn’t rise well. If it’s too dry, the
building. “It wasn’t easy turning a
top of the bread gets crusty”.
bank into a bakery”, Mr. Rapino
said. Vincent did much of the
The business has been welcomed
rehabilitation and construction
by the community and made many
work himself over several months.
friends since it’s launch. Many
Mr. Rapino’s glad to change his
customers greeted the bakery with
focus to baking. “My passion is
gifts, which is uncommon in Puerto
bread, believe me,” he said.
Rico, but very much appreciated.
The Latin Bakery and Deli is sure to
Mr. Rapino and his wife, Virginia,
be a rising success.
make fresh bread, cakes, and deserts
every day, along with an assortment
of breakfast food and sandwiches.
It is unique that we make Cuban
sandwiches in Cuba! The biggest
challenge Mr. Rapino has found is
explaining and describing the food,
which is often new to the customers.
He said he still has a little English
to learn. “I have a lot of explaining
Future CEO Stars October 2008
 Do You Want to See Your Story in Print?
Well, if it works for our magazine, we will print it.

We want your story!

FU T U R E C E O ST A R S Ar you running a successful
Are
bu
business, or hope to, and
wa to tell others about it?
want

Do
D you want to give
a
acknowledgement or thanks
to those that have helped
y along the way?
you
In This Issue

YOU
C
Could other students gain from
l
learning about your
s
successes or warnings
about your mistakes?

With the exception of cleaning up some grammar, spelling, and
other technical stuff your English teacher wanted you to pay
attention to, we’ll leave your message the way you send it to us.
It is, after all, your message and this is your magazine.
All we really need is one page (typed) with a picture or two
(1500kb jpeg files or larger are best) about what you want to
say. Of course, the articles and pictures you send become the
property of the magazine and will not be returned. Also, they
may be used for other promotional purposes by the magazine
and its parent company, The Consortium for Entrepreneurship
Education.
instruction sheet to give you some suggestions on how to put
your story together. Just write us (at the address below) and
we’ll be glad to send it to you.
What have you got to lose? Here is a free chance (there is
absolutely no charge for students to submit their story) to get
no cost advertising for your product, web page or service.
Opportunities like this don’t happen often.
This is your magazine. It’s reaching thousands of classrooms
each month. This is your chance to help yourself and help oth-
ers in the process.

If we use your story, we will get your final approval of all edits Change has to begin somewhere and often the best way to
before we print it. To make it easy we even have a writing pay something back is to pay it forward!

Sincerely,

Mike Ashmore
Editor, Future CEO Stars Magazine
mashmore@entre-ed.org

Future CEO Stars October 2008

17
 A Lesson in Entrepreneurship
Finding Solutions to Problems
Preparation: The graphic organizer for this lesson is available free for download at
www.usatoday.com/educate/ceostars

Introduction: This lesson will help you consider one career option that many people find risky, but
appealing - becoming an entrepreneur. In this lesson you will:

t Read about a problem that affects a lot of people.

t Imagine a product or service that could help fix the problem.
t Decide who might buy your new product or service and how you should market it.

1. As a class, define “entrepreneur.”

2. In groups of three, read aloud an article in USA TODAY that focuses on a problem many people are
experiencing.
s While you read, highlight the specifics of the problem.
s Once you’re done reading about the problem, you’ll be finding a solution that you can sell.
s The more people who experience the problem, the more likely it will be that you can make a
profit on your solution.

3. On the graphic organizer, write the headline and a one-sentence summary of your article and fill in the
problem column.

4. Imagine that the three of you are young entrepreneurs who are interested in solving the problem the
article addresses.
s Brainstorm a product or service that would fix the problem.
s Make sure it is something that can be created and sold.
s In the second column, write one sentence that describes the new product/service and gives a
few details.

5. At the bottom of columns one and two, fill in the box that asks how your product or service will fix the
problem.

6. In the target audience column, identify whom you would sell your product/service to and why.

7. Brainstorm how you would market your new product/service. How could you advertise while staying
within your limited budget?

8. As a class, share the problems you read about and the solutions you devised.

9. On your own, think about and answer the final two questions on the graphic organizer.

10. As a class, identify all the different reading strategies you used in this lesson. How can you use them
when reading for other classes or when taking test?

Learn more about USA TODAY Education!

Call: (800) 872-3415 ext.5917
Visit: www.education.usatoday.com

Future CEO Stars October 2008

18
 Chairs of
“The BOARD”
T he Boardroom in any business is an
important and often awesome place.
It is where critical decisions are made
that may alter the course of a business or
change the direction of our world. To be
a part of a national board, made up of
young people, is a unique opportunity.
Just such a rare event occurs twice a
year in Akron, Ohio, when the National
Gallery for America’s Young Inventors,
Student Board of Advisors meets.
Each year in August they convene in
Akron, OH to handle the responsibility
of selecting up to six inductees into the
National Gallery for America’s Young
Inventors. This two-day process is a
demanding task, which requires skill
in science, math and technology. The
Student Board members individually
read approximately 100 applications
from entrants from K-12th grade, who
have won a national science competition,
have a patent or patent pending, or who
are marketing their product nationwide.
When evaluating the student inventions,
the Board members use the criteria of
“Creativity”, “Usefulness and Benefit to
Society”, Practicality and Feasibility”, and
“Cost Effectiveness and Marketability”.
The students read silently for two days
and rate the inventions in these four
areas. Once they have finished the
demanding requirement of reading and
rating these often very technical entries,
they work as a team to select their final
six inductees.
The Student Board of Advisors functions
like any group in a Boardroom situation.
One Board member rises to the dry erase
board to indicate the top ten rated entries.
Then the discussions, evaluations, and
Future CEO Stars October 2008
By Gay Evans
personal convictions begin to play into
the conclusions. It is amazing to watch
this process when young people take the
floor to stand up for and defend their
choices. This opportunity to function in
such a setting is unusual. When students
from 14-18 years old debate the benefit of
one invention over another, one can see
the development of skills which cannot
be taught in a classroom. These students
are placed in a rare setting where they
must work with other Board members
who come from different states, different
backgrounds, and different value systems.
They will eventually, however, come to
a consensus and choose six inductees
whose inventions they feel embody the
qualities needed to become marketable
products and/or change the world.
Their responsibility does not end with
Selection Weekend. These Board
members return on October 25th, 2008
for the National Gallery for America’s
Young Inventors Induction Ceremony
and Benefit. This semi-formal, black-
tie ceremony is totally emceed by the
Student Board members. With only
one rehearsal on Friday night, they
professionally handle themselves to carry
the awards program, which is filmed with
a 3-camera process by Time Warner.
Each year a new group of students comes
to Akron as strangers. They know that
they have a responsibility and a task
to perform. They learn the skills of
selecting inventions which may already
be products or have the potential for
marketing or altering research. They
interact and debate until they have a
unified Board decision. To observe
this process is awesome, and it is an
Front - BongBi Vue, Blake Alfson
Middle - Sara Lute, Spencer Whale
Back - Brian Clement, Karoline Evin
McMullen (advisor), Sujay Tyle
opportunity that does not exist elsewhere
in America for young people.
When the Student Board finishes its two
visits to Akron- first for the Selection
Weekend, and then for the Induction
Ceremony, they are no longer strangers.
They have learned a great deal about
functioning in a Boardroom, about
how to evaluate a product, and how to
convey their own wishes in a professional
and skillful way. During the Induction
Ceremony these Board members take
the roles of leadership, which they have
earned. They each award one inductee
with the first-ever “Tommy” Award,
from the Thomas Edison Foundation,
and they hang a medallion around the
inductees’ necks.
These six Board members have carved
out a part of history. They have helped,
through their hard work and dedication,
to archive and preserve the outstanding
inventions and products of six more of
America’s finest young inventors. This
Board is the model for other schools
and institutions to follow. It is the
preparation for future essential business
and negotiating skills.
19
 EXPERT THINKING?
D o you know any people
who appear to be experts;
someone who seems to be perfect
and has all the answers? This is a
goal that a lot of people strive for.
To become an expert in this field or
that, for some reason, is desirable
for many. It appears that this
unattainable goal drives a lot of
folk’s motivation. Unfortunately
it also drives some of them crazy!
Believe it or not, there are several
problems with being “perfect” and
in reality it is not all it is “cracked
up” to be. As an Entrepreneur,
becoming an expert has many
downsides. Here are a few…….
Limited Thinking – Being your
own boss requires having skills in
many areas. This takes having a
“macro” view of your skills and
abilities. Experts tend to be “micro”
thinkers. They focus on just one,
or a limited few, areas of expertise
and ignore the rest. This can be
devastating to an entrepreneurial
venture. For example, you might
have the absolute best pies in town.
You set up shop just knowing
that the world will beat a path to
your door just to get a whiff of
them. You have focused all your
efforts toward baking perfection
and none toward customer
service, promotion, personnel
management, or accounting.
Well, I hope you really like your
pies because you are going to be
eating a lot of them!
Closed Mind – Being an
Entrepreneur requires staying
open to new ideas and being able
to quickly adapt to changes as they
come along. Experts have all the
answers, or at least they think they
do. Unfortunately, if they don’t
see a change coming themselves,
they probably are not going to
hear it from another source. Well,
they might hear it, but they won’t
listen. After all, they have all
the answers so what is the point
in listening to anyone else? This
is a hard lesson often learned
too late by many who have once
been “experts”. No one knows
everything. If you think you do,
you will miss opportunities to learn
from others. There is something
to learn from absolutely everyone
you meet every day. Even if it’s
“what NOT to do”, don’t miss the
chance.
Unattainable Goal – Experts
tend to think they are “Perfect”.
Perfection, in reality, doesn’t
exist. There is always room for
improvement. Also there is
usually someone who is better,
faster, smarter, or “more perfect”
somewhere. As mentioned, the
goal to achieve perfection means
other important areas are often
neglected. Another similar area
of neglect can be the specific area
of expertise itself. If you believe
you are an “expert” it means
you believe you have achieved
“perfection”. Once this is obtained,
advancement or improvement
comes to a grinding halt. After
all, you are the expert so there
obviously is no need or room for
improvement right? WRONG!
Progress is the desirable goal, not
perfection. If you are not moving
forward then you probably are
being passed up.
Not A Lot of Fun – Another
name for “Expert” is “Know it
All”. Experts love the sound of
their own voice. Unfortunately,
those around them typically don’t
hear its beauty. Everyone likes
to feel important, smart, and
needed. However, since we have
two ears and only one mouth
could it be possible that listening
is twice as important as talking? It
is not possible to learn from what
you already know but you can
learn from others. If you are busy
talking you are just spreading what
you think you already know and
might be missing an opportunity
to hear something you need to
learn. Let others feel important
too and they might not walk away
when they see you coming.
The bottom line is this: in life
we all can be both teachers and
students. If you don’t agree you
might want to examine why, or
you will probably end up learning
the hard way. The only “Expert”
worth being is an “Expert
Student”. Learn from everywhere
and everyone you can. Even learn
from other “Experts” even if the
lesson is only “what not to be”!
 Made
In The
Shade!!
By Lucy Sapp
Imag
Imagge lilice
cens
censed
nsed ffro
rom
ro m ISt
ISSto
tockkph
phot
oto.
o.co
com
com
co

M y name is Lucy Sapp and I am a freshman at

Santa Fe College, Gainesville, Florida, majoring
in Business Administration. I have been preparing
effect. Our customers like to know that they can come
and go as they choose; it’s that freedom that keeps them
coming back. Secondly, when a client purchases a new
to be a business owner for at least the last four years, multi-session package we offer them a free sample-size
starting with enrolling as a freshman in the Academy of lotion or a discount on a full-size bottle of the same.
Entrepreneurship at Buchholz High School. While I was This helps encourage repeat business because customers
progressing through their four-year program, learning will come back just for this “deal”. Finally, we give away
more and more about running a business every year, gift certificates to Maui Teriyaki (a local restaurant) for
my mom was also taking on the challenge of buying clients who purchase our larger multi-session packages.
a business. As I watched her establish her business I
learned some things to do and other things definitely I love basically everything about my business. I love
not to do. When I was a senior, I was chosen to be the the atmosphere, the flexibility, and the interaction with
Chief Operations Officer for our school store, and that the wide variety of clients. Our future is quite bright.
definitely helped me learn about managing a business. Through word of mouth from satisfied customers we
are already seeing considerable growth. Our future
This past summer I was presented with the opportunity plans include adding spray tanning to our service line.
to become part owner of a tanning business. My mom’s This certainly will add new challenges to overcome, but
business partner wanted to branch out into the tanning isn’t that what being an entrepreneur is all about?
business and was looking for a partner and manager
she could trust. When she talked with me about it, I My experience at Buchholz Entrepreneurship Academy
jumped at the chance. has been invaluable. Knowing what you are getting into,
before you find yourself in the middle of it, certainly
Our business, Chic Tanning, offers affordable rates for makes finding solutions considerably easier. It’s great to
college students who seem to always be low on cash. be your own boss. Having the knowledge to do the job
With that said, the majority of our target market, right makes it even better!
obviously, is college students. However, our target
market is not limited solely to students; we also reach
the older crowd because of our high pressure bed, which
provides a guaranteed no burn tan and it also helps
protect your skin from wrinkles and dryness. We have
five different types of tanning beds so we meet the needs
of new tanners as well as more experienced ones.
To differentiate our business from our competition
we have three strategies. First of all, we do not lock
our clients into a contract. This may seem as though
we would lose clientele but it actually has the reverse

Future CEO Stars October 2008

21
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1. Annual Percentage Yield is effective 8/13/08 and is subject to change. A $1 minimum deposit is required to open a new account. Withdrawal limits apply. Online statements
required.
2. The Annual Percentage Yield (APY) of the Complete Savings Account as of 8/13/08 is more than 8 times the national average APY for savings accounts with balances of $25,000.
Source: Informa Research Services, Inc., Calabasas, CA. www.informars.com. Although the information has been obtained from the various institutions themselves, the accuracy cannot
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Future CEO Starsto at least $100,000.
October 2008
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 ENTREPRENEURSHIP
Suits Me To A TEA!

By Gabrielle Green

I am Gabrielle Green, a sixteen

year-old junior at the Marymount
School in New York. I used to
program. Ever since, my premium,
organic, whole-leaf, customizable
tea-selling business has been up and
business the chances of success are
increased exponentially. Next,
security in your numbers is always a
associate entrepreneurship with running from Brooklyn. While my good thing to have. Steve Mariotti,
“Wall Street Types,” those men teas are sold to individuals, the goal founder or NFTE, is concerned
and women in great suits who of my company is to get into hotels, with the economics of one unit
seemed to be the brains behind the spas, and tea salons. My teas offer for a reason. It is the backbone of
world’s newest and most innovative “liquid luxury” and should be sold your venture—a blue print that
products and services. While this in a venue that properly reflects this largely determines future financial
may in part be true, when I took the image. success and efficiency. Finally, as
Prep for Prep/National Foundation a rule of thumb: high risk = high
for Teaching Entrepreneurship/ My main obstacle has been coming return. There is no need to take a
Goldman Sachs intensive summer up with the perfect packaging my risk and do something that you will
program in 2007, I began to grasp a product deserves. It is essential that regret—this is not that type of risk I
true understanding of what it means a product’s packaging be right on mean. Dare to be innovative. Dare
to be an entrepreneur. target and directly aimed at specific to be different. Think outside, and
customers. As I learned from my sometimes inside, the box! Dare
I was right, initially, to believe that entrepreneurship class, products to be moved by your business just
entrepreneurs were the harbingers need a brand that is recognizable as I was and I am sure that other
of skillful innovation. They are not, and one that establishes a personal entrepreneurs will be sipping to the
however, concentrated only in the connection with the buyer. My “longevity” of that!
Wall Street area but instead are from packaging, I must admit, is still not
all over, and come from various perfect, but it is well on its way!
walks of life. The local delis and
supermarkets, that chic boutique Every day and every time I work
that has all this season’s “must- on my plan, I fall more and more
haves”, and even the hot-dog cart in love with my business. I feel
on the street are all entrepreneurialfulfilled with seeing it reach
enterprises. Sooner or later, I knew each new and distinctive level of
I was going to join that group. success. Three suggested tips from
my experience may be somewhat
The idea for my company, Longevi- cliché but are essential all the same:
Teas™ began to brew in the summer of never give up—it is true that some
2007 when I had to create a business business ventures are not set up for
plan as the final project for the success but if you believe in your

Future CEO Stars October 2008

23
 FIRST PLACE, Ages 12-14
Essay Submitted by: Drexel Allen Shockey Membreno
Nominee for Veteran Entrepreneur of the Year: Robert Drexel Shockey, Grandfather
also pictured are Drexel’s proud parents.

Believing in and assisting those who put their lives on the line to defend our freedom is The Veterans Corporation’s
purpose and should be all of America’s number one concern.
The Veterans Corporation is a federally chartered non profit organization designed to provide all Veterans with
the tools necessary to become successful in business. Their assistance includes access to capital, access to business
services, entrepreneurial education, surety bonding, prescription coverage and much more.
The Veteran’s Corporation is proud to honor Drexel Allen Shockey Membreno, a winner of The Veteran’s
Corporation Essay Contest “Honoring America’s Veteran Entrepreneurs”.
This contest allows students to recognize and honor a parent or grandparent who is both a United States Veteran
and an entrepreneur. United States students, ages 12 to 18, are to write an original essay telling us why their parent
or grandparent, who is a Veteran of the United States Armed Forces or a member of the National Guard or
Reserve, as well as an entrepreneur or business owner, should be named “Veteran Entrepreneur of the Year”.
For complete contest rules, information on last year’s winner and to download the official contest entry form,

visit www.veteranscorp.org

Future CEO Stars October 2008

24
 Drexel’s Award Winning Essay
My Grandfather / My Hero diversity. Living and working in why he had never mentioned
close quarters with a variety of that before, he looked puzzled
My grandfather should be this men allowed him to understand, and replied, “Why would it
year’s “Veteran Entrepreneur firsthand, the heart and mind matter?” I thought about it for
of the Year” because he exhibits of individuals he might have, a moment and realized it did
all the qualities that make me in another place and time, not. His rescuer was simply, at
proud to be an American and his found no connection with. By that moment, another American
grandson. understanding their background, comrade fighting for a common
My grandfather joined the army their culture and their life cause and belief. Nothing else
when he was 17 years old. I am experiences, his perspective and mattered.
not sure he really knew what he assumptions changed as did
his value for each individual’s Today my grandfather runs
was getting himself into because a business that is known and
before that time, he had never uniqueness.
respected throughout the world.
been anywhere outside Wolfe At the same time, he discovered He is determined, tenacious
County, Kentucky. I do believe, many areas of common ground and a true motivator of people.
however, that he was looking for an among his fellow soldiers He never falters in the face of
adventure and he certainly found including a love of country adversity; always believing that
one. He spent time in Germany and freedom. One of the most justice will prevail. He sees a
and at 19 he volunteered to go to valuable lessons I learned on blessing in some of the most
Korea. putting diversity in perspective unlikely predicaments and always
I think the training my came from my grandfather’s gives of his time and money
grandfather got in the Army has story of being injured while out to those less fortunate and/or
been paramount to his success on patrol one evening in Korea. struggling. Those are qualities
in business today. His superiors He stepped on a land mine which I believe he developed while an
obviously had the management blew his foot off and riddled his American soldier.
skills necessary to instill the much body with shrapnel. He lay there
for hours while going in and out He wears his purple heart with
needed discipline I am certain pride and that ever-so-slight limp
my grandfather needed without of consciousness and questioning
as to whether he was dead or in his walk never slows him down
breaking his spirit. He learned or prevents him from pressing
from them to be fair but firm and alive.
on. There is no one I admire
to lead by example while neverEventually, my grandfather was more and there is no one that
misusing that position of power.
rescued by another soldier who makes me more proud to be an
Thus, they gained his respect and
picked him up and carried him American. I wear his name with
motivated him to surpass his own
out of enemy territory back to his pride and I only hope I live to be
expectations. unit. What he did not mention, half the man and entrepreneur he
From his comrades, he learned in previous accounts, was that his is. I believe if you meet him, you
to appreciate the strength of rescuer was African American. too will be proud.
When I asked my grandfather

Future CEO Stars October 2008

25
 Does your class
need money?

Is your teacher looking for

an effective way to raise
funding for a class project?

Are you tired of selling cookies

or candy?

Do you want to avoid the hassle

of having to deliver what you sell?

We have your solution!

For more information have your
teacher contact The Consortium
for Entrepreneurship Education:
image licensed from iStock photo

fundraiser@futureceostars.com

The Consortium for Entrepreneurship Education is a

qualified 501(c3) non profit corporation and, therefore
follows all rules, laws, and requirements pertaining to
Our Sponsors
When an organization really cares,
it shows!!!
W e would like to thank the sponsors of Future CEO Stars whose forward thinking, support, and
generous contributions made this publication possible. It is organizations like these that keep your
education focused, moving forward, challenging, and potentially profitable. To learn more about what they have to offer please
feel free to visit their websites listed below.

Appalachian Regional Commission www.arc.gov

Buchholz High School www.bhs.sbac.edu
The Coleman Foundation www.colemanfoundation.org
E*TRADE Financial www.etrade.com
Illinois Institute for Entrepreneurship Education www.iiee.org
Marketplace for Kids www.marketplaceforkids.org
MediaSpark Inc www.mediaspark.com
National Council on Economic Education www.ncee.net
National Museum of Education www.nmoe.org
NFIB Young Entrepreneur Foundation www.nfib.com/yef
National Foundation for Teaching Entrepreneurship www.nfte.com
NY REAL www.nyreal.org
Réseau des CJE du Quebec www.cjereseau.org
University of Florida www.cei.ufl.edu
Yourhomework.com www.yourhomework.com
USA Today www.usatoday.com/educate
Small Business Development Center www.ohiosbdc.com
AdVanz, LLC
Ohio Department of Education

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