Professional Documents
Culture Documents
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Prepared By A. F. Ferguson & Co.
Final Report
DEPARTMENT OF TOURISM
MINISTRY OF TOURISM, ART AND CULTUREGOVERNMENT OF INDIA
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APPENDIX (NUMBERED CHAPTER-WISE) Appendix 1 Appendix 5 Guidelines to be followed by State Governments/ UTs for preparation of 20-years Perspective Plan List of Heritage Hotels in Rajasthan
Appendix 6A List of Road Construction and Maintenance Projects Appendix 6B List of On-going Hotel Projects Approved by DoT Appendix 7 Appendix 8 Appendix 9 Tourist Traffic Forecast Hotel Capacity Requirements for 20 Years Employment Generation Calculations
Chapter 1
CHAPTER 1 :
INTRODUCTION
1.1.1 A F Ferguson & Co. (AFF) has been awarded a consulting study for Preparation of 20 Years Perspective Plan for the Tourism sector in Rajasthan by the Ministry of Tourism, Govt. of India. This report is the final report based on the findings of the study and incorporates the changes suggested by the clients on the earlier Draft Report.
1.2
1.2.1 The Government of India has initiated a project whereby it will formulate a road map plan to identify the tourism prospects of all the states. This will be done by the way of a 20-year perspective plan, which will analyse the strengths, weaknesses, opportunities and threats for tourism in each state and will also forecast the growth in terms of tourist traffic. 1.2.2 A. F. Ferguson & Co. have been invited, by Ministry of Tourism, Culture and Art- Department of Tourism, to assess the tourism scenario in Rajasthan and to suggest appropriate tourism projects and roles of various parties (government and non-government) in implementing the same.
1.3
1.3.1 The guidelines for preparation of the 20-year Perspective Plan as stipulated by the client are given in Appendix 1A and B. Based on the guidelines, the terms of reference and the deliverables agreed upon for the study are as follows: Existing Status To evaluate the status of the existing plans and schemes To list and evaluate existing potential tourist destinations and their classification into standalone destinations/ circuits To assess the status of existing infrastructure broken up according to various departments To analyse current traffic flows to the major destinations and assess the ability of the destinations to manage the traffic To identify likely infrastructure requirements and the indicative cost of developing the infrastructure To assess the institutional mechanisms for tourism development in the State New Projects To identify existing and new tourism projects in the major destinations including an outline feasibility of these projects and prioritisation of these on the basis of
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income and employment potential including the development of cultural centres, handicraft shops, health resorts; aggregate investments and their phasing To prepare an action plan for implementation of these projects Benefits To broadly estimate potential for employment generation from these projects over the plan period including women and local artistes To project tourist arrivals and visitors to the major tourist destinations Framework To suggest various options for funding and for private sector investment in tourism projects To broadly assess the environmental issues associated with tourism projects To provide broad recommendations for privatisation of tourism properties owned by State Government/ Government owned companies Specific Additional Aspects to be covered (based on the DoT Guidelines (i) A perspective plan with a time frame of 20 years needs to be developed for developing sustainable tourism giving year-wise phasing of investment having regard to the resources available. Department of Tourism shall provide Central financial assistance for this purpose subject to the maximum of Rs. 20.00 Lakhs (ii) The plan should indicate short-term and long-term plans, targets and ground realities. (xxv) Consultant preparing the perspective plan should be asked to given an executive summary of the plan along with the report.
1.4
1.4.1 AFF followed a combination of primary survey and secondary desk research for the present study. Our methodology for the study was divided into three phases: Phase I: Understanding the existing tourism scenario Phase II: Analyzing and identifying the potential for tourism in existing and other new sites Phase III: Identifying tourism related projects and broadly evaluating them on their income and employment generating potential and their environment sensitivity Understanding the Existing Tourism Scenario 1.4.2 In phase I, AFF studied the existing tourism scenario in the India and abroad, and specifically in Rajasthan. Secondary Research 1.4.3 The secondary desk involved a study of various publications of Rajasthan Economic and Statistics Cell, Rajasthan DoT, PWD and others and was concentrated to develop an understanding of the following:
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Overall Understanding of Rajasthan State 1.4.4 This involved a study of the basic/ fundamental characteristics of Rajasthan State such as its history, geography, government, administrative divisions/ districts, demographics, economy, socio-economic infrastructure, etc. through various published literatures and the Internet. Understanding of the Tourism Sector in Rajasthan 1.4.5 This involved a brief review of the Rajasthan state tourism scenario, the states tourism policy and understanding the various development initiatives for tourism in the state till date. It also identified the various tourist circuits in the state and has also conducted a brief review of these circuits in terms of locations covered under them, attractions (such as placesforts, palaces, havelis, lakes, etc. activities/ events- adventure, leisure, etc. heritage- art, culture, craft, etc.), tourist traffic (domestic/ foreign), seasonality, direct tourist infrastructure (hotels and restaurants, etc.), and others. Primary Meetings 1.4.6 AFF also had discussions with Rajasthan Department of Tourism (DoT) officials, PWD, Rajasthan Forest and Wildlife department, and others, and with tourism industry participants such as hoteliers, tour operators, guides, and local community to seek their opinion on various tourism related issues in the state. Exhibit 1.1 provides the list of departments, associations, organisations and other parties met during the study. Exhibit 1.1 Main Organisations Contacted
Central Agencies Department of Tourism, Delhi State Agencies Department of Tourism, Rajasthan (Jaipur) Rajasthan Tourism Development Corporation Regional Offices of DoT, Rajasthan at Udaipur and Bikaner Tourist Reception Centres of DoT across the state Rajasthan Chamber of Commerce and Industry Udaipur Chamber of Commerce and Industry Bureau of Investment Promotion Public Works Department Department of Forest and Wildlife PDCOR Hotel Association of Jaipur Hotel Federation of Rajasthan Guides Association of Rajasthan Private Organisations/ Tour Operators/ Hotels Rajasthan Travel Service, Jaipur, Jodhpur and Jaisalmer HRH Group of Hotels, Gajner WelcomHeritage Group, Bikaner Sariska Palace, Sariska Jaipur House, Mount Abu Jagat Niwas Hotel, Udaipur Others
1.4.7
Chapter 1
Understanding the state governments various activities and initiatives for developing tourism in the state Collect data, reports, information brochures, publications, news letters and other documents related to tourism (traffic, infrastructure, developmental plans, etc) in Rajasthan Understand issues related to tourism activities and the support infrastructure available in the state Understand tourist traffic trends, inadequacies in tourism infrastructure and services, expectations, etc. Understand national and international trends in tourism and their likely impact on tourism in Rajasthan 1.4.8 AFF also visited main tourist locations in the state such as Jaipur, Jodhpur, Udaipur, Mount Abu, Ajmer-Pushkar, Jaisalmer, Bikaner, Shekhawati, Alwar-Sariska, Bharatpur and others such as Samode, Osiyan, Ranakpur, Kumbhalgarh, Jaisamand, Sam, Gajner, Siliserh, Abhaneri, etc. to study the tourism potential of these places in terms of attractions, current infrastructure availability, etc. During these visits AFF also had talks with local officials and industry participants to understand the key tourism related issues in the region. Analysis of Tourism Potential in the State 1.4.9 Based on our understanding of the existing tourism scenario, existing and planned infrastructure in the state from the primary and secondary survey, AFF assessed the potential for tourism at the existing tourist locations based on tourist flow at the locations, broad review of capacity to handle the tourist traffic, the options for differentiating product to enhance tourist flow and the opportunity to expand/ augment, upgrade facilities and services to attract and handle additional traffic. 1.4.10 AFF also identified the potential of the state in offering facilities for performance by local artists, cultural troupes, cultural complexes and theme parks, handicraft shops at various tourist places, health resorts at/ near the tourist places, yoga classes, nature cure facilities, ayurvedic system of medicines etc. to attract tourists. 1.4.11 The various options for tourism development were then evaluated based on various qualitative and quantitative parameters such as: Existing infrastructure in terms of accessibility by road, air etc and additional infrastructure required Expected number of tourists and the resultant revenues Indicative cost of the projects Employment Generation and development of region Environmental impact on a macro level Strategic Action Plan for Sustainable Tourism Development 1.4.12 Based on the final list of existing and potential sites/ projects, the gaps in infrastructure were identified and the likely investment for development of infrastructure
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requirement was assessed. This investment requirement was classified under different heads and prioritized by drawing up phased investment plan covering the next 20 years. 1.4.13 The phased investment assessment was used to explore broadly the various options for sourcing of required funds from different agencies such as central/ state government, loans from financial institutions, tourism finance corporation and from private sector. The various infrastructure requirements were split up among different departments such as PWD, forests, culture etc. so that the activities to be undertaken by different agencies are explicitly understood. A broad strategy for private sector involvement and privitisation of existing properties was also prepared. 1.4.14 The strategic action plan was thus prepared identifying the broad focus areas for Rajasthan tourism and the actions required in each of them. These areas include creation of new circuits/ destinations, creation of new tourism products, tourism as a vehicle for area development, creation of tourism related direct infrastructure, exploring opportunities to increase tourism revenues and tourism marketing. Limitations of the Study 1.4.15 The findings of the study are based on the information supplied by various departments contacted during the study. Very little information is available on the size of tourism economy and the present employment levels in the tourism industry. 1.4.16 Broad assumptions are made for investments in tourism projects.
1.5
This chapter will include background to the study, terms of reference, AFFs approach and methodology and structure of the report.
Chapter 5: Existing Direct Tourism Infrastructure and Major Tourism Plans and Schemes
This chapter will cover overview of direct tourism infrastructure such as hotels / RTDC accommodation, tourist offices, midway and wayside facilities, transport infrastructure, etc. It will also cover existing and on-going major tourism projects, plans and schemes in the state.
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Chapter 6: Tourist Circuit/ Location-wise: Existing Status, Ongoing and Proposed Projects
This chapter will include overview of the tourism circuits in terms of background, history, geography, climate and tourist seasons, major tourist spots, attractions and tourist profiles, travel links and deficiencies, tourist traffic trends and forecast, direct and indirect infrastructure and new / potential areas for development in the circuit.
Chapter 10: Funding of Tourism Projects, Role of Private Sector and Recent Privatisation Initiatives
This chapter will review the current role of private sector investment in tourism and the incentives available to them. It will also identify future avenues for private funding (corporates, individuals, NGOs, etc.) and the phasing for the same. This chapter will also review the current tourism assets and properties, recent efforts at privatization and the learning therein, identification of property categories for privatization and recommendations for implementation of privatization.
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Chapter 2
CHAPTER 2 :
EXECUTIVE SUMMARY
2.1.1 This chapter provides a summary of the findings of the study with respect to development of tourism in Rajasthan, deficiencies that exist as well as the investment required for various tourism related infrastructure by the year 2021.
2.2
2.2.1 Rajasthan has emerged as one of the popular tourist destinations in India for both domestic and foreign tourists. The number of tourist arrivals in the state has increased four fold in the last thirty years and in 2001, the state received 0.6 Mn foreign tourist and over 7 Mn domestic tourists. 2.2.2 The state is known for its diversity in terms of natural resources, cultural heritage, historical as well as archaeological wonders and rare wild life. The forts and palaces, heritage hotels, colourful fairs and festivals, local art and handicrafts, etc. has been a unique selling proposition for tourists coming to the state. The desert environment in the western parts of the state is also a major attraction for visitors, particularly the foreign tourist. 2.2.3 Four decades ago tourism in Rajasthan was small industry that was largely confined to the elite foreign tourists and domestic pilgrim traffic. Tourist arrivals were restricted to a few thousand tourists annually and were primarily recorded in select places such as Jaipur, the state capital, Udaipur and Jodhpur (for foreign tourists) and the pilgrim centres of Ajmer, Pushkar and Nathdwara (for domestic tourists). The employment in the sector and the sectors contribution to the state economy, as well as employment potential were limited. 2.2.4 However, over the last few decades, due to the focussed efforts of Rajasthan Tourism, various State Government agencies, select entrepreneurs / individuals, tourism has grown from an elite and pilgrim phenomenon to a mass phenomenon putting Rajasthan firmly on the foreign and domestic tourist map. Also, as compared to the past, where the tourism in the state meant desert tourism, heritage tourism (forts, palaces, etc.) and pilgrim tourism, today the tourists have a wide canvas of places, attractions and activities to choose from in the state, which enhances the overall tourism experience. 2.2.5 The industry today employs over one lakh people directly and over three lakh people indirectly. Its contribution to the State economy is estimated to be over Rs 2000 Cr. presently. Given the increasingly important role that the sector plays in the overall socioeconomic development of the state, the State Government of Rajasthan has accorded an industry status to tourism from the year 1989. 2.2.6 As the nodal agency to promote tourism in the state, the Department of Tourism (DoT), Rajasthan has played a key role in this growth along with the DoT promoted Rajasthan Tourism Development Corporation (RTDC), which was established in November, 1978 primarily to act as catalyst by developing tourism infrastructure facilities (for domestic
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and foreign tourists), particularly by way of basic amenities like accommodation, catering and organised tours / sight seeing facilities. Major Tourist Destinations in Rajasthan (Circuits and Standalone Destinations) 2.2.7 Exhibit 2.1 indicates the major tourist circuits and locations in Rajasthan. Exhibit 2.1 Tourism Map of Rajasthan Major Tourist Circuits
Desert Circuit
Churu
Sariska
Lodurva Sam
Nagaur
JAIPUR
Pushkar Ajmer
Jaisalmer
Khuri Osiyan
Dholpur
Jodhpur
Pali Kumbhalgarh Jalor
Keladevi
Barmer