Transport for London

London Underground

Corporate identity

Desktop publishing
standards
Getting around
MAYOR OF LONDON
 London Underground corporate identity - Desktop publishing standards

Contents
Foreword

Basic elements 1 Layouts 4 Recruitment ad example C 4.20

Roundel 1.1 Letterhead 4.1 Staff badges (standard) 4.21
Logotypes 1.2 Staff badges (language) 4.22
Continuation sheet 4.2
Mayor of London/roundel
Fax cover sheet 4.3
relationship 1.4 Powerpoint presentation 5
Memo 4.4
Multiple endorsement 1.5 Powerpoint presentation 5.1
Press release (colour) 4.5
Colours 1.6
Press release continuation 4.6 Paper specification 6
Typography 2 Organisational notice 4.7
Corporate typeface 2.1 Fact sheet (colour) 4.8
Use of typography 2.2 Fact sheet continuation 4.9
Written communication 2.4 Report cover 4.10
Applying the standards 2.5 Ring Binder cover 4.11
Transport for London 2.7 Bulletin 4.14

Presentation style 3 Newsletter 4.15

Grids 3.1 Forms example A 4.16

Rules, boxes and tints 3.5 Forms example B 4.17

Charts and diagrams 3.7 Recruitment ad example A 4.18

Photography & Illustration 3.8 Recruitment ad example B 4.19

London Underground corporate identity - Desktop publishing standards

The use of desktop publishing offers a freedom of style for the individual.
However, the existence of variety in both style and quality of presentation

4
is detrimental in maintaining a clear, cohesive and consistent company
image.

With over million passengers every day,

Transport for London runs one of the busiest and
most complex transportation systems in the world.
This document sets mandatory desktop publishing and presentation
standards for London Underground (LU). Its purpose is to achieve high
quality and consistency in the material produced by this means. This will
help to project the image of an efficient, professional, well-run
organisation.

Charles Monheim
Director, Customer Relations
 London Underground corporate identity - Desktop publishing standards 1

Basic elements

Introduction
This section gives guidance on the basic
elements that make up the LU Desktop
publishing standards. The information covered
includes the use of the corporate typeface,
roundels and logotypes.
 London Underground corporate identity - Desktop publishing standards 1.1

Roundel

This page shows the LU roundel.

For detailed guidance on the correct use
of the roundel and for master references,
refer to the LU Basic elements standards.
To ensure clarity and impact when producing a
roundel, no other graphic elements should be
placed within an area equivalent to 0.25 its
width (x) all around it. This exclusion zone is
indicated here by the dotted box around the
grey roundel.

0.25 0.25
x x x

0.25 x

0.25 x
 London Underground corporate identity - Desktop publishing standards 1.2

Logotypes

This page shows the logotype used by LU
Transport for London logotype.
To reinforce its identity on desktop publishing
material produced by its business units, the TfL
logotype is associated with the LU logotype as
shown below.

Transport for London

London Underground

London Underground

Details of the size and position of the

logotypes on each of the main formats used in
desktop publishing are shown on the pages
that follow.
 London Underground corporate identity - Desktop publishing standards 1.3

Logotypes continued

Individual logotypes should be set in New

Johnston Medium upper and lower case as
shown on the previous page. Transport for London
The TfL logotype should be positioned above
the LU logotype in the proportions indicated London Underground
here.
To provide contrast of size and weight, the
TfL logotype is set in New Johnston Light at
a size 60% of the LU logotype. The space
between the baseline of the TfL logotype and
the top of the capital letter of the LU logotype
is 50% of the capital letter height of the LU
0.6C Transport for London
0.5C
logotype.
For example, on a fax cover sheet, the LU
C London Underground
logotype is set in 20pt New Johnston Medium
and the accompanying Transport for London
logotype appears in 11pt New Johnston Light.
All logotype artworks can be obtained from
TfL Corporate Design, if required.
 London Underground corporate identity - Desktop publishing standards 1.4

Mayor of London/roundel relationship

On all printed material, the Mayoral Space constraints With single colour professional outputs the ‘ON’
endorsement should be displayed in a fixed is to be reproduced at a 50% tint. On locally
proportion to the roundel as shown. Where horizontal space is tight, please printed material (laser printers etc) the‘ON’
contact TfL Corporate Design for advice. is to be the same colour as the ‘MAYOR OF
Size Colour LOND’ (100%).
The capital letter height of the ‘MAYOR OF The Mayor’s endorsement should appear When reversed out of a dark background the
LONDON’ logotype should measure the same in Corporate blue except for the last two ‘ON’ is to be in an appropriate second colour.
as the depth of the roundel bar. It is to be letters ‘ON’. These use either Corporate
displayed in New Johnston Bold, all upper red (TfL and its direct subsidiaries) or the
case. LU roundel ring colour.
When the roundel is less than 14mm wide, then
please contact TfL Corporate Design for advice
on sizing the ‘MAYOR OF LONDON’ logotype.
min 0.5x x
Position
The capital letter height of the Mayor’s
endorsement should be aligned vertically with MAYOR OF LONDON
the roundel. Horizontally, the minimum
distance between the Mayor’s endorsement
and the roundel is equal to half the width of
the roundel, measured across its bar. Ideally it
should be greater than this and the Mayor’s
endorsement should be ranged left with the
left hand margin of any layout.
 London Underground corporate identity standards - Desktop publishing 1.5

Multiple endorsements

Multi-modal roundel
The business unit roundel displayed is determined by the message being
conveyed. Only one roundel should ever be displayed. If the message
conveyed relates to more than one business unit within TfL then the all
blue roundel, representing multi-modal travel, is to be used instead of x 0.25 x x
individual business unit roundels. Please refer to the TfL Desktop
publishing standard for detailed guidance. 0.25 x
Rail symbol
It is also often necessary to include the National Rail symbol alongside
a roundel. As shown on the right, the Rail symbol is sized by its width 0.25 x
and should be displayed at the same width as a roundel and be centred
vertically with it. Its exclusion zone is also the same as a roundel. 0.25 x x 0.25 x
Other identities
Square or circular Landscape Portrait
If another identity is also used to endorse a poster, it too must be of
format format format
equal width to the roundel. If the non-TfL identity looks unbalanced
when displayed at roundel-width size then it may be sized using the
formulae shown here according to its overall proportion. 0.75 x
x
Logos that look uneasy to the eye after using the appropriate formula, 1.25 x
because they are too wide or too tall, need to be scaled visually. 1.25 x
With such an occurrence, guidance should be sought from TfL Corporate x
Design. 0.75 x
A minimum of 0.25x should be left between each logo/roundel.
 London Underground corporate identity standards - Desktop publishing 1.6

Colours

London Underground
colours
This page identifies the
LU colours.
These colours refer to
Corporate red Corporate blue London Travel Textphone
colour reproduction using
Information
the Pantone Matching
System on coated or
uncoated paper.
For colour conversion PANTONE® PANTONE® PANTONE® PANTONE®
to CMYK, RGB, websafe 485C 072C 430C
PANTONE® 5635C
PANTONE®

and NCS values please 072C 072C

refer to the TfL and LU

Colour standards.
 London Underground corporate identity - Desktop publishing standards 2

Typography style

Introduction
The key elements when using typography
within LU publications are that all text is to be
in the corporate typeface New Johnston. New
Johnston Medium is to be used for headings,
New Johnston Book is to be used for body
text at 12pt and below and New Johnston
Light for body text at above 12pt.
Text is to be ranged left/ragged right and never
justified or ranged right. Text is always to be a
minimum of 12pt in size and should at all times
contrast clearly with the background colour.
The following pages demonstrate in greater
detail the rules surrounding typographic use
within LU.
 London Underground corporate identity - Desktop publishing standards 2.1

Corporate typeface

LU’s primary typeface is New Johnston

Medium, upper and lower case. It is one of the New Johnston It is a requirement that New Johnston Light
family of New Johnston typefaces owned body text is to be set
New Johnston Light Italic
exclusively by TfL. at a minimum of 12pt
ABCDEFGHI
in New Johnston Book. New Johnston Book
JKLMNOPQR
Headings and sub New Johnston Book Italic
STUVWZYZ
headings should be set
abcdefghijklm
in New Johnston New Johnston Book Bold
nopqrstuvwxyz
1234567890% Medium. Italics and New Johnston Book Bold Italic
(,.-:;!?_){‘“”,.} bold are only to be
used for emphasis and New Johnston Medium
[+-=/@£$^&*]
ÅÁÂËÈÊÍÎÏÌ short phrases. New Johnston Medium Italic

Ab
ÓÔÒØŒÙÛÇ
àäâèëêìíî New Johnston Bold
òóöôøùúûü New Johnston Bold Italic

New Johnston
 London Underground corporate identity - Desktop publishing standards
Use of typography
General
LU’s typeface is New Johnston, which should
be set in upper and lower case.
There are several weights and styles of the
typeface, all of which are the exclusive property
of TfL.
All New Johnston typefaces must be obtained
from TfL Corporate Design and used according
to their instructions.
Preferred practice
In consultation with the RNIB, TfL has developed
a code of practice for setting type at sizes
legible to those with visual impairment.
The main directive of this policy is for text to be
set in 12pt as a minimum size and numerals
should be made clear. Where it is possible and
practical to do so, this size can be increased.
Where physical space restrictions make it
difficult, or even impossible, for this rule to be
followed, then guidance should be sought from
TfL Corporate Design.
All text is to contrast clearly with the background
colour. On posters, leaflets and document
covers, the preferred colour for text on a white
background is Corporate blue (Pantone 072),
with black being an acceptable alternative. If the
background is coloured or busy then a suitable
contrasting colour should be used.
Text within a document should also be in
Corporate blue or black when used on a white
background. Where the background is coloured
then again a suitable contrasting colour should
be used.
Care should be taken when placing text on
background images. It may be advisable to place
the text on part of the image that has a clear
background. An alternative would be to tint the
background image. Whatever solution is arrived
at, it is important that there is good contrast
between text and background and that the
message conveyed is clear.
2.2
LU’s main typographic principles are as follows:
Body text
Body text should be set in New Johnston
Book or New Johnston Light, both in upper and
lower case.
Book has been designed specifically for clarity
and legibility at 12pt or below. It should not be
used larger than this. At sizes above 12pt, New
Johnston Light should be used instead.
Use Roman (upright) type for the main body
of text. Use italic type or bold type only to
emphasise individual words or short phrases,
but not to set entire paragraphs in these type
styles.
Do not use underlining to emphasise words or
phrases.
Headings and subheadings
These are set in New Johnston Medium mixed
upper and lower case. Headings are set at a
larger point size than subheadings but neither
uses all upper case text.
 London Underground corporate identity - Desktop publishing standards
Use of typography continued
Alignment
Type should be ranged left (ragged right) and
never justified. However, posters and cover
fronts may be centred.
Do not indent first line of paragraphs, but use
additional leading or line-spacing to achieve
clear separation of paragraphs.
• Bullet point indentations are allowed so long
as text follows the indent.
Leading
For continuous text it is usually desirable to
insert some leading (inter-line-space) to aid
clarity and legibility. As a rule of thumb, the
additional leading should be around 20-25% of
the type size eg 10/12pt or 12/15pt.
As mentioned above, paragraphs should be
separated by additional leading or line-spacing.
Generally, an additional line-space should be
inserted between paragraphs to achieve clear
separation.
Letter-spacing
This is already set and it should therefore not
be necessary to adjust the tracking of the
supplied font.
Line lengths for text
There should be a maximum of 60-70 characters
per line otherwise words can become difficult to
read. Try to limit lines to this length, but if this is
not possible, use additional leading to introduce
more space around the words.
Hierarchy of headings
As a guide, the following paragraphs illustrate
four heading styles in descending order of
emphasis:-
First-level heading
This style can be used for titles and section
headings. The size of the heading should be a
minimum of 50% larger than the body text that
follows it and be separated by at least a single
line-space. This example shows an 18pt heading
Column 1 Column 2
Second level
side heading
2.3
used above 12pt text. The heading is set in New
Johnston Medium.
Second-level heading
The next level of heading uses the same size
type as the text, but is separated from it by a
minimum of a half line-space and set in New
Johnston Medium.
Third-level heading
The third level of heading uses the same size
type as the text, with no additional space
inserted between them. Once again, it is set in
New Johnston Medium.
Fourth-level headings appear at the beginning
of a paragraph, leading directly into the normal
weight text. They are not normally necessary if
a document has been properly structured
unless the information is very complex.
Column 3 Column 4
Where the layout of a particular document
incorporates an empty column, side headings
can be used as an alternative to the normal
style of second level heading. Side headings are
ranged-left and are the same size as main text.
 London Underground corporate identity - Desktop publishing standards 2.4

Written communication
The basic criteria Modern
LU’s corporate identity is based on the Avoid merely fashionable or colloquial
projection of certain qualities. These qualities terminology.
can be readily translated into the area of
Open
written communications by being:-
Convey a friendly and approachable tone of
Clear and simple
voice, avoiding an authoritarian style.
Aim to be quickly and easily understood by
Professional
both internal and external audiences. Avoid
jargon and technical terms that may only be Achieve correctness in grammar and in detail.
understood by experts.
 London Underground corporate identity - Desktop publishing standards
Written communication continued
Conveying information
When writing a letter, report or the text of a
poster or booklet it is important to bear the
following criteria in mind:
• Letters should be laid out according to the
templates provided so that they present a
clear and professional appearance. Their tone
of voice and presentation of information
should be friendly, clear and professional.
• Information given on posters or in
booklets must be simple, straightforward
and user-friendly. Avoid verbal gimmickry or
industry jargon.
• When conveying information about service
alterations, be clear and unambiguous about
the changes that passengers will experience
even if they are negative. Avoid flippancy
or evasion as this will only serve to irritate
the reader.
• If there is a need to apologise to travellers
for problems, do so early in the message. Go
on to describe how LU’s staff are doing their
best to solve these problems and the
benefits that customers can expect once
they are solved.
• Careful and limited use of humour may help
to convey a sympathetic and friendly tone.
However, avoid inappropriate or excessive
use of wit as this can irritate the reader and
encourage a cynical attitude towards LU.
• The objective must be to reinforce LU’s
credibility, never promising what cannot be
delivered or giving the impression that we do
not appreciate the reality of difficult
situations.
2.5
Advertising and promotion
There is a need for more flexibility in these
areas to avoid stifling the creativity that
will help to promote LU operating units
and its service.
However, the communications criteria
described earlier should still be applied to
concepts and campaigns so that LU presents
a consistent and well-coordinated image to its
various audiences.
Although some advertising and promotional
material may be relatively short-lived, it still
forms part of the overall communications
strategy of LU in the longer term. Therefore,
anything that contradicts this strategy should
be avoided.
On posters, headlines and text should be
concise and approachable. Copy should be
brief and direct so that messages stand out
from the general background of advertising
that competes for the reader’s attention.
 London Underground corporate identity - Desktop publishing standards 2.6

Terminology Apostrophes Numbering

Consistent use of standard terminology plays an Normal rules of grammar should be followed. Use Arabic numerals (1, 2, 3 etc) rather than
important part in promoting clarity of Roman ones (IV, V, VI etc).
information across LU’s transport modes. The Capital letters
These are used only for references and codes Paragraph numbering should be in decimal
following list contains some of the most
such as postcodes, the beginning of a sentence style (eg 1, 1.1, 1.2, 1.3. etc).
frequently used terms on signs and information
material:- or for proper nouns. Do not use them to form Quotation marks
whole words, for headings or for emphasis. These should be the single type rather than the
National Rail Tickets double (eg ‘single’ not “double”).
LU practice is not to use a capital letter for
Toilets Telephone
words such as ‘station’ and ‘line’. Thus it is Spelling
Men Buses
‘Crossharbour station’ and ‘Bakerloo line’ and Follow the Oxford English dictionary.
Women Subway
not ‘Crossharbour Station’ and ‘Bakerloo Line’.
Trains Information
Times
Children Use the 24-hour clock (eg 1400hrs not 2pm).
House Style
State precise age groups such as ‘Under 16s’ to
It is important not only to achieve consistency Busy times in mornings and evenings should
avoid ambiguities about ticket validity etc.
in visual presentation, but also in writing style. be referred to as ‘peak hours’ and not
Below are a number of points to remember when Dates ‘rush hours’.
writing LU documents:- Follow the order: day name, day number, month,
year (eg Tuesday 12 February 2002). Do not add Be precise when describing days when services
Abbreviations suffix letters to the date number (eg 12 February run eg Mondays to Fridays rather than
These should be avoided unless they are not 12th February). Weekdays.
universally accepted examples such as ‘Mr’, ‘Mrs’
or ‘Dr’. Full stops Technical terms and jargon
Full stops are not used in abbreviations (eg LU Avoid using these wherever possible.
Ampersands not D.L.R.) or after initials in names (eg Mr A B
These too should be avoided unless they are Smith not Mr. A. B. Smith).
part of a name (Hammersmith & City line) or
unavoidable because of space limitations. Grammar
Follow Fowler’s Modern English Usage.
 London Underground corporate identity - Desktop publishing standards
Transport for London
Transport for London should always be written Example 1
in full the first time it is shown on printed Single use of name
material. If to be displayed more than once, then
on the first occasion it should be accompanied
by (TfL) in brackets. The ‘T’ of ‘Transport’ and
the ‘L’ of ‘London’ is always to be displayed in Example 2
uppercase text. The ‘f’ of ‘for’ is displayed in Repeated use of name
lower case (not in italics). After the use of
‘Transport for London (TfL)’, only ‘TfL’ need be
used on all other occasions within the same
publication.
2.7
Transport for London is responsible for public
transport in and around the capital and is one
of the bodies that report to the Greater London
Authority, headed by the Mayor of London.
Transport for London (TfL) is responsible for
public transport in and around the capital and
is one of the bodies that report to the Greater
London Authority, headed by the Mayor of
London.
TfL has inherited from its predecessors an
historical reputation for good design. The
reputation revolves around the world famous
roundel, the style of architecture, the New
Johnston typeface and the personal reputation
of Frank Pick who was one of the great pioneers
and champions of modern design.
 London Underground corporate identity - Desktop publishing standards 3

Presentation style

Introduction
The presentation style of all documents
produced for LU or its operating units should be
in keeping with the basic criteria for written
communication described earlier in this
document.
The style therefore should be clear and the
English simple, direct and open.
Designs should be clean and straightforward.
Avoid unnecessary decoration or fashionable
elements that may trivialise LU’s
communications.
Typographic layout and graphic elements
should always aid clear communication to the
reader. Never present information in ways that
may seem visually attractive but overwhelm or
obscure the message or data to be conveyed.
Historically, the networks that are managed by
LU have had a good reputation for design
excellence and thorough and consistent provision
of travel information.
This tradition should be carried forward to the
same high standard on all publications produced
by LU.
 London Underground corporate identity - Desktop publishing standards 3.1

Portrait grids
15 4 4 4 15
Examples
Size 210 x 297
15 10 10 15
4 column grid. (Left) Gutter width 4mm.
3 column grid. (right) Gutter width 10mm.
The number of columns per grid will depend on
the publication. For instance the 4 & 3 column
grids with smaller gutters are more suited to
documents which are text heavy. The 2 column
grid on the following page allows more space
around text and images.
The grids shown here have been designed for
A4 portrait documents. Please refer to the LU
Information and publicity standards for larger
size grids.
Please note all measurements are in mm.
 London Underground corporate identity - Desktop publishing standards 3.2

Portrait grids continued

15 8 15
Examples
Size 210 x 297
2 column grid. Gutter width 8mm.
The grid shown here has been designed for A4
portrait documents. Please refer to the LU
Information and publicity standards for larger
size grids.
Please note all measurements are in mm.
 London Underground corporate identity - Desktop publishing standards 3.3

Landscape grids
20 5 5 5 5 5 20
Examples
Size 297 x 210
6 column grid. (Left) Gutter width 5mm.
4 column grid. (Right) Gutter width 8mm.
The number of columns per grid will depend
on the publication. For instance the 6 and 4
column grid with smaller gutters is more suited
to documents which are text heavy. The 3 and
2 column grids on the following page allow
more space around text and images.
The grids shown here have been designed for 20 8 8 8 20
A4 landscape documents. Please refer to the
LU Information and publicity standards for
larger size grids.
Please note all measurements are in mm.
 London Underground corporate identity - Desktop publishing standards 3.4

Landscape grids continued

20 10 10 20
Examples
Size 297 x 210
3 column grid. (Left) Gutter width 10mm.
2 column grid. (Right) Gutter width 15mm.
The grids shown here have been designed for
A4 landscape documents. Please refer to the
LU Information and publicity standards for
larger size grids.
Please note all measurements are in mm.

20 15 20
 London Underground corporate identity - Desktop publishing standards
Rules, boxes and tints
These graphic devices may be used in conjunction
with type to increase the clarity and legibility of
written communication.
They can help to separate or highlight individual
words, titles or blocks of text, but should be
used sparingly and only when there is a need
to differentiate some titles or text from others.
In the first instance, consider creating
difference using type size or weight and clear
space as described earlier in this document
(Section 2.2 Use of Typography).
If the end result cannot be achieved using
these, consider the use of rules, boxes or tints
as follows:-
Rules, boxes and ti
Rules
These are useful in creating lists or simple
tables or to separate sections of text. When
selecting rule weights, make sure that the
thickness of the rule does not overwhelm the
type that it divides. If the rule is heavier than
the thickness of the strokes of the type, it is
likely to impair rather than improve legibility.
Wherever possible, set the width of horizontal
rules to the full measure of the type that they
divide to ensure that all such rules are equal in
length and produce a regular appearance.
Similarly, if using vertical rules to separate
columns, make them all of an equal depth
whenever possible.
Make sure that there is sufficient space between
type and rules to accommodate ascending or
descending letters without them touching or
coming uncomfortably close to each other.
Do not set the baseline of type along a rule.
Rules, bo
3.5
xes and tints
Boxes
These are generally of two types; outline
boxes using rules and boxes created out of
tints.
Avoid outline boxes wherever possible and use
either open horizontal or vertical rules or
create a tint box with no outline.
Do not create an outline rule around a tint box
as this will not improve differentiation or
clarity, but only over-complicate a layout.
Once again, ensure that there is
sufficient space between the edges
of a box and any type within it for
good legibility to be maintained.
London Underground corporate identity - Desktop publishing standards 3.6

Transport for London

Tints London Underground

When using tints as boxes or panels on Performance

which type is displayed, make sure that statistics
there is good contrast between the type
and the background tint. Period 8
4 weeks ending 31 March 2002
If the document you are creating is
likely to be photocopied, take care that
that the tint is neither too strong nor
too weak.
A strong tint will reduce legibility in any
case and may render the text illegible
when photocopied.
A background tint that is too light
loses its impact - and therefore, its
purpose. It is also likely to disappear
completely when photocopied.
MAYOR OF LONDON
 London Underground corporate identity - Desktop publishing standards 3.7

Charts and diagrams

Charts and diagrams are useful when they can
convey ideas or information in a simple and
direct form.
It is important to keep this in mind when drawing
charts or diagrams so that the detail of the
graphics does not obscure its meaning. A simple
table may convey meaning more clearly than an
elaborate diagram.
Always ensure that there is a balance between
graphic richness and clarity of information when
satisfy the designer, but could obscure the facts
that need to be conveyed.
If using software programmes that convert
statistical information automatically into graphic
forms, make sure that the graphic style offered
is in keeping with LU’s aim of producing clear,
simple and direct communications.
Make sure that the style and scale of diagrams
in a document are consistent and that the
Wherever possible, show clearly the values
represented by bars or segments of charts so
that the reader can understand them at a glance.
Remember to label each chart or diagram so that
its purpose is clearly understood.
LU line performance year ending 2001
Bakerloo line 92%

constructing a chart or diagram. Adding patterns, orientation of charts or diagrams is the same.
Central line 98%
fading tints or three-dimensional effects may The reader should find it easy to make
comparisons between charts or diagrams. Circle line 78%

District line 94%

Est London line 96%

LU Performance statistics for the year Street improvements and
ending 2001 maintenance 2001 Hammersmith & City line 90%

100 _ 100 _ Jubilee line 97%

90 _ 90 _
Metropolitan line 96%
80 _ 80 _

70 _ 70 _ Northern line 90%

60 _ 60 _

_ _ Piccadilly line 95%

50 50

40 _ 40 _
Victoria line 99%
30 _ 30 _

20 _ 20 _ Waterloo & City line 99%

10 _ 10 _

0 _ 0 _ 0 10 20 30 40 50 60 70 80 90 100

__

_
_

_
_

_
% 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter % North North North South South
West Central East Central East
 London Underground corporate identity - Desktop publishing standards 3.8

Photography and illustration

Documents can be enriched with photographs

or illustrations. Illustrations can be created
using a drawing programme or scanned into the
document along with photographs.
To achieve clean reproduction of scanned
images, it is best to use a scanning resolution
of no less than 300 dpi at reproduction size.
The precise screen value will depend on individual
images and the process and paper stock used. As
a general guide, the higher the resolution, the
better the definition. For this reason, halftone
images should be output at higher resolution to
overcome their slightly ragged effect.
Once scanned in, images can be enlarged,
reduced or cropped as appropriate. Wherever
possible, images should be sized and positioned
to fit the layout grid used for the document.
Consider the appearance of whole pages or
spreads when sizing and positioning images.
If an image needs to bleed off the edge of the
page on one or more sides, remember to
allow an additional 5mm of image beyond the
edge of the page on each side that bleeds.
This will compensate for any movement of the
paper or the trimmer during production.
 London Underground corporate identity - Desktop publishing standards 3.9

Usually, images will be rectangular with clearly

defined edges, but cut-outs may also be used.
Take care not to attempt cut-outs of very
complex images where it will be difficult to
produce clean edges and a well defined shape.
Be careful also of images with irregular
backgrounds where lighter edges may be lost
against the background. A keyline box around
such an image may help to define it more
clearly, but the thickness of such a keyline
should be no more than 0.25mm.
If an item is to be printed professionally, it
may be better to use the desktop publication
as a layout rather than an artwork. The printer
can then follow this layout and scan your
supplied images to a professional standard.
 London Underground corporate identity - Desktop publishing standards 4

Layouts
The layouts that follow illustrate a range of
material produced by desktop publishing.
Items, such as letterheads, illustrate the use of
an overprinting template on a pre-printed sheet.
Other examples show layouts designed
entirely on PCs. Some of these like fax sheets
and memos, are based on standard templates
that should be followed exactly.
The bulletin and newsletter examples are
recommended designs that should be followed
in principle, but which are adaptable as each
edition needs to appear fresh and interesting,
rather than exactly the same as its predecessor.
In these cases, fixed elements such as the
masthead should be presented consistently,
while the editorial part needs to be more
flexible in its layout.
 London Underground corporate identity - Desktop publishing standards 4.1

30 30

Letter
Transport for London
41 London Underground
Typing guide
Size 210 x 297 Your ref: B/001
Our ref: A/003
17
All letters must be set using the LU letterhead Client name
Company name
London Underground
Department name
First line of address
template and printed onto pre-printed Second line of address
55 Broadway
London SW1H 0BD
41 Third line of address
letterheads. City and POST CODE Phone 020 1234 5678
Fax 020 1234 5678
www.tfl.gov.uk/tube

Please note all measurements are in mm. 26 January 2002

15
Dear name

Corporate identity guidelines

Headings The first direct contact most outsiders have with Transport for London other than by
New Johnston Medium 12/14pt telephone, is when they receive a letter. Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna
Paragraph space: 1 line aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Aligned left Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat,
Colour: black vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio
dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit
in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at
vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril
Body copy delenit augue duis dolore te feugait nulla facilisi.
New Johnston Book 12/14pt Yours sincerely
Paragraph space: 1 line
Aligned left
Colour: black
Name Surname
Job Title London Underground Limited
Email: name@tube.tfl.gov.uk trading as London Underground
Direct line: 020 1234 5678 whose registered office is
55 Broadway
London SW1H 0BD
Copy to: One Other Registered in England and Wales.
Company number 1900907
London Underground Limited is a
company controlled by a local
authority within the meaning of
Part V Local Government and
Housing Act 1989. The controlling
MAYOR OF LONDON authority is Transport for London.
 London Underground corporate identity - Desktop publishing standards 4.2

30 30

Continuation sheet 20
Page 2 of 2
Typing guide 21
Size 210 x 297 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip

Continuation sheets are not pre-printed and Body copy ex ea commodo consequat.

the paper stock should match that of the
letterhead sheet.
Please note all measurements are in mm.
New Johnston Book 12/14pt Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto
Paragraph space: 1 line odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait.
Aligned left Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit
Colour: black in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at
vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip
ex ea commodo consequat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit
in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at
vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi.

Yours sincerely

Name Surname
Job Title
Email: name@tube.tfl.gov.uk
Direct line: 020 1234 5678

Copy to: One Other

 London Underground corporate identity - Desktop publishing standards 4.3
30 70 52

Fax cover 15
Transport for London
sheet New Johnston Book 11/20pt Transport for London
London Underground
Aligned left 25 Roundel
Template width: 21mm
London Underground Fax cover sheet

Size 210 x 297 New Johnston Medium 20/20pt 16 Colour: black

To: [Recipient’s name] From: [Sender’s name]
Aligned left
Company: [Company name] Return fax no: 000 0000 0000
All faxes must be set Fax cover sheet Fax no: [Fax number] Phone no: 000 0000 0000 Fax headings
using the LU fax New Johnston Book Bold 13pt 50 No of pages: [No of pages] Date: 1 January 2003 New Johnston Book Bold
cover sheet template Subject title/department
10/22pt
and printed directly Aligned left
New Johnston Medium 12/14pt Subject title
from the desktop. Colour: black
Paragraph space: 1 line [Body text]
Aligned left
Please note all Fax information
measurements Body text New Johnston Book
New Johnston Book 12/14pt 12/22pt
are in mm. Paragraph space: 1 line Name Surname Aligned left
Job Title
Aligned left Email: name@tube.tfl.gov.uk Colour: black
Direct line: 020 1234 5678
Name Surname/email/
direct line Business Unit
New Johnston Book 12/14pt New Johnston Medium
Aligned left 10/12pt
Legal (see individual letterheads Aligned left
for details) Colour: Black
New Johnston Book 8/9pt Department and address
Aligned left New Johnston Book
Mayor of London London Underground
10/12pt (except Phone no)
New Johnston Bold 14pt
London Underground Limited trading as London Underground whose
registered office is 55 Broadway, London, SW1H 0BD
Department name
Paragraph space: 10/18pt
Registered in England and Wales. Company number 1900907 55 Broadway

Aligned left
London Underground Limited is a company controlled by a local
authority within the meaning of Part V Local Government and Housing
London SW1H 0BD Aligned left
Phone 020 1234 5678
Act 1989. The controlling authority is Transport for London.
Fax 020 1234 5678
Colour: Black
MAYOR OF LONDON www.tfl.gov.uk/tube

10 Phone no: 12/18pt

 London Underground corporate identity - Desktop publishing standards 4.4
30 52

Memo 15
Transport for London
London Underground
Template Transport for London 25 Roundel
New Johnston Book 11/20pt width: 21mm
To: [Recipient’s name]
Size 210 x 297 Aligned left 16 From: [Sender’s name] Colour: Black
All memos must be London Underground Our ref: [Reference]
Your ref: [Reference]
set using the LU New Johnston Medium 20/20pt
Phone: [Phone number]
Aligned left
memo template and 75
Date: 1 January 2002

printed directly from Memo headings

New Johnston Book Bold 10/22pt Subject title
the desktop.
Aligned left [Body text]

Please note all Colour: black

measurements Memo information
are in mm. New Johnston Book 12/22pt
Aligned left
For memo Colour: black
continuation sheet Subject title
please see New Johnston Medium 12/20pt Name Surname
specifications for Aligned left Job Title
Email: name@tube.tfl.gov.uk
letterhead Body text
continuation sheet New Johnston Book 12/14pt
on page 4.2. Paragraph space: 1 line
Aligned left
London Underground Limited

Mayor of London trading as London Underground

whose registered office is
55 Broadway
Legal (see individual
New Johnston Bold 14pt London SW1H 0BD
Registered in England and Wales.
letterheads for details)
Company number 1900907
Aligned left London Underground Limited is a New Johnston Book 8/9pt
company controlled by a local
authority within the meaning of
Part V Local Government and
Aligned left
Housing Act 1989. The controlling
MAYOR OF LONDON authority is Transport for London.

10
 London Underground corporate identity - Desktop publishing standards 4.5
10 20 52

Press release 15
(colour) 10 Press release
Press release
Template New Johnston Light 20pt 15
Transport for London
Aligned left London Underground
Size 210 x 297 Colour: White 30 Roundel
Transport for London width: 21mm
All press releases No 122 Page1 of 2
New Johnston Book 11/20pt Colour: Pantone 072
must be set using the 20 1 January 2002
Pantone 485
LU press release Colour: Pantone 485
Coach use on the increase
template. London Underground
New Johnston Medium 20/20pt Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
Please note all Colour: Pantone 072
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
measurements No/date/page veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
are in mm. New Johnston Light 12/14pt
commodo consequat.
Paragraph space: 1 line
Title Autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel
New Johnston Medium 16/14pt
illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim
Paragraph space: 2 lines
qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Body text Press office
New Johnston Book 12/20pt Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh New Johnston Medium
Paragraph space: 2 lines euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
10/12pt
Aligned left
Mayor of London ends

New Johnston Bold 14pt Address

Aligned left New Johnston Book
Colour: Pantone 072 Name Surname
10/12pt (except Phone no)
Pantone 485
Job Title
Email: name@tube.tfl.gov.uk
Press Office
Paragraph space: 10/18pt
First line address
Direct line: 020 1234 5678 Second line address
County P05T C0D3
Aligned left
Phone 000 0000 0000
Fax 000 0000 0000
Phone no: 12pt
MAYOR OF LONDON www.tfl.gov.uk/tube

10 Colour: Pantone 072

 London Underground corporate identity - Desktop publishing standards 4.6
30 30

Press release
continuation 20
sheet Press release Page 2 of 2
Page
Press release
New Johnston Light 20pt 30 New Johnston Light 12pt
Template Aligned left Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh Aligned right
Colour: Black Colour: Black
Size 210 x 297 euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad

Body text veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
All press releases New Johnston Book 12/20pt
commodo consequat.
must be set using the Paragraph space: 2 lines
LU press release Colour: Black
Autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel

template. illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim

Please note all qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

measurements Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh

are in mm. euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

ends

Name Surname
Job Title
Email: name@tube.tfl.gov.uk
Direct line: 020 1234 5678
 London Underground corporate identity - Desktop publishing standards
Organisational
notice
Organisational notice
Template New Johnston Light 20pt
Aligned left
Size 210 x 297 Colour: White
Transport for London
All organisational
New Johnston Medium 20/20pt
notices must be set
using the LU From:
New Johnston Light 12/14pt
organisational notice
Paragraph space: 2 lines
template.
Title
All organisational New Johnston Medium 16/14pt
notices are originated Paragraph space: 1 line
from Transport for Sub heading
London and are New Johnston Light 12/14pt
therefore TfL Paragraph space: 2 lines
branded. Body text
New Johnston Book 12/14pt
Please note all Paragraph space: 1 line
measurements
Date issued
are in mm. New Johnston Light 12/14pt
Mayor of London
New Johnston Bold 14pt
Aligned left
Colour: Black
4.7
10 20 52
15
10 Organisational notice
20
Transport for London
25 Roundel
width: 21mm
From: Name, Director of Communications and Public Affairs.
Colour: Pantone 072
Organisational notice TfL 010
Appointment of Interim General Manager, Marketing Communications and
Corporate Design.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat.
Autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel
illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim
qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip
ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto
odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait
nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat
Date issued: 1 January 2002
For more information contact: Name 000 0000 0000 Employee Comms
New Johnston Medium 10/12pt
Aligned left
Department & fax
New Johnston Book
Issued by:
Employee Communications
10/12pt (except Phone no)
Public Affairs
Paragraph space: 10/18pt
Phone 000 0000 0000
MAYOR OF LONDON
Fax 000 0000 0000
www.tfl.gov.uk/tube
Aligned left
10 Phone no: 12pt
 London Underground corporate identity - Desktop publishing standards
Fact sheet
(colour)
Fact sheet
New Johnston Light 20pt
Template
Aligned left
Size 210 x 297 Colour: White
Transport for London
All fact sheets must
New Johnston Book 11/20pt
be set using the LU Colour: Pantone 485
fact sheet template.
London Underground
Please note all New Johnston Medium 20/20pt
measurements Colour: Pantone 072
are in mm. Page
New Johnston Light 12/14pt
Paragraph space: 2 lines
Title
New Johnston Medium 16/14pt
Paragraph space: 1 line
Body text
New Johnston Book 12/14pt
Paragraph space: 1 line
Mayor of London
New Johnston Bold 14pt
Colour: Pantone 072
Pantone 485
4.8
10 20 52
15
10 Fact sheet
15
Transport for London
London Underground
30 Roundel
width: 21mm
Page1 of 2
Colour: Pantone 072
Facts concerning rail use in 2002 Pantone 485
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat.
Autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel
illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim
qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip
ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto
odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait
nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel
Press office
illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim
qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
New Johnston Medium
10/12pt
Aligned left
Department & address
New Johnston Book
10/12pt (except Phone no)
TfL Communications
First line address Paragraph space 10/18pt
Second line address
County P05T C0D3 Aligned left
Phone 000 0000 0000
MAYOR OF LONDON
Fax 000 0000 0000
www.tfl.gov.uk/tube
Phone no: 12pt
10 Colour: Pantone 072
 London Underground corporate identity - Desktop publishing standards 4.9
30 30

Fact sheet Fact sheet

continuation New Johnston Light 20pt 20
Aligned left
sheet Fact sheet Page 2 of 2
Page
Body text 30 New Johnston Light 12pt
New Johnston Book 12/14pt
Template Aligned right
Paragraph space: 1 line Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
Colour: Black
Size 210 x 297 commodo consequat.

Autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel
All fact sheets must illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim
qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
be set using the LU Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
fact sheet template. euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip
ex ea commodo consequat.
Please note all Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto
measurements odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait
nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
are in mm. nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel
illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim
qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
 London Underground corporate identity - Desktop publishing standards 4.10

30 110 37 21 15
Report cover Transport for London
15
New Johnston Book 11/20pt Transport for London
Aligned left London Underground
Layout example 35 Roundel
London Underground
width: 21mm
Size 210 x 297 New Johnston Medium 20/20pt
Colour: white
Aligned left
All report covers
Title Best Value Review - Contracts and Procurement
should be based on New Johnston Medium 13/15pt
Consultation Seminar 28 June 2001

the standards shown 60

Aligned left
here. Feedback Report
Sub title
Please note all New Johnston Medium 16pt
Aligned left
measurements
are in mm. Mayor of London
New Johnston Bold 14pt
Aligned left
Colour: Pantone 072
Pantone 485

Transport for London

Business Unit

10
MAYOR OF LONDON
10
 London Underground corporate identity - Desktop publishing standards 4.11

15 21 15
Ring binder
front cover 25 Transport for London
London Underground

Layout example 1

Size 300 x 250

All ring binder Document heading
front covers should Headings Document sub-heading
be based on the New Johnston Medium 12/14pt
standards shown Aligned left
here. Colour: white
Sub-headings
Please note all New Johnston Medium 12/14pt
measurements Aligned left Note that this background
Colour: white colour is determined by the
are in mm.
roundel ring colour as per the
report covers

10
MAYOR OF LONDON
10
 London Underground corporate identity - Desktop publishing standards 4.12

15 21 15
Ring binder
front cover 25 Transport for London
London Underground

Layout example 2

Size 300 x 250

All ring binder Document heading
front covers should Headings Document sub-heading
be based on the New Johnston Medium 12/14pt
standards shown Aligned left
here. Colour: white
Sub-headings
Please note all New Johnston Medium 12/14pt
measurements Aligned left Note that this background
Colour: white colour is determined by the
are in mm.
roundel ring colour as per the
report covers

28
MAYOR OF LONDON

10
 London Underground corporate identity - Desktop publishing standards 4.13

Ring binder spine 15

Document heading
Layout example

Size 300 x 45 Headings

New Johnston Medium 12/14pt
The spine width of Aligned left
ring binders may Colour: white
vary. Note, however Sub-headings
that all ring binder New Johnston Medium 12/14pt
spines are to be Aligned left
Colour: white
based on the
standards shown
here.
Please note all
measurements
are in mm.

10
21
 London Underground corporate identity - Desktop publishing standards 4.14
15 3 column grid. Gutter width 10mm. 15
Roundel
Bulletin Masthead 12 Width: 21mm
Colour: Pantone 072
Layout example
New Johnston Medium 55pt
Aligned left 23
Weekly round-up
January 2002 Transport for London Bulletin Issue 28
Date and title All keylines
Size 210 x 297 15
New Johnston 12pt vertical, horizontal and
Bulletins must be set Aligned left/right News in brief Light at the end of photo borders
using the TfL bulletin Heading
Amet, consectetuer
adipiscing elit, sed diam
nonummy nibh euismod
the Northern tunnel Width: 1pt
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
template which can New Johnston Medium 21pt tincidunt ut laoreet
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam Colour: Pantone 072
dolore magna aliquam
erat volutpat. Ut wisi enim ad veniam, quis nostrud exerci tation
erat volutpat.
be adapted for each Body text Ut wisi enim ad veniam,
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo Body text
consequat.
business unit. New Johnston Book 12/14pt quis nostrud exerci tation
ullamcorper suscipit
Autem vel eum iriure dolor in hendrerit in vulputate velit esse New Johnston Book 12/14pt
molestie consequat, vel illum dolore eu feugiat nulla facilisis at
Paragraph space: 10/18pt lobortis nisl ut aliquip ex
vero eros et accumsan et iusto odio dignissim qui blandit praesent
Paragraph space: 10/18pt
ea commodo consequat.
Please note all Aligned left Autem vel eum iriure
luptatum zzril delenit augue duis. Aligned left
dolor in hendrerit in
measurements Colour: Pantone 072 vulputate velit esse
molestie consequat vel
are in mm. illum dolore eu feugiat.
Amet, consectetuer
adipiscing elit, sed diam
nonummy nibh euismod
tincidunt ut laoreet
dolore magna aliquam
erat volutpat lobortis.

Diary dates
Diary dates January
New Johnston Medium 21pt 31 London assembly
seminar
Aligned left February Photo: John Smith Caption
Month 1-3 Labour party spring
conference
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam New Johnston Book italic
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam
New Johnston Light 12/14pt 5 Transport for London erat volutpat. Ut wisi enim ad veniam, quis nostrud exerci tation 10pt
Board meeting ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
Dates 7 GLA Budget session
consequat.
Autem vel eum iriure dolor in hendrerit in vulputate velit esse
New Johnston Book 12/14pt 12 Chinese New year molestie consequat, vel illum dolore eu feugiat nulla facilisis at
vero eros et accumsan et iusto odio dignissim qui blandit praesent
12 Shrove tuesday
luptatum zzril delenit augue duis.

15 TfL ‘Weekly Round-up’ made for the TfL intranet - number 28

Contact
For comments and suggestions please e-mail tflemployee@tfl.gov.uk or phone 7000 0000 0000 New Johnston Book
10 11/14pt
 London Underground corporate identity - Desktop publishing standards 4.15
15 4 column grid. Gutter width 4mm. 15
Roundel
Newsletter Masthead 12 Width: 21mm
Colour: Pantone 072
Layout example
New Johnston Medium 55pt
Aligned left 23
News travels fast
January 2002 Transport for London newsletter
Date and title All keylines
Size 210 x 297
New Johnston Medium 12pt vertical & horizontal
Internal newsletters Aligned left/right London gets a breather on Width: 1pt
must be set using Heading
New Johnston Medium Light 44pt
European car free day Colour: Pantone 072
the TfL newsletter Lorem ipsum dolor sit
template which can Please note that the heading size will amet, consectetuer
adipiscing elit, sed diam
change depending on the amount of nonummy nibh euismod
be adapted for each tincidunt ut laoreet
text dolore magna aliquam
business unit. erat volutpat. Ut wisi
Body text enim ad veniam, quis
nostrud exerci tation
Please note all New Johnston Medium Book 12/14pt ullamcorper suscipit
lobortis nisl ut aliquip
measurements Paragraph space 12/18pt ex ea commodo
consequat.
are in mm. Aligned left Autem vel eum iriure
dolor in hendrerit in
vulputate velit esse
molestie consequat, vel
illum dolore eu feugiat
nulla facilisis at vero
eros et accumsan et
Bar
iusto odio dignissim qui 180 x6mm
blandit praesent
luptatum zzril delenit
tation ullamcorper
suscipit lobortis nisl ut Commuter challenge
augue duis dolore te aliquip ex ea commodo Lorem ipsum dolor sit amet, consectetuer
feugait nulla facilisi. consequat lorum. adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat
Lorem ipsum dolor sit
amet, consectetuer
Duis autem vel eum
volutpat. Ut wisi enim ad veniam, quis nostrud Web address
iriure dolor in hendrerit
adipiscing elit, sed diam in vulputate velit esse exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat.
New Johnston Light 12pt
nonummy nibh euismod molestie consequat, vel
tincidunt ut laoreet illum dolore eu feugiat Autem vel eum iriure dolor in hendrerit in Colour: white
dolore magna aliquam nulla facilisis at vero vulputate velit esse molestie consequat, vel illum
erat volutpat. Ut wisi eros et accumsan et dolore eu feugiat nulla facilisis at vero eros et
enim ad minim veniam, iusto odio dignissim qui accumsan et iusto odio dignissim qui blandit
quis nostrud exerci blandit praesent. praesent luptatum zzril delenit augue duis.
Features
www.tfl.gov.uk/tube
New Johnston Book 12/14pt
11 Drop Cap 2 lines
12 2 Focus on Croydon
Tramlink 2002 3 TH!NK city. Keys to
the electric car 3 Transport around
the world - Tokyo 4 Sporting strips for
the homeless

5 For queries about issues in this newsletter please contact John Smith 7000 0000 or Peter Jones 7000 0000 Contact
10 New Johnston Book 11pt
 London Underground corporate identity - Desktop publishing standards 4.16
15 15

Forms
example A 25 Transport for London
London Underground
Transport for London 13 Roundel
Layout example New Johnston Book 11/22pt Inability to pay fare(s) width: 21mm
Aligned left To be completed by Station Supervisor Colour: Pantone 072
Size 210 x 297 London Underground You arrived at station on (DD) /(MM) /(YY) at hrs Pantone 485
and were unable to pay the fare(s) described below.
We have shown two New Johnston Medium 20/22pt Customer details
Aligned left Surname (Mr/Mrs/Miss/Ms*): First name(s):
examples of typical Private address:
forms which must Main Heading Postcode:

contain certain New Johnston Medium 18/22pt Age if under 18 (if over 18 insert ‘over 18’):

Aligned left How verified? NCC/local (details):

elements including Journey details

the roundel, the TfL Sub-Heading From: To: Journey value: £

Reason given for inability to pay
and LU logotype and New Johnston Medium 15/22pt
Remarks made by customer (include details of any ticket(s) held):
Aligned left
the Mayor of London
logotype. Body copy
New Johnston Book 12/22pt Police crime reference number:

Please note all Aligned left Reporting staff details

Surname: First name(s):
measurements Bold Copy Position: Employee no.
are in mm. New Johnston Medium 12/22pt
Signature:
Aligned left
Customer declaration and signature
Leading must always
Mayor of London I verify that all information is correct and that I am liable for the journey value indicated
be at least the same above. I also understand that if the amount shown is not paid within 21 days of the journey
New Johnston Bold 14pt date, I will be liable to an administration charge of £15.00 in addition to the journey value.

point size as the text. Aligned left Customer signature:

Please allow enough Colour: Pantone 072 Please return this form and your payment to: Debt Management, London Underground Limited,
Inability To Pay Section, Castor Lane, Poplar, London E14 0DX.
line space for forms Pantone 485 Payment may be made by cheque or Postal Order, payable to ‘London Underground’
and clearly write your full name and address on the reverse.
to be written on. Warning! Failure to make payment may result in legal action being taken.
Distribution White: Customer copy/Yellow: CSC copy/Pink: Station copy
MAYOR OF LONDON
10
 London Underground corporate identity - Desktop publishing standards 4.17
20 20

Forms 20
example B Transport for London Fax to Access Reservation Agency 020 7918 6070 (auto 46070)
Transport for London

BCV: 020 7918 5859 (auto 45859) JNP: 020 7918 5956 (auto 45956)
London Underground
New Johnston Medium 11/22pt 16 SSL: 020 7918 6070 (auto 460070)

Layout example Aligned left Access request form (Page 1 of 2)

Main Heading Station access Track access Tick as appropriate OFFICE USE:
Size 297 x 210
New Johnston Medium 18/22pt 1. General details EWSA week no(s) to SABRE req
Requester’s name: Phone (day): Date start: Date finish:
Please note all Aligned left Circle required shift
Su Mo Tu We Th Fr Sa

Request date: Fax No: Work pattern: T=traffic E= Engineering T T T T T T T

measurements Body copy Company: BCV JNP LUL SSL No. of staff:
Engineering shift will normally be between 01.00 to 05.00
Traffic shift will normally be between 05.00 to 01.00 E E E E E E E

are in mm. New Johnston Book 12/22pt None of the above

Aligned left Address: Booking type(/) Firm Event Resource ref no:

Leading must always Bold Copy

Job description:

be at least the same New Johnston Medium 12/22pt 2. Contact details

point size as the text. Aligned left Accountable manager: Phone no: Fax no: Contractor’s company name: Phone no: Fax no:

Please allow enough Site representative: Phone no: Fax no: Sub-contractor no1: Phone no: Fax no:

line space for forms Emergency contact: Phone (day): Phone (night): Sub-contractor no2: Phone no: Fax no:

to be written on. 3. Station work/access details 3a. Track/Access details (All bookings)
Company: BCV JNP LUL SSL Line: Station(s): Line: At/from (station/kilometreage):
None of the above

SID/Area code: Description of work areas: Road: To (station/kilometreage):

LWOA No:

10

Roundel
width: 21mm
Colour: Pantone 072
Pantone 485
 London Underground corporate identity - Desktop publishing standards 4.18

Forms
example B
continued Access request form (continued) (Page 2 of 2)

Main Heading 4. Special working arrangements

New Johnston Medium 18/22pt Accountable

Movement manager:
of materials Phone no: Fax no:
Ladder in use Contractor’s company
Fire Exemption name:
Certificate Phone no:
Hoarding Fax no:
to be erected
Layout example
Aligned left Site Scaffold in use
representative: Trolley in use
Phone no: Fax no: Hot working no1:
Sub-contractor Power
Phone no: isolation Fax no:

Size 297 x 210 Body copy Diesel power pack in use

Emergency contact:
Traction current isolation
Phone (day): Phone (night):
Crane in use
Sub-contractor no2:
Hard hat area
Phone no: Fax no:
New Johnston Book 12/22pt Fire system isolation Temp speed restrictions Gas monitoring Asbestos site
Please note all Aligned left Asbestos exclusion zone Other please state
measurements Asbestos register checked Yes No Asbestos ref no

are in mm. 5. Engineering train working only

Bold Copy Transplant reference no. (refer to Transplant agreement)
Leading must always New Johnston Medium 12/22pt Start location (outward path) Finish location (return path) Date of work
be at least the same Aligned left
point size as the text.
Please allow enough
line space for forms
to be written on.

MAYOR OF LONDON
Mayor of London
New Johnston Bold 14pt
Aligned left
Colour: Pantone 072
Pantone 485
 London Underground corporate identity - Desktop publishing standards
Recruitment
advertising Transport for London
New Johnston Book 8.5/16pt
18
Layout example A
Size 150 x 200
London Underground
New Johnston Medium
All recruitment
16/16pt
advertising must be
set using the grids and
typographic standards
shown here. Body text
New Johnston Book 12/14pt
We have used three 2 columns
examples to Paragraph space:
demonstrate how half line
different grids apply Note:
to a standard format Body text should be 12/14pt. If
(A), a long slim format this is not possible, then
contact details at least must be
(B) and a short wide
12/14pt.
format (C).
Contact details
Please note all New Johnston Book Bold
measurements 12/14pt
are in mm. Full column width
Strapline
New Johnston Book 12/14pt
Full column width
Mayor of London
New Johnston Bold 12pt
Aligned left
Colour: Black,
‘ON’ 50% black
4.19
8 4 column grid. Gutter width 5mm. 8
8
Transport for London
London Underground
Roundel
width: 17mm
Experienced Heading
30 Personal Assistant New Johnston Medium
Size will depend on
word count
Central London
Salary c. £20,000 plus benefits Location/salary
20
New Johnston Medium
The Director of Human Resources requires adipiscing elit, sed diam nonummy Size: half the point size
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat of the heading
consecticure.
Note:
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi The salary amount must
enim ad veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl be written in full
ut aliquip ex ea commodo consequat. Autem vel eum iriure dolor in hendrerit
in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.Lorem
ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet.
To apply for an application pack, call 020 7941 4698
or e-mail hrcorporate@tfl.gov.uk quoting reference TFL000.
Closing date: 28 April 2002.
Transport for London values the diversity which exists in our city and aspires
to this being reflected in our workforce.
MAYOR OF LONDON
8
 8
Transport for London
London Underground
London Underground corporate identity 18 4.20

Experienced
Recruitment Transport for London
New Johnston Book 6/11.5pt
42 Personal Roundel
width: 12mm
advertising
continued Assistant Heading
NJ TFL Medium
London Underground
Central London Size will depend on
Layout example B New Johnston Medium 12/12pt
Salary c. £20,000 word count
Size 80 x 250 25
plus benefits Location/salary
NJ TFL Medium
Please note all The Director of Human Resources
requires adipiscing elit, sed diam Size: half the point size
measurements nonummy nibh euismod tincidunt ut of the heading
are in mm. Body text laoreet dolore magna aliquam erat.
Note:
New Johnston Book 12/14pt Lorem ipsum dolor sit amet,
The salary amount must
2 columns consectetuer adipiscing elit, sed eu
feugiat nulla facilisis at vero eros be written in full
Paragraph space: diam nonummy nibh euismod
half line tincidunt ut laoreet dolore magna
Full column width aliquam erat volutpat. Ut wisi enim.
Autem vel eum iriure dolor in
Note: hendrerit in vulputate velit esse
Body text should be 12/14pt. If molestie consequat, vel illum dolore
this is not possible, then contact eu feugiat nulla facilisis at vero eros
et accumsan et iusto odio dignissim
details at least must be 12/14pt. qui blandit praesent luptatum zzril
Contact details delenit augue duis dolore te feugait.
New Johnston Book Bold
12/14pt To apply for an application pack,
Full column width call 020 7941 4698
or e-mail hrcorporate@tfl.gov.uk
Strapline quoting reference TFL000.
New Johnston Book 12/14pt Closing date: 28 April 2002.
Full column width Transport for London values the
diversity which exists in our city
Mayor of London and aspires to this being reflected
New Johnston Bold 9pt in our workforce.
Aligned left
MAYOR OF LONDON
Colour: Black,
‘ON’ 50% black 8
8 2 column. Gutter 5mm. 8
 London Underground corporate identity - Desktop publishing standards 4.21

8 5 column grid. Gutter width 5mm. 8

Recruitment 8
advertising Transport for London
London Underground
continued 18

Layout
19
Experienced Personal Assistant
example C
Central London Salary c. £20,000 plus benefits
Size 250 x 135 10
The Director of Human Resources requires adipiscing elit, sed diam nonummy To apply for an application pack, call 020 7941
Please note all nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Vel illum 4698 or e-mail hrcorporate@tfl.gov.uk quoting
measurements dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim reference TFL000. Closing date: 28 April 2002.
qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla
are in mm. facilisi aliquip ex ea commodo consequat. Transport for London values the diversity which
exists in our city and aspires to this being reflected
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
in our workforce.
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Aliquip
ex ea commodo consequat. Autem vel eum iriure dolor in hendrerit in vulputate
velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero
eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril
delenit augue duis dolore te feugait nulla facilisi. Vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore.
MAYOR OF LONDON
8

Transport for London Heading Note: Note: Strapline

New Johnston Book New Johnston Medium The salary amount must Body text should be New Johnston Book
8.5/16pt Size will depend on be written in full 12/14pt. If this is not 12/14pt
word count possible, then contact 2 column width
London Underground Roundel
details at least must be
New Johnston Medium Location/salary width: 17mm Mayor of London
12/14pt.
16/16pt New Johnston Medium New Johnston Bold 12pt
Body text
Size: half the point size Contact details Aligned left
New Johnston Book
of the heading New Johnston Book Colour: Black,
12/14pt Paragraph
Bold 12/14pt ‘ON’ 50% black
space: half line
2 column width
 London Underground corporate identity - Desktop publishing standards 4.22

Staff badges

Standard badge 7.5

print specification
Name 17.5 Roundel
Size 70 x 41
New Johnston Medium width: 15mm
All LU standard staff 14/14pt Colour: Pantone 485
Please note that if the name Name Pantone 072
badges must be Job title/department name
exceeds 24 characters the
designed to fit into point size can be reduced.
the standard holders. Aligned centred
Colour: Pantone 072
Please note all
measurements Job title/ department
name
are in mm.
New Johnston Book
12/14pt
Aligned centred
Colour: Pantone 072
 London Underground corporate identity - Desktop publishing standards 4.23

Staff badges
continued
5 Mo
Na
Language badge Eu Roundel
19
print specification width: 14mm
Christopher Bouverie-Brine Colour: Pantone 485
Size 70 x 50 Name 5 Job Title
Job title Pantone 072
New Johnston Medium 4
All LU language staff 5 Eu falo português
14/14pt 4.5 Naongea Kiswahili When Roman text is used the line spacing is as
badges must be Please note that if the name 4.5 Mo gbo ede yoruba
designed to fit into exceeds 24 characters the 3 shown
point size can be reduced. 17
17

the language badge

Aligned centred When non Roman text is used, good judgement
holders.
Colour: Pantone 072 should be made as to the correct line spacing.
Please note all Job title/ department Each language should be given a line spacing
measurements name that gives the impression of evenly spaced
Christopher Bouverie-Brine lines. Enough space should be left above the
are in mm. New Johnsaton Book Job Title
Job title bottom line of text and top line of text to avoid
12/14pt
Aligned centred giving the impression of text being to close to
Colour: Pantone 072 the edges.

The order of text is displayed in alphabetical

order with Roman text always preceding non
Roman.
Christopher Bouverie-Brine
Job Title
title
Mo gbo ede yoruba
 London Underground corporate identity - Desktop publishing standards
PowerPoint presentation
PowerPoint presentations should be based
on the approved style illustrated on the
following page.
PowerPoint templates are available from TfL
Corporate Design.
When designing presentations, remember the
qualities that need to be communicated to our
audiences; clear and simple, direct, modern,
open and professional.
To achieve this, plan your presentations so that
the information to be conveyed flows logically
and clearly from one screen to the next. Use
section divider screens to signal changes of
subject or direction.
5
Illustrations or charts can enrich a presentation
and provide a change of pace to maintain the
viewers’ interest.
Limit the amount of information that you display
on a single screen so that it is presented clearly
and legibly. If you have ten bullet points to
display, it is better to split them onto two or
three screens where they can be seen clearly
and legibly than to try to cram them all onto
one screen.
When using photographs or illustrations, ensure
that they are in keeping with the qualities
described above.
 London Underground corporate identity - Desktop publishing standards 5.1

Opening page Title page Title page Standard page Text only Text and pie chart
LU logo • Presentation heading • Presentation heading • Simple bullet points • Heading with 1 • Heading
• Speaker name • Speaker name column of text • 1 column text
• Background Plain • Full page image • 1 column chart

Bar chart Text and 1 squared Text and 2 Heading and Section divider Section divider
• Heading up image squared-up images large image • Section heading • Section heading
• Full page chart • Heading • Heading • Heading • Background Plain • Full page image
• 1 column text • 1 column text • Large image
• 1 column image • 1 column 2 images

Sign-off page
• Web address against
• Full page image
 London Underground corporate identity - Desktop publishing standards
Paper stock
Paper sizes
All items produced should conform to the
ISO A-series of metric paper sizes.
Paper colour
Pure white paper should be used for all
applications except copy documents or where
an approved colour-coding system is in place.
Paper weight and finish
The weight and finish of the stock chosen should
be cost-effective and practical for its purpose.
As a guide, the following general specifications
may be useful:-
Applying the standards
Stationery
Pre-printed stationery should be printed on pure
radiant (white) wove paper stock of 100 gsm.
Ink needs to be heat resistant and able to
withstand temperatures of between 380°F
and 405°F for photocopying purposes.
More detailed information on the ink
characteristics of pre-printed paper to be used
for photocopying, can be obtained from TfL
Corporate Design.
If special stationery for directors or senior
managers is required, laid paper of at least
100gsm may be chosen.
Forms and laser-printed items
Suitable paper weighing between 80-135 gsm
should be used for general purpose items such
as forms, faxes, memos, report pages and
laser-printed items.
If it is intended to print on both sides of a sheet,
ensure that the paper stock used is sufficiently
opaque to avoid ‘show-through’ of the text on
the other side.
6
Consult the user manual if you are in doubt
about the correct weight or paper finish to use
on individual printers, When using laser-printers,
make sure that the stock is suitable for
accepting toner.
Card
Pre-printed report covers or backing sheets will
need to be 250-350 gsm depending on the
bulk of the document that they are to contain.
Environmental friendliness
The use of environmentally friendly paper stock
is encouraged, provided that its quality and
whiteness are comparable to the equivalent
standard stock.
It is permissible to display symbols denoting
the use of environmentally friendly stock, but
these should be small and discreetly placed.
 6.1

For further information:

These standards intend to outline basic

principles and therefore cannot cover every
application or eventuality.
In case of difficulty or doubt as to the
correctness in the application of these
standards, please contact TfL Corporate Design.
Telephone: 020 7941 4481 (auto 688 4481)
Suggestions for improving this document should
be directed through the change control process.
Contact TfL Corporate Design.
All TfL corporate design standards are available
from the TfL internet site.
www.tfl.gov.uk/corporatedesign

Issue 1 February 2003

Designed by Fitch and Real451
© Transport for London