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  • Juan Tornoe Speaker 1sheet v9-09

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    Latinos now comprise the largest minority group in the United States, and by 2050 around 30% of the total U.S. population will be Latino. In order to maintain growth and profitability, businesses must adapt their strategies and marketing to embrace Latinos as a significant customer base. Learning about the intricacies of the growing Latino population in the U.S. will provide businesses with an understanding of how to resonate with Hispanic consumers.

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    Professional speaker on Hispanic/Latino Marketing trends

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    Latinos now comprise the largest minority group in the United States, and by 2050 around 30% of the total U.S. population will be Latino. In order to maintain growth and profitability, businesses must adapt their strategies and marketing to embrace Latinos as a significant customer base. Learning about the intricacies of the growing Latino population in the U.S. will provide businesses with an understanding of how to resonate with Hispanic consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    2K views1 page

    Juan Tornoe Speaker 1sheet v9-09

    Uploaded by

    jgtornoe
    Latinos now comprise the largest minority group in the United States, and by 2050 around 30% of the total U.S. population will be Latino. In order to maintain growth and profitability, businesses must adapt their strategies and marketing to embrace Latinos as a significant customer base. Learning about the intricacies of the growing Latino population in the U.S. will provide businesses with an understanding of how to resonate with Hispanic consumers.

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    of 1

    PROFESSIONAL SPEAKER

    W h at yo u n e e d to u n d e r s ta n d a b o u t A m e r i c a’s l a r g e s t m i n o r i t y.

    Latinos are now the largest minority in the United States.

    By 2050, a 30% of the U.S. population will be comprised of men,

    women and children of Latino descent. If you want to grow

    Are you ready to discuss


    your company, or even keep it afloat, you must begin to adapt

    your business and marketing strategies to embrace Hispanics as

    El Elefante in Your Boardroom? a significant part of your customer base. From groundskeepers

    to government officials, Latinos are everywhere and they’re

    buying the products and services you sell. By learning

    intricacies of this growing segment of the U.S. population, you’ll

    gain the understanding you need to implement the changes

    necessary to maintain growth and profitability by adapting

    your business and your message in a way that resonates with

    Hispanics. A high percentage of your core markets’ population

    is Hispanic (or soon will be). Therefore, getting acquainted and

    comprehending them it’s of vital importance.

    FOR BOOKINGS AND FEES CALL 512.501.4971 EXT 701 / SPEAKER@CULTURAL-STRATEGIES.COM / WWW.HISPANICTRENDING.NET

    Juan has worked for more than 12 years on the media, agency and client sides of the marketing and advertising industry, with experience in copywriting, strategy development, media
    buying and consumer research. He has worked with a wide range of businesses, from owner operated small companies to Fortune 1000s and has judged the AAAF’s ADDY Awards. His
    blog, Hispanic Trending, is the leading Latino marketing and advertising blog. Juan is a national and international public speaker and has been published in several industry publications
    and newspapers, among them CNN’s AC360, Marketing y Medios, LatPro.com, Latino Magazine, The Dallas Morning News, and FutureNow’s GrokDotCom. Juan is frequently quoted in
    the news regarding his area of expertise, his insights appearing in The New York Times, USA Today, Reuters, The Associated Press, CNN, Los Angeles Times, NPR, BBC, and Univision. He
    has an M.B.A. with emphasis in Marketing and Total Productivity Management from E.S.E.A.D.E., in Guatemala City, Guatemala. Read Juan’s musings at JuanTornoe.com.

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