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Two Wheeler Indusarty Analysis Industrial Work Out

Two Wheeler Indusarty Analysis Industrial Work Out

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Published by Azhar k.p
This is a analysis of two wheeler industry in india conducted as part of induatrial work out. it gives a clear idea about the most fast devoloping industry in india
This is a analysis of two wheeler industry in india conducted as part of induatrial work out. it gives a clear idea about the most fast devoloping industry in india

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Published by: Azhar k.p on Sep 01, 2009
Copyright:Attribution Non-commercial


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The Indian automotive industry consists of five segments:commercial vehicles; multi-utility vehicles & passenger cars;two-wheelers; three-wheelers; and tractors. With 7,822,963units sold in the domestic market and 753,591 units exportedduring the first nine months of FY2007, the industry (excludingtractors) marked a growth of 43% over the correspondingprevious. The two-wheeler sales have witnessed a spectaculargrowth trend since the mid nineties.India is the second largest producer and manufacturer of two-wheelers in the world. Indian two-wheeler industry has gotspectacular growth in the last few years. Indian two-wheelerindustry had a small beginning in the early 50's. TheAutomobile Products of India (API) started manufacturingscooters in the country.Bikes are a major segment of Indian two wheeler industry, theother two being scooters and mopeds. Indian companies areamong the largest two-wheeler manufacturers in the world.Hero Honda and Bajaj Auto are two of the Indian companiesthat top the list of world companies manufacturing two-wheelers.The two-wheeler market was opened to foreign companies inthe mid 1980s. The openness of Indian market to foreigncompanies lead to the arrival of new models of two-wheelersinto India. Easy availability of loans from the banks, relativelylow rate of interest and the discount of prices offered by thedealers and manufacturers lead to the increasing demand fortwo-wheeler vehicles in India. This lead to the strong growth of Indian automobile industry.
motorcycles have made their debut around the 1950s; thissection looks at the two wheelers which have over the yearscaught the imagination of country. It was in the year 1954 thatthe Indian government ordered for total number of 800motorcycles to man the Pakistani borders. In came the Bulletswhich were initially launched in England as a 350cc bike and itwas upgraded to 500cc a year or so later. These bikes haveremained unaltered, barring some cosmetic changes whichhave undergone over the years. Thus one cansay without much of a doubt that the 1955 Bullet was one of the initial hits of the Indian two-wheeler industry and tilltoday it continues to be a darling of the motorcycleenthusiasts.Enfield Bullet had a close competition with another sturdy bikenamed Rajdoot; as the bike was strong enough to handle therough Indian roads. The company had roped in Indian He-man Dharmendra for the promotion of the bike. With morethan 1.6 million vehicles on the road the Rajdoot motorcyclewas one of the initial hits of the earlier years of two-wheelerhistory in the country.When heavy motorcycles were the order of the day, arelatively lighter bike had caught on the imagination of theIndian two wheeler user. Ind- Suzukia bike launched by thethen TVS Suzukigroup was an instant hit; however the bikecould not sustain it's initial success due to the high importcontent in the vehicle and less of localization.In scooters Bajaj Chetak has been hugely responsible foradding momentum to the transport system of the country, tilltoday it remains one of the most successful brands to have

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