London Underground Color Standards

Transport for London
London Underground
Corporate identity
Colour standards
Getting around
MAYOR OF LONDON
London Underground corporate identity - Colour standards
Contents
Foreword
Corporate colours 1 Mode specific colours 2 London Underground lines 4

Corporate blue 1.1 London Underground 2.1 Bakerloo line 4.1
Corporate red 1.2 London Buses 2.2 Central line 4.2
Corporate grey 1.3 Docklands Light Railway 2.3 Circle line 4.3
Corporate dark grey 1.4 London Trams 2.4 District line 4.4
Corporate magenta 1.5 Public Carriage Office 2.5 East London line 4.5
Corporate yellow 1.6 Victoria Coach Station 2.6 Hammersmith & City line 4.6
Corporate green 1.7 Street Management 2.7 Jubilee line 4.7
Corporate light blue 1.8 London River Services 2.8 Metropolitan line 4.8
Corporate brown 1.9 London Dial-a-Ride 2.9 Northern line 4.9
Corporate black 1.10 London Rail 2.10 Piccadilly line 4.10
Corporate white 1.11 Victoria line 4.11
Safety colours 3 Waterloo & City line 4.12
Safety blue 3.1

Additional logos 5
Safety red 3.2
Corporate yellow 3.3 East Thames Buses 5.1
Corporate green 3.4 Congestion Charging 5.2
Bus Plus 5.3
Lost Property 5.4
London Underground corporate identity - Colour standards
Carefully controlled use of corporate, mode, safety and London

Underground line colours is highly effective in communicating the
strengths of our organisation. Consistent use of colour across journey
planners, signage and livery etc, also helps guide passengers to their
With over 4 destinations.
million passengers every day,

Transport for London runs one of the busiest and
most complex transportation systems in the world.
This book gives guidance on all Transport for London’s corporate, mode
and safety colours and also details the colours used on the London
Underground lines. The colours illustrated for each purpose are
mandatory and must be matched accurately. The colour references
cover print, screen and paint applications.
Charles Monheim
Director, Customer Relations
London Underground corporate identity - Colour standards 1
Corporate colours
Transport for London have a set of Corporate

colours which are used across the business
units, specific modes of transport, safety signs
and certain London Underground lines.
This section gives a quick reference to all the Corporate Corporate Corporate
blue red grey
Transport for London Corporate colours.
Corporate Corporate Corporate

dark grey magenta yellow
Corporate Corporate Corporate

green light blue brown
Corporate Corporate
black white
London Underground corporate identity - Colour standards 1.1
Corporate blue
Piccadilly line Transport for London roundel

Roundel bars except ‘Buses’
Policing on the Underground symbol
Lost Property symbol
Piccadilly line (Underground)
Preferred text colour for posters and
front covers
PMS for print CMYK for print RGB for screen Web for screen NCS for paint
Colour reproduction using Pantone Matching Colour reproduction Colour reproduction Colour reproduction Colour reproduction
System on coated and uncoated paper. using process colours. using red, green and using web safe using Natural Colour
blue values. colours. System.
PANTONE® PANTONE® C:100 0R 00 33 99 S 3560-R80B

072C 072U M:79 45G
115B
Corporate red
Central line London Buses roundel

London Underground roundel ring
Central line (Underground)
Prohibition safety signs
PANTONE® PANTONE® M:100 223R CC 00 33 S 1085-Y80R

485C 485U Y:91 0G
44B
Corporate grey
Jubilee line Jubilee line (Underground)

London Travel Information symbol
PANTONE® PANTONE® K:50 118R 66 66 66 S 4005-R80B

430C 430U 123G
127B
Corporate dark grey
Sign frames and other metalworks

432C 432U K: 79 61G
66B
Corporate magenta
Metropolitan line Metropolitan line (Underground)

Textphone symbol

235C 235U M:100 0G
K:43 76B
Corporate yellow
Circle line Circle line (Underground)

Warning safety signs
PANTONE® PANTONE® M:15 247R FF CC 00 S 0580-Y10R

116C 116U Y:94 220G
0B
Corporate green
District line District line (Underground)

Safe condition safety signs
First aid
PANTONE® PANTONE® C:100 13R 00 66 33 S 3065-G10Y

356C 356U Y:91 105G
K:27 40B
Corporate light blue
Victoria line Victoria line (Underground)

London River Services roundel ring
PANTONE® PANTONE® C:87 0R 33 99 CC S 2060-B

299C 299U M:18 118G
189B
Corporate brown
Bakerloo line Bakerloo line (Underground)

London Rail roundel ring
PANTONE® PANTONE® C:56 171R 99 66 33 S 4050-Y50R

470C 470U Y:94 102G
K:34 18B
Corporate black
Northern line Northern line (Underground)
PANTONE® PANTONE® K:100 0R 00 00 00 S 9000-N

Black C Black U 0G
0B
Corporate white
RGB for screen Web for screen NCS for paint

Colour reproduction Colour reproduction Colour reproduction
using red, green and using web safe using Natural Colour
255R FF FF FF S 0500-N
255G
255B
TfL Mode specific colours
Transport for London has developed a well

designed, confident, clear visual identity
system for all their business units. DLR
It is important to maintain high standards and

consistency when reproducing each colour
which has been assigned to specific modes
of transport.
This section gives a quick reference to all the
Transport for London mode specific colours.
London Underground
Corporate blue and Corporate red

072C
PANTONE® 072U
PANTONE® M:79 45G CC 00 33 S 1085-Y80R
485C 485U M:100 115B
Y:91 223R
0G
44B
London Buses
Corporate red

485C 485U Y:91 0G
44B
Docklands Light Railway

DLR turquoise
DLR
PANTONE® PANTONE® C:94 0R 00 99 99 S 2050-B50G

326C 326U Y:43 136G
135B
London Trams
Trams green

368C 368U Y:100 153G
0B
Public Carriage Office

PCO mauve
PANTONE® PANTONE® C:60 105R 66 66 CC S 2060-R70B

2715C 2715U Y:47 105G
196B
Victoria Coach Station

VCS orange

130C 130U Y:100 179G
0B
Street Management
Streets grey

5635C 5635U Y:18 162G
K:38 152B
London River Services

PANTONE® PANTONE® C:87 0R 33 99 FF S 2060-B

299C 299U M:18 118G
189B
London Dial-a-Ride
Dial-a-Ride Purple

Purple C Purple U M:91 40G
133B
London Rail
Corporate brown

470C 470U Y:94 102G
K:34 18B
Safety colours
Safety blue is used only on safety information

applications.
The red, yellow and green safety colours are
! Fire door
keep shut
Corporate red, Corporate yellow and
Corporate green, all of which are used for
other applications (see 1.2, 1.6 and 1.7).
All four of these safety colours comply with
British safety standards.
First aid
Safety blue
! Fire door
keep shut
PANTONE® PANTONE® C:100 0R 00 66 CC S 3065-R90B

300C 300U M:43 79G
179B
Corporate red
Prohibition safety signs

485C 485U Y:91 0G
44B
Corporate yellow
Warning safety signs

116C 116U Y:94 220G
0B
Corporate green
First aid

356C 356U Y:91 105G
K:27 40B
London Underground
line colours
Bakerloo line
Carefully controlled use of the line colours is
essential in reinforcing the strength of the
London Underground identity. Consistent use Central line
of colours across journey planners, signage
and information also helps guide passengers Circle line
to their destination.
District line
East London line
Hammersmith & City line
Jubilee line
Metropolitan line
Northern line
Piccadilly line
Victoria line
Waterloo & City line

Corporate brown
Bakerloo line

470C 470U Y:94 102G
K:34 18B
Corporate red
Central line

485C 485U Y:91 0G
44B
Corporate yellow
Circle line

116C 116U Y:94 220G
0B
Corporate green
District line

356C 356U Y:91 105G
K:27 40B
Underground orange
East London line

137C 137U Y:91 186G
34B
Underground pink
Hammersmith & City line
PANTONE® PANTONE® M:47 245R FF 99 CC S 0550-R10B

197C 197U Y:11 166G
179B
Corporate grey
Jubilee line
PANTONE® PANTONE® K:50 118R 66 66 66 S 4005-R80B

430C 430U 123G
127B
Corporate magenta
Metropolitan line

235c 235u M:100 0G
K:43 76B
Corporate black
Northern line
PANTONE® PANTONE® K:100 0R 00 00 00 S 9000-N

Black C Black U 0G
0B
Corporate blue
Piccadilly line

072C 072U M:79 45G
115B
Victoria line
PANTONE® PANTONE® C:87 0R 33 99 CC S 2060-B

299C 299U M:18 118G
189B
Corporate turquoise
Waterloo & City line
PANTONE® PANTONE® C:51 137R 66 CC CC S 1040-B80G

338C 338U Y:31 203G
193B
London Underground corporate identity - Colours standards 5
Additional logos
Transport for London has several other logos

other than the roundels used to identify the
modes.
This section gives a quick reference to the
colours of TfL’s additional logos.
East Thames Buses

Corporate red and Corporate black (80% and 25%)

485C 485U Y:91 0G
44B
PANTONE® PANTONE® K: 80% 48R 33 33 33 S 8000-N

Black Black K: 25% 48G CC CC CC S 3000-N
80% C
PANTONE®
80% U
PANTONE® 48B
Black Black 192R
25% C 25% U 192G
192B
Congestion Charging
Congestion Charging red

186 C 186 U Y:76 46G
K:6 57B
London Underground corporate identity - Colours standards 5.3
Bus Plus
Corporate red and Corporate black
PANTONE® PANTONE® M:100 223R CC 00 33 S1085-Y80R

485C
PANTONE® 485U
PANTONE® Y:91 0G 00 00 00 S 9000-N
Black C Black U K :100 44B
0R
0G
0B
London Underground corporate identity - Colours standards 5.4
Lost Property
Corporate blue

072C 072U M:79 45G
115B
For further information:
These standards intend to outline basic

principles and therefore cannot cover every
application or eventuality.
In case of difficulty or doubt as to the
correctness in the application of these
standards, please contact TfL Corporate Design.
Telephone: 020 7941 4481 (auto 688 4481)
Suggestions for improving this document should
be directed through the change control process.
Contact TfL Corporate Design.
All TfL corporate design standards are available
from the TfL internet site.
www.tfl.gov.uk/corporatedesign
Issue 1 February 2003

Designed by Fitch and Real451
© Transport for London

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Transport for London

Corporate colours 1 Mode specific colours 2 London Underground lines 4

Safety blue 3.1

Carefully controlled use of corporate, mode, safety and London

With over 4 destinations.

million passengers every day,

Transport for London have a set of Corporate

Corporate Corporate Corporate

Corporate Corporate Corporate

Piccadilly line Transport for London roundel

PANTONE® PANTONE® C:100 0R 00 33 99 S 3560-R80B

Central line London Buses roundel

PANTONE® PANTONE® M:100 223R CC 00 33 S 1085-Y80R

Jubilee line Jubilee line (Underground)

PANTONE® PANTONE® K:50 118R 66 66 66 S 4005-R80B

Corporate dark grey

Sign frames and other metalworks

PANTONE® PANTONE® C:23 56R 33 33 33 S 7010-R90B

Metropolitan line Metropolitan line (Underground)

PANTONE® PANTONE® C:6 139R 99 00 33 S 4050-R30B

Circle line Circle line (Underground)

PANTONE® PANTONE® M:15 247R FF CC 00 S 0580-Y10R

District line District line (Underground)

PANTONE® PANTONE® C:100 13R 00 66 33 S 3065-G10Y

Corporate light blue

Victoria line Victoria line (Underground)

PANTONE® PANTONE® C:87 0R 33 99 CC S 2060-B

Bakerloo line Bakerloo line (Underground)

PANTONE® PANTONE® C:56 171R 99 66 33 S 4050-Y50R

Northern line Northern line (Underground)

PANTONE® PANTONE® K:100 0R 00 00 00 S 9000-N

RGB for screen Web for screen NCS for paint

TfL Mode specific colours

Transport for London has developed a well

It is important to maintain high standards and

PANTONE® PANTONE® C:100 0R 00 33 99 S 3560-R80B

PANTONE® PANTONE® M:100 223R CC 00 33 S 1085-Y80R

Docklands Light Railway

PANTONE® PANTONE® C:94 0R 00 99 99 S 2050-B50G

PANTONE® PANTONE® C:65 10R 00 99 00 S 0580-G30Y

Public Carriage Office

PANTONE® PANTONE® C:60 105R 66 66 CC S 2060-R70B

Victoria Coach Station

PANTONE® PANTONE® M:27 245R FF CC 00 S 1070-Y20R

PANTONE® PANTONE® C:18 150R 99 99 99 S 4010-G30Y

London River Services

PANTONE® PANTONE® C:87 0R 33 99 FF S 2060-B

PANTONE® PANTONE® C:43 159R 99 33 99 S 2060-R40B

PANTONE® PANTONE® C:56 171R 99 66 33 S 4050-Y50R

Safety blue is used only on safety information

PANTONE® PANTONE® C:100 0R 00 66 CC S 3065-R90B

Prohibition safety signs

PANTONE® PANTONE® M:100 223R CC 00 33 S 1085-Y80R

Warning safety signs

PANTONE® PANTONE® M:15 247R FF CC 00 S 0580-Y10R

PANTONE® PANTONE® C:100 13R 00 66 33 S 3065-G10Y

East London line

Hammersmith & City line

Waterloo & City line

PANTONE® PANTONE® C:56 171R 99 66 33 S 4050-Y50R

PANTONE® PANTONE® M:100 223R CC 00 33 S 1085-Y80R

PANTONE® PANTONE® M:15 247R FF CC 00 S 0580-Y10R

PANTONE® PANTONE® C:100 13R 00 66 33 S 3065-G10Y