Market Research

By Jelani hines-rogers

Task
To find out what my audience would expect/want to see in my magazine

Task

To find out what my audience would like to see in my magazine, created a !uestionnaire"

#" $ender
chose this !uestion &ecause it will help determine my target audience as want my magazine to appeal to &oth male ' females as (ip-(op is )ery maledominated ' want my product to su&)ert this concept" Because of this, chose to gi)e half of my !uestionnaire to males ' the other half to females"
Male %emale

50%

50%

*" +ge
20%

also chose this !uestion to help determine my target audience as my magazine is aimed at (igh 0chool ' 1ollege students aged #- -*#" Because of this, chose to gi)e my !uestionnaire out to people around this age &racket"
40%

40%

,nder ##--#. #.-*# *#/

2" 3hen 4o 5ou ,sually 6isten To Music7 8Multi-9ptional:

This helps me to gain a &etter understanding of my audience ' ena&les me to see when they usually listen to music to determine how my magazine should &e formatted" The results are )ery mixed, howe)er most people chose ;4uring Journeys< which suggests that my magazine should contain lots of features in order to keep readers entertained during a car or plane =ourney, for example"
24% 36%
3hilst Relaxing 3hilst 3ith %riends 3hilst 4oing 0ports/ n The $ym 4uring Journeys

20% 20%

>" 3hat ?ind 9f 4e)ices 4o 5ou 9wn7

8%

This also helps me determine which features should &e inside of my magazine" ;i@od/M@2<, ;6aptop/1omputer< ' ;Ta&let<, were all the most popular answers amongst my audience which suggests that my magazine should also ha)e a we&site that can &e accessed )ia &oth we& ' mo&ile for my audience"

24% 20%

24%

24%

i@od/M@2 6aptop/1omputer 0martphone Ta&let Radio Aone 9f The +&o)e

-" 3hich 9f 5our 4e)ices 4o 5ou ,se Most %or Music @urposes7
12%

This !uestion will also help to determine features included in my magazine" ;0martphone< was the most popular option &y far which suggests that my magazine should include a smartphonefriendly feature such as a &arcode to download the app, then users can access my magazine on their smartphones"

24%

41%

i@od/M@2 6aptop/1omputer 0martphone Ta&let Radio

24%

B" (ow 4o 5ou @urchase 5our Music7

10%

This helps to determine whether or not it would &e useful to include special offers in my magazine such as online discount codes for stores such as iTunes or +mazon, or retail stores such as (MD" Most of my audience either &uy music online or don<t &uy it at all ' download it for free" This suggests that my magazine should feature something such as al&um re)iews which would persuade readers to &uy more music"

40%

Retail 0tores 9nline 0tores 4onCt Buy Music

50%

E" (ow 4o 5ou Read +&out 5our %a)ourite $enre 9f Music7

10%

This helps to construct a &etter understanding of how my audience recei)es their music news" The most popular answer was ;0ocial Aetworks< which means that my magazine should definitely ha)e an official %ace&ook or Twitter page to follow" ;Magazines< was chosen significantly less &y my audience which suggests that mine needs uni!ue selling points to entice my target audience"

30%
Blogs 0ocial Aetworks Magazines

60%

." (ow 9ften 4o 5ou Read +&out 5our %a)ourite $enre 9f Music7
This will help decide how often my magazine should &e pu&lished" The results show that most of my target audience occasionally read a&out music followed &y fre!uently" Because of this, my magazine will &e released monthly" f the results showed that my audience read a&out music e)eryday, <d choose my magazine to &e pu&lished weekly"

9%

9%
F)eryday %re!uently 9cassionally Rarely Ae)er

36% 45%

G" 3hich %eatures +ttract 5ou To Music Magazines7 8Multi9ptional:

4%

This !uestion determines what extra features my target audience want for me to include inside my magazine" The most popular answer &y far was ;Fxclusi)e nter)iews< which suggests that my dou&le page spread should &e an inter)iew with the artist rather than an article a&out them"

17% 43% 9% 17%

Huizzes +l&um Re)iews %ree&ies @osters 1oncert @hotos Fxclusi)e nter)iews

9%

#I" 3hich Flement 9f The %ront 1o)er +ttracts 5our +ttention %irst7
This shows me which feature of the front co)er attracts the attention of my target audience first, therefore know which element of the front co)er to make prominent" Aearly all of my target audience said that the co)er artist attracts them the most as opposed to the colours or the masthead" This suggests that need to make my featured artist the centre of attention ' larger than all other parts of the front co)er"
10%

10%
1o)er +rtist (eadline Masthead 1olours

80%

##" 3ould 5ou Be nterested n + Magazine That s +&out The 6ifestyle 9f The $enre 9f Music +s 3ell +s The Music tself7
10%

This helps to decide if my magazine is a&out the culture of the genre of music, or strictly =ust the music news" Aearly all of my target audience said ;5es< which suggests that my magazine should include a non-musical feature that relates to the genre of music itself, rather than the actual music or artists"

5es Ao Ao @reference

90%

#*" 1hoose + AonMusical %eature Relating To 6ifestyle That 5ou<d 6ike To 0ee n + Music Magazine
9%

This !uestion will again pro)ide information as to what could include in my magazine and also help me to see what the target audience are interested in" My target audience seemed to like the idea of ha)ing a section de)oted to fashion as it got a large ma=ority of the )otes, therefore this could possi&ly &e a main feature of my magazine"

27%

%an-0u&mitted 0uggestions/Re)iews %asion 1ele&rity $ossip

64%