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Best Sales Objections


Handling Techniques

We don’t I’ll call Your company


It is too The style
need this! you later! is too small!
expensive! is bad!

1 2
BE PREPARED DO NOT INTERRUPT
Do as much preparation as you can Even if you already know what the
before you start selling. objection is and how to handle it,
Analyze the objections that your don’t try to interrupt your
customers usually have. customers.

3 4
THANK AGREE
You should thank your customers for Agree with your customers before
the objection because this means that addressing their objections. If you show
you are given a chance to win the that you understand them they will
competition and close the deal. understand you.

5 6
DENY CLARIFY
If you are sure that your customer builds If you are not sure what the customers
the objection on personal assumptions objection is ask them for clarification.
you can deny this objection. You should You should not guess as it may be very
feel when you can do it. harmful.

7 8
SAY IT DEMONSTRATE
If you are sure that some objections will Some objections can be handled easily if
be expressed you should try to express you demonstrate some features of the
them by yourself. product or offer a trial.

9 10
WRITE IT REPRIORITIZE
If your customers express several sales Many objections are very subjective as
objections write down all of them and customers base them on their individual
cross them one by one once you have priorities. Change their priorities by
handled each objection. showing best features of your offer.

11 12
RENAME HUMOUR
If you change some words in the In some appropriate situations you
objection you may get a sentence that should add some humour when dealing
sounds much more positively than what with objections.
your customer said.

13 14
REFER TO OTHERS EXCHANGE
Refer to previous customers who had In some situation it is appropriate to
the same concerns before they bought offer an exchange to your customers.
the product and who were fully satisfied Literally this exchange is if you handle
when they use the product. their objection they will buy the product.

15 16
BIG PIC TURE FORECASTING
You should show your customers that If your customers refer to your
these concerns are just tiny doubtful competitors in their objections you can
details and they should not influence warn them about bad characteristics of
their purchase decision. their products.

17 18
PULL BACK CHECK
If you feel that your customers are If your customers do not express any
objecting and resisting the sale objections this doesn’t mean that they
enormously you can step back a little bit don’t have any. Don’t allow your
and see what will happen next. customers to keep hidden objections.

19 20
ACCEPT LEARN
It is not profitable investing all your Don’t let them go without asking why
time and efforts into dealing with sales they decided not to buy from you. Learn
objections of just one customer. Accept from this situation as much as you can
it and move on to next customer. and adjust your tactics.

This infographic was created


by LOGISION
READ MORE BUSINESS ARTICLES AT WWW. LOGISION.COM

DESIGNED BY SIMZO.GRAPHICS

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