Professional Documents
Culture Documents
ISSUE
MAR-APR2009
JUL-AUG 2009
Diesel . Firetrap . G-star . Dondup . Met Jeans . Freesoul . dryKorn . 7 for all mankind
Revolutionarily Chic
Jeddah: Badriya Towers, Red Sea Mall
Riyadh: Localizer Mall, Tahlia St.
Khobar: Al-Rashid Mall
6
It is quite fascinating to watch a baby learn how to Get innovative and be open to new ideas; one of the “If you want to succeed in life you need three
walk. If you analyze how the whole process works great encouraging things is how our beloved coun- things, don’t look at what happened yesterday -
apart from the cuteness of it all, you will notice try is shifting in a direction to support that, with just learn from it, live today and enjoy it, and plan
that a human infant goes through many attempts, the upcoming Social Development Forum that will for tomorrow, but don’t do more than plan. You
failing so many times before getting the first suc- shed light on such success stories around the King- have to understand my son that this is too fragile
cessful step. ( Just look at that adorable smile on dom, providing us with great workshops that will to carry around, you need to encapsulate all this
their faces once they get it right). help any new start-up to grow and flourish. with knowledge.”
Now think about that for a second; if a baby were So if you have been experiencing failure, think of
to stop its attempts to walk or at least take a cor- Edison’s quote and how you can change everything
rect step, he would never enjoy the walk. We are all to success. Now I want you to pick yourself up, dust
success stories, just by learning a simple thing like that failure off, go in there and try again, and again
walking or even reading and writing. We tend to till you succeed. That’s what life is all about. Just
take these things for granted, yet it took a lot of ef- look at the bright side of things, you won’t make the
fort and hard work to learn such simple tasks. same mistakes again.
Life as we live it is all about that, before you get a PS. While I was writing this note, I met a person Mazen Al-Angary
full success story you will hear of many failures; who became a new friend, we talked about random Editor in Chief
we shouldn’t focus on failing, we should focus on stuff (you know how it is when you meet someone Editor@WhatsUpKSA.net
the number of attempts we took to get the right new) all of a sudden the whole conversation was
move mastered. I cherish a great inspiring quote about success, he told me that his father had once
by the extraordinary inventor Thomas Edison “I given him a piece of wisdom, that I found so fasci-
have not failed. I've just found 10,000 ways that nating that I asked his permission to share it with
won't work.” you.
Contributers:
Eye 2 Eye, Al-Sawari Sid, Roshan Mall
Fitness Time, King’s Road & Al-Muhamdia Branch Soleil D'or Spa, Tahlia St
Gold's Gym, Batarji St. Starbucks, All Branchs
Harley Café, Al-Tahlia St Suite 966, Red Sea Mall Modi Batterjee
Hilton Hotel, Al-Corniche Suite 966, Al-Badryah Towers Ghaith Beshri
Holiday Inn, Kilo 2 Tara Jarmon, Stars Avenue Rula Abdelrazek
I Love Hishma, Ana Special Mall Venue, Tujar Jeddah
Il Gusto, Palestine St. Vip Lounge, Airport
8 CONTENT
ISSUE 14
JUL-AUG 2009
18 20
SWATCH Jungle Blue
Splashes of Innovation for this Season Where Every Woman is Beautiful
22 27-35
Debenhams Fashion Workshop
Two Centuries of Fashion What's Up fashion collection for Summer 2009
42 44
Urban Living Salone internazinale del mobile Milano 2009
An Influential Modern Way to Live What’s Up goes back for More
48 50
Swing Rocking Bed Zaha Hadid Faucet
Rock Yourself to Sleep Expressing the fluidity of Water
9
58 60
Faisal Almalki Tuhami
The World Through The Eyes of a Phenomenon A Bet on Innovation
64 66
Hazar Bogary
Nokia N86 & N97
A Graphics Designer that Sees Things
Hands on Preview
in A Different Way
74 76
The New MINI Cabrio Al-Faisal Racing Team
Out in the open A Ride on the Fast Lane
84 88
Fahad Al Qadi
Prince Sultan College
The Cutting-Edge of Business
Paving Your Path to the Future
90 92
A Baby Boom of Activities The Social Development Forum
Spend Quality Time With Your Baby Shedding Light on Landmarks
94 96
Papaya:
Park Hyatt Jeddah - Marina, Club and Spa
A Journey into the Tropical Rainforest
An Oasis of Luxury in the Heart of Jeddah
Now open at Ana Special Mall
Prince Sultan Street, Tel: 02 6649188
Arafat Street, Mossadia District, Hamra Area, Tel: 02-6688960 | Roshana Mall, Tahlia Street, Tel: 02-2635070
Fashion Starts Here
maje . sandro . paul & joe sister . april may . circus & co . iro . v.de.vinster raasta
one season . diabless . pilar ruiz . j & company jeans . votivo
erika pena . scooter . raquel moreno . les nereides . zoe & morgan
alia ohana
Al-Hayat Plaza, Al Rawdah St. Tel: +966 2 661 2099 - Fax: + 966 2 2661 4722
info@cugini.com.sa - www.cugini.com.sa
18 FASHION
Indian fashion designer Manish Arora combines lief on the massive links of the bracelet, which is the dial. The pattern presents a delicate variation
high-contrast colours and intriguing shapes with fashioned in stainless steel 316L and coated with of the Collection’s hearts and flowers theme, en-
Bollywood sparkle, pop culture, humour and gold PVD. The impressively massive stainless hancing the continuity and coherence of the
sheer joie de vivre to create an exuberant collec- steel 316L case and bezel likewise feature pol- overall design.
tion of fashionable accessories for the wrist - all ished gold PVD surfaces. The bezel is set with
in the spirit of Swatch! a ring of 36 white crystals, and a parallel ring of Golden hour and minute hands with white high-
smaller white crystals adorns the golden surface lights serve to mark the time and are comple-
GIANT SHIMMER surrounding the textured red tone-on-tone dial. mented by a delicate golden chrono seconds
There’s a wonderful Swatch sense of humour A giant silver dollar sign with a textured decora- hand.
shining right through this spectacular Irony tive surface dominates the dial.
THE Chrono. The Manish Arora Collection
The chrono and continuous seconds counters The Manish Arora Collection includes Swatch
Taking up the romantic theme of the Collection, have all but disappeared: only the golden hands Irony, Skin, Puzzle Motion and Original Gent
the designer presents giant shiny hearts in re- remain, offset by the subtly textured pattern of models.
20 FASHION
Jungle Blue:
Where Every Woman is Beautiful
Interview www.JundleBlue.com
Extremely vibrant, and dynamically fresh Shaima Tayeb: I had never traveled on my own be- ing south and north, forests, fields, jungles moun-
is how we can describe Shaima Tayeb, who fore. Don’t get me wrong, I have traveled to Europe tains, lakes and sea , by the end of it I found myself
opened our eyes to a bright and colorful world and the UK with my family, but never alone on such on a small island with a carry-on bag that had all my
of beauty and style. Spreading her simple phi- an adventure. I picked Asia to start with, then I fell in belongings. On that island I found beauty and har-
losophy with her free spirit. love with nature there. mony. When I finally returned from that trip, I told
This breath of freshness is what the market re- my father that I needed to go back there again. So to
ally needs right now, authentic, alluring, and How long did you stay there? make the most out of my stay, I enrolled in a yoga
enchanting. On my first trip to Asia I stayed for a month wander- course. I spent six months on the second trip. I re-
21
member having to cross to Burma every month to How did all that reflect on your new shop. ent garments and collections like, Authentic,
renew my visa, and you can’t even begin to imag- Living there for a while, being solitary made Zen, Elegant Doll dresses, Gypsy, Funky, Ba-
ine how people are treated there as if we were cat- me understand that beauty ref lects from you tik, Hand Picked Vintage items, swim wear,
tle; they would cramp us in a pickup truck, take to the world, if you feel beautiful inside, every- and a full-f ledge Hijab Attire line, plus hand-
us on a three hour drive, offload us and shove ev- thing around you will become beautiful. You made and ready to wear accessories
eryone in a boat that would transport us over the simply ref lect what is inside you to the world
borders to Burma, then re-stamp our passports outside of you, imagine waking on the wrong When I first started, I used to offer handpicked
with a new Visa, and to frame this whole picture side of bed one day, everything will look awful fast fashion and ready to wear products. Over
for you, envision what happens when they see me to you, you’ll start treating everyone around time I started to merchandize and design some
standing there, in line, holding my Saudi pass- you in a certain way that will gather nega- of my collection, and in the future I will have
port! But hey... Loved it, it was a liberating experi- tive feelings towards you, and you will end up a new fresh collection for every season. Of
ence, expansion of awareness,i felt equal with the with an even worse day than what you’d start- course I still offer the fast fashion and ready to
whole world and independent at he same time, I ed with. wear garments. My philosophy is to pick every
felt that i can do and bare anything under any cir- item myself, I take my time doing that because
cumstance and that anything is possible, and that On the other hand, you can take beauty with I really enjoy it.
the world have many splendor angles and views. you no matter where you are or where you live,
Beyond our imagination or our cultural stored everything will become fascinating and attrac- Sounds like you spend your time smelling
memory tive. When I was on one of the islands, I found daisies, while picking the ones you like. Do
great stuff like fabrics and fashion items made you think the market is ready to understand
Sounds like you really got hooked to even by the local islanders, so I filled my bag with such an approach to fashion, that of being
bother going through all this in order to stay as much as I could carry, brought it back to see authentic and unique?
in Asia. how they would sell over here. I had a friend I think many people have that taste for a bold
I got so excited about this journey of exploration, who owned a store called “Tribe Called Earth”, statement, where they want to express their
that I traveled to Laos, and Cambodia too. On the so we agreed that we would start selling the own style and taste, and we offer them just that
second trip to Asia, I started island hopping, be- items I brought in the shop, and to my surprise - where they can mix and match depending
witched by the true beauty of nature. people loved it; I sold them like hot cakes, and on their own likings and unique style. Simply
I was in business. I traveled again handpick- put, Jungle Blue is the place which attracts the
What made you venture into such a jour- ing and collecting more garment and fashion unique, urban, stylish woman
ney? We don’t like to stereotype people, but pieces. After a while my friend decided to close
in most cases Saudi females would shy away up the store and offered that I would take over How do you see the future of Jungle Blue? I
from such adventure-packed trips. and run the business, and that is how I thought know it is too early at this stage, but what
That’s true, but I wanted to explore and learn of revamping everything from scratch and re- are your plans?
more about our beautiful Earth, and that got me brand the whole concept of the store, and that Well I can’t give you much at this stage since
really hooked on such adventure travels. Usual- is how Jungle Blue came about. I am still working on the plans, but since the
ly you would find people traveling to known plac- store is officially open, I am working on two
es, where they would gather information from Why Jungle Blue? new lines, which will be designed by a group of
their friends or relatives who have been to such Jungle Blue is a ref lection of the sea and sky on young Saudi female designers, hopefully it will
destinations; I wanted something different and the jungle, where it adds beauty and color to be launched by next year or maybe next season
new. To me, it is all about the experience. I loved the jungle and that name describes the whole
how simple life turned out to be there, I learned idea behind the store and the collection we of- What is the message you would like to pass
that we are all the same as human beings, no one fer. ref lections of beauty and colors I want on through Jungle Blue?
is trying to show off since there isn’t much to brag to spread that to women and show them how That every woman is beautiful. And true beau-
about. I learned a lot about life, and how beauti- comfortable they should be with their real in- ty is an inner beauty that ref lects on the out-
ful it is when it is simple. Nature has a great influ- ner beauty and how that will add a beauty and side world. Another message I would like to
ence on people, you won’t believe it till you see colors to their fashion and life choices. There- send out to all my sisters and brother out there.
how people glow when they travel there. When I fore, a Jungle Blue woman wakes up in the Be open to experience… Specially the un-
returned home I discovered that beauty and har- morning, feels the beauty inside out, covers known for it is the ladder to find beauty in ev-
mony are not only outside in the jungle; it is here herself up in divine variety of colorful textile erything, and mainly to find WHO YOU ARE
inside of me .. and it is only a matter of accepting garments that ref lects the wisdom underneath. and what you want to be.
and loving no matter what the outcome might be Jungle Blue offers different styles with differ- All the love eternal.
22 FASHION
Debenhams:
Two Centuries of Fashion
Debenhams has been opened here in Jeddah If like us, you would expect a three level We recommend a visit to the all-new
for a little over six years and the famous store similar to the Debenhams store we Debenhams at The Mall of Arabia. You will
British department store offers shoppers many have in Tahlia Street, then think again as you be amazed at the varieties and selection of
brands under one roof. When What’s Up heard will be looking for the escalator long before fashion collections available there all set in
about the new store they opened at The Mall discovering that the entire department store a relaxed comforting surroundings which
of Arabia, we decided to pay it a visit and see is laid out over a massive 5,000 sq meters. will guarantee you a pleasurable shopping
what the hype was all about. Furthermore, what really impressed us was experience.
24 FASHION
Porsche Design
Bounce S
Unlike traditional shoes that drain your ener-
gy with thick, dense foam, the new Porsche De-
sign Bounce S has its upper part made-up of a
light purist mesh fabric, while the sole sports Adi-
das’ new metal lever arms and suspension system
which is designed to return most of the energy for
a smooth, stable ride, while increasing your pro-
pulsion.
These premium running shoes comes in two col-
ors black/titanium, black/light scarlet.
■ www.Porsche-Design.com
Vanity Cabinet
This is one of those things you would simply go
gaga over, just look at how beautiful it looks. Now
you can carry most of your makeup, in a stylish
vintage storage suitcase.
■ www.Etsy.com
get back
50% of what you spend
26 FASHION
Fashion Workshop
Fashion Collection Summer 2009 www.WhatsUpKSA.net
28 FASHION
29
SUITE 966
Men:
Belt - G-Star
Jeans - Dondup
T-Shirt - Custo Barcelona
Shoes - Nanny State
Women:
Dress - Bag - Wallet - Shoes By Patrizia Pepe
30 FASHION
Life
Men:
T-Shirt - Sixpack France
Shorts - Franklin Marshal
Wallet - Juicy Couture
Cap - Kidrobot
Women:
Dress - Taka
Bag - Juicy Couture
Accessories - Juicy Couture
31
32 FASHION
Escape Men
Shoes - DKNY
Jeans - Citizen Of Humanity
T-Shirt - Belstaff
Jacket - Belstaff
Bag - DKNY
33
DKNY
Dress - Johnny Was
Shoes - DKNY
Accessories - Pellini
34 FASHION
Cugini
Dress - American Petro
Bag - Sous Les Paves
Earrings - Muse
35
Eye 2 Eye
(From Left to Right)
Tag Heuer
D&G
Ray Ban
Fred
Salvatore Ferragamo
38 HEALTH
Life Hacks
39
Urban Living:
An Influential Modern Way to Live
A breath of freshness to interior design and ar- What made you get into interior design and was starting a new interior design division, and
chitecture in Saudi Arabia is what we felt once architecture in the first place? they put me in charge of handling that task, so I
we walked into Urban Living’s office. I have always had a passion for art and de- went through the entire process. Since I was as-
sign, so when time came to pick a major in col- signed with a budget, and all the power I need-
We met Jumana Shawli the founder and manag- lege I chose to study interior architecture in ed to hire and create teams, I had to handle the
ing director of the company to talk about their New England School of Art and Design, Bos- whole project from A to Z. After I was done, I
new take on our habitat, by living in a contem- ton (U.S.A). After graduating I returned to managed to secure a good deal, creating a de-
porary, modern, healthy surroundings. Saudi Arabia, and worked in a company that partment that had its own project. I thought,
43
“I can do that on my own, since I have already When you handle an interior design project, as possible in the smallest space, or even use
done it.” Basically I thought of the whole expe- you get an open space that you have to bring cubicles; how would you persuade a client to
rience as a sandbox experiment to explore my to life - how do you know that the client will allocate more space to their employees?
capabilities. I wanted to have my own firm so I like the final setting? First of all designing an office space doesn’t nec-
resigned to give birth to Urban Living. We prefer handling projects from scratch, start- essarily mean you will end up with wasted space,
ing from the architectural stage, where we have in most cases through good organization and
Did starting your own firm feel the same? more freedom to get extremely creative ideas creative space planning you could fit the same
I started at home as a freelancer, after finishing that could cut on cost and save energy giving our amount of employees you want, and still manage
my first three projects I earned enough to open clients more flexible options, but in some cas- to keep a comfortable setting with good circula-
an office and go full f ledge by hiring my own es we do get projects where the building is in ex- tion. We focus on ventilation, greenery, sunlight,
employees. When I was at home, I was working istence, and we need to work on the interior. and temperature to create that environment for
alone, I didn’t have any employees, but when We have to take under consideration the occu- employees to work and be productive, most of
I moved to this office, I hired two more peo- pant's age, lifestyle, habits, and number of occu- our corporate clients come with high awareness
ple an interior designer, and an administrator. pants. After that we start to build the interior of about the benefits of using interior design since
Now we have teams and more employees work- the home around them. For example if you have the employees will enjoy coming to work every
ing under Urban Living. young children we will have to make the home morning, that way you’re creating a healthy, pro-
safer for them, where if we have a handicapped ductive environment for them. I heard the ru-
Why did you pick the name Urban Living for person occupying the space then we'll have to mor that the What’s Up head office has a secret
your company? take all necessary measures to make the house spa, is it true?
Urban, is a word that gives the impression of accessible. If it is a newlywed couple, we focus on
urbanism and modern cities, metropolitans if making the home cozy and welcoming. No comments (winks)… Is it part of the job to
you will, and it is something I picked up from research where you can buy furnishing items?
living in London, New York, and Boston, where What about color schemes? Of course this is a very important part of the job,
all these cities are urban metropolitans, every- Some clients come with a certain color in mind, and not only from the local market, but we have
thing is polished and solid. On the other hand while in some cases we have to ask them if they to research and look for the latest trends in inte-
you want some greenery, some landscapes, you like modern clean cut designs or classical ele- rior design and all its components such as furni-
need something living, so the name Urban Liv- ments. If a client says “I want my house to look ture, textiles, tiles and stones, lighting...etc; we
ing is a way of combining the two when we de- like a loft in Manhattan,” we know what he needs have to compare between what the local mar-
sign for clients by giving them a polished con- and wants, and what range of colors to use. ket has, and what the international market offers,
temporary space that they can comfortably and depending on the client’s taste and budget
live in. Our philosophy is to build modern sky- If a client comes with nothing in mind at all, we pick the right pieces.
scrapers, without forgetting Earth, and that is how do you handle that?
what the colors in our logo stands for; the gray In that case we ask about their favorite restau- What are your future plans?
for Urban, and the green for Living. rant, or hotel. We can ask about where he or she I always like to lay a five year plan, so we have
likes to travel the most, what are their favorite reached this level in two years so far, we are try-
What Type of projects do you handle? colors, which will give us a sense of what they ing within the next three years to expand to Ri-
We generally handle mid to large scale proj- need. If all that fails we will have to use plan B. yadh. I am also thinking of expanding to Leba-
ects, both residential and commercial. Yet (Laughs) non, since we have already done some projects
these days we have been noticing more focus there. We will have a showroom where people
on the commercial projects, like offices, re- What’s plan B? can walk in or lounge and get inspired by ways
tail spaces, showrooms, and stores. Recent- We show them images from a wide variety of de- and ideas to decorate their own homes. Another
ly we noticed a shift in people’s way of looking sign magazines which we get on monthly bas- important thing I have in mind is giving females
at their living areas, people are thinking more es, as well as images of previous projects, so they in Saudi Arabia more options and opportunities
about practicality, the old fashion approach can decide on a preferred style or color scheme. to be an active part of beautifying our surround-
to decorating is moving out and we are seeing However our clients often come to us with some- ings, we need to hire more as we grow, since we
a new trend where people want to utilize ev- thing in mind, and our job is to materialize it and have two active divisions both residential and
ery space available, taking advantage of every bring it to reality. commercial, we are currently developing a hospi-
room to the fullest potential possible. Our job tality division. I personally think that the Middle
is to make this happen, and bring it to a tangi- I know from personal experience that many East needs a new fresh approach to interior de-
ble reality. companies try to cramp as many employees sign and how we live our lives.
44 HOME
Isalone del Mobile, the premier furniture and It was indeed a great experience for me to be a es in buildings 1 to 4, minimal modern pieces
accessories exhibition has just completed its part of this grand exhibition. Being a passionate in buildings 5 to 8, as for innovative design-
48th edition at the Milan Fairgrounds in Rho collector of innovative furniture, it was an awe- er pieces, it occupied six buildings of the fair-
recently. It is an annual international furni- some experience to witness such artistic designs grounds. Shiny woods with deep colors made a
ture exhibition that takes place in Milan, It- and novel creations. strong statement in modern furniture and the
aly. It is considered to be, without compari- main design approach was multifunctional fur-
son, the most celebrated design exhibition in Furniture were displayed according to catego- niture pieces. As for designer innovations, glass
the world. ry, resulting in clusters of royal classic piec- was the main tool in which designers experi-
45
to urban illumination - embracing both tech- esting side of the exhibition was a space provid-
nological and formal innovation. It was a spe- ed to a design competition displaying the work
cial pedigree mapping out the origins of Made of 570 young designers coming from 22 inter-
in Italy. national design schools with 220 students who
presented ideas and projects inspired by cre-
The show had three varied categories of Mod- ativity, ecology and sustainability, and needless
ern variety, Classico approach and Design to say diversity.
trends. All the three categories were decorat-
ed with elements of innovation and carried a A huge number of specialist operators had
central theme. The most important aspect that f locked to the Saloni, making for a total of
really inspired me was the designs of stands. 278,000. The widely-hailed internationali-
Those were simply amazing with one of my fa- ty of the Saloni had been confirmed again this
vorites being Kartell which was designed using year by an even greater inf lux of visitors from
visual illusions and 3D techniques. The other abroad: 153,456 visitors from 152 different
items displayed were of wooden and steel that countries, the majority from Russia, Germa-
ref lected high quality and design precision. ny and France. The 124,544 Italian operators
The most common colors were lime green and who also attended the Saloni were testament to
black in addition to the wooden texture. the fact that the sector is holding on fast after
the last few difficult years and despite the cur-
Classico was a very luxurious selection of fur- rent financial crisis in particular.
niture specially made from genuine leather and
fancy crystals. In this category, the most dis- Another 30,000 people converged at the Salo-
tinguished exhibitors were FENDI casa and ni on Sunday, the only day the Fair was thrown
IPE cavalla. The design section was adorned by open to those who are not operating in the sec-
simplicity. The notable feature was its “Make tor. There was also an impressive press pres-
Your Own Furniture”. It attracted large num- ence, with 5,385 journalists from all five con-
bers of potential buyers as the idea facilitated tinents. All in all, therefore, visitors, members
that you select your own size, color and finish of the public and the press accounted for a mas-
that will be produced in collaboration with de- sive total of 313,385.
signers, architects and specialized manufactur-
ers. The section also attracted the “Rising of an The events proved to be of great interest and
Egyptian Design Identity” theme that kept my really pulled in the crowds: these were the
eyes glued. The concept was to present Egyp- large ''Magnificence and Project'' Exhibition,
tian furniture designs with a modern touch. It which will run until 21st June 2009 on the pi-
mented with transparency, layering, ref lection, presented an evolutionary process of a nation ano nobile of the Palazzo Reale in Milan, fea-
and visual illusions with bold curves and min- living with an important past and yet willing to turing important and extremely valuable
imal joints. develop a new Egyptian design identity. pieces of classical furniture alongside twenti-
eth-century design pieces. The installation de-
The engines driving the great Saloni were all The second segment of the exhibition was con- voted to light and its scenic qualities, entitled
up and running, fired up by the huge success of sidered the biggest lighting fair in the world. I=N=V=O=C=A=T=I=O=N, signed by the
the previous edition. Great projects, great dis- It was the largest part of the exhibition spread British artist Cerith Wyn Evans will remain
plays and great crowds provided the basic in- over six halls. The most distinguished exhib- on exhibit in the Triennale Garden, which has
gredient for what was universally regarded as itors were Philips and Flos. Most exhibitors been given as a free loan to the prestigious Mil-
the key event par excellence at global level in were focusing on saving energy and environ- anese institution by Cosmit.
the home furnishing sector. The eagerly-await- ment-friendly innovations.
ed International Lighting Exhibition had also All in all, it was an exhibition worthy of the
set a benchmark with its wide range and broad The third segment was Salone Satellite, a gath- time invested in it. It developed fresh ideas and
spectrum of goods that made up a unique light- ering of young creative designers to show their gave a thorough insight to new furnishing dé-
ing sector scenario – from light sources to do- creations spread over two halls. There were cor and design. The trend has been set and I am
mestic lighting, from technical illumination also many workshops on design. A very inter- all geared up to anticipate the call next year.
46 HOME
5- Tight Budget
While shopping for lighting and bulbs, don’t
get intimidated by what’s new in the market,
look for what fits your needs and budget, it is all
5 Tips for Choosing the Right about good taste, since it is also important to
compare prices and be willing to be flexible with
INTERIOR DESIGN
ARCHITECTURE
PROJECT MANAGEMENT
SPACE PLANNING
T: +966 2 6076970 F: +966 2 6076970 E: info@jurbanliving.com P.O.Box: 51240 Jeddah 21543 Sausi Arabia
48 HOME
■ www.CoxandCox.co.uk
■ www.Stern-Moebel.de
HEADACHE / STIFF NECK:
Tension in the nick muscles
is often aggravated by a
poor sleeping posture, which
can cause headaches.
FIBROSITIES:
Poor bed posture often
causes tension in back and
shoulder muscles.
BACK PAIN:
Pain and stiffness are often
aggravated if the mattress
forces the spine into an
unnatural position.
ACHING KNEES:
Pressure and touch can
make aching knee joints
even more sensitive and
vulnerable.
CIRCULATORY PROBLEMS:
Swollen feet and calves can
benefit from a mattress,
which relives pressure.
Latex
Bodyzones
■ www.Fir-Italia.it
■ www.HegoWaterDesign.it
We are spec
specialized
lize in desig
designing,
igning, execut
executing
ting & maintaining
mai ninng priva
private
i e and
public gardens.
s. We e are experiencedd in
i civil work
work, sporrt grounds
sport g annd
and
swimming poo ls. In add
ls
pools. on, we supply
addition, ly all types and
nd sizzes of indoor
sizes door
and out
outdo
outdoor plan
plants, especi y palm trees
especially trees.
Event www.edgeofarabia.com
For the first time Saudi artists present their work lation, performance and a variety of other media art. The event will be a chance for international
during the most world's most important visual arts with a multi-disciplinary approach to artistic prac- journalists, curators and gallerists to engage with
event ... The 53rd venice biennale in Italy. tice. this pioneering exhibition and explore the artists’
individual stories.
Edge Of Arabia in Venice features the work of 9 pi- The artists, most of whom will be travelling from
oneering Saudi contemporary artists, male and fe- Saudi Arabia for the event, will be joined by cu- Edge of Arabia launched in London’s SOAS Bru-
male, whose work combines photography, instal- rators and experts in the field of Arab culture and nei Gallery in October 2008 with a dynamic web-
55
We had this chat done over VOIP " Voice Over In-
ternet Protocol " with Faisal about his passion that
we call photography.
Faisal Almalki
thing artistic, I always thought that doing some-
thing creative is never a career, it should be some-
thing on the side. I ended up studying marketing at
The World Through The Eyes of a Phenomenon university, since I loved how interesting advertising
is I thought why not combine business with cre-
ativity and I finally discovered that I could make a
Interview www.Exactish.com living by being creative!
57
Get to Know
the Artist
What's Up Gallery www.SaudAlSaud.com
Interview Contact@WhatUpKsa.net
65
Hazar Bogary is one of the most influential graph- You have such a massive portfolio, how long You have won Al- Jadeedah Weekly Maga-
ics designers. Her professional journey has taken have you been working as a graphics designer? zine award for the short story competition
her through many aspects of creativity throughout I joined Grey Jeddah as a graphic designer one for the youth; what was the story about, and
her life reaching a time when she has become a re- month after my graduation from the United States how was it inspired?
nowned graphics designer due to her mastery of in June 2006 and I am now a junior art director. (Laughs) During my 12th grade I remember
her skills working for Grey Group – a multination- being a very good writer, I still write but not as
al corporation - creating advertisements that per- So how old were you when you first started get- much. The story was about how people over-
fectly sync with the Saudi society. ting interested in graphics? look the trees and their importance. Back then
I got interested in this exciting field during my 12th I thought that writing was the thing I wanted
How would you define graphic design? grade. That’s when it all came together since I got to do for the rest of my life, I even was a jour-
(Laughing) well this might sound mad, but I per- interested in graphics design, photography, and nalist for such a short period of time then all of
sonally think it is a little bit of craziness within log- painting. Since then I’ve never missed visiting art that passion went into graphic design, art and
ic and a bit of logic within craziness! exhibits whenever I get a chance, even when I trav- concerts.
el on vacations.
When I saw your work, the first question that You have also won a silver OMNI award,
came to mind was how do you get the con- What inspires you, what really gets you in the what was it about?
cepts? Could you take us through the steps of mood, or the zone? I joined the poster competition under the top-
creating an ad? Anything could inspire me. I believe that graphics ic of drug consumption. In fact in this design
Well I first receive the brief, I prefer meeting with designers have the sense of seeing everything from I played around the double meaning of the
the client and listen to him or her so I can real- another aspect if you will. But usually I love working word 'cool' since it can mean both ‘not hot’ and
ly feel their need, unfortunately this is not always in an extremely loud and busy environment, I can’t ‘WOW’ or ‘hip’.
the case. explain why that is, yet it gets me in the right mood.
If you had time to spare, what would you
Then I start researching, researching, researching... Do you think that you have an advantage being like to do next to graphic design?
and researching until I find the hook that clicks a Saudi female, when it comes to creating ad- I would love to be involved in more youth orga-
both the idea and the client’s requirements. After vertisement concepts that can fuse with the Sau- nizations to enrich our youth power with more
that the whole team gathers together to brainstorm di society? educational training and activities.
and filter all the ideas. Then we choose the best
concepts. This makes it easy to divide the work and (Laughs) BIG TIME! If you never turned out to become a graph-
start developing the idea, toning it from here and Sometimes it is hard to get or even understand ic designer, what would the next best thing
there until it is beyond perfect. The final step is to things in any given culture if you’re not part of it; es- be?
put all our work and efforts together to present it to pecially if it is as conservative as culture as the one I would want to be a doctor to keep a persistent
the client; then to execute the whole project. we have here in Saudi Arabia. smile on patients’ faces.
66 GADGETS
We got a chance to lay our hands on two exciting What really sets the new N86 from any other camera The Nokia N86 offers aGPS, Nokia Maps 3.0, Wifi,
new devices from Nokia, the N86 and the N97. So phone out there is the true 8MP it offers, since the Bluetooth stereo audio support, 8GB internal mem-
without further ado, let’s get down to business. device sports a Carl Zeiss Tessar optics with a 1.75 ory, and the world-class N-Gage gaming capabilities.
micron pixels image sensor, which means in human
First we will start with the N86, Nokia is introduc- language, that the outcome is a true 8 mega pixel pic- With all that we like the way the device feels in hand,
ing a solid built new 8MP camera phone that packs ture, plus the device offers a mechanical shutter. So and the smooth way the device slides to reveal the
a lot more then meets the eye. instead of carrying a real camera and a mobile phone, numerical keypad.
67
■ www.Dynamism.com
69
Chairman
By Ulysee Nardin
This is one of the most elegant phones we laid
eyes on recently, the famous 150 year old Swiss
watchmakers Ulysse Nardin is venturing into
a new territory with the world’s first mechan-
ical mobile phone called Chairman, what re-
ally sets this device apart from anything you
have ever seen so far is its visible, fully-func-
tional kinetic rotor that will assist in providing
the device’s battery with power, just like you
might find in Ulysse Nardin mechanical wrist-
watchs, a company known for their fine marine
chronometers.
■ www.uncells.com
71
Viliv S5 Premium:
Not Just Another UMPC
Let me get the basics out of the way, if you’re
not familiar with the acronym UMPC, it
means Ultra Mobile Personal Computer.
■ www.Dynamism.com www.LGmobilephones.com
72 GADGETS
Aqua Sounders:
Summer Jam Anyone?
It is almost summer time, and we thought we
should give you some heads up on this exciting de-
vice. Grace Digital Audio have just came out with
a new groovy Aqua Sounders floating wireless
speakers that you can literally toss in the pool. It
gets even better since the Aqua Sounders are fitted
with a pair of Ultra Bright LED mood lights inte-
grated for nighttime fun, so the party never ends.
Parrot By Starck
This new classy minimalistic wireless speakers by
Phillipe Starck are truly a work of art. With the
collaboration between Parrot and super designer
Phillipe Starck, we get this set of 2.5 feet tall speak-
ers that use Bluetooth to communicate with each
other. Broadcasting sound in 360°, the speakers
uses an extra-flat membrane to create small-scale
vibrations across the speakers' entire surface, mak-
ing the air vibrate.
■ www.Parrot.com
Eagerly awaited by many fans, the brand new Mini adds a level of freedom and excitement to that smile, take your pick between Carbon Black, Classic Hot
Cooper Cabrio has hit our roads and is now on the since the Mini Cabrio possesses its own joyful spirit Chocolate Brown, or Denim Blue.
loose - unleashed for its special 50th birthday to that will never die away.
take you on a refreshing open ride. Thanks to the all-new easy load system, you can
From the exterior you will definitely notice the find easy access to the trunk from the back of the
We can see that the new Mini Cabrio radiates astonishing elegant British characteristics, hiding Mini Cabrio. It also provides larger access to the
with the very best in performance, design, quality, all the precise German technology under the hood, luggage compartment, and to top it all, you can
handling, safety, and versatility. Remaining top creating a delightful mixture of authenticity and individually fold the rear seat’s backrest to the sides
of its class, the new Mini delivers efficiency and practicality. to get more room.
functionality to ensure being its class leader with all
the advanced automotive technologies ever to be The 2009 Mini Cooper Cabrio has been completely The Interior:
introduced on a Mini Cooper. redesigned, since it’s now based on the same all-new Let’s step into this awesome groovy car, but before
Mini hatchback body-style introduced two years we do that, don’t be fooled by the impression that
The Exterior: ago. Lucky new owners have the luxury of choosing the Mini Cooper Cabrio won’t fit you if you’re
Whenever you set your sight on the Mini Cooper, one of twelve exclusive body paintwork colors, with a tall dude! In fact, think again! This baby can
you can’t help but smile, and the new Mini Cabrio 3 well thought-out shades for the soft top roof – comfortably seat tall drivers in its hip interior.
75
Interview www.alFaisalRacing.com
Al Faisal racing team is a Saudi team that has collect all those great Saudi racers into one
been joining international and national rac- team, joining our forces and bringing proper at-
ing events since 2006. What's Up got the op- tention to what Saudi Arabia has to offer.
portunity to ride on the fast lane with two of its
members, both his highness prince Khalid bin So what type of vehicles do you focus on?
Sultan Al Faisal, and his highness prince Ab- Prince Abdullaziz bin Turki Al Faisal: Well
dullaziz bin Turki Al Faisal to get a firsthand it all depends on which type of race we are
scope on how such athletes live their lives and getting involved in, and this is why we made
how they see the future of motor racing in Sau- Al Faisal team, to gather racers who can spe-
di Arabia. cialize in one or two types of auto races.
Prince Khaled: After creating the team, we got
What’s Up: So how did the whole concept of a better chance in competing in more events,
the team come about? like autocross races here in Jeddah and Riyadh,
Prince Khalid bin Sultan Al Faisal: Before cre- we joined rally races in the Middle East, we
ating the team in 2006, each one of us used to raced in Bahrain’s formula BMW races, among
race individually, and then I thought why not many other races all around the world. »
78 SPORTS
I would really love to take a look at how you Prince Khaled: It really depends on the type of next level and create a team, and luckily I found
see things through your eyes when you’re in the race, but generally you have to be an athlete, you the guys who loved cars and racing to become
race, it seems like everything is in a hyper state need a fit body, you need to focus on water, since our team members, while focusing each one of
of slow motion. you lose a lot during a race. Plus you need to carb- us on a certain type of motor sport so that Al
Prince Abdullaziz: You have to be in the zone. load before any race, so a lot of carbohydrates. Faisal Auto team can join most of the auto rac-
Prince Khaled: Plus you have to think about many Prince Abdullaziz: In the BMW race, they would es out there.
things at the same time, think of how you would feel rig you up with a heart monitor to check on how
at the first corner of the race, where along with an- and when your heart is reacting to the race, so that Who are the team members and what is their
other 19 cars who want to take that same corner at you can monitor everything against your data log, focus?
once. You have to be super sharp and very alert to to train yourself on being calm, and keeping things Prince Khaled: We have Majed Al Ghamdi who
everything. That said you must be calm and relaxed under control. is into autocross and rally, there’s Said Al Moori
to handle the situation and keep everything under who is in autocross, Ahmed Al Tayib is into drag
full control. Let’s focus on Al Faisal racing team, what was racing, Prince Abdullaziz is into track racing, I
the idea behind creating it? am personally into track, rally, and autocross.
Is there something special you eat before any Prince Khaled: I started racing back in 2002, and And our newest member is Prince Khaled bin Al
race? by 2006 I thought that I should take things to the Waleed, he has recently joined the team.
81
In 2007 and 2008 we got sponsored by Mobily borghini Superleggera championship. Prince we did some training at the Nürburgring* ring
telecom, since getting sponsors was a great step Abdullaziz did the Porsche super cup, while I in Germany to get ready to compete against Eu-
for the team as an approval of the support of the got involved in the Chevrolet Super cup as well ropean drivers in endurance races. As a team
public, it also shows that people really love this as the Mini cup challenge, we did some training our objective is to be Saudi Arabia’s ambassa-
sport here in Saudi Arabia. in Germany for some up coming races, so I can dors on the racing arena to make every Saudi
We have a huge plan for the future of the team, fairly say we are very active and preparing for proud, we would like to spread the awareness
we got all the gears set in place, and it is a mat- more events to take part in the future. about the sport, and to get more people to en-
ter of getting things in motion really soon. joy it.
That sounds like a busy schedule?
Will we see Al Faisal F1 team any time soon? Prince Abdullaziz: The Porsche race by itself *Nürburgring Ring: Is simply known as “The
Prince Abdullaziz: If you would fork-off 300 has about 16 races in 8 weekends scattered all Ring” by enthusiasts, it's a 28.265 kilometers
million Euros, you might (laughs). But serious- over the region, and that is why we take this as a racing track located in in Nürburg, Germany.
ly you might in the future. profession, this is our day jobs. The ring is a little over 5 times bigger then Bah-
Prince Khaled: Right now we are preparing for Prince Khaled: Now that the whole team are rain’s International Circuit. Car companies test
the 2010 season, so far in January this year we designated professional drivers, our schedule is their vehicles there before even producing them
did the Dubai endurance race, we did the Lam- full for the next two seasons at least. Right now for the market.
82 SPORTS
Fahad Al Qadi:
The Cutting-Edge of Business
We sometimes get a chance to meet people who business alike, you will find this interview one of Well first of all I come from a family that has a
live a very interesting life, people who made a lot the most interesting ever. long business history, my ancestors had their
and experienced a lot, and those are the ones we own share of trading, and I guess I was raised
wish we had more space for to get through every As one of the most interesting entrepreneurs that way. Since my father used to make me and
aspect of their lives in detail. Fahad Al Qadi is one we have ever met, you do have a long busi- all my brothers help him at work during our va-
of those very interesting individuals, who has al- ness history that starts elsewhere, would you cations. So you can call it a family business. My
ways been on the cutting-edge of technology and give us a glimpse at how things started? real start was when I went to the United States
85
Now that sounds interesting, what did you do? word has been written in to again binary zeros and
The whole thing happened during the internet ones, look it up against a database, then come back
boom, around 1995, back then everything was with the results. During my Gareeb project I dealt
about memory and space to store information, ev- with Yahoo mail, and Google mail. Till I got a con-
ery company was having problems with lack of stor- tract with Google to be a technology backbone to
age space. That’s the crack I wanted to fill with my their “Do you mean this” service, our job was to fix
software - which I sold to Nokia. some of the problems they might get.
What did your program do? Did you sell the software to Google?
Back then when a computer or a cellphone looked The reason I made “Gareeb” was to create a tech-
at voice pitch, it analyzed it as a graph, and that nology service provider, and I managed to sign a
took a lot of space to store, and much time to pro- deal with Google, to get revenue per hit, whenev-
cess. My concept was really simple, take the voice er a user gets to use our backbone service under
and convert it to zeros and ones, binary code basi- Google search.
cally.
WOW! This really sounds like such an exciting
So that way you managed to make voice pitch- life, were you living here during all that time?
es smaller in size to store? I lived in California, had my business, had my com-
Not only are they smaller now, by converting them pany and everything was peachy, till 9/11 hap-
to binary you break the whole language, accent pened, and I lost almost everything. Luckily I man-
and dialect barriers, so no matter how the user pro- aged to salvage most I could and brought, what
nounces the word or name, the system will break money I could pull out, back to Saudi Arabia. I re-
it down to binary then checks for the match, pulls member when I first came back, I was dramatized
that out from its memory and feeds it back to the about what happened to me, it took me a while to
user. readjust and get back to work, at first I kept on ob-
serving the market and how things worked around
And Nokia bought this technology from you? here, till I started moving with my first project.
Well after I got the patent for that software, I got a
booth in GITEX, and Nokia saw my application Was it software?
and decided to buy the whole concept of the soft- Not yet, I got into steel structure constructions.
ware in 96, and developed it further from there on, Since my minor degree was in architecture, I found
and that is how I made my boom, since I got a sub- that there was another gap that I could fill - people
stantial amount of money, plus stock options in buy a piece of land to build a home on, then they
Nokia. After that I kept on working with them for use bricks, cement, and concrete to make those
a year and a half in developing and creating docu- homes, these materials cost a lot of money plus
to get my bachelors degree in medical engi- mentation for my software, it was during that time they are so fixed that you would have to tear up the
neering, but what I got was a detour to my en- that I learned how the corporate world works. house if you wanted to make any changes in the fu-
tire life. ture.
That is so interesting, working with such a large
How is that? company would definitely add a lot to anyone. I decided to make buildings and homes from steel
Well since I had a large family, and since my el- Around 98 I started my own company, I called it beams, they cost less, plus they are so flexible that
der brothers were hard on me with financing “Gareeb”, where instead of dealing with voice I you can change them at any time you want. In the
my trip to the U.S., I had to find a way to make wanted to start working with text, I created a soft- U.S. they build skyscrapers out of them. The best
money, I started working in the cafeteria, then I ware that can look at any text from any language part was the fact that you’re not losing much mon-
moved to the computer lab to work there, that’s and see it as one universal language. ey if you decide to demolish the building since you
where I learned a lot about computers and pro- can resell the steal depending on the market price.
gramming, I even became an instructor. After How would that work? This building we are in is made of steel, if I decide
about a year and a half, I started working on my Let’s say you write Mazen in Chinese, it would be to move out, I can simply unbolt it and move. I saw
own software, that was how I really moved from also Mazen in Arabic, or even English for that mat- this as a great opportunity. I used this as a launching
point A to point B, and never looked back since. ter, so the system will break the language that the pad for my next project. »
86 BUSINESS
Interview www.PSCJ.edu.sa
We have been sensing many changes lately, where Do you only provide courses and diplomas? What most people are familiar with is religious
Saudi Arabia has been opening new doorways for We offer our graduates diplomas, and bachelor’s tourism.
more business and career opportunities. While the degrees in three main departments. The first is Tourism is an essential part of any country’s econ-
whole world’s stumbling through a dark and grim The Department of Management which offers ma- omy, and to become a well known tourism desti-
future, we can see a bright light that shines over our jors like Business Administration, Marketing, Fi- nation you need to encourage the locals to be hos-
beloved country, and this is merely the beginning. nance, Accounting & Information Systems. pitable enough to foreigners, and this is something
What’s Up met Dr. Mohammed Balubaid Vice new that is just starting here, since Arabs have been
Dean for Academic at Prince Sultan College here We have The Department of Tourism that offers known to be one of the most hospitable races, we
in Jeddah to tell us more about that new exciting re- students majors like Tourism Management, Event believe that Saudis have what it takes to be a suc-
naissance we are experiencing. Management, ECO & Adventure Tourism. The cessful country in tourism, of course apart from re-
third department is The Department of Hospitali- ligious tourism. We are building a new vision and
As a college are you connected to any major ty which offer Hospitality Management. supporting that too. Statistics show that we used a
university? low percentage of the tourism potential we have, if
We are affiliated to Al Faisal University, yet Prince The first question that comes to mind when you think of that you will notice that this is a great
Sultan’s College focuses on Administration and you talk about tourism, is do we even really opportunity for young people to lead a new indus-
tourism majors. have such a thing here in Saudi Arabia? try and field that has never been tapped before.
89
Think of the potential of starting your business by their lives, and we’ve begun to see that ambition to There are many reasons for that, some of our stu-
renting a tour desk in a hotel to take visitors on trips do something that is distinct and different - I think dents have obtained a diploma in tourism in the
around Saudi cities. that it will take some time for the public at large to past from their countries before the college was
realize that, but the change is happening. We even opened, and wanted to continue their education.
That is an interesting point of view, you remem- have some students who are getting night classes In other cases they couldn’t obtain bachelors de-
ber a couple of years back everyone was try- because they have a job during the day, that shows gree in their own countries because it wasn’t avail-
ing to get a job in a bank, and now we have this that they are responsible and want to make a differ- able, and in some examples the cost of study was
new wide open door with huge potentials. ence. On the other hand the government is listing too steep. Another good reason is that we are of-
As I said, tourism in Saudi Arabia is the next big job titles, positions, and minimum wages for jobs fering a curriculum that is designed by some of the
thing; all it takes is getting the right knowledge, and like waiters, busboys, restaurant managers, and even most reputable universities around the world; it
applying it. Now bear in mind we have two depart- receptionists, to help in opening more job opportu- makes our degree quite desirable and convenient.
ments that focus on that; tourism and hospitality, nities for anyone who is willing to work and make
and both of them offer a lot of special knowledge a living. How much are the tuition fees?
that can really develop professionals to build this in- As a non-profit organization we managed to keep
dustry on. Why did Al Faisal University focus on creating costs at minimum, since all the revenue is spent
Prince Sultan’s College in the first place? on developing and enhancing our facilities, so
We have been noticing recently that many indi- First of all you need to understand that Al Faisal’s we have set our tuition per credit hour at SR 900,
viduals are starting their own event manage- University is a non-profit organization that strives since each course varies between 2 to 3 hours.
ment business, how would getting a proper ed- to help the society, and in our case by spreading Our English program would cost about SR 4000
ucation help them? learning and proper education in various need- for each level, and we offer four levels per year. All
The funny thing is that Saudi Arabia has the larg- ed fields, like business, tourism, and hospitality. prices mentioned include curriculum textbooks.
est event on this planet, Hajj. Saudi Arabia manag- That’s why all our curricula are in English, to pre- The Saudi government is also helping students
es to handle millions of visitors coming here by air, pare a new breed of professionals who can easily by granting them scholarships, so you can see the
sea, and land, during a short period of time, and that communicate with the outside world, and with that drive towards this new field. That vision is proven
takes substantial efforts. That shows you that this , our graduates will have their native Arabic tongue, by the contracts we got from hotels here in Saudi
major is really needed, and not to be taken lightly. with fluency in English, and a solid academic base Arabia who signed deals with us to hire our gradu-
When a student signs up to Event Management, he that would make our grads top notch for the work- ates once they finish their studies, so that’s an ex-
gets to learn everything he needs to build an arsenal ing market. tra bonus for students.
of know-hows that will help him manage any num-
ber or type of people for any kind of event. How did you design such a curriculum?
We got a great mixture from Virginia Tech Uni- How many students do you have right now?
So does that mean that the student would learn versity in the U.S., the University of Queensland in We have 250 students, keep in mind we are in our
how to use these skills to gain profit or make a Australia, and King Fahad University of Petroleum second year, many people don’t even know about
business out of it? & Minerals, plus the supervision of our faculty pro- the college yet.
Of course, these skills are part of the basics that he fessors, to provide our students with a solid curricu- Our country has many tourist treasures that have
will learn within the first two years, where he can lum approved by the Ministry of Higher Education. not been tapped into or even discovered yet, and
obtain a diploma, after that he can finish his bache- now is the time to start this new exciting era, and
lor’s degree with a specialized major in event man- What are the requirements to join Prince Sul- be part of developing and improving our country,
agement. Now that said, I would like to add that tan’s College? that is the least we can do for it.
many people don’t know that we offer a full curricu- Nothing really except being high school graduate,
lum in different fields of business. With that type of and pass our grading exams, after that and depend-
mixture we can be an essential part of raising Saudi ing on his English language level we will evaluate What are Prince Sultan College’s future plans?
tourism professionals. him to see if he needs to take an English course or Well I can tell you about two surprises we have for
not. We even have international students from Swit- our society, but I won’t give you many details right
People have this engraved impression that zerland, Austria, and India joining the college. now. The first is offering our own MBA degree for
young Saudis are looking for jobs where they the first time, and the second is that we are plan-
get assigned to a desk with the title “Manager” This raises an interesting question, why would ning to start a new section of Prince Sultan Col-
on it, do you feel that this is still true till date? a foreigner study tourism, or hospitality in lege for females. Once we get things rolling What’s
Well I can tell you first hand that this is changing, a country that is just starting to explore this Up will be one of the first publications that will get
this generation is looking for practical ways to live field? more details.
90 EDUCATION
Environmental Applications of
gy announced that it has reached to a new inven-
tion on water treatment with IBM using nano-
We have always been interviewing and talking cellence Dr. Yousuf Al Othaimain Minister of When What’s Up asked His Royal Highness
to local nationals and expats who managed to Social Affairs who have both announced the or- about whether this is a step directed towards a
create a success story in different fields like art, ganization of the ‘Social Development Forum’ younger audience to display local business role
fashion, and even business. What’s Up believes under the slogan "From Sponsorship to Sus- models, Prince Mishal replied that, ‘This is a first
that we have here, in Saudi Arabia, all the in- tainability" with as its patron His Royal High- step, and that objective will be reached through
gredients we need to create the type of achieve- ness Prince Khalid Al Faisal, Governor of Mak- spreading this awareness, and that we have what it
ments we hear about all around the world. I was kah. takes as a nation to be proud of what Saudis have
personally fortunate enough to have seen a star achieved so far. We don’t need to import every-
shining one after the other since I started to What is really exciting about this forum is that thing, one of the main objectives is to show ev-
work with What’s Up. it’s the first of its kind in Saudi Arabia, making ery Saudi that we have great local case studies that
it a milestone on the social development lev- would fill volumes; all we need to do is get them
We attended a press conference held by His el of the country. The forum will host local and under the spotlight.’
Royal Highness Prince Mishal bin Majed bin global personnel with long expertise in devel-
Abdulaziz, Governor of Jeddah, and the chair- oping neighboring Arab countries as well as in- The Forum will be held from the 6th to the 8th
man of ‘Society of Majid Bin Abdul Aziz for ternational ones, where they will discuss their of June 2009 and you can find all the information
Development and Social Services’ and His Ex- practical experience in the field. you need by visiting the forum’s main webpage.
TRAVEL & HOTELS 93
Dubai, UAE, 6 May 2009: In a glittering ceremo- “It is a tremendous honour to be named Saudi
ny at The Monarch Dubai, Rosewood Corniche was Arabia’s Leading Hotel,” said Hans-Peter Leitz-
crowned Saudi Arabia’s Leading Hotel at the World ke, Managing Director for Rosewood Corniche.
Travel Awards, the travel industry’s version of the Os- “We are extremely proud to be the standard-bear-
cars. Votes were cast online by over 170,000 trav- er for hotels in the Kingdom, and this award rep-
el professionals around the world, who distinguished resents the culmination of our tireless efforts to
Rosewood Corniche above all others in the King- provide the highest levels of service and excel-
dom. lence while constantly seeking to surpass our own
achievements.”
This year was the first that the hotel was nominat-
ed in the category of Saudi Arabia’s Leading Hotel, Shamel Droubi, Director of Sales and Marketing,
following its successful opening in September 2007. added: “The win is especially meaningful as trav-
Winning the award after less than two years in opera- el industry professionals around the world have
tion, Rosewood Corniche’s dedication to impeccable voted, bringing global recognition of our well-de-
service has quickly given the hotel an established, em- served reputation as the top ultra luxury property
inent name in the Middle East hospitality industry. in the Kingdom.”
94 TRAVEL & HOTELS
Back in the 12th issue of What’s Up Jeddah, hotel; in later issues, we will talk in depth about novative five-star sanctuary where contem-
we broke the news about the Equestrian Club. the product offerings. porary luxury and exceptional service meets
Once again, What’s Up has another exclusive unrivalled views of the Red Sea and King Fahd
sneak preview for you. By the time you read Park Hyatt hotels are upscale properties, re- fountain. The hotel enjoys a prime location in
this article, the hotel will have been completed nowned worldwide for understated luxury, el- the very heart of the city, within the esteemed
and will be known as Park Hyatt Jeddah - Ma- egance and prime city locations. Set amidst Al Hamra District at the Equestrian Club of
rina, Club and Spa. For now, we would like to beautifully landscaped gardens on the Cor- Jeddah, just minutes away from the central
provide you with some information about the niche of Jeddah, Park Hyatt Jeddahis an in- business district.
Park Hyatt Jeddah is an intimate and residential-style breathtaking views of the Red Sea. All the room cat- local ingredients for the ultimate dining experience.
hotel where French interior designer Gilles Quiffet egories, which range from Park King to Park Execu-
and architect Patrice Hart fashioned rooms that fuse tive suites, offer impressive areas of between 40 and Hotel features include: The Lounge, Nafoura, La-
a sleek European style with Arab-Andalusian archi- 80 sq m, while two majestic Princely and Royal suites zurde Meetings and Events Centre and a Cigar room.
tecture.The beautiful gardens and striking interior de- range from 120 to 200 sq m. All rooms are luxurious-
sign create an elegant haven of understated elegance. ly appointed with the highest quality design, the latest The spa facilities, which will open at a later date, will
Modern artwork and designs merge with traditional high-tech business and entertainment software, com- include: gymnasiums, tennis and squash courts, hy-
Arab-Andalusian features, setting a new standard for plete with lavish bathrooms complemented by luxuri- drotherapy suites, aqua-medic pools, hammams,
contemporary luxury.The surrounding resort com- ous spa amenities. beauty salons and impressive treatment suites offer-
plex will feature an impressive 10,000 square metres ing the latest beauty and well-being therapies. Each
(built-up area) of spa and wellness facilities, the La- Since this is only a teaser, we will just quickly men- palatial venue for ladies and gentlemen is beautifully
zurde Meetings & Events Centre, a yacht marina as tion some of the unique aspects of Park Hyatt Jeddah- set in extensive and lush private gardens… and this is
well as a variety of innovative restaurants and styl- Marina, Club and Spa: just the beginning!
ish lounges.
The restaurants offer a variety of cuisines prepared by What’s Up will cover news from Park Hyatt Jeddah
The hotel has 142 rooms, 15 of which are suites with master chefs using only the finest international and in more detail in upcoming issues.
96 FOOD & RESTAURANTS
The sun was shining high above me, the mist was
floating between my feet as I walked around explor-
ing this new habitat, I was surrounded by tropical
rainforest trees, birds chirping all around me, while
water dripping and flowing. I am on a new journey,
but this time, I am not using my passport, I don’t
need a visa to get there, this destination is right in
Jeddah, I took a trip to Papaya a voyage to your sight,
emotions, and senses.
As soon as you pull your car into the parking lot, you
start to get that feeling where you’re about to em-
bark on an unforgettable journey. Since the whole
area surrounding Papaya is landscaped to reflect that
same image, where you feel that it is a world inside a
world. It almost feels like you’re about to step into a
resort in Bali or Phuket.
Papaya:
would be best, since you will find the whole sky on
top of you while you sit under the skylight roof, giv-
ing you the beautiful bright sun while blocking all
A Journey into the Tropical Rainforest the heat. And don’t worry about what to wear, this
is a casual restaurant close to the beach side, so they
want you to chill out and relax. Oh and don’t forget
Restaurant Review Kings Road, Al Zahraa District behind Sawari Mall to bring your shades in there with you.
treat yourself to the new menu,
and enjoy a dining experience you will never forget
98 FOOD & RESTAURANTS
Since its humble beginnings in Seattle’s historic Pike Coffee Origins Most of the world’s coffee is grown between the
Place market in 1971, Starbucks has always been a Many people think that all coffees are alike however the Tropic of Cancer and the Tropic of Capricorn. It’s
place where you can find the world’s best coffees. place that they are grown and the care and attention the grown on plantations, small farms and coffee gar-
Today with over 15000 stores in 45 countries world- farmers, processors and roasters give to the precious dens in Africa and Arabian regions, Latin Ameri-
wide, Starbucks has certainly brought premium Ar- beans unlock many different flavors from the countries ca and on Pacific Islands. Because the various re-
abica coffee to a whole new level, setting new stan- of origin ! Starbucks samples coffees from around the gions have different soil, climate and cultivation
dards for sourcing coffee within the speciality coffee world – more than 150,000 cups a year, in fact, to find methods, the coffees produced vary greatly by
industry. only the finest, richest and most interesting beans. taste. Each is a unique treasure.
Latin American coffees are characterized by Grind: Different brewing methods have differ- Acidity
vibrant acidity with f loral and delicate cocoa ent grind requirements, but in general – the short- Acidity means a lively, tangy, palate-cleansing
notes and nutty finish, and a clean, well bal- er the brew time, the finer the grind. For exam- property, ranging from low to high. Think of the
anced f lavor. Coffees from the Africa/Arabi- ple, coffee ground for an espresso machine should way lemon juice makes you salivate, and you'll
ca region, the birthplace of coffee, have distin- be very fine, because the brew cycle is only 18- get the idea. For example, “Ethiopia Sidamo” is
guished f lavors ranging from berries to exotic 23 seconds long. Yet for a coffee press, the coffee quite lively on the tongue, so we say it has a high
spices to citrus fruits, and aromas with hints of should be ground coarsely, because the water and acidity. In contrast, a coffee like “Gold Coast” is
lemon, grapefruit, f lowers, and chocolate. coffee are in direct contact for four minutes. quite complex with spicy notes– it has a low acid-
ity.
The Asia/Pacific region is home to many cof- Espresso machines: Fine grind.
fee treasures, from the assertive, herbal spic- Drip coffee makers: Medium grind. Body
iness of Indonesian coffees to the balanced Coffee press: Coarse grind (rough grind). This is the weight or thickness of the beverage on
acidity and complexity that define coffees from When you go into a Starbucks store ask one of our your tongue. Body ranges from light to full. To
the Pacific Islands. Because of their full f lavor barista’s to show you which grind will bring you give you an idea, this is like comparing skimmed
and character, these coffees are found in many the best cup of coffee from your brewing method milk – very light bodied to whole milk - full bod-
of Starbucks heartier blends. ied; we sometimes use the wordy “syrupy” to de-
Water: A cup of coffee is 98 percent water. So the scribe a full-bodied coffee like Sumatra. Medium
Along with single origin coffees, Starbucks water you use to make coffee should taste clean, to light bodied coffees are fantastic first thing in
offers a wide variety of multi-region blends fresh, and free of impurities. Water heated to just the morning when your taste buds are fresh and
which bring together complementary elements off a boil (96°- 98° C) is perfect for extracting the awake. Medium to full bodied coffees are great
from the world’s top-quality coffees and com- coffee’s full range of flavors. Any cooler and the later on in the day especially Indonesian coffees
bining them to achieve an intriguing interplay water can't adequately extract, if it’s hotter it may late in the evening.
of f lavor and aroma. taste burnt.
Flavor
Once you know what to look for when tasting, Remember that: Clean water = Better coffee This is the all-important melding of aroma, acid-
you’ll be able to distinguish the subtle differ- ity, and body that creates an overall impression.
ences in aroma, body, f lavor and acidity that Freshness: Coffee is freshly produced, and its en- For example, drinking Kenya often reminds us
make each coffee unique. Ask a barista to guide emies are oxygen, light, heat, and moisture. To of grapefruit. There’s just a hint of citrus to it.
you through the coffee choices; they can help keep coffee fresh, store it in an opaque, airtight But when we say that, we don’t mean that Kenya
you find the perfect coffee to suit your taste container at room temperature. You can store it is grapefruit-flavored – it still tastes like coffee.
that way for up to a week. For the best results, cof- There are many different ways to describe the
Cornerstones of Brewing Great Coffee fee should be ground just before brewing. flavor of coffee, just as there are many different
ways to describe snow.
– The Four Fundamentals Remember that: Fresh coffee = Less than one The distinction in our coffees is in the complex
Selecting great coffee is only the first step in week old flavor layers that come from the coffees being
savoring a wonderful cup of coffee. How you grown high up in mountains areas, the higher the
grind, brew, and store your coffee is just as im- coffee is grown the more complex it becomes.
portant. It’s not just the machine that makes Coffee Tasting Characteristics
great coffee – the “four fundamentals” of pro- When tasting different coffees, there are four The Third Place
portion, grind, water and freshness are even main characteristics that make up the coffee fla- In addition to the wide range of high quality cof-
more important. Armed with a little coffee vor profile. fees, Starbucks is known for being a meeting
knowledge, you can create great coffee with point in the community. Starbucks is a place for
a coffee press, home brewer or espresso ma- Aroma people to come to, a place to not be alone, a place
chine. This is the first hint of how your coffee will taste. to be with other people, and a place where, with-
In fact, most of your sense of taste comes from out having to do anything, people become part of
Proportion: Using the right proportion of cof- your sense of smell – which is why coffee can a community. Starbucks has long been dedicated
fee to water is the most important step in mak- smell so sublime and taste so satisfying. A human to creating a unique "third place" between home
ing great coffee. For the most f lavorful cup, 10 can smell over a thousand different aromas and and work, through enlivening the centuries-old
grams of coffee for every 180 milliliters of wa- Arabica coffee has over a thousand different aro- tradition of the coffeehouse as a place to gather,
ter is recommended. mas share ideas, and enjoy delicious beverages.
™
The whole internet is buzzing with all the web 2.0 Looking for Yummy-tastic recipes, while keeping The premise of this book is quite simple; anybody
hype, like blogs and social networking sites we find calories under control, here is a book by The New with a pen and a scrap of paper can use visual think-
ourselves subscribing to, we are in a world where we York Times bestselling phenomenon Hungry Girl. ing to work through complex business ideas.
need to brand ourselves to gain a glimpse of the top
pecking order’s spotlight. The Book includes recipes like: The author got his revelation when he was asked at
the last minute, to give a talk to top government of-
We found this interesting book that can teach you - H-O-T Hot Boneless Buffalo Wings ficials. He simply sketched a diagram on a napkin.
easy ways you can use to brand yourself in this ever - Sassy Southwestern Roll-Ups With the power of images he managed to commu-
morphing digital age. - Holy Moly Guacamole nicate directly with this top caliber audience. Since
- Cheeseburger Lettuce Cups then, Ban Roam developed a remarkably compre-
Me 2.0 is a new type of digital survival hand book - Chocolate Chip Cookie Crisp Puddin’ Shake hensive system of ideas, enabling him to breaking
that provides you with topics on: - Swirls Gone Wild Cheesecake Brownies ideas to simple steps providing you with tools and
-Effective 4-step process for discovering, creating, - Personal Pretzel-Bottomed Ice Cream Pie! rules to facilitate picture making.
communicating, and maintaining a personal brand. Among many more!
-Insights, advice, and tips from leading industry ex- Aside from the four steps of visual thinking, the six
perts that explain how blogs, podcasts, and social The book is written with the hungry author’s ways of seeing and the SQVID– a clumsy acronym
networks can position you to find a career based on known wit and sassy style, no wonder she has for a full brain visual work out designed to focus
your passion and experience. formed over half a million loyal fans who are sub- ideas, the author throws in many case studies that
-A complementary website that would aid you with scribing to her daily emails containing guilt-free rec- keep you engaged in the book, and help to visualize
templates for each tool in your personal branding kit ipes, food and product reviews, dieting news, shock- the concepts he is presenting.
(i.e. resume, portfolio, etc.). ers and more.
A picture is worth a thousand words. This inspiring
Since personal branding is the next hype, we This book collects 200 recipes that are as fun to book will teach you new ways of thinking in a few
thought of sharing this book with What’s Up read- read as they are to make, while keeping each rec- hours, so if you’re looking for a great new way to
ers. A true must have if you want to be on the next ipe’s calorie count at 200, what more can you ask solve problems and communicate ideas, you'll find
cutting edge. for? this book very useful.
103
I can see it now, you’re gathering your friends, This book is all about how we as parents can re- Three Dans in one issue is too many, but youmust
and assigning tasks to each one of them, “You lax, lighten up, and enjoy life playing with our kids, know that Dan Brown is back with the new eagerly
do this, while I take care of that”, but wait you since children need a strong connection with their awaited follow-up to his #1 international phenome-
might be missing out on something. parents to have good self-esteem, self-confidence, non, The Da Vinci Code.
happiness and good behavior.
This indispensable guide for indie musicians The Lost Symbol is a brilliant and compelling
will lead you through all the steps from pick- The author – an expert play therapist – explains thriller. This book’s narrative takes place in a
ing band members all the way to getting your how playing and laughing is inherently educational twelve-hour period, and from the first page, Dan
music out to the public, the book also covers for children, plus it is a way to communicate, giving will grab your attention on an adrenaline rush to
topics like building a brand, build a huge fol- you a way to know your kids more and create an ev- get you through the pages of this strange and won-
lowing, networking, web site management, er-lasting bond with them. derful journey as you follow Robert Langdon
getting booked, playing live and getting pub- through a masterful and unexpected new land-
licized. The author suggests that; "The fun play opens the scape. The Lost Symbol is full of surprises.
emotional door to let out the giggles, and a flood of
Utilizing and harvesting the power of the in- other feelings come pouring out after." Some sug- The author managed to masterfully weave five
ternet you can earn profit from your music, gested ideas cover many things ranging from play years of research into the story's twelve-hour time-
and with this clearly written book you will wrestling to gentle storytelling. What really makes frame, which added a level of exhilarating chal-
know how to really do that. this a special book is that it tells you of ways that can lenge. If you’ve been a fan of Dan Brown thrillers
help you cope with games you don’t even like. like The Da Vinci Code, Angels & Demons, Digital
What we like the most about this book, is how Fortress, or Deception Point, you’re in for a treat,
those steps can be applied in other fields that Unlike other parenting books, Cohen is able to give since this should be a ride you will never forget.
can use the internet, like online marketing, or the special perspective of a psychologist while mak-
IT specialists. So if you want to share your tal- ing it easy to understand, the book is all about the We have no details yet, except that you can pre-or-
ent and take it to the next level, this might be importance of fostering a close connection with der your copy now, since The Lost Symbol will be
all the help you will need to kick start your our children and how and why these exercises (play officially released on September 15, 2009. Mark
way to success. therapy) do work. your calendars!
Useless News
to Amuse
Each day, more then $40 Trillion Dollars chang-
es hand worldwide.
Apples are more effective at keeping people
awake in the morning than caffeine.
At birth, a panda is smaller than a mouse and
weighs about 113 grams.
Diamonds mined in Brazil are harder than
those found in Africa.
The New York Stock Exchange started as a cof-
fee shop.
Women end up digesting most of the lipstick
they apply.
People in parts of Western China put salt in
their tea instead of sugar.
Chewing gum while peeling onions will keep
you from crying (Untested by What’s Up yet).
106 DIRECTORY
www.truff.com.sa
info@truff.com.sa
110 NEW IN TOWN
New in Town:
Al-Aqeeq Mayass
Café & Restaurant Fashion Store
Ana Special Mall Ana Special Mall
Tel: 02 6649228 Tel: 02 6649188
Your ideal stay is waiting at Park Hyatt Jeddah - Marina, Club and Spa.
Set amidst beautifully landscaped gardens on the Corniche of Jeddah.
An innovative five-star sanctuary where contemporary luxury and exceptional
service meets unrivalled views of the Red Sea and King Fahd fountain.
The beautiful gardens and striking interior design create an elegant haven of
understated luxury.
The trademarks HYATT™, PARK HYATT™ and related marks are trademarks of Hyatt International Corporation. ©2009 Hyatt International Corporation. All rights reserved.