Questionnaire: Respected Sir / Madam, We are the students of University of Central Punjab, Lahore and conducting research on topic

of Toyota vs. Honda: Brand image and brand value. It hardly takes 08 minutes to fill this questionnaire. Your cooperation will help to find some useful information for this research study and will be used only for research purpose. Write 1 if the car is no 1 in this respect and write 2 if the car is on second position. Serial no 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.Brand value I am currently using the car I get the proper value for the money I pay I have used this car more time than any other car In general this car is more demanded in the market I will prefer this car to buy in future Most of my friends use this car If the other car has same features even then I would prefer this car If the other car has better features even then I would prefer this car I prefer the car because it has more resale value Toyota Honda

Serial no 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11

2. Brand image Comfort in seats Space for luggage Powerful engine After sale services Mileage Power windows Functions appropriately Additional features Design/shape Availability of spare parts Central locking system

Toyota

Honda

Highlight the things to improve in the car ______________________________________________________________________________ ______________________________________________________________________________

1. Your Name (Optional) _____________. 3. Gender Male Female 2.Age __________ (Years) 4.MonthlyIncome ___________ (Rs.)