Professional Documents
Culture Documents
M-MBA
CHAPTER NO.
CHAPTER
NAME
SLIDE NO.
1.
Introduction of Volkswagen
3.
2.
Literature review
4.
3.
8.
4. 5.
9. 13.
sales came in 2009 to 105.2 billion euros (2008: 113.8 billion). Profit after tax in the 2009 financial
Brown et al (2010)
He analyzed the consumers attitude towards Indian, European, Japanese and the US cars. The country of origin plays a significant role in the consumers behavior. The car. brand name, lower price and distributor's reputation completely have a significant impact on the sale of passengers
However, the present study differs from the above, in that, the
buyer behavior in Namakkal in Tamil Nadu is sought to be analyzed here. The scope and the area of the study are unique in nature.
Research Design
Here the Descriptive type of research design will be used. It is the most suitable and preferable type of design and the exact information can be crafted out in the descriptive way to make understand and clear the whole concept or problem on which the
Source Of Information
Primary Data: Data will be collected from the samples from Vadodara City. Secondary Data: Data will their sites, be collected from Volkswagen companys sales record and
showroom,
Volkswagen website.
Research Instrument
The research instrument which I will use for the research is through using Structured and Non-disguised Questionnaire. the research goes on. The different types of rating scales and statistical test will be utilized as
Sampling Decisions
Sampling method: - Non-probability sampling method will be used. Sampling media: - A hard copy of structured and non-disguised questionnaire will be used by offering it to the respondents. Sample size: - 200 respondents will be taken as samples.
FINDINGS
On the basis of my research for non probability sample that is for whole population using different cars, I have found the following points for Volkswagen car. In this modern era most population having cars. Customers are more willing to buy petrol cars. Mileage, looks and interior are the most common feature that attracts customer attention. Customers are also price sensitive in their purchase decision for car.
FINDINGS
On the basis of my research for sample that is for whole population using Volkswagen, I have found the following points for Volkswagen car. Cars of Volkswagen Company is in high demand. Customers are more willing to buy polo of Volkswagen company.
Status symbol, speed and interior are the most common feature that attracts customer attention.
Customers are less price sensitive in their purchase decision for volkswagen car.
CONCLUSION
In last finally I reach to that conclusion that each and every product in the market sell on both the part Product Quality and Product Service. So here best example of VW- Auto mark Motors because they are selling Words well-known brand VW with the best VW services. In Gujarat there is a huge customer market for their VW brand. In Auto mark Vadodadara there is more demand of VW car especially New Polo. Now a days the mind of people changes and they are moved to purchase car the people who show prestige or believe in Brand, Quality and Technology with service they are preferred VW cars. The people of Vadodara are coming for car the reason is that its a Volkswagen. So its became Brand name in Gujarat as well as India also. Now the other question arise who people are coming middle class family how they preferred for a car of 5-7 lacks. But the reason of behind it that now a days the banks are providing loan facility at low rate I observed that among all customer more than 80% people are purchase car on loan. So its impact of easy term and condition of finance. So in the end now a day in India there is very upward market in Automobile sector and VW is the one of the company which get maximum benefit by introducing new polo. People wants brand name and quality now they are ready to pay more money compare to others local brand. So VW have very good opportunity to get maximum market in India.