Professional Documents
Culture Documents
New Media
Communication DIGC101
Subject Outline: Spring 2009
Credit Points 6
Pre-requisites BCM 101 New Media: Histories/Industries/Practices
Face to Face teaching hours
Second reflection
12 19 October Exploring Online Worlds
essay due.
Final web project
13 26 October Presentation of projects
assessment.
This subject introduces students to some of the principal forms of communication now regularised through
the computer and the Internet. Students will key acquire digital literacy for participating in the online public
sphere and work towards building personal web projects. Further study of the phenomenon of weblogs
(blogs), podcasting, email, videocasting, text-messaging, mobile communication and online chat will be
pursued with the intention of developing the skills for successful intervention in these new forms of
communication that move seamlessly between personal and public forms of communication.
Formal class times and locations are available from the University’s home page Please note that
tutorial times on the timetable are provisional.
Modes of delivery: the three hour computer lab and seminar session will include face-to-face
lectures, practical exercises and review sessions. Online participation will be required during
the session.
Contact details for the subject co-ordinator can be found on the title page. Contact details for any
other staff teaching the subject will be announced in Week 1.
Consultation times will be announced in Week 1.
Students should have enrolled in tutorials via SOLS before the start of session.
Those with time tabling difficulties should see the Subject Co-ordinator.
Subject Requirements
Attendance requirements:
This subject requires an 80% attendance at all classes unless this is unavoidable on medical or
compassionate grounds and evidence of this is provided through SOLS. Attendance that falls below the
80% requirement, irrespective of the cause, may require you to complete additional written work to
complete the subject. If in doubt, consult either the subject co-ordinator or your tutor.
Completing the subject: to complete this subject you must meet the attendance requirements, submit
two reflection essays and present your web project for assessment in Weeks 4 and 13. You must also
meet the online and class participation requirements.
Participation: participation for the subject is assessed during the class and includes an online component
(detailed under assessment guidelines). Participation in the class includes listening, summarising and
asking questions. It also involves establishing links and providing feedback online and in face-to-face
communication with your fellow students. These requirements will help to develop your skills in articulating
critical ideas and reflecting on the issues addressed in the lectures and readings. It is essential to be
familiar with the weekly reading(s) prior to the class as you will be asked to contribute to discussions on
that basis.
Penalty for late work: Any work required for assessment that has not been given an extension will be
subject to a 10% penalty per day. Work submitted after seven calendar days will not be marked and will be
given a mark of 0 (zero). Assignments submitted late without prior arrangement will not be accepted for
grading unless in exceptional circumstances and may receive a zero grade.
Failure to meet these requirements can lead to a technical fail in the subject.
The readings for the subject are available via access to online journals through the library database, and
some will be available through e-readings. They include selections from books as well as many other
articles. Further readings will be made available during the lab/seminars. The recommended readings are
not intended as an exhaustive list – students should use the Library catalogue and databases to locate
additional resources. Further readings and materials will also be added through the other online resources
during the semester.
Spring Session 2009 3
Learning Outcomes / Graduate Qualities
As part of the digital communication specialisation there are overall objectives that this subject works to
advance:
To develop personal new media and digital literacy skills so that students can understand, engage
and participate in the various forms of new media. To move students from consumers to producers
in both their approach to digital media and in their actions.
To develop the collaborative practice of new media and digital communication in their work and in
their future endeavours.
To make them aware of how change develops and its institutional organisation and to work to
effect change.
To realise the participatory potentials of new media forms, but also recognise the economic and
cultural powers which reform these forms of participation into consumer capitalism.
To encourage students to develop an electronic portfolio (a digital and internet presence)
throughout their career in the digital communication specialisation to assist them into their future
careers.
To foster links with the program and the industry itself.
The learning outcomes and tertiary literacies that will be generated from this class include:
Understanding the uses of communication in new media and gaining a capacity to engage in the
making and presenting of web sites and weblogs.
A critical understanding of computer mediated communication in its various forms.
A critical understanding of the implications that communication in new media has for public culture.
A critical understanding of how communication in new media shapes our identities and our
conceptions of collective identity.
Independent Learners - Engage with new ideas and ways of thinking, enquiry and critical analysis of
issues and research through a sequence of subjects that culminates in the ability to reflect broadly on their
field of study. Acknowledge the work and ideas of others.
Problem Solvers - Take on challenges and apply the relevant skills required to respond effectively to the
central issues raised. Be flexible, thorough and innovative and aim for high standards.
Effective Communicators - Articulate ideas and convey them effectively using a variety of modes.
Engage collaboratively with people in different settings. Recognise how culture can shape communication.
Responsible - Understand how decisions can affect others, and make ethically informed choices.
Appreciate and respect diversity. Act with integrity as part of local, national, regional, global and
professional communities.
Based on reflections and comments from students in 2008, the subject will no long be operating via the
online UoW e-learning site.
1: Reflection Essay
due: Week 5: Thursday, August 27 by 4 pm.
weighting: 20.00%
length: 1500 words
In the first four weeks of the semester, you will be developing your experience with
collection of online technologies, including blogs, social networking sites, wikis, forums,
image sharing sites and personal web pages among others. From your experience so far
and drawing on other primary, secondary and tertiary sources, construct an essay that
incorporates the ideas, concepts and issues studied in the lectures and labs/seminars.
2: Reflection Essay
due: Week 12, Thursday October 22 by 4 pm
weighting: 30.00%
length: 2000 words
Using work contributed to your blog, the knowledge developed from the lectures and
lab/seminar exercises, and your own further research (including primary, secondary and
tertiary sources), write an essay that critically discusses your experiences with one of the
new media technologies, online public cultural practices or other issues examined during
the course.
Preparations begin from week one as we plan the basic structure of our web projects.
This is where your background, expertise, inside knowledge and interests will be of
practical use. What kind of identity or presence do you want to create? What part of the
web haven't you explored in detail before. Have you avoided social networks, or is there a
theory you want to test out with Twitter?
You bring together all the materials generated in-class in a cohesive manner that best
represents how you have envisioned and developed the concept of your personal web
project. The final review of the personal webification task will assess the incarnation of
your constructed online identity and will examine the materials that you have been
accumulating, generating and developing as part of the process.
We will be assessing the webification projects based on a range of criteria that includes
to the degree to which you have engaged with the various subject modules, practices,
themes, and class exercises. We will take into account your reflection on the theoretical
materials, approaches and discussions from in the lectures, readings and other materials.
The assessment will consider aspects of design, but this is of secondary importance to
the responses to the theory and practices as demonstrated in your blogs and the
technical and design choices of your sites.
The assessment will take into account your ability to plan, develop and produce content
for your sites, and you should include links to all the visual, audio and other media
created during the semester.
4: task 4
due: Class and Online Participation
weighting: 10.00%
length: NA
Significant participation in tutorials/labs is part of the assessment in this subject. This will
involve collaborative discussions and presentations of materials from those discussions.
Criteria:
Evidence that you have read the materials assigned for the tutorial
Listening and engaging: listening carefully to the discussion and adding to the
discussion constructively
Respect for other people and their ideas
Capacity to lead discussion where asked or assigned
The University has in place codes of practice, rules and guidelines that define a range of policy issues on
both educational and student matters. Students must refer to the Faculty Handbook or online reference
which contains a range of policies on educational issues and student matters. Some of the policies
relevant to the Arts Faculty are listed below:
www.uow.edu.au/handbook/codesofprac/teaching_code.html
Code of Practice Honours: www.uow.edu.au/handbook/honourscode.html
Code of Practice Students: www.uow.edu.au/handbook/codesofprac/cop_students.html
Code of Practice Student Conduct: http://www.uow.edu.au/handbook/generalrules/StudentConductRules.pdf
Code of Practice – Practical Placements: http://www.uow.edu.au/handbook/codesofprac/cop_pracplace.html
Course Progress Policy: http://www.uow.edu.au/about/policy/courseprogresspolicy.pdf
http://staff.uow.edu.au/eed/nondiscrimlanguage.html
Occupational Health and Safety: www.uow.edu.au/about/policy/ohs.html
Academic Consideration Policy: www.uow.edu.au/about/policy/studentacademicconsiderationpolicy.pdf
Intellectual Property Policy: http://www.uow.edu.au/handbook/generalcourserules/UOW028651.html
Student Conduct Rules and accompanying Procedures:
http://www.uow.edu.au/handbook/generalrules/StudentConductRules.pdf
The focus in the tutorial in week one is getting up to speed with our digital literacies and familiarising
ourselves with the dynamics of the computer lab as a classroom. Expectations of the subject and its
objectives will be discussed and after a brief introduction, the class discussion will begin to explore
options for the major web project. The lecture will focus on the nature of user-generated culture,
participatory media and explore how interpersonal communication and is altered through the use of
different technologies.
Background Materials:
WEEK TWO – The Web from 1.0 to 2.0 (Week beginning 3 August)
Web 2.0 is a description of web design that is oriented around the principles of user communication,
the sharing of information and the collaborative production of media and other matierals. The lecture
and discussion this week explores the transformation from the early iterations of the web, which
previously reflected a static collection of text and multimedia, to a generation of web content, services
and design ordered around user-driven applications, social networking sites and the means for
producing and disseminating information in a dynamic many-to-many context.
Background Materials:
Warschauer, Mark and Grimes, Douglas 2007, 'Audience, Authorship and Artefact; The Emergent
Semiotics of Web 2.0',Annual Review of Applied Linguistics, vol. 27, pp. 1–23.
WEEK THREE – Guest Lecture: Analysing the Web (Week beginning 10 August)
TBA
This week we continue our investigation into the universe of blogs, focussing on the concepts of gender
and politics in the context of new media communication practices. During the lab we will explore
different criteria for assembling a ‘blogroll’ for the personal web project and work to improve the quality
of our own blogs and expand their development.
We will consider the concept of gender in the emerging trends in composing and reading blogs. Finally,
we will construct a blog post that critically considers the politics in online gender identity that is
produced by our experiences with presentational media and computer-mediated communication
(CMC).
Background Materials:
Doorns, Niels van and Zoonen, Liesbet van and Wyatt, Sally (2007), ‘Writing from Experience:
Presentations of Gender Identity on Weblogs’, European Journal of Women’s Studies. vol. 14, no. 2,
pp.143-159.
In week five we explore the difference between social network sites (SNS) that facilitate the
communication between members of existing networks, and those that promote the formation of new
connections. In experimenting with the features of different SNS we examine their history, and
significant changes and developments over time.
We then focus on the elements of production that concern the presentation of a particular type of
identity and discuss what impacts this may have on SNS as a globally popular form of communication.
Background Materials:
Boyd, Danah and Ellison, Nicole (2007), ‘Social Networking Sites: Definition, History, and Scholarship’,
Journal of Computer Mediated Communication, vol.13, no.1, pp. 210-230.
Further Reading:
Ellison, Nicole and Steinfeld, Charles, and Lampe, Cliff (2007), ‘The Benefits of Facebook ‘Friends’:
Social Capital and College Students’ Use of Online Social Network Sites’, Journal of Computer
Mediated Communication, vol.12, no. 4, pp. 1143 -1168.
We will be working to develop our skills at understanding and contributing content to YouTube this
week. If you have a laptop with a webcam/microphone, or separate audio and video recording devices,
bring them with you to class.
Our discussions will focus on the new flows of visual communication in contemporary culture and how
we can engage constructively in those flows. We will also work to produce and embed YouTube
content into our various sites.
Background Materials:
Patricia Lange (2007), ‘Publicly Private and Privately Public: Social Networking on YouTube’, Journal of
Computer Mediated Communication, vol. 13. no. 1, pp. 361-380.
From a mobile phone usage perspective, this week looks to the concept of convergence and how the
cultures and practices of use of phones is transforming and integrating other functions. This week the
discussion looks to the use of mobile phone cameras, GPS, and SMS among others technologies and
explores the implications of their use and availability.
The practical work this week will involve researching the current state and cost of connectivity between
the internet and mobile technologies, and begins to experiment with producing content via mobile
technologies for our sites. We will critically review this experience in terms of access, efficiency,
operability, quality and consistency of outcomes and document the experience on our blogs.
Background Materials:
Goggin, Gerard and Spurgeon, Christina (2007), ‘Premium Rate Culture: The New Business of Mobile
Interactivity,’ New Media & Society vol.9, pp. 753 – 770.
Further Reading:
Goggin, Gerard (2008), ‘Reorienting the Mobile: Australasian Imaginaries,’The Information Society, vol.
24, no. 3, pp. 171-181.
Odlyzko, Andrew 2001, 'Content is Not King', First Monday, vol. 6, no. 2-5, February 2001.
We will work through the meaning of the online public sphere by identifying key critical, political and
cultural issues and sorting through the kinds of online media and communication forms that are
devoted to these concerns. We expand our consideration of the emergence of user-participation in the
production of an online public sphere and other forms of cultural production including folksonomies,
and systems for publicly and collaboratively classifying, annotating and organising content. We also
examine the relationship of the digital to transformed notions of online aesthetics.
Reading:
Susan Murray, 2008, 'Digital Images, Photo-Sharing, and Our Shifting Notions of Everyday Aesthetics',
Journal of Visual Culture vol. 7 no. 2. pp 147-163.
From the reading and other sources, we critically investigate Google this week, and begin to analyse
the company and its web-based services, specifically Google Search, Google Earth (and Google Maps
and Street View) and Google Docs as communication and media technologies. We look to the
concepts of space and sociality as they are transformed by the particular dimensions of online
regulation, use and popularity. Here we will further review the importance of search engines to the
history of the web and then look to some of the emerging forms of search engines for the future.
E-reading:
Anna Munster 2008, 'Welcome to Google Earth', Critical Digital Studies A Reader, edited by Arthur
Kroker and Marilouise Kroker, University of Toronto Press, Toronto.
We return to the politics of contributing to the production of news and participation in the 'blogosphere'
this week. The lecture will further explore issues of user-generated cultures and the online public
sphere and the lab/seminar discussion will focus on the concepts of participation and practice, as how
to evaluate and determine fact from fiction, and assess credibility. We will examine how the act of
blogging contributes to our ongoing everyday cultural renegotiation of identity and information yet still
depends on earlier definitions and forms of text and visual media. The construction of writing as a
process of analysis is considered and discussed in terms of the power of the network.
E-Reading:
Khiabany, Gholam and Sreberny, Annabelle (2007), ‘The Politics of/in Blogging in Iran’, Comparative
Studies of South Asia, Africa and the Middle East, vol. 27, no. 3, pp. 563-579.
Further Reading:
Bruns, Axel, 2005, 'Chapter Five: Indymedia versus Wikipedia', Gatewatching Collaborative Online
News Production.
Spring Session 2009 1
1
Week Eleven – Pirates of the InterWebs (Week beginning 12 October)
This week we look to the punks, hackers, phreak and geeks who have contributed to the history of the
internet. We examine the tradition of piracy and the use of the term. The lecture will explore the
concept of a digital or information culture and expand on our knowledge of copyright and intellectual
property. In the workshop we visit and discuss some of the subcultures which have forged a presence
on the web and used a dispersed variety of communication networks to their advantage.
Reading:
In the lab/seminar this week we will be developing our skills and practices in the environment of the
online world of Second Life. The lab will include exercises on recording our adventures and
documenting the experience in our personal web sites and blogs. In addition, we will be investigating
the developing critical writing on virtual worlds and looking at the significance of virtual world
economies and applying that to our online experiences.
Reading:
Boellestorff, Tom 'Chapter 4: Place and Time', Coming of Age in Second Life: An Anthropologist
Explores the Virtually Human, Princeton University Press, Princeton, pg 89.117
Consult the relevant School and Program on the Faculty of Arts website for the appropriate referencing
system used for this subject at
www.uow.edu.au/arts
OR
http://www.library.uow.edu.au/resourcesbytopic/UOW026631.html#electronic
Presentation
• assessments must be laid out in 1.5 line spacing (minimum) or in double spacing
• use A4 paper
• leave a margin of no less than 4 cm
• strongly encouraged to print on both sides of the paper
• all assessments should be word processed
Unless your tutor or lecturer asks you to do otherwise, submit all assignments by depositing
them in one of the three School slots opposite the Enquiry Centre (19.1050 in the Arts building).
All assignments deposited in the School slots must have a cover sheet attached. Ensure that all
sections are filled in including your tutor’s name, the assignment question and sign the
plagiarism declaration. Coversheets can be found above the bench opposite the Enquiry Centre.
You can also download a coversheet from the Faculty’s webpage at:
www.uow.edu.au/arts/coversheets/index.html - Make sure you download both pages.
Receipts are not mandatory (you can just drop the assignment in the box if you wish), but if you
want a receipt for your assignment, just fill out the bottom section of the coversheet and ask the
person to whom you submit the piece of work to sign the form or date-stamp it for you.
Assignments sent by fax or e-mail will not be accepted unless by prior agreement between the
lecturer and student.
Unless your tutor or lecturer asks you to do otherwise, submit all assignments following the
procedures set out on your campus.
All assignments must have a cover sheet attached. Ensure that all sections are filled in including
your tutor’s name, the assignment question and sign the plagiarism declaration. You can
download a coversheet from the Faculty’s webpage at:
www.uow.edu.au/arts/coversheets/index.html - Make sure you download both pages.
Assignments sent by fax or e-mail will not be accepted unless by prior agreement between the
lecturer and student.
The University’s Code of Practice Teaching and Assessment requires that at least one
assignment be assessed and returned before Week 9 of session.
Assignments submitted during session will be returned to you by your lecturer or tutor. The
Enquiry Centre does not hold any assignments during session.
Assignments submitted at the end of session will be held at the Enquiry Centre until the end of
Week 6 of the following session. After this time, assignments will be disposed of. Please take
your student card with you when collecting your work. During this period, assignments can be
collected: Monday-Friday between 11.30am-12.30pm and 3.30pm-4.30pm.
Assignments submitted during session will be returned to you by your lecturer or tutor.
Assignments submitted at the end of session will be held at your campus until the end of Week
6 of the following session. After this time, assignments will be disposed of. Please take your
student card with you when collecting your work.
Academic Consideration
Students who miss a deadline, or fall below the minimum attendance requirements, or otherwise find their
work in the subject affected by illness or serious misadventure should lodge a formal request for
Academic Consideration via SOLS. The procedures for lodging a request are available at:
http://www.uow.edu.au/about/policy/studentacademicconsiderationpolicy.pdf
Late work (i.e. any work required for assessment that has not been given an extension) will be subject to
a 10% penalty per day. The penalty is applied to the original mark awarded. Work submitted after seven
calendar days will not be marked and will be given a mark of 0.
Plagiarism
Students are responsible for submitting original work for assessment, without plagiarising or cheating,
abiding by the University’s policy on plagiarism as set out in the University Handbook under Universities
Policy Directory and in Faculty Handbooks and subject guides. Plagiarism has led to the expulsion from
the University.
Faculty Handbook
The Faculty issues a Handbook free of charge to all students enrolled in an Arts Subject. It contains
information on the structure of the Faculty’s degrees, the majors offered, the more important University
policies and other matters that may affect your time as a student in the Faculty.
Grievance Procedures:
The term "academic grievance" refers to a complaint by a student concerning an act, omission or decision
by a member of staff that adversely affects a student's academic experience. Some examples of a
grievance include the following:
failure to assess work in accordance with specified criteria;
administrative error in the collating or recording of marks;
failure to address requests for Special Consideration in accordance with the Special
Consideration Policy;
failure of a member of staff to adhere to General Course Rules or requirements of a relevant
Code of Practice;
failure to adhere to Faculty assessment or examination requirements.
The University and the Faculty of Arts have formal Student Academic Grievance Policies that are to be
used only after informal approaches have been made to the relevant staff member. If the informal
Spring Session 2009 1
4
approach has an unsatisfactory outcome the student should follow the procedure outlined in the Faculty of
Arts Student Grievance Form.
This form can be downloaded from the UOW website or a copy may be obtained from the Arts Central,
Level 1, Building 19, Room 1050.
Support Services
Both the Faculty and the University offer support services to its undergraduates.
Arts Central University Library, including the Faculty
Building 19 Room 1050 Librarian
phone: 02 4221 5328 fax: 02 4221 5341 Building 16
Mon – Fri: 8.30am to 5.30pm phone: 02 4221 3545
Email: fac_arts@uow.edu.au uba@uow.edu.au
www.uow.edu.au/arts
Student Equity and Diversity Liaison Officer
Sub Dean Viv McIlroy - Room 19.1075
to make an appointment to see the Sub Dean, Phone: 4221 3635
contact the Sub Dean’s Assistant, Mark Hutchings, The Student Equity & Diversity Liaison officer
at Arts Central: provides support when dealing with:
Location: 19.1050 - student welfare, both domestic & international;
Email: mark_hutchings@uow.edu.au - EdStart (grants for financially disadvantaged
Ph: 4221 4838 students);
- Liaison for the Disability program, Counselling,
Course Readers and Textbooks Learning Development, Careers etc.
UniShop – Building 11 - Developing social networks for students within
phone: 02 4221 8050 fax: 02 4221 8055 faculties.
unishop.uow.edu.au
Learning Assistance
Student Administration Learning Development Resource Centre – 19.G102
Student Central – Building 17 phone: 02 4221 3977
phone: 02 4221 3927 fax: 02 4221 4322 www.uow.edu.au/student/services/ld
e-mail: askuow@uow.edu.au
www.uow.edu.au/student Careers Service – Building 11
phone: 02 4221 3325
careers@uow.edu.au
Woolyungah Indigenous Centre – Building 30
phone: 02 4221 3776 fax: 02 4221 4244 Counselling Service – Building 11 (level 3)
www.uow.edu.au/wic/ phone: 02 4221 3445
StudentServices@uow.edu.au