The Four Stages of Your MLM Business: What You Should Know

The Four Stages of Your MLM Business: What You Should Know 10/9/20, 6:36 PM
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The Four Stages of Your MLM

Business: What You Should
Know
3 Comments / Leadership, Mindset / By chuckholmes /
April 24, 2015
Today, I want to talk to you about the four stages of Search … !

S
your MLM Business. e
a
I think this is an important concept to teach people, r
because most people in our industry don’t understand c
the different stages of building a business. h
https://onlinemlmcommunity.com/the-four-stages-of-your-mlm-business/ Page 1 of 15
Most people joining our industry have never owned a

business before, so they have an employee mindset and
struggle with this idea. As a result, many people who join
our industry have unrealistic expectations and don’t
have any rational idea about how long it takes to build a
successful business of any kind. I hope to change that.
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I personally believe that knowing this information upfront Resources
can keep you in the game longer and give you a better
idea about what you really need to do to build a Best Solo Ads
successful network marketing business. Best Sources of
Traffic
I should tell you upfront that these four stages apply to
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most types of businesses, not just network marketing.
MLM Leads
My eBay business has gone through similar stages. So
have my blogs and websites. The # 1 Home
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Marketing System
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I’ll start with stage one and work my way up to stage
four. MLM Solo Ads:
Buying, Selling,
Stage One: The Excitement Directory and Tips
Stage for Success
Top 10 MLM
Stage one with your network marketing business is when
Companies In
you first get started with your MLM Company. I like to
Malaysia
call this stage the excitement stage.
The Top 26 MLM
You’re excited. You can’t sleep at night. You think about Companies In India
your business all of the time. You’re passionate about
The Top 27 Amway
the products, services and/or business opportunity.
Diamond Distributor
You’re ignorance on fire. You don’t know much about the
IBO Top Earner
business, and you have a lot to learn, but you have over
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the top enthusiasm and hope.
Distributors of All
This is the stage where people are the most excited time
about the possibilities of what their business has to offer Top 10 MLM
them. Keywords to describe this stage include lust,
Companies in
enthusiasm, excitement, hope and passion.
Japan
During this stage you typically earn very little money in Top 30 Most
your business (less than $300 per month in most cases). Popular MLM
You’re building your business foundation. You’re Companies in Asia
sponsoring lots of new people. You’re looking for your Top 20 Atomy
leaders.
Products
Top 10
You’re developing your leadership skills and learning
while you are in the trenches. In many cases, you’re the Cryptocurrency
only one on your team that’s working hard. MLM Companies
Top 10 MLM Travel

This stage typically lasts anywhere from 30 to 180
Companies
days. It varies from person to person.
MLM Team Names:
Most people who join our industry do not survive this Tips on Naming
stage. From my own experience, I’d bet that 50% to 80% Your MLM Downline
of the people who join our industry never make it past
this stage.
Once their excitement fades, they quit the business and

move on to chase the next shiny object or return to their
comfort zone (their job or career).
Most people in this stage earn between $0 and $300 per

month, although some do earn much more.
During this phase you are a shepherd without a flock.

You have a team of followers. During this stage your
team typically has 0 to 100 people.
Stage Two: The Middle Mile

This stage begins once your initial excitement fades OR
you’re starting to earn at least $1,000 per month,
whichever comes first. Either one of those two things
will initiate stage two.
Most people have had their business for 6 to 18-months

before this stage begins.
I like to call this stage the MIDDLE MILE. Key words to

describe this phase include burn out, disappointment,
despair, and frustration.
During this phase you’re typically making some money,

but you’re working really, really hard and not seeing
much of a return on your time investment.
You question your sanity. So does your spouse!
You’re sponsoring people, but you have very little

duplication on your team. No one is doing anything. You
are the one doing most of the work.
If you’re lucky you might have one other serious person

on your team, or a couple of potential leaders, but in
most cases you have very few people on your team
sponsoring new people each month and taking
responsibility of their own business.
This is the phase where a lot of people throw in the towel

(if they didn’t already do it in their first 90-days).
This stage can last anywhere from two to five years, and
sometimes even longer than that. For a few people, it
won’t last that long, but for most people it’s going to be
a long, dark journey during the middle mile!
During this phase people often ask themselves “why am

I doing what I am doing?” or “how come I’m the only one
doing all the work?” or “why can’t I find other people
who are willing to work as hard as I am?” or “how come

I’m only making $500 per month, but I’m working 20
hours per week on my business?”
Most people in this stage earn between $1,000 and

$2,500 per month. During this phase you’ve found a
flock and you are a shepherd of sheep. During this
phase your team typically has 100 to 1,000 people.
Stage Three: Momentum

Very few people in our industry stick around long
enough (or do the work) to make it to this
third stage. But the ones that do are glad that they did!
This stage begins when you have 10-20 good leaders in

place in your team OR you have at least 100-200 new
people being added to your group every month.
Normally, you will have 1,000 to 2,000 people on your

team before you begin this stage.
Most people who make it to this stage have had their

business for two years, minimum, before this phase
begins.
I like to call this stage MOMENTUM. Keywords to

describe this phase include critical mass, duplication,
explosion, and rapid growth.
During this phase your business (and bonus check) grow

significantly each month. You have lots of leaders and
people in your group and your team takes on a life of its
own.
You’re still personally sponsoring 2-4 people per month

(minimum), but most of your time is spent mentoring
others and working in depth.
You’re training people, leading calls, hosting events, and

coaching people. You’re assisting your leaders and
developing other leaders in depth.
This is the stage where the business becomes fun and

very profitable. This phase can last for three to five
years, and in rare cases, even longer.
During this stage you are still very busy in the business,
but your major focus is building depth and developing
leaders.
This phase provides significant income, normally a low

to mid six figure annual income. Most people in this
stage make $10,000 to $30,000 or more per month.
Stage Four: Maturity

The fourth phase beings once you have 20k to 100k
people on your team. Your business matures and your
income is large and stable. It grows by 5-10% or more
per month, with or without you.
Your key leaders are in place. You have 2 to 5 rock solid

legs with many leaders in each leg.
During the maturity phase you are a

shepherd of shepherds, a leader of
leaders.
You spend most of your time working with your best 10-
20 key leaders on the team, and then they go out and
lead their own armies.
You might be still personally recruiting people, but in

most cases you have transitioned to the mentorship role.
For example, my friend has been with

his company since 1996. As of 2019,
his team adds approximately 35,000
new people to his team every single
month. And he is inactive/retired in
the business. Chew on that! He
doesn’t do anything to grow his
business. He just cashes the check
and enjoys life. That is what a mature
network marketing business looks
like.
Most leaders who hit this phase worked in the trenches

really hard for 5 to 10-years to get to this point. This is
when you really have walk-away income.
Some of these distributors retire from the business and

just cash the checks. Others continue to work full-time
because they love it. Others work less and enjoy the
money, time and lifestyle the business provides.
Of the few people who make it to this phase, they might

earn anywhere from $50k to $100k or more per month!
Final Thoughts
There you have it folks. These are the four stages of

your MLM Business, as I see it. If I was to look at all of
the different businesses I’ve ever owned in the past (not
just MLM) I could tell you that all of my businesses went
through similar stages.
Building a successful business of any

kind takes a lot of time and a lot of
hard work. It’s not for the feint at
heart.
The key from moving from one stage to the next is to

have a vision, a game-plan, take massive action, and to
be persistent and consistent.
Work on your business every single day, focus on the

money producing activities and never lose sight of your
goal!
What are your thoughts about the four stages of your

MLM Business? What stage are you in with your network
marketing business right now? Leave a comment below
to let me know what you think. I look forward to hearing
from you.
Please share our content on social media:
Sincerely,
Chuck Holmes
Email: chuck@onlinemlmcommunity.com
Phone: (352) 503-4816 EST (my home office/no texts)
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3 thoughts on “The Four Stages

of Your MLM Business: What You
Should Know”
JANE CHRISTINE
AUGUST 30, 2018 AT 9:04 AM
I have been so inspired by your posts
Reply
GREG BOUDONCK
APRIL 24, 2015 AT 12:05 PM
That was very simply put and I believe that a key

factor is not letting that first stage get you too far
ahead of yourself. I think it is the excitement stage
that is the primary culprit in people quitting. They
often receive expectations far beyond what they

truly can do or be. Network Marketing is not a
lottery; we must work hard to achieve success. I also
believe that in the momentum stage, a person
should never slack on sponsoring people. Yes, we
need to mentor the ones that are involved, but we
should always be getting more.
Very good post Charles.
Reply
DIAMOND GRANT
MAY 24, 2015 AT 11:26 PM
I have to agree with you Greg. In discussions I

have had with people who left other network
marketing opportunities, the common thread
seemed to be overly idealistic expectations that
did not match the reality. Sometimes this can be
the result of fraudulent people who mislead just
to get people to join their team. Sometimes
people just formulate these grandiose ideas on
their own. That is why it is vital we are as honest
as we can be about the next steps and the
process so that when the excitement phase
ends people know what to expect and can work
hard to get to where they want to be.
Reply
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The Four Stages of Your MLM Business: What You Should Know 10/9/20, 6:36 PM

Home About Me Store Resources "

Join My Team Legal "

The Four Stages of Your MLM

Today, I want to talk to you about the four stages of Search … !

Most people joining our industry have never owned a

The Four Stages of Your MLM

Stage One: The Excitement Directory and Tips

Stage for Success

only one on your team that’s working hard. MLM Companies

Top 10 MLM Travel

Once their excitement fades, they quit the business and

Most people in this stage earn between $0 and $300 per

During this phase you are a shepherd without a flock.

Stage Two: The Middle Mile

Most people have had their business for 6 to 18-months

I like to call this stage the MIDDLE MILE. Key words to

During this phase you’re typically making some money,

You question your sanity. So does your spouse!

You’re sponsoring people, but you have very little

If you’re lucky you might have one other serious person

This is the phase where a lot of people throw in the towel

During this phase people often ask themselves “why am

who are willing to work as hard as I am?” or “how come

Most people in this stage earn between $1,000 and

Stage Three: Momentum

This stage begins when you have 10-20 good leaders in

Normally, you will have 1,000 to 2,000 people on your

Most people who make it to this stage have had their

I like to call this stage MOMENTUM. Keywords to

During this phase your business (and bonus check) grow

You’re still personally sponsoring 2-4 people per month

You’re training people, leading calls, hosting events, and

This is the stage where the business becomes fun and

This phase provides significant income, normally a low

Stage Four: Maturity

Your key leaders are in place. You have 2 to 5 rock solid

During the maturity phase you are a

You might be still personally recruiting people, but in

For example, my friend has been with

Most leaders who hit this phase worked in the trenches

Some of these distributors retire from the business and

Of the few people who make it to this phase, they might

There you have it folks. These are the four stages of

Building a successful business of any

The key from moving from one stage to the next is to

Work on your business every single day, focus on the

What are your thoughts about the four stages of your

Please share our content on social media:

← Previous Post Next Post →

3 thoughts on “The Four Stages

I have been so inspired by your posts

That was very simply put and I believe that a key

often receive expectations far beyond what they

Very good post Charles.

I have to agree with you Greg. In discussions I

Name* Email* Website

Currently you have JavaScript disabled. In order to

Privacy Terms of Use Site Map FAQ

Copyright © 2020 Online MLM Community | Powered by Astra

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