TATA INDICOM

Project Report Of
Summer Training In
Tata Tele Services
Tata Tele Services

This is the project report of summer training in Tata Tele services in partial
fulfillment of MBA programme. During the 45 days of tarining we tried to
understand all the market strategies of telecom sector. We did a feed back
market survey of exesting customer’s of Tata tele. In that way we came to know
that what are their need, complaints and expectation from company.
ACKNOWLEDGEMENT

Its a great pleasure to present this report of summer training in Tata Tele
Services (Jaipur)in partial fulfillment of MBA Programme under Poornima
School Of Management, affiliated to Rajasthan Technical University, Kota.
At the outset, I would like to express my immense gratitude to my training
guide guiding me right from the inception till the successful completion
of the training.
I am falling short of words for expressing my feelings of gratitude towards
him for extending their valuable guidance about market and support for
literature, critical reviews of project and the report and above all the moral
support he had provided me with all stages of this training.
I would also like to thank my friends and all my group members for their
help and cooperation throughout the training.
Table of Contents
1. Acknowledgement
2. Preface
3. Intorduction about the company
4. Board of directors
5. Corporate Sustainability of Tata tele
6. TATA Business Excellence Model
7. Products and services of Tata Indicom
8. Business plan
9. Feedback survey of exesting customer’s of Tata tele
a. Questionnaire
b. Output of survey
c. Conclusion
d. Suggestions
10.Final conclusion
11.Bibliography
 PREFACE

Life is a long journey, wherein each one of us crosses number of

milestones. Every stoppage teaches us a lot. I, being the student of
management, learnt a plethora of things and was being bombarded with
lots of learning, events, projects, and seminar .
The two-year full time program of management course helped in lots of
learning. Such has been the presentations and projects which enhanced our
learning by adding on to our world of knowledge. And summer training is
one of the part to inhance our business skills.
It was a life time experience for which I thank to all the staff members of
Tata tele , my parents, faculty members, administration of the Poornima
School Of Management, affiliated to Rajasthan Technical University.
Introduction

Tata Teleservices Limited spearheads the Tata Group’s presence in the

telecom sector. The Tata Group had revenues of around US $62.5 bn in
Financial Year 2007-08, and includes over 90 companies, around 350,000
employees worldwide and more than 3.2 million shareholders.
Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1x
technology platform in India. It has embarked on a growth path since the
acquisition of Hughes Tele.com (India) Ltd [renamed Tata Teleservices
(Maharashtra) Limited] by the Tata Group in 2002. It launched mobile
operations in January 2005 and today enjoys a pan-India presence through
existing operations in all of India’s 22 telecom Circles. The company is also
the market leader in the fixed wireless telephony market. The company’s
network has been rated as the ‘Least Congested’ in India for last four
consecutive quarters by the Telecom Regulatory Authority of India
through independent surveys.
Today, Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra)
Ltd, serves over 36 million customers in more than 320,000 towns and
villages across the country, with a bouquet of telephony services
encompassing Mobile Services, Wireless Desktop Phones, Public Booth
Telephony and Wireline Services. Other services include value-added
services like Voice Portal, Roaming, Post-paid Internet Services, Three-way
Conferencing, Group Calling, Wi-Fi Internet, USB Modem, Data Cards,
Calling Card Services and Enterprise Services. Some of the other products
launched by the company include Pre-paid Wireless Desktop Phones,
Public Phone Booths, Mobile Handsets and Voice & Data Services such as
BREW Games, Voice Portal, Picture Messaging, Polyphonic Ring Tones,
and Interactive Applications like news, cricket, astrology, etc.
In December 2008, Tata Teleservices announced a unique reverse equity
swap strategic agreement between its fully-owned telecom tower
subsidiary, Wireless TT Info-Services Limited, and Quippo Telecom
Infrastructure Limited—with the combined entity kicking off operations
with 18,000 towers, thereby becoming the largest independent entity in this
space. Tata Teleservices’ bouquet of telephony services includes mobile
services, wireless desktop phones, public booth telephony and wireline
services.
Board of Directors

Mr. Ratan N. Tata

Designation : Chairman
Company : Tata Teleservices Ltd.
Mr. K. A. Chaukar
Designation : Managing Director
Company : Tata Industries Ltd.

Mr. Anil Kumar Sardana

Designation : Managing Director
Company : Tata Teleservices Limited

Mr. I. Hussain
Designation : Director
Company :Tata Sons Ltd.
Mr. N. S. Ramachandran
Designation : Director,
Company : Tata Teleservices Ltd.

Mr. N. Srinath
Designation : CEO & MD
Company : Tata Communications Ltd.

Dr. Mukund Govind Rajan

Designation : MD
Company : Tata Teleservices Maharashtra Ltd.
Mr. Anuj Maheshwari
Designation : Director
Company : Temasek Holdings Advisors
India Pvt Ltd., ("THAIPL")

Mr Toshinari Kunieda
Designation : Senior Vice President
Managing Director Global Business Division
Company : NTT Docomo, INC.

Mr. Kiyoshi Tokuhiro

Designation : Senior Vice President
Managing Director of Network Department
Company : NTT Docomo, INC.
Mr. Kazuto Tsubouchi
Designation : Executive Vice President
Chief Financial Officer
Company : NTT Docomo, INC.

Corporate Sustainability of Tata tele

“Clay is molded to make a vessel, the utility of that vessel lies in ‘what is
not’. Thus by taking advantage of what is not, we develop ‘what is’” - Lao
Tse.
These words summarise our attempt to put together socially sustainable
programs at TTSL.
We engage with the CS space with the vision of a seer and the spirit of an
adventurer and executioner as we take up large scale and pan-India
capacity building projects.
“The world today is fired by the digit and has moved beyond the speed of
light.
The conventional business engagement verticals do not necessarily engage
entirely with the surface area of opportunity in our environment.
We look into the space to dimension, develop and deliver value in such
spaces and bring these to the realm of opportunity.
This is what will ensure sustainability, equanimity and capacity. This space
is beyond the radar of businesses but interestingly also makes for the
biggest space that is in serious need of being discovered. It’s about socio-
nomics.
That Christopher Columbus discovered Americas is perhaps not true, since
America existed much before Columbus set foot on that land. In the same
breath whilst it may be true that Einstein formulated, E = Mc 2, our
argument rests with the fact that all the three values existed much before
Einstein put these together.
By that analogy, we discover spaces in the markets and develop markets in
such spaces. That is the essence of sustainability.
To undertake that task we follow the following two empirical laws:
1. Leverage telephony through leveraging Access, Affordability and
Application( the 3 A’s)
2. Leverage employee engagement by de-oxidising their sensitivity and
human side.
TATA Business Excellence Model
Tata Business Excellence Model is a framework which helps companies to
achieve excellence in their business performance. This is the chosen model
by the TATA group to help in building globally competitive organizations
across TATA Group companies. TBEM is based on the Malcolm Balridge
National Quality Award Model of the U.S.
The Criteria have three important roles in strengthening
competitiveness:
• To help improve organizational performance practices, capabilities,
and results
• To facilitate communication and sharing of best practices information
among all organisations within TATA Group.
• To help in guiding organizational planning and opportunities for
learning
TBEM Criteria is designed to help organizations use an
integrated approach to organisational performance
management that results in
 • Delivery of ever-improving value to customers and stakeholders,
contributing to organizational sustainability
• Improvement of overall organisational effectiveness and capabilities
• Organisational and personal learning
The Criteria are built on the following set of 11 Interrelated
Core Values and Concepts:
• Visionary Leadership
• Customer-driven Excellence
• Organisational and Personal Learning
• Valuing Employees and Partners
• Agility
• Focus on the Future
• Managing for Innovation
• Management by Fact
• Social Responsibility
• Focus on Results and Creating Value
• Systems Perspective
The Core Values and Concepts are embodied in seven
Categories, as follows:
• Leadership
• Strategic Planning
• Customer and Market Focus
• Measurement, Analysis, and Knowledge Management
• Work force Focus
• Process Management
• Business Results
The TBEM criteria are the operational details of the Core Values, applied to
the different facets of a Business organisation.
The 7 Criteria Categories are divided into 18 items and 32 Areas to Address
The TBEM framework has the following characteristics
• Focus on Business results
• Non-prescriptive and Adaptable
• Maintains System Perspective
• Supports Goal based diagnosis
TBEM instills a process centric approach in an organisation as a means to
achieve the chosen Business Goals
Tata Teleservices Limited as a part of the TATA Group has adopted the
TATA Business Excellence model as an intricate part of its operation
structure and uses it to grow from strength to strength, keeping
Operational excellence and Business results in focus.

Products and services of Tata Indicom

Business Plan
Building Tomorrow’s Corporates Today

We understand your business needs better than any one else. At Tata
Indicom we are always gearing up to meet your business needs. In this
endeavor we have now introduced a range of PLUS plans bundled with
business enrich services.
Our range of PLUS plans come bundled with Business Enrich Services
designed to make your business ready for the internet age. Domain name
registration, Website Hosting, Business Mail, Static IP on demand are just a
few on the list.

Questionnaire of
Feedback survey of exesting customer’s of Tata tele
Personal details:
Name :------------------------------------------------------------------------------------------
Address:----------------------------------------------------------------------------------------
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Occupation:------------------------------------------------------------------------------------
Contact No.:-----------------------------------------------------------------------------------
1. Are you satisfy with your current service provider?
(a) Yes (b) No
2. What is your monthly current phone bill?
(a) 0-200 (b) 200-500
(c)500-1000 (d)>1000
3. Which type of calls you make mostly ?
(a) Local (b) Std
(c) Isd (d) All above
4. Do you interested in other Tata Indicom Products ?
(a)Mobile (b) Photon
(c)Photon+ (d)CUG Plan

Remarks & Suggestion (If Any) :

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Surveyor Name- Customer’s Name-
Survey output :
1. Segment according to customer’s occupation

2. Segmant according to bill amount