Interior January

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C A R P E T F U R N I T U R E R U G S B E D S L A M I N A T E U P H O L S T E R Y V I N Y L A C C E S S O R I E S
John Lewis
Home success
Wood You Like
Advice matters
TCS
Officially supplying the best leather upholstery in the UK
Interiors
monthly
f i r s t f or f ur ni t ur e a nd f l oor i ng
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OUTERS_IM_0110.pdf 4/1/10 16:15 Page 1

Stunning and radical!
This eclectic transitional styled furniture collection, made from
slightly aged light oak with pewter colour metal frames and
detail simply oozes style, taste and sophistication.
Forecast Collection
Tel: 0845 606 7004 Email: feedback@wguk.com www.wguk.com
B e a u t i f u l h o me s d e s e r v e b e a u t i f u l f u r n i t u r e
NEC Interiors STAND D45 HALL 1
INNERS_IM_0110 6/1/10 16:11 Page IN1
003-011_IM_0110 24/12/09 09:35 Page 3
S TYLE, QUALI TY &
Group
PART OF THE
003-011_IM_0110 24/12/09 09:35 Page 4
Tel: 01733 318418
Email: sales@originalsuk.com
www.originalsuk.com
NEC Interiors
STAND E72 HALL 5
VALUE
Following on from the amazing success of
Originals case goods, we are proud to launch
our leather upholstery ofer.
4 beautiful new ranges will be on show at the
NEC, plus our impressive NEW LEATHER
BEDS, which all ofer the same incredible
Style, Quality and value as our now established
bedroom and dining ranges.
003-011_IM_0110 24/12/09 09:36 Page 5
NEC Interiors STAND B20 HALL 5
Group
PART OF THE
003-011_IM_0110 24/12/09 09:36 Page 6
UNIVERSAL FURNITURE IS NOW
FIRMLY RE-ESTABLISHED IN THE
UK, OFFERING GREAT VALUE FOR
MONEY AND WOW FACTOR.
Universal Furniture is recognized as a leader in
exceptionally crafed furnishings, and by employing
highly skilled crafsmen and utilising innovative
manufacturing techniques we are able to ofer superior
quality and high-end features at appealing prices.
Universal is available fromour distribution warehouse
stock, or by direct container options.
Atotal of 10 NEWRANGES formthe backbone of
our UKstocked ranges, but customers can choose
from the entire US product line by special order.
And of course you can be assured we will continue to
ofer the same bespoke delivery - across our complete
range, from our 200,000 sq f distribution facility in
Peterborough.
Tel: 0845 6067004
Email: feedback@wguk.com www.wguk.com
003-011_IM_0110 24/12/09 09:36 Page 7
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003-011_IM_0110 24/12/09 09:36 Page 8
Tel: 0845 606 7004
For further information
Joynson Holland established in 1893 are proud to announce the launch
of their premium quality, riser recliner chairs at the NEC Interiors Show.
See and try them for yourself to fully appreciate
these outstanding chairs on the
Willis & Gambier Stand D45 in Hall1.
Features will include:
Choice of 9 fabulous styles
Choice of leather or fabric
Riser/recliner options
Massage options
10 year guarantee
Quality motors and
mechanisms
003-011_IM_0110 24/12/09 09:36 Page 9
At this years Furniture Show in January Willis &
Gambier group have secured 11,000 sq ft of
exhibition space which will provide our brands
and customers the best environment to select
new products for 2010.
Willis & Gambier will launch a number of new cabinet ranges
including the stunning Forecast Collection along with Willis &
Gambier soft cover upholstery.
Originals will show along with other cabinet ranges the
outstanding Cubistic Collection in bedroom and dining along
with its vintage leather collection of beautiful sofas and beds.
Joynson & Holland will have the full gallery instore display
programme on show at the Willis & Gambier Stand in Hall 1
Universal Furniture will have three European style value
products that will take every retailer back to the days of
outstanding value with the Universal Brand.
2010 also sees Willis & Gambier as SPONSOR FOR
THE YOUNG DESIGNER OF THE YEAR AWARD
something we are very proud to be associated with
especially given the nature of our Design Lead business.
New Design Britain
Designers of the future discovered at interiors 2010
The New Design Britain competition is open to graduates
and postgraduates and has two main categories in the
competition: Made in Britain and Designed in Britain. Each of
these has three subsections: Furniture, Accessories and
Surface Coverings and Fabrics.
The finalists will be displayed at the show with the winners
being judged and announced at interiors 2010 on Monday
25th January 2010.
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003-011_IM_0110 24/12/09 09:37 Page 10
STAND D45 HALL 1 682m
2
STAND B20 HALL 5
163m
2
STAND E72 HALL 5
280m
2
Tel: 0845 606 7004 Email: feedback@wguk.com www.wguk.com
B e a u t i f u l h o me s d e s e r v e b e a u t i f u l f u r n i t u r e
3 fabulous exhibition stands, covering 4 stunning brands.
003-011_IM_0110 24/12/09 09:37 Page 11
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EDITORS COMMENT
www.interiorsmonthly.co.uk 13
Passports at the ready
Andrew Kidd
EDITOR
TCS celebrates another fantastic
year and the appointment of its
new designer, Mimmo Abbruzzese.
TCS is ready to launch its new
Italian designs, numerous new
products and VIP concept at Hall 4,
Stand D10 at Interiors 2010.
Editor: Andrew Kidd
T: 01273 930 029 E: akidd@interiorsmonthly.co.uk
Furniture advertising (South): Tim Boden
T: 01732 783 561 E: tboden@interiorsmonthly.co.uk
Furniture advertising (North): Jarrod Bird
T: 01565 659 414 E: jbird@interiorsmonthly.co.uk
Carpet and flooring advertising: Joanne Miller
T: 01732 783 561 E: jmiller@interiorsmonthly.co.uk
Sales executive: Ben Watkins
T: 01732 783 561 E: enquiries@interiorsmonthly.co.uk
China sales agent: Jane Dai
T: 00 86 755 8292 5229 E: jane@newbuddy.net
Published by Interiors Media Limited
Unit 11, Riverside Business Centre, Riverside House,
Riverlawn Road, Tonbridge, Kent TN9 1EP
T: 01732 783 561 F: 01732 783 562
E: enquiries@interiorsmonthly.co.uk
Registered in England no. 6397722
Printed by Headley Brothers Design by TSS DIGITAL
Interiors Media Limited ISSN 1756-2236
C A R P E T F U R N I T U R E R U G S B E D S L A M I N A T E U P H O L S T E R Y V I N Y L A C C E S S O R I E S
John Lewis
Home success
WoodYou Like
Advice matters
TCS
Interiors
monthly
f i r s t f or f ur ni t ur e a nd f l oor i ng
Jan
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Found them? Good, with the January show
season sorted we can get on.
Frankfurt, Hannover, Cologne and
Birmingham will be where you find the basis
for your new spring products (although I
suspect some will not appear until summer,
as ever).
Regardless of where you are doing your
2010 product sourcing, what you order will
be an important factor in this years success.
It used to be easier to decide what to order
today its a bit more complicated. Obviously
products have to be commercial, with a good
margin, reliable quality and delivery, but
now, more than ever, they must have green
credentials.
To mark the introduction of our
Environment feature, we have several
features in this issue examining how
companies are responding to this
commercial challenge. Regardless of the
failure of the Copenhagen summit, it is an
issue that isnt going away and shoppers will
increasingly look at a products
environmental impact before they buy.
And judging by initial Christmas trading
comments, it seems that people were buying
during December. Whether it was the
realisation of VAT reverting to 17.5% or a
more long-term pick up in consumer
confidence, well have to wait and see. But
one thing that clearly emerged from John
Lewiss record furniture performance was the
popularity of seven day delivery.
The death of Pierre Lano (see p16 and
p116) shocked the flooring industry last
month. Our thoughts are with the Lano
family and the companys employees.
As you will have spotted, the magazine
the largest yet has an updated look this
month. Do let me know what you think.
On a final note, our contact details have
changed. See below for the new telephone
numbers and address.
I have an urgent question
for you: where are your
euros, hotel and flight
booking documents, and
your passport?
013_IM_0110 5/1/10 17:12 Page 13
014_IM_0110.pdf 23/12/09 10:29 Page 14
CONTENTS
So how
come you
make it look
so easy?
Come out of the cold this
winter. Boost your sales
with our showcentre
referrals.
It makes sense to be a
Vale-Bridgecraft stockist.
www.valebridgecraft.co.uk
INSIDE THIS ISSUE
NEWS
16 John Lewis enjoys bumper run
18 Carpetrights best sales growth for five years
20 Flooring retailer holds for a BT connection
FEATURES
24 John Lewis At Home
Standalone success story
32 Shabby Chic Couture
US based Brit comes back home
38 Wood You Like
Making decisions easy
44 Abbey Carpet
Stateside success
51 Interiors 2010
Show guide
88 Beds and bedrooms
Ikeas 2010 bedroom predictions
120 Upholstery
Through the lens with Zanotta
126 Upholstery
Green campaigner
137 Carpet
The greening of Ulster Carpets
140 Vinyl
A year of change for LVT
146 Preview
Las Vegas Market
REGULARS
46 New products
87 Environment
152 Entertainment
154 Final polish
NEXT ISSUE
Domotex full review
IMM Cologne all the launches
Interiors 2010 NEC showstoppers
INTERIORS MONTHLY JANUARY 2010
015_IM_0110 5/1/10 17:00 Page 15
NEWS
16 Interiors Monthly January 2010
Contemporary concept
Harveys has opened a flagship store on Tottenham Court Road in central London. The new concept
store carries more contemporary designs than its other branches. People will be very surprised by
the product they see in there, it is certainly a welcome addition to the solid range we already carry,
says the chain.
Confident United
reinstates dividend
United Carpets has expressed its confidence by reinstating its dividend after
putting it on hold to preserve cash. The 80-store chain will pay out 203,500 after
pre-tax profits rose 10.2% to 702,000 in the six months to 30 September.
Flooring like for like sales rose by 1.6% in the period, with like for like bed sales
11.2% higher. Since the period, like for like sales have climbed to 6.4% in the 10
weeks to 1 November.
After a relatively slow start to the year, the second quarter over the summer
period was very positive resulting in like for like sales up 2.5% for the period, an
excellent result given the wider economic uncertainty and strong comparatives,
says Paul Eyre, United Carpets chief executive.
Our focus on countering consumer caution by delivering excellent value for
money has been effective. Equally pleasing has been the successful conversion of
a significant number of corporate stores to franchisees so that today we have 10
corporate stores compared to 23 at the outset of the financial year. Trading has
continued to be positive since the period end, giving the board sufficient
confidence to reinstate the interim dividend.
Eyre says the chain has seen a modest increase in sales at stores close to former
Allied Carpet branches despite the customer perception that Allied Carpets
catered for the more expensive sector of the market.
The group has increased the number of centrally sourced carpet ranges and
seen efficiency and service improvements at its in-house flooring cutting
operation, with sales to franchisees 18.3% higher. Seven-day coverage has also
been introduced.
John Lewiss bumper run up to
Christmas continued into the winter
sale with home sales 19.6% higher in
the five weeks to 2 January.
Wonderful trading in the Home
buyerships, especially after such a
tough season previously, came from
cookshop, furniture and gifts, china
and glass, says Andy Street, John Lewis
md.
During November and December the
29-store chain set several home sales
records, including record weeks for
upholstery, furniture and curtains
helped by its seven day delivery offer
on furniture.
In the week ending 12 December
upholstery sales jumped 52% and living
and dining by 45%. The week before
furniture sales were up 28% and in the
last week of November, the chain saw
its best furniture performance outside
a sale period, with turnover more than
50% higher.
See p24-26
Pierre Lano, Lano Carpets director, died
on 9 December after committing suicide.
He was 65.
As well as running the flooring
business, he was an MP and long time
mayor of Harelbeke, Belgium, and known
as a flamboyant and social character.
He took over the family business in
1970 when his father died, positioning
the company in a number of profitable
niche markets.
Lano knew almost all 500 employees
by name in the carpet companys
factories. Many worked for him for their
entire career. Lano built the company up
to a 100m turnover, but in common
with many in the industry, the business
was hit by the economy. At the end of
2008 Lano transferred his operational
responsibilities to the companys
professional management.
Mark Vervaeke of the trade association
Fedustria said the shock of the news of
Lanos death came as a bucket of cold
water poured over me.
Good times roll
on for winter sale
at John Lewis
Pierre Lano
16news_IMjan.qxp 5/1/10 15:57 Page 16
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017_IM_0110 23/12/09 10:32 Page 17
NEWS
Carpetright enjoyed its strongest sales
growth for five years in the past half
year, buoyed by increased carpet and
vinyl sales.
UK and Republic of Ireland like for
like sales rose by 3.9% in the six
months to 31 October, the best figures
since 2004. Increased insurance sales
accounted for about 15% of the
increase, as it continued to benefit
from the closure of many Allied Carpet
stores, an increase in mortgage
approvals and boosting advertising by
a quarter.
The group says that, in contrast to
earlier months, cut length carpet
orders have risen compared to ready
cut sales and consumers are replacing
laminate floors with carpet.
Sales rose 9.6% to 213.3m, with
Sleepright accounting for just over a
third of the rise, boosting operating
profits 51% to 17.4m.
This was also helped by reducing
store staff numbers by an average of
8% to a full-time equivalent of 3.88
staff per store.
Its Belgian and Netherlands
operations increased market share, as
sales fell 3.8% as the market dropped
15%. The Polish stores are expected to
be closed early this year.
The group is doubling its interim
dividend to 5.4m.
Carpetright sees best
growth for five years
Allied Carpets owner Hilco has added
Habitat to its empire after receiving a
massive dowry from the Kamprad
family, owner of Ikea, to take it
off its hands.
The family has agreed to
write off the loss-making chains
debts and provide 45m of
capital. Hilco has injected 13.5m.
Habitat was bought by the
family in 1992 but has not made a
profit since 2005.
Hilco is understood to have identified
20m of cost savings in Habitats supply
chain it has more than 300 suppliers
and head office, rather than close
stores.
Nathan has invested in a 4,000sqft
manufacturing facility to meet demand
for customer specials and customised
products.
The site, previously used by a
manufacturer of mid to high end
furniture, has been acquired fully fitted
out with a range of versatile wood
working machinery and is ideal for one-
off and small batch manufacturing.
Initially the facility will be staffed by
the current workforce, but more full time
skilled crafts people will be employed as
the operation expands, says Dave
Griffiths, Nathan head of UK operations.
The new plant will also help to speed
up Nathans new product development
and prototyping abilities.
The deal should see the three-year
turnaround plan developed by Mark
Saunders, Habitat chief executive,
accelerated.
A furniture sales manager has won
30,000 in damages for unfair dismissal
but his employer was cleared of sexual
discrimination and sexual harassment.
Dean Awford, 16,000-a-year sales
manager at Grays At Northwick in
Worcester is a former drag queen who
appeared in clubs in Birmingham and
Manchester as Scarlett Eclipse.
He told an employment tribunal in
Birmingham that David Gray abused him
about his sexuality, calling him a poof
and faggot.
Employment Judge David Kearsley
found that Awford had been unfairly
dismissed.
But his further claims for sexual
orientation discrimination and sexual
harassment were dismissed.
The judge said many homosexual
males would have found Grays
comments offensive as would many
women. The tribunal is not condoning
Grays behaviour, he said.
But we have considered the character
of the claimant and the absence of any
complaint during the period of
employment. The tribunal doesnt accept
that Gray made any comments that were
particularly capable of constituting
harassment. He [Awford] referred to
himself as Dean the Queen and would
recount details of his sexual activity.
Gray, who had denied the claims, said
he thought the compensation was too
high. But I am very pleased on the result
of the sexual harassment.
Nathans special investment
Sexual
harassment
claim fails
Hilco snaps up Habitat
Furniture retailer Race For Furniture has
a new 16,000sqft store next door to its
Home Interiors store in Stockton
following the closure of its
Middlesbrough store its home for 89
years.
The new Race For Furniture store in
Stockton is more than twice the size of
the Middlesbrough branch.
Its been a bittersweet move but wed
outgrown the store, says Iain Race, md.
Weve spent more than 150,000 on
the new development.
Joint effort
019_IM_0110 23/12/09 10:33 Page 19
NEWS
Peter Green has
named Sue
Burnett as head
of merchandising
and buying.
Jon Goodwin, a
Nathan agent
since 2005, has
become territory
manager for East
Midlands, East
Anglia and the
Home Counties.
Whitestone
Weavers has
named Steve
Furness as agent
for the East
Midlands area,
covering Derby,
Lincolnshire,
Leicestershire,
Nottinghamshire
and Northamptonshire.
Keith Robinson, Steens UK md, is to
step down from the firm in
February to form a marketing
company. He will be succeeded by
Alan Cozens, who joined the
company earlier this year as sales
director.
Under Robinsons leadership the
company has become one of the
UKs largest flatpack furniture
suppliers since its foundation eight
years ago. When Robinson leaves
at the end of February, Steens UK
will become the first client of his
marketing company.
A Sunderland furniture retailer has insisted it will not be
closing down despite a planning row over its ability to
operate as a store. Paul Downey, owner of Furniture2Go
Direct has appealed against a decision by Sunderland City
Council to stop him using the Hendon premises as a store.
Last month councillors were told by officials that the firm
only had permission to run a warehouse at the site, but had
been operating a showroom on the premises for a number
of years. Planning officials said Downey was told to apply for
retrospective planning permission, but that councillors
should reject the application because the site was
unsuitable for such use.
Downey insists he has permission for the store to have a
shopfront, and for five flagpoles advertising the fact the
business is open for retail.
If we thought we did not have the correct usage, we
would have never invested so much, but weve got two
planning permissions for a shopfront and showroom. He
says if he loses the appeal he will still be able to have some
retail space. We cant have as much retail area as we wanted
to have, and we will have to have more wholesale than
retail, but we will not be closing down should the appeal be
rejected, he says. We have never been told to close down
and we wont be closing down.
Store vows to stay open
A flooring retailer has
complained that he is losing
business because BT has been
unable to install a telephone
line since September.
Ian Wilson opened Duffield
Carpets and Flooring in Derby
in November. He uses his
mobile phone for business
and cannot advertise or have
anything printed until he
knows what his telephone
number is.
The store was empty for six
weeks before Wilson took it
over.
During that time BT
removed the telephone line
and gave the connection to a
neighbouring business. It says
there are now no connections
available in the area.
Workers from BT have
been out here three times
now and still I have no
telephone line installed,
says Wilson. Im trying my
best, opening a new business
in the recession, but I feel like
there are barriers in my way.
Its a real pain. Its all really
frustrating, particularly in
these difficult times.
Wilson says customers
may be reluctant to ring a
mobile number and that
without access to the
Internet he is unable to
place orders.
Three month wait for telephone line
Ulster Carpets will complete
the first phase of its 30m
investment to create a state
of the art manufacturing
facility in Portadown next
month, with a new
distribution centre.
Last year Ulster invested
3.5m in two wilton looms at
Portadown and an automated
assembly-winding machine
for Ulster Yarns, its yarn-
spinning factory at
Ravensthorpe Mills, Yorkshire.
Nick Coburn, Ulster Carpets
md says: Ulster has been
successful throughout the
years because of our
endeavour to listen and act
on the needs of customers
and the focus we place on
New distribution centre for Ulster
innovation. These factors
give us the confidence to
invest long term in the UK
and Ireland, strengthening
our service offering to our
key customer base and
securing hundreds of local
jobs.
Ulster is creating a state of the art manufacturing facility
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021_IM_0110 23/12/09 10:34 Page 21
NEWS
Glendale House, Woden Road West, Wednesbury,
West Midlands, WS10 7SF
Sales Telephone: 0121 506 4888 Sales Fax: 0121 506 4889
E-mail: sales@seconique.co.uk
Shelby 2 Drawer Bed 3
Old English Pine
100.00
Ashmere Dining Set
Walnut Veneer/Expresso Brown
95.00
Cameo Oval Dining Set
Clear Glass/Black Border/Black
135.00
Margate Flexi Unit
Distressed Waxed Pine
29.50
Nardini Nest of Tables
Clear Glass/Black Border/Chrome
27.50
Apollo Bed 46
Expresso Brown
99.50
BUY ONE GET ONE FREE
Shown with Apollo Bedside Tables
25.00 per pair
A SELECTION OF SOME OF OUR FABULOUS NEW LINES
VISIT US ON OUR USUAL STAND B10 IN HALL 4 TO SEE THEM ALL
www.seconique.co.uk
The most amazing feature of the past decade was that so few
people saw the recession coming. Nassim Nicholas Taleb in his
book, The Black Swan, The Impact of the Highly Improbable
explains why. The title of the book refers to the surprise of early
settlers in Australia at seeing black swans all swans are white,
so the black swans were unexpected. The present economic
situation was a black swan. These types of economic problems
are analysed as obvious with hindsight.
Overheating of stock markets is fairly common, remember
the Dotcom bubble another black swan. The point is the
extreme difficulty of making financial predictions because of
the effect of the highly improbable (there will be no bust) and
the inability of economists to
get their sums right.
Sooner or later the following
black swans will glide gracefully
into our lives. Accept the
possibility even if the
probability is unacceptable.
There is a growing opinion in
the House of Commons and the
Office of Fair Trading to act
against many of the so-called
special offers and double
discounts et al in retailing. Such
scrutiny takes years, but it has been ongoing for some years
already, so time may be running out. Amending current laws
can be done quickly, and remember that following the Lisbon
Treaty the instructions could well come from Europe.
China has pledged not to cut carbon emissions but to use
less carbon units per unit of GDP. This could mean two options
for them. First, just increase prices: if they use 100 units of
carbon to make products worth 10 units of GDP all they need to
do is double the price which has the effect of halving the
carbon ration or increase the quality using the same 100 units
but at a higher price with the same result.
As a nation we have put ourselves into a position where we
will have no choice but to rely on China as we have a much
smaller manufacturing sector and it would take years to start to
fill the void. When not if this situation happens, the effect
will be catastrophic.
The US has a huge trade deficit with China and China holds
several trillion US dollars of government bonds and the US and
the UKs AAA credit rating may not last for much longer. What
would happen if China decided to switch from US dollar bonds
to euro bonds? After all, Europe is potentially a much larger
market that the US.
Andrew Adamson
Trinity Retailing md
Accept the possibility
of the black swans
There is a
growing
opinion to
act against
so-called
special offers
022_IM_0110.qxd 6/1/10 11:19 Page 22
See video of recent Greenwood sales:
www.greenwoodretail.com
Every retailer wants more sales, in both good times and in bad.
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and Generate Profits, as well as enjoying the many longer term benefits which are consistently reported by
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Hiring Greenwood has never been better value than it is now. If you would like to find out more about
Greenwood Sales, why not take look at our online brochure or call me, Bernard Eaton, now on 01625 521010 and
Ill be glad to explain the possibilities and options we can offer you, without any cost or obligation whatsoever.
Call today on 01625 521010 - were booking events now for 2010 and the best launch dates go first.
GREENWOOD RETAIL LTD
Britains Leading Experts in Retail Sales Promotion
1 Wilmslow House, Grove Way, Wilmslow, Cheshire, SK9 5AG
sales@greenwoodretail.com www.greenwoodretail.com
Generate instant sales & profits for
your business...
We haven't been able to add it up
yet! Almost a dangerous number of
people coming through the store!
David Scott, Director. Sturtons and Tappers, Bournemouth.
023_IM_0110.pdf 23/12/09 10:35 Page 23

PROFILE
Furniture is delivered within seven days
24_6JLP_IMjan.qxp 23/12/09 15:01 Page 24
PROFILE
Baby boom
John Lewiss At Home store is proving so
successful that more can be expected soon
Although trying not to show it, Tim
Harrison, John Lewis head of format
development and the man charged with
the creation of the chains At Home store,
sounds like a father who was worried
about the health of his unborn child only
to discover upon its birth that it is in
perfect heath.
His conversation is full of expressions
like beyond expectations, incredibly
positive, ticks all the boxes, outstripping
benchmarks and they love it. The store
has obviously been a success since it
opened in October.
There are towns and cities across the
country that would support a John
Lewis department store, but the
problem is finding the 120,000sqft of
selling space needed for an average
branch. One solution is the At Home
store, which at 40,000sqft presents an
are still comparable with its full-line
department stores.
I didnt want someone to stand in
linens, for example, and say: Is this all
you do in bedlinen? which is sometimes
how you feel as a customer in a shop
where they have just shoehorned in a
couple of extra assortments. It was all
about making sure you maintain that
John Lewis USP of quality and depth of
assortment.
We deliberately went out of our way
to make it feel like a John Lewis
department store which gives customers
the reassurance that they are getting the
best of John Lewis, he explains.
The store has a different environment
from a department store and feels easier
to navigate.
The whole concept is being able to
shop at John Lewis very easily
easier task for the chains property team.
Located between Poole and
Bournemouth, the two-floor 6m store
was popular with shoppers before it
opened, with consumers sneaking in by
following contractors or staff. From
concept to opening took less than a year
something of a sprint for the chain but
the early key decision was what to stock.
We had to make some urgent
decisions about how we chose the
assortment to go in there. What we
didnt want to do was have customers
feel cheated when they stand in front of
an assortment. Because its a smaller
shop we had to make a decision about
whether we just take some assortments
out or do what John Lewis does really
well, says Harrison.
Most of the departments are at the
lower end of a department store size but
Furnishings and furniture occupies about half the store
PROFILE
The store could also shape how the
chain deals with online sales. Consumers
have the option of having products
delivered to home or collecting them
from a store.
Its also interesting how this branch is
doing particularly well on multi-channel,
allowing customers to browse online and
pick it up from the shop. We are out-
stripping a lot of our full-line department
store internal benchmarks. Also the
online transaction where customers are
coming in and browsing the store and
then browsing more online and ordering
online, is again, very, very high. People
are using this as a John Lewis shop but
also as a portal into the brand. The role
shops play in the future as we know it
will change, and this shop is playing right
at the front of the John Lewis portal for
us, he says.
The success of Click and Collect has
given the store challenges it didnt
expect due to the volumes of sales, with
its supply chain having to be better than
before. Everything on display is available
from a nearby warehouse, apart from
furniture.
All the furniture on the shopfloor is
available in seven days we are focusing
on the convenience element of what we
are doing. If someone is making a more
considered purchase we will advise them
or they can go to Southampton. Its all
focusing entirely on our desire to fulfil
customers needs as instantly as possible.
According to Harrison, John Lewis is
benefitting from shoppers from Dorset,
those with second homes in the area,
existing customers and new customers
all without affecting the Southampton
branch.
Such is the apparent success of the
store, that you cant help suspect that
whatever the length of the trial was
going to be, it has been drastically cut or
abandoned.
Spend is almost comparable to full-
line department stores in terms of the
space, which is a very comparable
benchmark and more than we could
have hoped for. Its going really, really
well. Im trying to open the next one as
fast as possible. Ive got a map of the UK
with pins in it and while I cant say where
and when the next one will be, I am
pushing the ball very hard to do so, says
Harrison.
Expect a John Lewis At Home near you
any time soon.
without having to go to a major city. This
is all about convenience, he says.
The one thing we wanted to get right
was customer service. The ratio of
customer facing staff has dropped [with
more than 100 staff ], that was a really
crucial point. It should look like John
Lewis but feel like John Lewis from a
customer service point of view; I didnt
want to dumb down the brand.
The product mix is split almost evenly
between furniture/furnishings and
homewares, electricals, white goods and
TV/audio.
Furniture sits in the middle of all that
because there are some hard elements to
that and soft furnishing elements as well.
It actually fits quite nicely over two
floors, which from a planning point of
view made our lives a million times
easier I would have been in a quandary
if wed ended up with two and a half
floors it just fits perfectly.
As well as learning how to do things at
pace and designing areas before the
opening, Harrison says the learning has
continued, particularly with how
shoppers navigate the store and respond
to displays.
What customers have really
responded to is where we show great
product in a really interesting visual way,
making sure its big, bold and powerful
and just showing really inspirational
displays where we can. The research
shows where were inspirational they
love it, so there is more of that coming
through.
All non-furniture products are available
The service youve
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Ireland: 042 9 351 351
www.tcsimports.com
UK: 00353 42 9 351 351
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The service youve
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Ireland: 042 9 351 351
UK: 00353 42 9 351 351
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Ireland: 042 9 351 351
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PROFILE
Comfort zone
A Brit with two stores in the US feels the time is right for a UK store
The past year has been one of highs and
lows for retailer Rachel Ashwell and her
Shabby Chic business in the US.
The company she launched in Santa
Monica, California, 20 years ago to sell
furniture, upholstery and bedding that
had grown to 20 stores at one point, filed
for bankruptcy protection in February
2009 as Ashwell mourned her mother
who died at the end of 2008.
After enlisting the help of backers
Brand Sense Partners, an investment and
marketing business, she bought back the
brand name and with a New York shop
and the Santa Monica flagship store, is
rebuilding the business with her first UK
branch.
The Notting Hill unit that opens under
the new retail brand name Shabby Chic
Couture this month, is some 1,000sqft.
The UK branch will include a store-
within-a-store concept by Two Birds
Bridesmaid, a speciality clothing business
run by New York businesswoman, Ariane
Goldman.
Ashwell grew up in north London with
her American father and British mother
who worked in the antiques trade. She
says the reasons for opening a UK store
vary from European interest in her
products to returning to the comfort
zone of her family after a tough year.
As to the question why now? Ashwell
says: Ive just been spending time there
and think we will do well. Our New York
store ships quite a lot of furniture to
Europe and so this will be our gateway.
Its due to wanting to be in my safe place
when I was going through last years
emotional turmoils, wanting to keep an
eye on my dad, and my daughter goes to
school in the UK.
Ashwell moved to California to work
for the film industry and at age 19
became a stylist specialising in vintage
products.
She ended up transferring that
speciality to product sourcing for Shabby
Chic, a store that allowed Ashwell to feed
her passion for flea market shopping,
taking old items and breathing new life
into them.
Ashwell describes the Shabby Chic
Couture brands target market as high
end. Cabinet is custom-made in the US
but will be mainly custom-made in the
UK for its new customer base. Although
some cabinet is made in the US it will
source other products in Europe for both
the US and British markets.
Rachel Ashwell says the Notting Hill store will serve as a gateway to Europe
32_6furn_IMjan.qxp 5/1/10 11:14 Page 32
033_IM_0110 23/12/09 11:01 Page 33
PROFILE
Ashwell established a licensing
agreement with us discount chain Target
five years ago under the Simply Shabby
Chic moniker. The money-conscious
brand includes soft furnishings for the
bedroom and bathroom, accessories,
dinnerware, home office and storage
furniture and is available in the chains
1,500 stores as well as its website,
Target.com.
If the New York unit is any indication,
visitors to the London shop can expect a
layout styled like a house. In an interview
last year with news and opinion website
Huffington Post, Ashwell said: I want the
stores to feel like a true home, either the
more feminine or the primitive raw
aesthetic. The balance is still to create the
warmth, but without the depth of
product. Also, having more one-of-a-kind
vintage items than ever before, there is
only a limited depth of any one item that
I can stock.
Having fewer retail outlets allows
more attention to detail, heirloom and
bespoke, custom-made [products],
Ashwell says.
We make our own bedding and
vintage plays a big role. I buy this all
myself, mainly in the US.
Despite the tough year, Ashwell still
managed to publish a book in
September Shabbby Chic Interiors: My

Rooms, Treasures, and Trinkets, backed by
a book signing tour throughout the US
and at some London venues, including
Selfridges.
Shabby Chic boiled down to its barest
bones, is about taking something old
and worn and making it beautiful or
creating this effect. There are a lot of
faded white and soft coloured pastels in
the soft furnishings and removable
covers that adorn Shabby Chic Coutures
beds and deep-seated sofas, along with
distressed wooden tables in faded
Ashwell wants the
stores to feel like a
true home
035_IM_0110 23/12/09 11:03 Page 35
PROFILE
hues. The style initially came into vogue
in the 1980s. In an article in The New York
Times in October, psychoanalyst Dr
Prudence Gourguechon likened Shabby
Chics outsized, squashy sofas to comfort
food to describe the styles appeal, which
seems particularly appropriate as the
world soldiers through an economic
downturn.
To get a better understanding of what
Rachel Ashwell is all about, look no
further than her blog on
Shabbychic.com. It is part diary, part
Shabby Chic Couture news, information
and product guide. It is filled with self-
reflection about the rebuilding of her
business, punctuated by interior shots of
the new Mercer Street store in New York,
flea market finds worldwide, design
inspiration and family photos; many of
the images come from her five books.
The outpouring of emotion in the
public domain is, perhaps a little
uncharacteristic of a Brit, and may be
more to do with spending her influential
years in America. The concept of British
furnishing retailers using social media
such as blogs as a marketing tool is still
in the early phases.
Whether Ashwell can successfully run a
furnishing store in her home country
armed with 20 years of US retail and
production know-how is an open
question, but it is certainly an interesting
one.
Ashwell summed up her thoughts on
the year past and her outlook for 2010 in
a December blog entry:
My understanding of why everything
had to turn out the way it did has given
me such an insight to faith. And from
faith there is a key to pure joy. That in the
end, if we do what we are supposed to
be doing, in the way our path leads us,
laughter is easy. And its lovely.
Many of the
products are one-
offs or vintage
Tivoli Gardens
PRESTIGIOUS TEXTILES 4 Cross Lane, Westgate Hill Street, Bradford BD4 0SG, England
Tel: (44) 01274 688448 Fax: (44) 01274 689560
Email: mail@prestigious.co.uk or visit our website: www.prestigious.co.uk
Chenille detailing on a shimmering backdrop
Chenille detailing on a shimmering backdrop
037_IM_0110 31/12/09 12:51 Page 37
PROFILE
Sometimes redundancy can help people achieve something
they wouldnt otherwise have had the opportunity to do. When
Karin Hermans, Wood You Like md and Ton Slooven, operations
director faced redundancy in 2003, they decided to set up on
their own and the wood flooring retailer was created.
Their previous employer had abandoned plans for a string of
wood flooring superstores, having only got as far as two in the
South East of England.
They were selling from home in the village of Charing, near
Ashford, Kent for 18 months (something Hermans advises
against) before their present showroom became available, and
they havent looked back since.
For a thriving retailer, its rural location may seem offputting
at first but its excellent transport links means shoppers from
across the county and London can visit easily, while making a
day of it in the historic village.
But it is not just locally that WYL draws clients from: it has
customers from as far afield as Devon, Northern Ireland and
Glasgow.
There are two main reasons for such a wide catchment area:
advice and its website. It takes a few hours to read all the
information on the website, providing reassurance to
Wood
counsellor
Offering consumers advice
is paying off for retailer
Wood You Like
The store is well located
38_42wyl_IMjan.qxp 30/12/09 12:47 Page 38
Crossland Berber
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039_IM_0110 31/12/09 12:52 Page 39

PROFILE
potential customers who may know little about wood flooring

and are worried about making an expensive mistake.
The more you tell, the more you sell. People want
information and to be able to talk to someone. When they
realise you know what you are talking about thats what does it
every time. You take away their worries so you can shorten the
decision cycle. Thats the main thing we do take away the
worry about making a wrong decision, she says.
Hermans says the store has three types of clients those who
have done their homework and know exactly what to look for,
know what they want and are selecting a colour and getting
prices; others know a little and come for further advice; and
then there are those who are just starting to look and dont
know anything.
Information on the website provides reassurance. The
website is the first building of trust. We are experiencing this
more and more and it has helped us this year to continue our
growth, she says. Business is good. We are keeping it steady, we
are still growing, despite the recession. Of course we notice it
the growth isnt as much as we would like or expect after the
years we have been trading, but there is still growth. In the
middle of the year we had fewer, but more expensive, orders.
Since October the middle market customers are coming back,
not just DIY but those who want us to install, so things are
getting better.
For Hermans, there is no typical customer, which makes it
fun. We get those who want us to install it, we get DIYers,
builders, architects, people looking to restore or maintain their
floor, we get very wealthy people saying I want that, I want that
and I want that, when can you come tomorrow, and every one
in between.
People may come back the week later, three months later,
two years later, we get them all. Those who have done their
homework I always call clients falling out the sky. They know
what they want, decide there and then and leave. Its a bit
boring for me but it keeps the till happy. Others say can I come
again, can I call again? The only thing customers have in
common is wanting value for money.
The more you tell, the more
you sell. We take away the
worry about making a
wrong decision
Oak is a bestseller and Hermans usually convinces customers to opt for engineered floors
www.carpenter.ltd.uk
email:glossop.sales@carpenter.com
tel: 01457 861141
fax: 01457 853198
Step
For every step you take...
Green
GIVE YOUR CARPETS THE

FACTOR...
WITH CARPENTER LUXURY
UNDERLAY
WOW
Quote : INTOFF2010
For Additional Show Discount
041_IM_0110.pdf 4/1/10 16:38 Page 41

PROFILE
WYL offers flooring for everyone except the very low
end (these she directs to superstores), with basic, middle and
expensive ranges and quality being the overriding factor.
Sometimes we have clients who are on a budget, dont have
that much money to add for installation so they come to us for
a better quality floor, which helps them install it themselves so
they can splash out a bit more on the wood, she explains.
This means spending between 45 per sqm to 65 per sqm
(excluding VAT and installation), and almost certainly opting
for oak.
Oak has always been the most popular. Last week we sold a
bamboo floor the first in seven years, says Hermans.
Most customers buy engineered flooring, as its stable, eco
friendly and suitable for more locations.
People come in looking for solid but we manage to explain
to them the benefits of engineered, she says.
Customers are reminded every six months about
maintenance and offered a free maintenance treatment if they
recommend WYL to a new customer. Judging by the comments
on the stores website, most customers seem happy to do so,
thanks to the advice they receive at WYL.
So what is Hermans advice for trends in wooden flooring for
the coming year?
2010 will still be oak. Everyone loves oak and knows oak.
Even when you are staining it, if you sell your house and the
new owner doesnt like it they can sand it off. With tropical
ones, you cant change it its a really personal choice. Oak is
the safest bet.
About 70 flooring types are on display
www.rhinofloor.com
In stock at your local distributor from January
From the home of Rhinofloor
More des|gn More va|0e More cho|ce
043_IM_0110 31/12/09 12:53 Page 43
PROFILE
In the suburbs of the US, good value carpet is making a comeback
The economic downturn has produced
much misery in the US housing market
and forced many people to reevaluate
their priorities, leading to some
unexpected consequences for the
suburban market in Philadelphia. It has
pushed customers back to carpet as a
cost-saving alternative to wood flooring.
Robert Barufkin, sales manager of
Abbey Carpet & Floor franchisee Tom
Adams Windows & Carpets has witnessed
a dramatic turnaround in carpet sales.
In the 1950s if you had carpeting you
were considered rich, but in the 1990s if
you had hard surfaces you were rich.
There has been a shift back to carpet in
the past two to three years because it is
cheaper. For builders, hardwood floors
average $6 per sqft compared with $2
per sqft for carpet. The residual value of
hardwood floors may be a lot more, but
builders just want to sell a house. A very
nice stain-resistant carpet is still only $3
to $4 per sqft, he says.
Vinyl sales have also increased,
especially for the kitchen as it is more
stain resistant than wood and half the
price.
But Barufkin says rising vinyl and
laminate sales are not down to price
alone. Amendments to the Lacey Act,
which protects endangered species,
came into effect in 2009 to include
endangered trees and provide additional
transparency on where distributors
source their wood.
He says the amended Act, combined
with consumers heightened
environmental awareness, has spurred
the sale of green products.
Barufkin attributes higher laminate
sales along the lines of European trends
thanks to easier installation with click
systems. This means fitting is faster with
lower labour costs.
Colour trends also reflect a focus on
the environment with natural colours,
particularly green, leading carpet sales.
Sales of blue shades have also risen.
The green marketing story appears to
be compelling, but as Barufkin notes,
only to a point.
The average person will spend 5% to
7% more to be green, but not 20% more;
there is a threshold, he explains.
Other trends include a move from
nylon to polyester fibre carpets and
polyester hybrids made with polymers
derived from corn fibres. Manufacturing
advances allow polyester to be produced
in continuous filaments as strong as
nylon, a less superior yarn, but one which
wears better, says Barufkin.
The Tom Adams Window & Carpet
business has four stores in Philadelphia
and is a weird mesh of window
installation, redecoration and carpets,
explained by the fact that Adams
founded the business in 1955 to sell
windows. Carpeting came later as did
other floorcoverings and flooring; it
joined the Abbey Carpet franchise some
30 years ago.
Adams four children run different
Philadelphias
44_5floorB_IMjan.qxp 5/1/10 17:30 Page 44
PROFILE
aspects of the business; Glen serves as
president, Tommy Jr works with builders,
Debbie focuses on operations and
finance while Cherrie handles the
flooring side.
The business initially joined the Abbey
Carpet franchise to improve
merchandising and get exclusivity for
carpet and flooring lines. These days,
Barufkin says the primary motivation to
join a franchise is to increase a retailers
buying power.
He likens Abbey Carpets approach to a
Chinese restaurant menu where
franchisees can pick and choose the
products from Abbey Carpet alongside
individual store options.
By giving us our individualism we can
build our own clientele, he says.
Abbey Carpet holds an annual
convention for its 800 franchisees that
serves as a forum for the exchange of
ideas from ways to increase market share
and boosting profits to developing
effective websites.
Lending credence to the companys
encouragement of individuality is its
advertising tag line Every Floor is a
Work of Art carried in national
magazines such as Elle Decor and its
website, which is a key component to its
marketing. At a 2009 convention, Barbara
Wells, Abbey Carpets director of
advertising, said the campaign would
serve as a call to action to drive
consumers into franchise stores.
Abbey Carpet links its franchises
through the website, offering them 10
web pages that can be customised. The
website gives consumers an overview of
its products by colour and by room, and
information on the product lines.
Franchisees can update their store
information through the group website
Buyabbey.com which transmits the data
to 75 search engines.
The ability to tailor advertising to its
stores and markets is critical for Tom
Adams stores which Barufkin describes
as the most eclectic Abbey franchisee for
products beyond carpet.
In addition to the website, Barufkin
notes the increased importance of TV
advertising, a medium that would have
been unthinkable for a retailer of Tom
Adams scale a few years ago. Thanks to
the steep decline in advertising by car
dealerships, some cable TV channels
have become affordable. It is particularly
useful for local promotions because
retailers can pinpoint campaigns to
postal codes. Advertising on network TV
means reaching a catchment area much
larger than the retailers customer base.
Although local press remains
important it continues to advertise in
The Philadelphia Inquirer, with discount
vouchers it no longer accounts for
50% of its advertising. The move into
cable TV is an interesting development
and one that is likely to continue to grow.
Despite the uncertainty that continues
to dog retailers, Barufkin says the
business is holding its own.
flooringstory
44_5floorB_IMjan.qxp 5/1/10 17:31 Page 45
NEW PRODUCTS
1
1 Jaymarts 100% coir Matrel natural
floorcovering is available in 15m x 4m rolls
in four different designs: Diagonal,
Herringbone, Boucle Kalif and Panakalif.
This natural fawn coloured product is
machine woven with a thick latex backing.
The Jaymart range of natural fibre carpeting
fits well in areas where a traditional
appearance is required and is suitable for
light duty commercial applications.
Tel: 01373 864 926.
2 Dimplex is proving small is beautiful with
the new DTR70, the latest addition to the
popular Daytona range of towel rails.
Incorporating the revolutionary DryTech
technology developed by Dimplex, it offers
outstanding performance with its rapid
warm-up.
Tel: 01489 773 336.
3 The stylish Geneva dining set in maple
and tempered glass from Hepthorn
International is one solution for spacious
dining where space is at a premium. The
table is 965mm in diameter while the
upholstered chairs have lasting comfort
provided by ergonomically curved backs
and upholstered seats.
Tel: 00 353 1 4730 721.
4 After 25 years of supplying to the upper
end of the fitted bedroom industry and to
national showhomes, Ashmoors is looking
to expand into retailers of upholstered
furniture and interior designers, with its
stylish and creative designs to furnish any
home. To see the complete range visit
www.ashmoors.co.uk.
5 Somnuss headboard collection allows
customers to create their own individual
look and to inject a theme of elegance to
the bedroom. It includes a selection of
modern, classic, contemporary and
fashionable styles to suit a large range of
personal tastes. Eight new fashion fabric
colours emphasise the Somnus
commitment to customer choice and
confidence.
Tel 0113 2055 200.
2
3
4
5
46NP1_IMjan.qxp 23/12/09 15:15 Page 46
www.winsor.co.uk
sales@winsor.co.uk
01925 291511
See us at NEC
Hall 1 Stand F40
Neo
...is a collection of modern bedroom
and dining designs crafted in Solid Oak
and veneers.
Visible mortise and tenon joints proudly
illustrate the inherent quality of this range.
An asymmetric vertical channel cleverly
houses the wooden handles making the
collection completely unique.
Soft close drawer runners and very high
quality materials combine to create an
extremely desirable top end product.
Developments for
the NEC 2010
1. Neo dining and bedroom
New designer collection in Oak, super quality - great
modern look
2. Isabel bedroom
New lower prices for even greater success than 2009
3. Ocaso bedroom
This highly successful bedroom collection is now also
available in soft white painted nish with silver
polished handles- looks fantastic
Ocaso - new painted nish
047_IM_0110 23/12/09 11:16 Page 47
NEW PRODUCTS
6 Inject nostalgia into the kitchen
with Caples Rio Sand chunky
panelled cream shaker design. For
added depth, mix with feature
elements in oak Aston, such as an
island unit or drawer stack, and
complete the look with lattice doors.
Tel: 01920 487 867.
7 Designed by Mariano Moroni,
Aestus Rio radiator is available in
polished and satin stainless steel and
is compatible with all water circuits.
Tel: 0870 403 0115.
8 The Metahlowski range is a
luxurious addition to the Fatboy
beanbag collection. Made from high
quality Italian fabric and available in
four stylish metallic colours, the
Metahlowski is a treat for any home
with a multitude of uses. It measures
180cm x 140cm.
Tel: 00 31 73 6154 201.
9 The lean contemporary lines of
Supatras Japanese inspired solid
elm framed table set off the
sophistication of the plain glass
tabletop. The shelf is slatted in a
Japanese style and will make an
artistic statement to any room,
including conservatories. Visit
www.supatra.co.uk or
Tel: 01753 858 885.
10 Halos Bensington leather
sofa is available in several sizes:
two, 2.5, three and four-seater
along with matching armchair. It
is available in the full selection of
Halo leathers: Vintage Cigar,
Vintage Ebony, Old Glove
Chestnut, Old Glove Espresso,
Biker Tan, Biker Dark Brown, Old
Saddle Cocoa, Old Saddle Nut,
Antique Whisky and Antique
Tobacco.
Tel: 0161 9230 500.
6 7
8
9
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48np2_IMjan.qxp 23/12/09 15:19 Page 48

Come and see us at INTERIORS 2010
Stand C17 Hall 4
G
Come and see us at INTERIORS 2010
Stand C17 Hall 4
049_IM_0110.pdf 22/12/09 16:20 Page 1
NEW PRODUCTS
11
11 Associated Weavers will launch
more than 40 ranges at Domotex
this month, including Home Twist
(pictured). Part of the Stainaway
collection, the 100% polypropylene
twist comes in 12 colours, two
backings and 4m and 5m widths.
Tel: 01422 431 100.
12 Bsquet is a new table lamp from
B.Lux with a simple structure, which
means it can be combined with all
kinds of decor. Its form is inspired by
traditional carrier baskets.
Tel: 00 34 9 0210 7735.
13 Gallotti & Radices Movie Office
home office workstation, to be
launched at IMM Cologne, has three
elements: a glass desk with pull-out
shelf and cable cover; glass module
with black lacquered wood shelves
and a glass module with one shelf.
Tel: 00 39 031 777 111.
14 Next month sees the launch of
Kais Mendoza fabric collection of
sheers in pewter, smoke, mushroom,
ebony, slate, silver, noir, and gold.
Pictured are: left back Mendoza
pewter; left front Cali noir; right
back Medelline noir; right front
Rio smoke; cushions Biella ebony
and mushroom.
Tel: 01707 635 258.
15 Haro has updated its flooring
ranges to offer bestselling designs as
ready-made orders. Previously each
floor had to be configured in
consultation with the customer. The
bespoke ordering facility is
unaffected.
www.haro.com.
12
13
14
15
50np3_IMjan.qxp 30/12/09 17:24 Page 50
C A R P E T S
F U R N I T U R E
R U G S
B E D S
U P H O L S T E R Y
A C C E S S O R I E S
Heritage
The showstopper from G Plan Cabinets
Interiors 2010
ShowGuide
051_Show Cover_V6b_IM0110:051_IM0110_V6b 4/1/10 16:25 Page 51
SHOW PREVIEW
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From budget to luxury, highlights of products on
show at the NEC, followed by floorplans and an
exhibitor list to help find your way around the event
Interiors 2010, the UKs largest interiors
trade event takes place from 24-27
January.
The Heritage collection, as shown on
our Interiors Show Guide cover, is one of
a number of new collections to be
launched by G Plan in 2010 backed by a
full support package and a new stand at
B6 Hall 5 (Tel: 0141 300 7300 or visit
www.gplancabinets.co.uk).
One Call Furniture is a young business
manufacturing fully assembled bedroom
furniture in Essex, so avoiding the long
lead times of imports. Ranges go from
budget through to the stylish Visualise
collection.
Birmingham
bonanza
Alphasons Studio
52interiors_IMjan.qxp 30/12/09 11:59 Page 52
Call one of our agents today for an exclusive appointment to visit our trade showrooms.
South: Gary Priday - 07968 112403 Northern Ireland: Dougie Yeates - 07850 313237
North: Eddie Haetzman - 07968 112414 Lincolnshire: Graham Adams - 07711 036127
Scotland: Ian Crowther - 07930 314077 Channel Islands: Robin Humphrey - 0796 6227121
Woodside Furniture Ltd.,
Unit 4, Wreakes Lane, Dronfield, Derbyshire S18 1LN
T: 0114 229 0741 W: www.woodsidefurniture.co.uk E: sales@woodsidefurniture.co.uk
Be inspired
With 15 superb ranges in our portfolio .....
..... can you afford not to talk to us?
The Nimes Range
The Accent Range The Jasmine Range The Nimes Range The Lapwing Range The Juliette Range The Lapwing Range
053_IM_0110 23/12/09 11:17 Page 53
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SHOW PREVIEW
Hall 5 Stand B80 will be the place to
see our three bedroom collections
catering for the needs of retailers,
wholesalers and landlords, says One Call
Furnitures Avi Heller.
Caxton will debut a host of products,
including four living and dining
collections, two extended bedroom
collections, a modern bedroom range
along with an entertainment unit and
hall table set.
ROMs new models will include Abalus,
sporting various head and arm
Above: Steens will
add a white bedroom
range
Right: Seconiques
Shelby
Below: Wildwoods
Patanga
The worlds No.1
bed brand
We have compiled quite
literally thousands of
profiled pressure maps of
people of every size, shape
and weight. With the data
analysed we have created our
ultimate sleep systems - designed
to eliminate tossing and turning
caused by uncomfortable
pressure points.
esigned in conjunction with orthopaedic
experts to effectively eliminate
uncomfortable pressure points, the
Sealy Posturepedic collection features a
revolutionary push-back support system,
designed specifically to distribute weight away
from the heavier parts of our bodies, relieving
pressure where its concentrated the most.
That translates into whole-body comfort, all
night, every night. We call this Orthopaedically
correct design.
There are four ranges in the Sealy Posturepedic family, the Silver, Gold and
Platinum collections, as well as an Ortho range. All offer the unique Sealy
Posturepedic heritage, with varying levels of comfort and upholstery to suit every
taste and budget. What follows are examples of some of our best selling,
must-stock lines...
D
Arctic Lights
Micro-quilted traditional pillow top mattress with knitted fabric
I 5-Zones of Supersoft foam
I PostureTech 620 response
spring system
I Mattress cover incorporates
Tencel, a ground breaking new
fibre for heat and moisture
control.
www.sealy.co.uk
SILVERCOLLECTION
055-058_IM_0110 23/12/09 11:21 Page 55
Autumn Mist
Micro-quilted cushion top mattress with knitted fabric
Cumbrian Meadow
High loft deep micro-quilted mattress with knitted fabric
GOLD
7-zone inlay of
Latex in Memory
Foam creates
pressure knockout
zones and helps
prevent tossing
and turning.
PostureTech 660
response spring
system has been
redesigned to
provide better
weight distribution
away from the
heaviest parts of
your body.
Sealy Edge Guard
gives edge to edge
support for
greater durability
and comfort.
Mattress cover
incorporates Tencel,
a ground breaking
new fibre with natural
cooling properties &
outstanding moisture
management. It also
inhibits bacterial
growth and is as soft
as silk.
COLLECTION
www.sealy.co.uk
055-058_IM_0110 23/12/09 11:21 Page 56
Avalon
Micro-quilted box-pillow top mattress with knitted fabric
Larkhaven
High loft micro-quilted mattress with knitted fabric
7-zone inlay of
Latex in Memory
Foam creates
pressure knockout
zones and helps
prevent tossing
and turning.
PostureTech 660
response spring
system has been
redesigned to
provide better
weight distribution
away from the
heaviest parts of
your body.
Sealy Edge Guard
gives edge to edge
support for
greater durability
and comfort.
Lumbar Support
bars disperse
pressure in areas
where your weight
is concentrated, so
that pressure
points literally
disappear.
Mattress cover
incorporates Tencel,
a ground breaking
new fibre with natural
cooling properties &
outstanding moisture
management. It also
inhibits bacterial
growth and is as soft
as silk.
PLATINUM
COLLECTION
www.sealy.co.uk
055-058_IM_0110 23/12/09 11:21 Page 57
Our patented Sealy Zero Deflection Spring System is built to
absorb both weight and movement, with no buckling or bulging.
That means a firm sleeping surface that will remain consistent
across the entire surface of the mattress.
This is complemented by the traditional hand tufted mattress
design that locks the upholstery to the Spring System and
substantially reduces settlement.
The mattresses are double sided and can be turned over and
rotated.
The Millionaire Ortho also incorporates Sealy Edge Guard,
a dense foam construction around the perimeter of the spring
unit. This edge to edge support allows you to sleep right up to the
edge of the mattress without it buckling or crushing.
The extra support and durability make the Ortho Collection ideal
for people of above average stature...or indeed anyone who loves
a really firm mattress!
Sealy has always been
synonymous with beds that
have an orthopaedically
correct design. Indeed we
have a rich heritage in
engineering sleep systems
that can boast of being firm
yet incredibly comfortable.
Our new Ortho Collection
draws on all that heritage and
experience and has been
specifically designed for
anyone who prefers a very firm
sleep surface...
So what makes this Ortho collection so special?
Millionaire Ortho
Traditionally hand tufted mattress with edge guard and damask fabric
Backcare Elite
Traditionally hand tufted mattress with damask fabric
Sealy United Kingdom, Station Road, Aspatria, Wigton Cumbria CA7 2AS Tel: 016973 20342 Fax: 016973 21666
www.sealy.co.uk
ORTHOCOLLECTION
Sealy Ortho - our firmest range ever.
055-058_IM_0110 23/12/09 11:21 Page 58
SHOW PREVIEW
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Top: Barlow Tyries

Loop
Above: Drive
Medicals Restwell Lars
functions; Step, aimed at young
consumers; Surf, featuring a cocoon style
and Ivo, a modern swivel chair. Its 20cm
concept gives the opportunity to have
two wall away models, Deimos and
Helios, with the possibility of an electric
recliner, a bed or a vario function.
MiBed is introducing the mid-market
Hestia brand offering a selection of
memory foam mattresses on
combinations of Reflex foam or 1,000,
1,200 or 2,000 spring count
pocket units. Outlast fabric is
standard on two models with
aloe vera finished velour on
the others. All mattresses
SHOW PREVIEW
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have flag stitched handles, ventilators

and are tape edge finished.
Dura Beds is adding to both its pocket
spring and open coil collections while
Steens will give special attention to a
childrens range and a FSC sourced white
MDF bedroom collection.
From Forte is the high gloss Sorrento
bedroom range in black or white.
Benjamin Adam Upholstery will
highlight its British craftsmanship while
Restwell will debut manual and electric
armchair recliners along with swivel
recliners and massage chairs.
Right: Sofa Sources
Jordan
Below: Fortes
Sorrento
Bottom right: Casa
Bellas Mayfair
Caxton will be launching 9 new and improved collections
at the 2010 Interiors Show, NEC, January 24th - 27th.
4 all new Living and Dining Room Collections.
2 new extended Bedroom Collections.
A new Entertainment Unit, new Hall Table set and
1 brand new and exciting Bedroom Collection.
Nine compelling reasons to visit us at Stand D2, Hall 5.
061_IM_0110 23/12/09 11:25 Page 61
SHOW PREVIEW
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Barlow Tyries new Loop collection

combines teak, Textilene and powder
coated aluminium and includes a
stacking armchair, 160cm dining table,
side table and sun lounger.
Also new for 2010 is the Quattro
stainless steel range, featuring a stacking
armchair with a choice of teak or powder
coated armrest inserts, available in
Graphite, White and Quicksilver. Quattro
combines Textilene with stainless steel
and includes both a square and
rectangular dining table, each with a
slate grey laminate top; there is also a
contemporary styled sun lounger
featuring Barlow Tyries Infinity backrest,
which enables the position of the
lounger to be altered by the slightest
fraction.
The centrepiece of Hyder Livings
launches will be the Pod bed, marking its
entry into bespoke furniture. Only one
Pod bed will be made each month and
the customisable options are virtually
limitless. From the colour chosen to
various media options such as personal
music player docking stations, visual
entertainment and lighting, consumers
can turn the futuristic looking creation
into a highly personalised bed.
Top: Caxtons
Driftwood
Left: MiBeds Memory
What is reected here is an individual, exclusive lifestyle. The
detailed fronts in high gloss give the room depth and structure.
It is beautiful to look at and lovely to know that such a nish
gives you a feeling of warmth and emotion. To enable you to
give in to your unmistakable feelings, we deliver a little bit
faster and direct now - with our DHD and installation service.
Exciting ideas
S
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Com
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Nationw
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and
Installation service
N
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Quality, innovation and ambitious design - that is our aim. According
to these standards we develop the exceptional, the stylish and the
particular. For all who have greater expectations of their furniture.
imm cologne Hall 7.1 | A No. 50, 51/B No. 51, 61
Wellembel GmbH | Wollmarktstrae 121 | 33098 Paderborn | Germany | Tel.: +49 (0) 52 51-88 31 50 | Mail address: export@welle.com | www.welle.com
063_IM_0110 23/12/09 11:27 Page 63
SHOW PREVIEW
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Among Seconiques plethora of
launches will be the pine Shelby bed
range, made up of 3ft and 4ft 6in models
and storage designs in the same sizes
with two and four drawers respectively.
Velda will show a
range of adjustable
and fixed sleep
systems as it
introduces its 2010
collection.
Drawing on the
technological
strength of its sister company
Armour Home, Alphason Designs has
brought SoHo furniture into the 21st
century with the introduction of the
i-adapt desk. This allows portable
electrical devices to be charged at the
same time in one location.
Also on display will be the Alphason
Studio range, an eclectic mix of premium
media cabinets. Flagship models in the
range are two media cabinets designed
exclusively by Studio Conran.
Trade associations also have stands at
the show. The Furnishing Trades
Benevolent Association, the industrys
only dedicated charity, is set to unveil a
new look, direction and event, while the
Worshipful Company of Furniture Makers
will make its Interiors debut.
Above: Hyders Zed
bed
Left: Veldas Athena
Below: Durabeds
Cambridge
Leaders in
INNOVATION - DESIGN
TECHNOLOGY and QUALITY
FOR OVER 50 YEARS
Visit us at Interiors 2010
24-27 January | Stand G34 | Hall 5 | NEC Birmingham
Velda UK Ltd
10 - 12 Charter Street
Hartshill
Brierley Hill
West Midlands
DY5 1LA
www.velda.net
sales@velda.co.uk.
Telephone: 01384 486070
Fax: 01384 485220
Contact us at:
065_IM_0110.pdf 23/12/09 11:30 Page 65
www.manchestercentral.co.uk
The Manchester Furniture 5how 200 proved to be
another huge success Ior exhibitors and visitors alike.
Now, with the `green shoots` oI economic recovery
showing through, you need to be in the best place
to take Iull advantage...
Tbe Hancbester Furniture 5bcw 2010,
wben it ccmes tc `green sbccts`...
TRE
HANCRE5TEP
FUPNITUPE 5R0W 2010
Manchester 0entral 18
-
21July
tel: + I0J123 70 7
email: enquiries@manchesterIurnitureshow.com
www.manchesterIurnitureshow.com
We`re bIccming!
0ABNET&DNN0 000A50NAL LVN0 R00M FURNTURE BED5&MATTRE55E5 UPH0L5TERY BEDR00M FURNTURE
H0ME 0FF0E DE00RATVE A00E550RE5 P0TURE5&PRNT5 L0HTN0 0ARPET5&RU05 50FTWARE 5Y5TEM5
066_IM_0110 23/12/09 11:32 Page 66
SHOW PREVIEW
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45.5
80
144 52
21 9
97.5
42.25
253.5 39
39
80
25 25
15
9.75 169
195 97.5 240 12
5.5
12
9
17
8.5
12 11
23
75
108.75
108.75
679.75
246.5 81.75
120
20 32
169
193.25 272 108.25 221
335.25
112
90 35.75
44.5
84.5
110.5
105 335.25
65.25
68.25
180 195 172.5 240
80
42 30 25 22.5
19.5
16.5
187.5
90.5
28.5
40.87
38.25 28.25 23.5 66.5 43
321.5
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Access To Hall 2 (High Level)
HALL 1
Organisers'
Office
DOORS CLOSED DOORS CLOSED DOORS OPEN DOORS OPEN
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67-84_Show Guide_IM0110:067-084_IM0110 6/1/10 11:23 Page 67
SHOW PREVIEW
I
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i
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H
a
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1
Angraves Cane Furniture G54
Antix G14
Artefact Interiors B29
Artistic Upholstery E40/E50
Ashley Manor Upholstery C51
Ashwood Designs F51
Asia Trading A32
Ateliers Du Drugeot G38
BakerBedford Furniture F63
Belvedere A1
Blenheim Carpets C42
Cacio - Industria de Mobiliario G77
CadLine B13
Camelgroup D36
Christopher Mudd Design G65
Classic Windsors B7
Collins and Hayes Furniture D5
Content by Conran D55
Covercraft Upholstery E24
Daniel James Fabrics D35
David Gundry Upholstery E33
David Harber Sundials C44
Derwent Upholstery E45
Duresta Upholstery F5
Ercol Furniture G33
Finaframe A34
FIRA International F79
Flame Upholstery C5
Fusion Designs UK C40
G Plan Upholstery E13
Gascoigne Designs G15
Haverhill Fine Furniture A3
Hawkins Bros A24
Heico Fasteners UK A15
Henderson Russell C54
Heuga Home Flooring A36
Iain James Furniture F33
Jack and Rose D11
James Hare D25
John Sankey D39
Jonathan Charles UK E20
La Boissellerie G46
Le Comptoir Des Continents A8
Listander & Co G69
Lloyd Loom Of Spalding C25
Made on Earth Collection B37
Meubles Batel G34
Mobiliano A40
Mocape Moveis G40
Nathan Furniture G37
Nethroo Imports & Exports C13
Old Oakland (UK) D17
Pad UK D24
Parker & Farr Furniture F21
Parker Knoll E65
Pughs Antiques A7
REH Kennedy G2
Renaissance Studio D26
Richard Stamp Agencies F2
Roche Designs C20
Rug-Maker.com C45
SB Nord G6
Sable Island F31
Sandringham Fine Art C47
Seagreen D30
Sibona D34
Signature Living UK F74
Steed Upholstery F64
Sylvain Huart Agency B20/B22/B24/B25
Tetrad E05
The Original Book Works C43
The Portfolio Collection B16
Trowbridge Gallery D43
Wade Upholstery G5
Westbridge Furniture E78
Whitehead Designs E11
Wildwood Trading Company B28
Willis & Gambier (UK) D45
Winsor Furniture F40
Wood Bros (Furniture) B3
Wychwood Design A18
Yarwood Leather D28
Nathans Parisienne
069_IM_0110 23/12/09 11:41 Page 69
SHOW PREVIEW
I
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H
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Thinking Space
24 - 27 January 2010
nteriors
94.5 175
35
21
28
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15.75
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224 140
42.5
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169
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252
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Access To Hall 2 (High Level) VE DOOR
1.6
VE DOOR
1.7
LFT
RollerShutter
HALL 2
organisers
office
2.4
VE DOOR
VE DOOR
2.3
VE DOOR
2.2
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2.1
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2.5
VSTORS
ENTRANCE
organisers
office
VE DOOR
3.1
E
V
ACID A15
AIMMP D41
AIPI-Portuguese Lighting Association E1
Aleal C25
Ambient Lounge A41
APB A1
Artcopi A3
Barefoot Trading A17
BarlowTyrie D20
Birmingham City University D61
Bubinga F9
Calligaris B5
Collinet A9
Couture A6
Culinary Concepts F4
Domitalia E61
Effezeta C17
Elle Interiors A19
FX Borg Furniture E21
Fama C10
Felix Monge A2
Forege A5
Furniture Origins (UK) D21
Greenapple Systems E33
Hemelaer Belgium E20
Jean Piffeteau A7
Katell A23
Kingsway Cane Furniture F23/F31
Kluskens Eiken Meubels D9
Kok Maison A4
Komandor Lublin C8
Las Salotti F30
Long Eaton Guild C48
Manborne Larimar A16
Maze Rattan E24
Mollio F3
MSS A8
MWA Aktuell Vertriebs F51/F61
Okker F12
Oxleys E4
PHS T/A Ascott Designs A13
Proskills UK A20
Raiel F10
Responsive Designs B24
Rom D5
S AND B Furniture B3/C1
Seduta D'Arte C5
Service Master A10
Sits B15
Skovby Mobelfabrik B23
Urban Haven C35
View Company A24
Westminster Teak E5
Yask Furniture Factory D10
071_IM_0110 23/12/09 11:42 Page 71
SHOW PREVIEW
I
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New
Design
Britain
The cream of young
designers will be
competing at the
Birmingham event
Interiors 2010 will host this years New
Design Britain finalists, featuring the
hottest young design talent in furnishing,
lighting, soft furnishing and accessories.
The New Design Britain competition is
open to graduates and postgraduates
and has two main categories: Made in
Britain and Designed in Britain. Each of
these has three subsections: furniture,
accessories and surface coverings and
fabrics.
Finalists entries will be displayed at the
show with the winners being judged and
announced on 25 January.
In the furniture section, the finalists
are: Phil Crook, Yu-Hun Kim, Tim Harrison
and Lorna Wilby.
In response to Crooks research on
domestic trends and in particular open-
plan living, the De Montfort furniture
student has designed a multi-functional
Dining Station that transforms from a
kitchen island/sideboard into a dining
table/desk. With an ergonomic, height-
adjustable tabletop he has given the
Dining Station a contemporary aesthetic
that would integrate both into a kitchen
or open-plan dining area and will, he
hopes, contribute to increasing the
popularity of dining at a table.
Kim, a product and furniture design
graduate from Kingston University, has
designed Ewe, a characterised stool,
inspired by the contrasting textural
feature of soft and hard felt. It is playful,
warm, cosy and natural. Industrial felt,
made from soft wool fibre, can be cut to
precise sizes and thicknesses. By cutting
the laminated felt to a clean edge the
stool has the appearance of solid object;
but retains the felts softness.
Harrison, a product design student at
the University of Lincoln, has designed
Candelampra. A lamp and a table,
primarily a luminaire for the side of the
bed, it can function anywhere around
the home. Inspired by observations of
when people need light most and how
they interact with a bedside table, this
combination of a lamp and furniture
moves away from the conventional to
deliver an original design.
Wilby, a designer-maker student from
the University of Plymouth, has designed
Strange Behaviour a free-standing coat
hanger. It is both functional as a coat
stand and sculpturally striking. It is
inspired by the surrealist artist Salvador
Dali and is cleverly made, using wooden
dowels and laminated ply. It adds to a
space and is aesthetically intriguing and
practical within the home.
Phil Crooks Dining Station has many uses
72ndb_IMjan copy.qxp 31/12/09 12:30 Page 72
Kingstown will be launching several exciting new bedroom collections
at the Interiors Show in January. In the meantime, take a look at our
current brochure to view our wide range of furniture collections.
Request your copy from 01482 717225
or email: sales@kingstown.co.uk
Kingstown Furniture Ltd
Victoria House
Leads Road
Hull
East Yorkshire
HU7 0BZ
BEDROOM & LOUNGE
FURNITURE
5 C M N U 5

CAN WE HELP Y0U!
Are you looking to grow sales oI
Premium Cuality Beds?
Have you considered becoming a
EXCLUS!VE S0MNUS
STUD!0 ST0CK!ST?
F0R M0RE INF0RMATI0N PLEASE C0NTACT:
Ruth Spinks, Marketin Manaer en 0113 Z055 Z04 er email rspinksaharrisen.ce.uk
er centact yeur Semnus Sales Manaer en 0113 Z055 Z00
5 C M N U 5
073_IM_0110 4/1/10 16:49 Page 73
SHOW PREVIEW
I
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H
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3
a
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3
a
Visit us at INTERIORS BIRMINGHAM Hall 3A stand J18
Nationwide delivery. Discounts available for volume.
Smart Trading EU Limited
G
186 Thorp Arch Estate
G
Wetherby
G
LS23 7FP
tel 01937 842888 fax 01937 842444 email sales@smart-trading.co.uk web www.smart-trading.co.uk
Mirror Manufacturers and Contractors
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Abbeylands Furniture Co 3 E1
Affordable Art 3a M19
Afrika Trading Company 3a N18
Aimbry International 3 E10
AIPI-Portuguese Lighting Association
3 A16/A18/B17/C4/E15
Ambassador Textiles 3a N15
Art Marketing 3a M17
Artko 3a M14
Ascalon Design 3a J1
Asia Medialine 3a K30
Austin Sculpture 3 H1
Authentic Models 3a J14
Azad Electricals 3 F14
Belly Nelly 3a M22
BJS Distribution 3a M13
Blue Poppy Art 3 F5
Bluebone Imports 3a K6
Britannia Mirrors 3a M26
Burke By Design Wholesale 3 F2
C I M C 3 C29/C29A
Carlos Remes Lighting Co 3 B27
Carpet Express UK 3a J26
Chambers International 3a E9
Cinnamon 3a N22
Coach House 3a M6
Compass International Trading 3a J6
Complete Colour 3a J4
Cords & Cables 3 E18
Crimway 3 C3
Cristal de Settat 3 C8
D & J Simons & Sons 3a K24
Deknudt Decora nv 3a J2
Denton Retailer Systems 3a O4
Derry's 3a N10
Elstead Lighting 3 C18
Endon Lighting 3 C22
Europe Logistika 3 G22
European Lamp Group 3 E14
Evans Lichfield 3 H14
Farmers Cottage Lamps 3 F29
Febland Group 3 D2
Felix Campania & sons 3a M20
Flame Homeware 3 G6
Bentinck House, Park Lane Business Park, Kirkby-in-Ashfield, Notts NG17 9LE
Tel: (01623) 727374 Fax: (01623) 754555 e-mail: sales@julian-bowen.co.uk www.julian-bowen.co.uk
Julian Bowen Limited
New for 2010, Julian Bowen is proud to introduce
the new Opus dining collection in solid walnut.
This set reects up to the minute trends in furniture
design with carefully selected timbers matched for
consistency, grain and colour, giving a richness that will be
appreciated by a discerning customerbase. See it on Stand No L10, Hall 3A
at the NEC along with all the other new products being introduced byJulian
Bowen for 2010. Remember Julian Bowen have no minimum order qantities.
075_IM_0110 23/12/09 11:49 Page 75
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3
a
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d
3
aFocus SB 3 D11
Gallery Direct 3 H6
Gap Lighting 3 D12
Genesis Fine Arts 3 F26
Global Sourcing & Trading 3a K3
Grand International (UK) 3a N7
Hanlin 3 E8
Hill Interiors 3 B3
Hillside Textiles 3 G14
Home Expo UK 3a J12
Home Innovations UK 3 C2
Hookes 3a K12/K12A
Ideals (GB) 3 B24
Illuminati 3 E11
Impex Russell 3 D9
India 2000 3a J8
Inside & Out 3a K16
Instyle Direct 3a N9
Intelligent Retail 3 C17
Interiors 1900 3 A4
International Art Supplies 3 H10
Jansen International UK 3a J11
JH Miller & Sons 3 C7
JJ Vaillant 3 H30
Julian Bowen 3a L10
Juliarte 3 E17
Kaikoo 3a J20/L28
Koodle Doodle Design 3 E6
Kosnic (UK) 3 C15
Lava World Europe 3 D10A
Link Exotics 3 A5
Lounge Concepts 3a M16
Loxton About the House 3 B4
LP Furniture 3a N11
M.Bon 3 C23
Malini 3a J10
Mandarin Arts 3 D14
Marshall Arts 3 H16
Marvell's 3a K5/J24/K23
McGowan Rutherford 3 G24
Minster 3a M10
Montage Fine Art 3a N2
Morris Mirrors 3a L22
Nirvana 3 B20
North East Pine 3a N4
Julian Bowens
Riva recliner
Oaks Lighting 3 A6/A8
Optimise Solutions 3a K15
Ora Home 3a J16
ORC Rugs 3a L21
Oriental Carpets & Rugs 3a L14
Oriental Weavers UK 3a J30
Paul Rosco 3 F1
PD Global 3a L6
Penny Pine 3a N16
Philip Hunt Antiques 3a K22
Phoenix Products (UK) 3a N3
Premier Housewares 3a M11
R Hamilton & Co 3 D18
R V Astley 3 F18
R V Astley 3 G18/G19
Racing Champ Exhibitions HK 3 E30
Racing Champ Exhibitions HK
3a K21/K25/K27/K28/K29/L26/
L27/L29/M24/M25/M27/M28/M30
Radiant 3 G27
Rama Carpets 3 E2
Ramezani (London) 3 C1
Red Mud 3 F19
RGPainter 3a N12
Ritelite Systems 3 B16
Roost Furnishings 3 G20
Roy Edwards Fine Arts 3 D1
Searchlight Electric 3 C6
Silverstand Enterprises 3a N13
Sky Rack 3a O15
Smart Trading EU 3a J18
STAG Fine Art & Photography 3a M23
Stanze 3a K13
Steven Shell 3a L1
Studio 17 Lighting 3 C14
Swan Retail 3 G12
Swiscot 3 D6
The House of Ugly Fish 3 G10
The Lighting Association 3 A28
The Old Basket Supply 3a K18
Tiger Moth 3 D4
Trade Fair International 3 G4
Urban Art 3a N20
Valsan (UK) 3 D13
West Decor UK 3a N25
Woodhouse Trading 3a O2
Woodstocks International 3a K14
Yearn Glass & Co 3 H22
Yuxing Electrical & Lighting 3 F15
Zaida UK 3 H11
077_IM_0110 23/12/09 11:50 Page 77
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W i n d o w S c r e e n W i n d o w S c r e e n
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H
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7 Star A28
A Haywood & Sons E58
Alphason Design B56
Ancient Mariner Trading A27
At Home Retail A64/B80
Besp-oak Furniture C40
Breasley Consumer Products F5
Breeze House Company A21
Cane Industries (UK) E40
Casabella Company F8
Chairs n Graces Home Interiors A29
Charltons C61
Cheers Furniture Imports B40
Classic Furniture Binbrook A50
COE E71
Core Products A60
Cozy Bay C51
Daro E10
Decorium Scotland E60
Desser and Co C14
Direct Wholesale Furniture C73
Drive Medical F10
Earth Imports D40
Embassy of the Republic of Poland A63
Emerald Upholstery E66
Everyday Country Co E61
Firman Leisure D50
Flexiload D24
FMD Moebel B26
Furniture Clinic E36
G & P Furniture C17
Gearing Media Group A11
Gillerson Pine A45
GJC Trading C71
Global Art Exports B54
Global Home C52/C60
Gronat A59
Halo A1
Heartlands Furniture (Wholesale) D60
HTL Manufacturing B18
Indian Furniture Direct A70
Interiors Monthly C16
International Furniture UK C26
Italian Furniture Co C21
Jahnke B19
JP Levene Reproductions A57
Kettle Interiors C20
Libra Company A7
Lindsey Teak E32
Loftcat C56
London Chair Co E20
LPD E18
Maka E72
Makasihome A31
Management & Development UK C41
Mark Webster Designs C10
Matrade A56
MKMTrading UK T/A Four Seasons A46
Mveis Dalla Costa A E38
Nationwide Marketing Direct B75
Neptune Classics B10/B73
Oakinsen E50
Optimum International E62a
Pacific Lifestyle A20
Phoenix Wood Furniture E24
Pinetum A10
Postwin Industrial Investment
E64/C70/D70/DEF2
Rajdhani Crafts B50
Ross Fabrics A25
Scandinavian Pine Company B15
Seahorse Furniture E68
Seconique B16
Servico Ind E22
Sherry Designs A24
SJS Furniture A5/C24
Sofa Source/Image Furnishings D52
Stroolmount (UK) A65
SWS Imports B17
Taylors of Cheshire B78
TCH Furniture B60
TCS The Complete Service D10
TFW B51
True Innovations C55
Value Mark Furniture D5
Verona Design E29
VKR Logistics E70
Wilde Imports D45
Wintech Production Group D26
Woodpecker Furniture A40
World Furniture (NI) C43
WT Woodtrade C50
XYZ Agencies A15
For affordable after sales care
to keep your customers happy...
First class, nationwide in-home furniture repair and service.
Unit J, SK14 Business Park, Broadway, Hyde, Cheshire SK14 4QF.
Skilled & experienced
nationwide service team.
...see us on STAND E22 in HALL 4
S
Alphason Designs Reflections
W RLDFURNITURE
(
NI
)
LTD
2 Ballyharry Business Park, Donaghadee Road, Newtownards, Co. Down BT23 7ET
t: 028 9182 8202 f: 028 9182 8082
e: info@world-furniture.biz w: www.world-furniture.biz
BEST SELLERS
CARTER DINING SET
FROM 184
BARI 4 PC 403
2 NIGHTSTANDS
BED
TALL CHEST
RENO CHAIRS
FROM 28
HENLEY CHAIRS
FROM 23
MODENA 4 PC 403
2 NIGHTSTANDS
BED
TALL CHEST
SYDNEY DINING SET
FROM 156
CUBA DINING SET
FROM 165
REN 02
BLACK FAUX
LEATHER DINING
CHAIR (KD)
REN 03
DARK BROWN FAUX
LEATHER DINING
CHAIR (KD)
HEN 02
BLACK
HEN 03
ANTIQUE BROWN
VISIT US
AT HALL 4
STAND C43 - NEC
REN 01
DARK BROWN FAUX
LEATHER DINING
CHAIR (KD)
HEN 04
RED
ALSOAVAILABLE
HEN 01
DARK BROWN
HEN 05
IVORY
081_IM_0110 23/12/09 11:53 Page 81
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Central Furniture
Distribution
Showing
Forte
Forte Furniture
Location: Hall 5, Stand C71
Stand contact: Lex Aitken
Tel: 01259 729400
Fax: 01259 725796
Email: lex@scot-fd.co.uk
Web: www.scot-fd.co.uk
3+2 399
3+1+1 475
4 Action Recliner
3+2 599
3+1+1 699
Show Offers Ex Stock
Geneva
Show Offer Ex Stock
Pisa
Alfrank Designs B44
Alstons E12
Ambers International H73
Anbercraft A25
Andrei Consultanta A78
Annaghmore Agencies B72
Aquastar F90
Ashley Furniture Industries B64
Assured Sleep Comfort G26
Autumn Down G85
BeA Fastening Systems G82
Bedding Industrial Beguda H42
Bentley Designs (UK) A36
Beso Meble H74
BilliB Sales UK A5
BM Furniture D24
Boydak International Trade E56
Bravo London E85
Brevedon F3
Buoyant Upholstery E40
Bymacks A87
Cabinet Maker B12
Cavendish Upholstery A66
Caxton Furniture D2
Celebrity Motion Furniture C42
Celio UK G9
Central Furniture Distribution C71
Chairman Software B86
Character World G80
Cintique D78
Clemence Richard F75
Connect Beds D75
Containers Direct D52
Corndell Furniture Co A24
Creative Furniture Co A71
Deluxe Beds G72
Dempsey Upholstery G76
Dreamworld Beds G15
Dura Beds F26
Duvalli G78
Ecofurn A63
Elkdale T/A Slumberdream UK G52
Exclusive UK B36
Frank Hudson C36
Freement Furniture UK A90
Furmanac F52/G84
Furnico D64
Furniture Link UK B18
G & G Italia B10
Gainsborough Sofa Beds A66b
General Traders G30
Gleneagle Woodcrafts D82
Global Furniture Alliance E68
Gradi D80
Harrison Brothers Furniture D36
Hartmann F28
Highgate Beds F38
Highgrove Beds C44
Hoffmann Tischfabrik A27
Honey B Designs H15
Hyder International F40
Icon Designs H76
JC & MP Smith C74
J Slater and Son A68
Jade Furnishers G10
Kaydian Design F84
KayfoamWoolfson F6
Kevin France Upholstery E26
Kingstown Furniture C13-C16
Konig UK H49
KozeeSleep D38
Kyoto Futons C54
Lampolet H17
Latex International D28
Lebus Upholstery C72
Leggett & Platt Adjustable Beds F1
Limelight Beds E30
Lusocolcho A85
M Sadiq Furniture D14
Master Sofa Industries D80A
Metal Matris San E81
MFC Group (UK) E86
Midland Furniture Auctions H10
Morris Furniture A8/B2/B6
Multiline Furniture C75/H77
Nolte Delbruck E73
One Call Furniture B80
One Trading t/a Viscotherapy C52
Padvaiskas & Ko A31
Pineworx A100
Promodex Exposition H65
Protect-A-Bed Europe H78
RJ Binnie A84
Rauch F56
Relax Seating E79
Seetall Furniture A69
Sherborne Upholstery C10/C5
SJ Units H28
Sleepshaper A17
Soames Clock Company H19
Sofa Direct A99
Sofa-House Imports F20
Steens Furniture A16
Stram G73
Stuart Jones B16
Sutcliffe Furniture C26
Swanglen Furniture A19
Sweet Dreams (Nelson) G60/H50
Take H20
The Original Bedstead Company A47
Totem Furniture H57
TV Bed G89
Universal Interiors H44
Vale Upholstery D1
Velda UK G34
Ventura Corporation G6
Veraflex A67
Vogue Beds E28
Welcome Furniture A10
Welle Mobel G44
Wiemann E50/B20/E72
Willis & Gambier B20/E72
Wisedex Furniture Co F62
Zero Gravity Products B74
Zibo Senbao Furniture Co A86
New High Gloss
Sorrento
Hall 5, Stand C71
Available in Black and
Warm White Gloss with
3 Slider Robe Options
Mobile: +44 07799 692843
Tel: 0845 351 0355
Fax: 0845 351 0360
Email: graham.garrod@forte.com.pl
www.fortefurniture.co.uk
108 Courtyard, Radway Green
Business Park, Radway, Crewe CW25PR
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35.75
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410.75
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0845 6781155 Kettle Interiors. Quite simply, nice furniture.
Dorset
2 over 3 Chest
49.99
Show Offer!
Chunky Oak
Small 2 Door Sideboard
69.99
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Cornwall Oak
4 Drawer Chest
69.99
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Canterbury Oak
Large Sideboard
119.99
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Hampton Oak
Lamp table
27.99
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Willow Oak
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109.99
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At Interiors Birmingham, Kettle
Interiors will unveil six brand new
ranges designed to bring style, quality
and value. With some very special
offers and to see this furniture rst
hand, visit Kettle Interiors in Hall 4
Stand C20. With delivery from four
to six weeks with K4, K8 and K18
packages and in a few days for the
K1 wholesale service, Kettle Interiors
has the service to match its bark.
NEW!
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085_IM_0110 23/12/09 11:55 Page 85
Four Brands. One Passion.
The Morris Furniture Group 24 Rosyth Road, Glasgow G5 0YD t: 0141 300 7200
www.morrisfurniture.co.uk
Relaxateeze
COMF ORT I N L EAT HER
NE Z
The Morris Furniture Group
CABI NE TS
Hall 5. NEC Birmingham 24-27th January 2010
A8 B6 A8/B6 A1/B1
Four of the UK's best loved furniture brands are now
together in Hall 5. We have created some stunning new
collections for The NEC from the Morris Furniture Group.
We have four brands and one passion...furniture.
086_IM_0110 23/12/09 12:27 Page 86
ENVIRONMENT
Helping the planet
Efforts to reduce the environmental impact of production are spreading
Axminster Carpets has reinforced its green credentials with
the opening of a 2m water recycling plant, designed to
handle more than 2million litres of water a week and
eventually provide biofuel for its delivery fleet.
Sited at its mill in Buckfast on the edge of Dartmoor, the
company has traditionally used water from the river Dart to
wash greasy wool prior to the spinning process as well as
dyeing yarn. Previously waste water from the processes was
discharged and treated by the local water authority.
With the new facility, 95% of the waste water will be
piped back into the plant processes without entering the
ecosystem, after removing contaminants. The residual waste
is being converted to biofuel with the long-term plan to use
this to power the companys lorry fleet and manufacturing
plant.
Axminster has set itself the goal of becoming the industry
leader in sustainable low carbon manufacturing, and already
produces a carbon neutral range, Swaledale.
The plant was officially opened by chef and campaigner
Hugh Fearnley-Whittingstall, who described it as a bold
investment, with high economic and environmental
benefits.
Josh Dutfield, Axminster Carpets Group md said it was a
win win situation. As a company who takes environmental
issues very seriously we can see that any investment of this
type is not only good for the planet, but also pays back
many times over in cost savings to the business.
Proudly serving the market since 1987
f It matters, we protect It.
Tel: 012J5 444 700 www.valsparuk.com
Carbon positive
Two internationally recognised environmental standards, which
cement those certified as leaders in sustainability, have been
awarded to Kronospan. The wood-based panels and associated
products producer had its carbon footprint independently
measured and certified by BlueGreen Carbon, and can now
officially supply Carbon Positive chipboard products.
Kronospan has also achieved CARB low formaldehyde
accreditation.
Kronospan manufactures its panels in the UK using wood
sourced from FSC certified sustainable forests and recycled
wood to produce MDF, chipboard and melamine faced panels
for use in domestic and commercial kitchens, bathrooms and
flooring systems. The BlueGreen Carbon standard, awarded for
all chipboard products, recognises Kronospans carbon
mitigation policy which has been in place at its UK
manufacturing site for almost a decade.
Over the past 10 years weve invested upwards of 15m in
making our processes more environment-friendly. We looked at
how we could use materials differently, cleaned up the
materials coming into the factory and removed any
contaminants, says Iain Ferguson, Kronospan environmental
manager. Weve worked with our whole supply chain to make
sure that at every stage of the sourcing process there are
consistent quality protocols in place, ultimately encouraging
our suppliers to improve the standard of materials sent to us.
For this reason we didnt need any environmental credits or to
offset any extra carbon to achieve the BlueGreen Carbon
standard as our processes were already so sustainable.
Earlier this year Kronospan was also awarded the CARB
accreditation, a standard recognising manufacturers that
produce MDF panels with a far lower content of formaldehyde
than the industry standard.
As sustainability issues continue to top the specification
agenda, more and more customers are asking for proof that our
environmental systems are robust. Weve always had incredibly
high sustainability standards, but to have this recognised by
official third party organisations reassures our customers that
our products and processes operate with the utmost respect
for, and minimal possible impact on, the environment.
Hugh
Fearnley-
Whittingstall
(right) talks
with Josh
Dutfield,
Axminster
Carpets
Group md
and Simon
Dutfield,
chairman
087_IM_0110.qxp 31/12/09 13:13 Page 87
BEDS AND BEDROOMS
Ikeas head of interior design
predicts 2010s bedroom trends
Dramatic, daring and designed to dazzle these are the
words which sum up my trend predictions for the year
ahead when it comes to styling our homes. Forget dreary
and think cheery! From vibrant colours or patterns, to rich
textures and retro furniture designs, we will be going for
statement pieces that make a real impact and reflect our
own personal sense of style, says Mikael Berryman, Ikea
head of interior design.
Designed by Magnus Elebck, the sleek, sophisticated
and stylish Trondheim pieces are a reference to mid-
Top: Beddinge Havet sofabed

with Laxbro cerise cover
Above: Kajsa Trad rug
Dare to
dazzle
88_90beds_IMjan.qxp 23/12/09 15:20 Page 88
take a seat on our stand
for a fresh look at Alstons
We look forward to once again
welcoming you to our stand
E12, Hall 5 at Interiors
NEC Birmingham
January 24
th
- 27
th
Alstons is introducing some exciting new
developments in our cabinet and upholstery
ranges for 2010.
We have three new cabinet ranges
launching at the show. Our new Paris painted
white collection and its sister Salzburg in
cream are premium priced at the top end of
the market, while the contemporary Miami
range, in a light golden birch wood grain,
provides more affordable value. All three new
ranges reflect market changes and fashion.
Our new upholstery ranges for 2010 are the
Biarritz and Raphael. The Biarritz has the stylish
looking scatter back with the Raphael being
the traditional back option. This contemporary
collection is in keeping with modern fashion but
also has a traditional twist.
Look out for other exciting developments
including a new recliner for the Blakeney
range, small petit sofas for the Chloe range,
the introduction of small compact two and
three seater Accent Sofas and a fabric range
review to include new velvets and chenilles.
With so much to see and discuss, why not
come and take a seat on our stand.
www.alstons.co.uk
Alstons Page Ad 2 7.1:Layout 1 07/01/2010 11:08 Page 1
089_IM_0110 7/1/10 11:41 Page 89

BEDS AND BEDROOMS
century modern Danish design but with
an updated colour scheme in white. Its a
classic Scandinavian, functional design
with clean lines.
A bright sofabed cover or bedlinen can
brighten up a room, but Berryman
advises not going over the top. If you are
really adventurous use bold statement
pieces in your rooms. Keep it subtle
though by opting for neutral tones in the
rest of the room, he says.
Organic colours, shapes and patterns
were an emerging trend in textiles
design in 2009 and will continue to be
huge in 2010. With Kajsa, we continue to
develop this style but with a very graphic
look, he says.
For bedroom
cabinet, Berryman
says new finishes
will set the trend.
Grey is definitely a
key colour for
2010. On the high
street there is a
move in mens
clothes towards different
shades of black and grey,
and we will also see this in home
furnishing design.
For accessories such as curtains, he
predicts Japanese Manga will be big for
2010. Japanese Manga is huge in
Sweden right now. There has been an
influx of Manga-inspired art exhibitions
all over the country, and these textiles
show how IKEA adapts to moving trends
not only in the interior design and home
furnishing arena, but also to wider social
trends.
Below right: Kajsa
Trad bedlinen
Bottom left: Pax
Birkeland wardrobe
Bottom right:
Charlotta fabric
Trondheim bedroom collection
88_90beds_IMjan.qxp 23/12/09 15:21 Page 90
091_IM_0110 23/12/09 12:29 Page 91
BEDS AND BEDROOMS
Goodwood favourite
Wildwood is
tapping into
demand for
environmentally
friendly products
Wildwood Trading Company will
promote its green credentials with
a change in focus this month as it
launches a sustainable hardwood
cabinet collection.
Until now the Cork, Republic of Ireland,
wholesaler successfully specialised in
mahogany reproduction collections.
In conjunction with its leading
manufacturer, Wildwood has created the
collections from hardwoods produced by
one of Australias largest sustainable
forestry and timber companies, ITC.
ITC markets its hardwoods under the
Good Wood brand and Wildwood will
adopt this branding for the ranges.
We have recognised the shift in
consumer demand towards
environment-friendly, or at very least
environmentally aware products, says
Richard Murphy, Wildwood md.
We realise that consumers will choose
the greener option if other variables
such as design, style and, importantly,
price are not greatly affected. All of
these factors have been closely
monitored during the development of
the collections. Design is clean and
simplistic, without being minimalist or
post-modern; style is up to date and
warm; while price is surprisingly
affordable, he says.
The Good Wood collection, to be
launched at Interiors 2010, features five
bedroom ranges alongside four dining
collections. Varying species of eucalypt
are used throughout the ranges, with
colours ranging from a rich oak to a
natural finish.
The Alex bedroom range breaks the
solid wood trend as it includes panels
with a metallic finish. This is achieved
using a mix of ground metals applied to
wood.
Each piece in the collection is finished
to the highest specification, with double
extension glides and stay-shut drawers
with felt lining to protect precious items
from abrasion. In addition, cabinet backs
are screwed, not stapled, for extra
strength, while bed assembly is
simplified with an Allen key system. Beds
also have removable cleats, which means
an existing base and mattress can
continue to be used following the
purchase of a new bed frame.
Murphy says while Good Wood will
dominate Wildwoods efforts this year, it
will continue with, among others, its
successful Ballywilliam collections.
Ted OCallaghan, co-owner, and myself
will also continue to explore new sources
and designs, he says.
Charlotte bedroom range
Ava (left) and Alex (right) designs
92wildwood_IMjan.qxp 29/12/09 14:55 Page 92
093_IM_0110 23/12/09 12:31 Page 93
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Regul ar del i ver i es i nt o t he U. K. di r ect t o t he r et ai l er and t he suppor t of our agency, East er hi l l Fur ni t ur e,
enabl es Rauch t o be one of t he l eadi ng suppl i er s of bedr oom f ur ni t ur e i n t he U. K.
U
094-095_IM_0110.pdf 5/1/10 17:31 Page 94
U. K. Agent s East er hi l l Fur ni t ur e 86, Hi gh St r eet Evesham, Wor cs. WR 11 4 EU
Tel ephone 01386 41333 Fax 01386 765065 www. rauchmoebel . com
094-095_IM_0110.pdf 5/1/10 17:31 Page 95
BEDS AND BEDROOMS
In stepwith time
Reinvention and keeping ahead of trends are key for Frank Hudson
For more than 50 years
Frank Hudson has been
making furniture that has
quality written all the way
through it. So what better
company to ask what the
next 18 months will hold
for the cabinet market?
Good quality carving
and veneering is coming
back, with more glamour
in the market. The sea of
blond oak is moving out
fast, says James Hudson,
Frank Hudson
96_9hudson_IMjan.qxp 5/1/10 17:24 Page 96
097_IM_0110.pdf 23/12/09 12:33 Page 97
098_IM_0110 6/1/10 11:50 Page 98
BEDS AND BEDROOMS
director. This year weve introduced
pippy oak, and where we are using oak,
its more vintage. Antiqueing is coming
back the use of distressing and casual
living.
The company has long given its
heritage designs what Tim Hudson
describes as the Frank Hudson twist, to
combine a modern element. Weve had a
carved Louis XV-style bed for the past
five years so this year to put the twist
back in, were launching a very
modernised version, almost going back
to a Heals twist on a classic.
Weve seen limed oak and ash and
believe thats coming back to the market.
On the one hand, you have the more
tonal timbers coming through with the
nice burrs and on the other people
havent moved across from blond oak, so
you can combine them.
Elements of luxury will also be
included, for example the Moroccan
influenced fabrics lining the drawers.
Both brothers also predict a rise in
cross-banded designs coming through as
the 1980s receive a semi-revisit. The only
blond oak youll see in our assortment is
the redesigned version of Ascot. Its still a
comfort zone for people, says Tim.
Already on shopfloors is its latest
collection of 1920s style occasional
prices, a range James expects to be a
major success at Interiors.
Bevan Funnell built a huge business
on the back of occasional pieces and its
going really well. People want to display
things and with LED you can leave it on.
They are nice intricate pieces, such as the
jewellery stand, he says.
The company has also had success in
revisiting bed designs. Vermont, first
introduced in 1997, ran for five years in
maple and alder, before being
relaunched in ash last year and
becoming the bestselling bed.
Casablanca, launched 11 years ago, will
be relaunched in 2010.
Its amazing how designs come round
again, says James. Safari is reinvented
every year at Interiors and this year its a
choice of zebra, or a silver frame with a
safari chenille.
As well as the designs, Tim stresses the
service aspect. If the customer has a
problem, well sort it. A lot of our guys
who were cabinet makers or French
polishers are now doing the servicing.
Two of our van drivers have years of
experience so if there is a ding in it or a
squeaky hinge, we can fix it they are
skilled craftsmen. Some of our biggest
customers recognise that is the sort of
thing we do. You recognise their values
and give those values to your customers.
Previous page:
Occasional pieces
are tipped to do
well
Left: Vermont
Below:
Chesterfield bed
96_9hudson_IMjan.qxp 5/1/10 17:25 Page 99
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McEleavey. Hartung focuses on key accounts
while McEleavey will be looking after inde-
pendent retail accounts.
We realise that this expansion of our
administration back-up is essential to give our
growing UK business the support and assis-
tance it needs to maintain good service and
relationships with our customers, says Kai
Schwenke, Wiemann export director.
German-born McEleavey has clocked up
more than 30 years working experience in the
UK in a variety of administrative and customer
service roles, in sectors as varied as fashion
and financial so theres little that will faze her.
I will be directly linked to Wiemanns German
IT system so I will be able to process and track
orders and deal with queries and replacement
parts requests quickly, she says.
Wiemann UK marks fifth
anniversary with new
administration base
Growing business through independent
retailers is a key priority, says Hewitt. Martina
and this new UK base will give our existing
customers a more efficient, faster service pro-
cessing orders and dealing with enquiries.
Additionally, the new office is located in the
same building as Goole-based Probuild,
which handles all Wiemann UKs deliveries,
showrooms and installations, so Martina is
ideally placed to liaise between retailer, factory
and logistics.
The opening of the new office comes just in
time to support retailers through the January
sales and the installation of new displays
afterwards. And Hewitt is making sure that
there are plenty of new products, as well as
popular promotional ranges, to entice cus-
tomers old and new and take the com-
Its five years since Peter Hewitt took on the
UK agency for German bedroom man-
ufacturer Wiemann and introduced the
companys stylish, value for money collections
to retailers. Today, the UK is one of the
companys top performing export markets
and has seen tremendous business growth
from that standing start. Selections from
Wiemanns comprehensive range can be
found on display in stores across the whole of
the UK and Republic of Ireland.
This year marks another milestone in the
companys UK development the opening of
a sales administration and support office in the
UK. Hewitt, his team of agents, the factory in
Germany and Inga Hartung, administration
manager for the UK, will have the support of
new UK sales support administrator Martina
100wiemann_IMjan.qxp 23/12/09 11:08 Page 100
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pany into a whole new league for 2010.
No fewer than seven new ranges can be
seen on the Wiemann stand (Hall 5 stand E50)
at Interiors 2010 at the NEC from 24-27
January. These will be featured alongside pop-
ular promotional ranges such as Leon, Kiruna
and Phoenix plus, of course, the bestselling
Luxor. But, as Hewitt says: We also need
to maintain interest and excitement in the mar-
ket place with new designs to capture the
imagination.
The exciting new Skyline sliding door robe
will certainly be a showstopper! The glass
door panels of this version of the popular
Miami sliding robe system have been screen
printed from top to bottom with a city skyline
(its actually Frankfurt). Carcases come in
Wiemann UK sales: 01482 635283 Admin: 01405 760477. Enquiries@wiemannuk.co.uk
www.wiemannuk.co.uk See us at Interiors 2010, 24-27 January, NEC, Hall 5 Stand E50
Wiemanns full range of options so Skyline can
accompany most of the companys ranges.
Tipped to be the star model for 2010,
Santos is already a bestseller at Mustering,
one of Germanys top buying groups. It packs
quite a punch with its dramatic black lacobel
glass and cream inset panels complementing
the American walnut finish.
Being unveiled for the first time in the UK at
the show is Rosanna, from Wiemanns VIP
range. The combination of alpine white
with high gloss graphite lacobel doors and a
highly textured ripple trim has real star quality.
Its also available in a walnut and cream
combination.
Presenting a softer, more natural option is
New Dorado in light, Virginia oak teamed with
mocha-coloured glass lacobel doors.
As white is still a very popular bedroom
colour, Toscana and Tahiti are being featured
as two new white ranges, Toscana also
available in golden maple has a waist-high
band of attractive ripple effect textured panels
in mocha colour to add interest and features a
spacious extended corner robe designed to
use all the space behind the doors, rather than
cut off the corner as most ordinary corner
units do. Tahiti is two-tone option in alpine
white with dark grey anthracite panels to the
bottom half of sliding door wardrobes, echoed
on the top drawers of chests.
Last but not least, there is a new version of
the popular Malmoe range, in walnut but cou-
pled with high gloss cream and wood trims
rather than metal. Its also available with laco-
bel glass doors in mocha or cream.
Far left:
Rosanna
Top: Tahiti
Left:
Skyline
Bottom:
Santos
100wiemann_IMjan.qxp 23/12/09 11:09 Page 101
BEDS AND BEDROOMS
Concentrating on its core market,
investing in its brand and having award
winning customer service has seen bed
manufacturer Sealy achieve sales
increases while the market overall has
dropped.
For the second year running the bed
market is down by about 15% but we are
up 10%. In a market that is down we
have done exceptionally well, says Steve
Freeman, Sealy UK md.
The relaunch of Posturepedic has
clearly struck a chord with the consumer,
so we are bucking the trend. The lions
share of our business now is
Posturepedic. We had a tendency to have
too many fingers in too many pies, so we
have focused the business on what its
really about with Posturepedic being the
core, as well as an orthopaedic range. Its
those two ranges that are doing so well
for us.
For Freeman, branding and its staff is
at the heart of Sealys success.
There is a lot of passion and pride
from the workforce about the quality of
the products and weve heightened that
focus. We are not the cheapest out there
but we are seen as one of the best, and
that reputation is a great one to have.
He says it encourages retailers to have
more floor models
We are being asked for by brand we
have invested in the brand, including on
TV, which resonated with the consumer
as when times are tough they fall back to
brands they trust, he says.
Sealy spent about 500,000 on TV
advertising last year. Its not a huge
investment [compared with other
sectors] but its better than anyone else
as were the only brand on TV and our
commitment is to continue that brand
awareness is at a record level of more
than 75%, he says.
And using that brand strength is at the
heart of Freemans plan for this year.
Sealy has only a token presence in the
rapidly increasing pocket spring sector. It
is looking at that with a view to bringing
something in that will achieve a sizeable
market share.
Were also looking at the whole sleep
experience: when it comes to what the
consumer sleeps on, be it a pillow or a
duvet, were not in that market, he says.
As the Sealy brand is owned by Sealy
Inc there are licence implications that
wont see Freeman quickly follow the
route taken by sister firm Silentnight
Beds, but he wants developments by the
end of 2011. He is also keen to increase
its foam mattress business.
Where we have presence in, say the
foam only market with Mirrorform, were
revisiting what the consumer likes and
dislikes and seeing if there is a winning
formula there to rejuvenate and really
put us clearly back into that market
sector that is starting to stutter a bit, he
says.
We are looking at how we can make
the bed the centrepiece of the room.
People are spending more time in their
bedroom its becoming the second
lounge. People are saying: We now relax
in our bedroom, its not just a room for
sleep.There are vast opportunities there
to put some serious lifeblood back into
the market.
However, Freeman is quick to stress
that such initiatives will be focused. You
have to be very careful how you stretch
the brand. Sealy is about sleep systems,
so if there is a product area that endorses
and supports that, then that is an area
where we will look to leverage the brand
strength we have, but you have to be
very careful you dont confuse the
consumer and lose the strength.
The firms next product launches will
come in April and October, but it is
already looking further ahead with a four
year development programme designed
to keep ranges up to date with what
consumers want.
Above: The
Posturepedic
collections
Avalon
Left:
Millionaire
Ortho model
Investment has brought
results for one bed firm
Brand
values
102sealy_IMjan.qxp 30/12/09 12:39 Page 102
BEDS AND BEDROOMS
Growing oak
Furniture Origins says oaks rule continues
For Furniture Origins, 2009 was a year of increasing bedroom
sales, with consumers spending on the room that was once the
forgotten area of the home when it came to buying new
furniture.
In 2009 bedrooms were an increasing part of Furniture
Origins portfolio, says Teresa Reaney, Furniture Origins head of
sales and marketing.
In terms of styles and finishes, chunky white oak and rustic
oak are still the top sellers, however dark finishes are increasing
and white painted ranges are also on the up, she explains.
Reaney expects the publics seemingly insatiable appetite for
oak to continue this year, while painted products popularity will
also increase. We expect white/rustic oak to continue to prove
popular and white painted pieces to increase in 2010.
The company has introduced a rustic oak range to meet this
anticipated demand, along with a cherry and birch collection.
However, she warns that shoppers are particular about what
type of oak finish they want in their bedrooms.
Any oak or ash products have proven unpopular this year if
they are off colour, for example anything with a slightly yellow
or orange tinge. The public seem to still only want oak or ash to
look natural, she says.
Above left:
Antibes range
Above right:
CWO range
Right: Savanah
range
103fo_IMjan.qxp 30/12/09 12:35 Page 103
104-105_IM_0110 copy 23/12/09 12:36 Page 104
104-105_IM_0110 copy 23/12/09 12:36 Page 105
BEDS AND BEDROOMS
Delivering choice
Innovative and well
marketed products are
the key to Welle UKs
success, along with its
new home delivery
service
The bedroom sector has proven to be
less volatile than others. Value in design
and innovation are welcomed, making
the sales varied, less price driven and
thus more profitable for supplier and
retailer, according to Matthew Kutas,
Welle UK agent.
There is a view that the failure of MFI
has concentrated the thoughts of
furniture retailers towards the bedroom,
and while this was certainly a factor,
working with professional retailers who
really get behind the product and
promote bedrooms to the consumer is
the key, and this has been the case in
2009. Innovations, marketing materials
and options are the key for a successful
offer, he says.
In Kutas opinion, retailers who can
only sell on price will find it difficult to
escape that level, unless they work on
their overall presentation and breadth of
offer. A clear, concise display backed by
quality marketing can be more beneficial
than an extra wardrobe on the shopfloor,
he reckons.
We have seen growth in our
accessories and add-on pieces because
of some customers putting more
importance to displaying these
Famosa in polished moccacino colour with walnut body

106_8welle_IMjan.qxp 29/12/09 14:57 Page 106
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107_IM_0110 6/1/10 12:10 Page 107
BEDS AND BEDROOMS
items well, creating a desire in the
consumer.
The trend in Europe and the UK for
Welle has been the increase in sales
of lacquered finishes, an area it
specialises in.
This is a direction which we will push
in 2010, so customers can expect a lot of
lacquered ranges on the stands at both
Cologne and Birmingham. Lacquer adds
value and makes finishes look more
valuable. We apply a high gloss finish
to colours such as black, white or red,
and also to wood grain laminates, says
Kutas.
This year will also see a direct home
delivery and installation service. Delivery
and aftersales is taken care of in the
UK by a partner, but it is administered
directly by Welle.
This will not increase delivery times,
says Kutas. Welle is a big powerful
company with high productivity and
there are efficiencies gained in delivering
to a central UK location. We anticipate
being able to deliver and fit to
consumers within six weeks, nationwide.
adds value to make it look more
valuable?
what about luxurious/ glossy/
expensive/ desirable
Insua with pearlescent glass details combined with matt walnut and polished brown
Metas in polished white fronts with Rosales body with silk screen printed details
106_8welle_IMjan.qxp 29/12/09 14:58 Page 108
The new Quallol
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For ultimate performance.
Dacron
has designed a new high tech bre: Quallol
Supreme.
Its engineered with the user in mind and combines the comfort
of brell with the durability of foam.
Excellent seat comfort guaranteed.

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bjoern.ttje@advansa.com, Phone +49.4222.92 03 65, Fax +49.4222.92 07 81
High Tech Fibre. Advanced monopolymer with 3 dimensional
crimp bre for superior resilience and long lasting performance.
Extra Support. Fibres spring back to their original shape,
time after time, and retain resilience.
Smart choice. Due to its excellent product features Quallol
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Supreme
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109_IM_0110.pdf 5/1/10 17:03 Page 109
110-111_IM_0110.pdf 23/12/09 12:48 Page 110
110-111_IM_0110.pdf 23/12/09 12:48 Page 111
BEDS AND BEDROOMS
Dominating
details
The focus is on
specific target
customer groups for
Serene Furnishings
It is the little extras that can make all the difference, completing
the sense of tranquillity in the bedroom. With any successful
decorating scheme, the devil is always in the detail, and Taslem
Tasab, Serene Furnishings founder and creative director says
tackling this was a key objective of its latest collection.
Whether its beds, headboards or bunk beds, its product
development that makes the world go round, says Tasab.
Our product development department has worked
hard on the new collection and has focused on
specific target customer groups, especially on the
male audience. Whereas the furniture industry is
dominated very strongly with feminine designs, the
emphasis is more on dominant strong lines and
mixed materials. I dont let a single design through
my fine-toothed comb until its exactly right.
Despite the credit crunch, we have steadily continued
to focus on product development and increase our
range.
Tasab says highlights of the latest collection
include the vintage Pasha, the football bed aimed at
children, and the simple yet traditional Virginia.
But we havent just been focusing on the premium
range, but also exploring new colour palettes, as colours
are most definitely back. Bearing this in mind there has
been a strong emphasis on the childrens range, be it
single colourful beds, matching storage bed drawers or
even bunk beds.
Driven by increased sales of its four foot models,
Serene has expanded its offer, now totalling more
than a dozen models across several styles.
Four foot beds are in demand, Tasab says. It is
only a matter of six inches, but this little difference
makes a huge difference when it comes to decorating a
small bedroom. A bed of this size is just perfect in order
avoid the room from looking overcrowded. Space saving design
is another vital area for us.
At the more indulgent end of the market, Serene has also
added four daybeds. These create a beautiful sense of romance
and consumers
can live in style,
Tasab adds.
Pasha is among the latest launches
Virginia is available in ivory of black finish
Edwardian II kingsize bedstead in ivory
112serene_IMjan.qxp 31/12/09 13:36 Page 112
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CONTACT:
Andrew Cavaciuti: South/West/Wales Channel Islands, andrewcavaciuti@hotmail.co.uk, tel: 07500 830 888
Barry Webb: Midlands and key accounts, barry.webb@furnitureorigins.co.uk, tel: 07702 603 971
Mike Brown: North England and Scotland, maik.brown@furnitureorigins.co.uk, tel: 07831 572601
Rossmore: Dermot McNally, Ireland, dermot@rossmorefurniture.ie, tel: 00 35 3 478 1366/478 1360
Teresa Reaney: head of sales and marketing, teresa.reaney@furnitureorigins.co.uk, tel: 07971 349 834
The Interiors 2010 exhibition will see Furniture
Origins expanding into beautiful glassware
under the name of E1 Origins and headed by
Bo Simonsen in the UK. Although the range is
vast, simple to understand packages will be
available at the show to make life profitable
and simple.
Upholstery, with a modern European flavour
in butter-soft leathers will be shown for the first
time, with five products from the new range on
display under the FO brand name. Finally, five
new ranges of dining and bedroom were
recently launched overseas and will be on
show in Birmingham on stand D21, hall 2.
Fabulously commercial ranges in chunky
white oak, cherry and birch, white painted and
reclaimed oak, will all be on display as well.
Furniture Origins will be moving into its state
of the art warehouse and showroom this
month. It will share with Spectre Logistics a
100,000sqft plus building located north of
Cardiff, five minutes off Junction 32 of the M4.
Dining, bedroom, occasional, upholstery and
glassware will all be displayed there.
For further information on current and new
collections, please contact your Furniture
Origins area sales manager or our sales office
on tel: 0845 223 4900.
Furniture Origins
Antibes for bedroom and living room
113FO_IMjan.qxp 30/12/09 10:58 Page 113
BEDS AND BEDROOMS
Pocket of opportunity
Istikbal Furniture is hoping to shake-up
the UK sofabed and mattress market this
year. Although the Turkish manufacturer
offers products for all rooms, its
introductions at Interiors later this month
will be highly focused.
Murat Bozdag, Istikbal general
manager says the company has worked
closely with key retailers in the UK.
It was actually just a matter of
matching what we have to offer as a
manufacturer and exporter with what
retailers here are looking for. Considering
the fact that there is a move towards
quality at every range, and the fact that
the ultra-low-price suppliers have been
squeezed out of the market with the last
economic crises, a pocket of opportunity
emerged for us as a quality driven value
supplier, he explains.
Sofabeds that have storage
underneath is the starting point of our
company and we have years of
manufacturing experience. Applying our
production-side strength on designs
coveted by the consumer base here was
the fun part.
With some 3,000 sales points, the 53
year-old manufacturing giant has a
significant presence in Turkey and
surrounding countries. From yarn to
springs, the semi-finished product to the
design, engineering and production,
Istikbal has control over all aspects of
manufacturing thanks to more than
10million sqft of highly integrated
production facilities.
This is a major plus that helps the
company take responsibility for output in
terms of quality, service and price, says
Bozdag.
lyas Boydak, marketing manager, says
retailers can look forward to seeing a
range of sofabeds and compact corner
units with a selection of proven fabrics
and colours. The ergonomic designs are
all comfort tried and tested favourites.
Istikbals corners and sofabeds are ready
to change the existing perception on
functional furniture. Were here for the
long haul.
He says the small collection of
mattresses and functional upholstery has
been selected to match this markets
needs and stresses that comfort was not
compromised to include function.
The company has dealers throughout
Europe, North Africa, the Baltic Region,
Middle East and the USA. Boydak hopes
to gain a strong base in the UK, starting
with mattresses and upholstery and then
moving on to other groups within its
furniture range.
Supplier Istikbal is matching what it has to offer with products UK retailers want
Above left: Istikbal has 10million sqft of manufacturing
space
Mattresses (above), corner units (left) and sofabeds will
be among the product launches in the UK
114boydak_IMjan.qxp 29/12/09 17:31 Page 114
For a clear view of whats to come, look to Las Vegas.
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FURNITURE | MATTRESS | DECORATIVE ACCESSORIES | LIGHTING | FLOOR COVERINGS | HOME TEXTILES | GIFT
115_IM_0110.pdf 23/12/09 12:47 Page 115

CARPET
Man of the
people
Pierre Lano,
a carpet
industry
leader and
politician
Almost 2,000 people attended the funeral of Pierre Lano, Lano
Carpets director last month. Hundreds were forced to stand
outside the St Salvator Church in Harelbeke, Belgium during the
service.
People grow like flowers. Then the wind blows and they are
gone, said Dean Wilfried Aneca at the start of the funeral
service. But the death of Pierre Lano was more than a breeze. It
was a shock wave through the streets and houses of Harelbeke.
I myself was, that Wednesday afternoon, in a church in
northern France when I got the telephone call. I did not know
what to think or what to do. But then I lit a candle for Pierre and
the people he left behind.
It is massively pleasing that so many people are here,
because Pierre was a man of the people. A representative,
literally. He could not be without people. Pierre had people
around him. As a father, a politician and as an entrepreneur. He
filled the room as he arrived anywhere. He was restless, always
busy, always on the go. But he was happiest when he could
listen to the people and could help them. In politics, but also in
his business. He was proud of his employees and grateful for
their commitment.
Lanos death came as it seems the restructuring plan at the
company was showing signs of progress. In 2008 Lano saw sales
drop from 101m to 89m and an operating profit of 3m
become a loss of 4.3m. However, after a cost cutting
programme, including making 60 staff redundant and
concentrating on profitable market sectors, the loss was
expected to be reduced to a maximum of 1m for 2009.
Lano was one of the few entrepreneurs who was successful in
Belgian politics, as an MP and mayor of Harelbeke. Because he
did not need politics, he said, he could speak freely, and he did
with verve.
His political life also meant he had to change his
management style. In 2005 he said: I delegate a lot, thats the
good side of my political mandate. Due to my absences, I was
obliged to ensure that there was a strong management that
could take decisions.
Lano Carpets remains a family-owned company which
Pierre Lano took charge of in 1970. It is working towards a
more focused range with products including Pure
Indulgence (above and top right); Ceylon Wilton (top centre)
and Axminster (right), produced at its three production sites.
116_7carpet_IMjan.qxp 31/12/09 17:55 Page 116
CARPET
116_7carpet_IMjan.qxp 31/12/09 17:55 Page 117
UPHOLSTERY
Space invaders
Sales staff not asking if
shoppers have measured
up can cause problems
118_9uph_IMjan 30/12/09 12:23 Page 118
UPHOLSTERY
Far left: Halos two-
seater Reggio
Left: B&B Italias
Hollow
Below: The Contempo
Goya chaise longue is
just 880mm wide
Bottom right: Asdas
Decadence is a
compact two-seater
Bottom left: Duck
Egg chaise by Pied a
Terre
Showrooms and exhibitions will abound with gorgeous large sofas this month, many
of which will become top sellers. But how many shoppers will be forced to make an
unplanned visit to your store immediately after delivery when, to their horror, they
cant get the sofa in the house?
One furniture delivery man recalls how he became skilled in removing and replacing
door frames so that he could get the furniture in the home. But one consumer had to
give up on a sofa and switch to a chaise longue after the previous eight models hed
tried all proved too large for the entrance.
Of course, most problems can be prevented if the shopper measures the space
correctly, but in the desire to secure the order, are sales staff remembering
to ask if this has been done?
118_9uph_IMjan 30/12/09 12:24 Page 119
UPHOLSTERY

Shooting
stars
Zanottas image is
captured by eminent
photographers
For Italian manufacturer Zanotta,
creating striking photography for its
products has long been viewed as part of
its creative, design-related experience.
Graphic designer Michele Provinciali
began the quest for the communication
tools that could best interpret the image
of Zanotta, and in the late 1960s,
Provinciali and Zanotta founder Aurelio
Zanotta established contact with the
creative elite of the world of
RAMAZZOTTI (Mezzadro)
Marino Ramazzottis photographic project Strong
and Impressive Blacks & Whites (bianchi & neri forti
e incisivi) dates back to the period when Patrizia
Scarzella and agency Adart were the authors of
Zanottas image (1980-1990), headlined: Without
Zanotta some famous furniture items would never
have made a success.
STUDIO AZZURRO FOTOGRAFIA (Stand, 1981) Formed in 1978 by six photographers, including Fabio Cirifino and Gianni Basso from Studio Ballo, it is one of
the creators of the image of Italian design and architecture. For Zanotta it has produced still-life pictures charged with outstanding creative rigour.
120_4zanotta_IMjan.qxp 30/12/09 10:37 Page 120
The Event
is back.
S
T
Z
Cosmit spa
Foro Buonaparte 65
20121 Milano, Italy
www.cosmit.it
e-mail info@cosmit.it
+39 02725941
+39 0289011563 fax
Salone Internazionale del Mobile
Eurocucina, International Kitchen Furniture Exhibition
International Bathroom Exhibition
International Furnishing Accessories Exhibition
SaloneSatellite
Milan Fairgrounds, Rho, 14/19.04.2010
121_IM_0110 23/12/09 12:51 Page 121
UPHOLSTERY
photography. The internationally known

Studio Ballo owned by Aldo and Marirosa
Ballo and Studio Casali have long
interpreted products for catalogues and
documented fittings for trade shows.
In 1970 the photographer-artist Davide
Mosconi, who was Richard Avedons
assistant composed at the Eurodomus,
Turin, the images of the book Design
Italia 70 that were later put together by
Achille Mauri. During the same years Ugo
Mulas, whose social and artistic
MOSCONI (Stackable chairs)
The image of curved chrome tube chairs
designed for Zanotta by A Castiglioni
with M Minale was created by Davide
Mosconi in 1970 for Achille Mauris book
Design Italia 70. Artist-photographer-
musician, Mosconi related invaluable
stories.
JUNG (Sacco)
An experimenter and innovative
photographer, Gastone Jung cooperated
with Zanotta in the 1960s and 1970s, a
period during which Michele Provinciali
had the last word about corporate
image and communication tools. His
ironical pictures of Sacco have circulated
worldwide.
BRUSAFERRI (Alfa)
Adriano Brusaferris scrupulous creative
works as a photographer have
documented objects, environments,
residences, landscapes and food for
more than 30 years. His unceasing work
has witnessed Zanottas leading role as
interlocutor in the framework of
product-based still life photos.
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123_IM_0110.pdf 23/12/09 12:52 Page 123

UPHOLSTERY
portraits of Milan are memorable, shot
photos for Zanotta. And then Gastone
Jung, Studioazzurro and Marino
Ramazzotti created highly innovative and
sophisticated product photos at a time
when Photoshop hadnt been created to
touch up and mediate images.
Adriano Brusaferri (who has signed the
photos in Zanotta catalogues for some
10 years) continues the season of the
project image that commenced in the
1960s. Contributions by Gabriele Basilico
and Oliviero Toscani two timeless
masters come as a surprise today to
complete a rich polyphonic scene.
This feature originally appeared in the
November 2009 issue of Zanotta
Happenings.
TOSCANI (Marina)
Oliviero Toscani fashion photographer and
communicator portrayed the Marina chair
designed by Enzo Mari for Zanotta at the event-
exhibition dedicated to leather during the New
York Fashion Week 2009. Today he coordinates La
Sterpaia, a centre for arts and research on
communication.
BASILICO (Celestina)
The photo with the chair designed by Zanuso for
Zanotta in 1978 is included in Contact 1984,
Gabriele Basilicos personal exhibition that took
place at Oliva Arauna, Madrid in 2009 and at the
Italics collection at the Museum of Contemporary
Art, Chicago. Basilico is one of the most well
known European documentary photographers.
MULAS (Blow and Throw-Away)
Ugo Mulas documented the historical
Eurodomus, Turin, for Zanotta in 1968. The
leading Italian photographers shots portrayed
key moments in the social and cultural life of
Milan and its neighbouring areas from the 1950s
to the early 1970s.
125_IM_0110 23/12/09 12:55 Page 125
UPHOLSTERY
of whether they are produced in the UK,
other European countries or the Far East.
While it can sometimes be difficult to
find information to back up a companys
environmental claims, Box insists that
Ekornes has a history of freely making
available its environmental information
and openly publishes information about
how the company handles its
environmental responsibility through its
website and annual reports.
Ekornes manufactures its products in
a sustainable manner. It does not use
rainforest timber or other endangered
wood species in its manufacturing, for
example. It has also installed heat pumps
based on seawater at one of its key
plants, and all air vented from the plants
is passed through heat exchangers to
recover the energy contained in the
heated air. Other areas of the business
are heated with recycled water from
nearby fjords.
At other plants woodchips or pellets
are the sole source of heating, using
woodchips from its own wood
processing.
The company has been able to fully
embrace environmental issues positively
as many of its components are made or
treated in-house, making them less
interdependent on the standards of third
parties. A substantial proportion of the
products transported to market are
carried by ship directly from the factorys
own wharf, reducing road miles.
Every stage of production is touched
by green standards covering sewing,
upholstery, assembly, joinery, varnishing,
manufacture and the surface treatment
of steel components, as well as
formcasting of foamed plastic, says Box.
In the production process for example
we now only use the most environment-
friendly types of glue available today.
Part of todays output makes use of
water-based stains and varnishes only,
with a general replacement programme
under way as soon as practically possible.
The Stressless brand also complies with
extremely high fire safety requirements
British Standard BS5852 tk. 5 as we
know these are the toughest in the
world.
When block moulding polyurethane
foam, water is used as a blowing agent
rather than CFC gases, while its moulded
foam does not contain any harmful
substances, such as bromided or
halogenated flame retardants,
triethylanmine or organic tin
compounds.
Foam offcuts are recycled, either in the
production of new products or by being
sold to producers of carpet underlay.
The laminate on many designs is
manufactured in-house while leather
Green campaigner
Since producing its first recliner in 1971,
the environmental impact its production
causes has become increasingly
important to Ekornes. And while this is
something one may have come to expect
from a Norwegian manufacturer, its
importance is demonstrated by the
inclusion of the companys
environmental policy in its objectives
and values document, to ensure this
focus on the environment throughout
the organisation.
Ekornes is a prime example of a
company within the industry that has
chosen to take responsibility for the
environmental impact caused by the
manufacturing, distribution and disposal
of its products. Over a long period,
Ekornes has implemented measures at its
plants to improve the internal and
external environment, while also
selecting more environment-friendly raw
materials. The sustainable manufacture
of products with a long useful lifespan
will continue to be an objective in the
future development of the company,
says Duncan Box, Ekornes UK marketing
manager.
Ekornes strives to provide and be
perceived as a responsible supplier and
environment-friendly company, with its
products having as little impact as
possible on the environment.
It also invests to minimise the health
risk to employees in the workplace and
avoid damage to the environment. This is
something consumers are increasingly
demanding of manufacturers, regardless
Environmental concerns have been
at Ekornes heart for decades
Every stage of
production is
touched by green
standards
126_7ekorne_IMjan.qxp 31/12/09 12:50 Page 126
UPHOLSTERY
Far left:
Ekornes main
production
plant in
Sykkylven
Centre:
Leather cutoffs
eventually
become gifts
Left:
Automatic
conveyor belt
systems are
used
Below: Foam
offcuts are
recycled
cutoffs are sold abroad and used in the
manufacture of various small items, such
as leather gifts.
In other areas of assembly, automatic
conveyor belt systems based on car
assembly lines are used for the internal
transport of finished and semi-
manufactured goods.
As with all recliner manufacturers, steel
is a key material in the Stressless
manufacturing process. Ekornes has
facilities for water-based, biological
degreasing of steel components. Box
says Ekornes has made welding much
greener by using industrial robots and
more environment-friendly welding
gases, resulting in an improved
working atmosphere.
The company does not use
PVC in its upholstery and all cardboard
and plastics used for packaging
are recyclable. Plants sort their
waste at source, and have
effective schemes for handling
hazardous waste which is a
byproduct of the production
process.
The company invests about
10m a year, a substantial proportion
of which is associated with the avoidance
of health risk or accidents.
At the start of this new decade
Ekornes will continue to place a great
deal of emphasis on the internal and
external environment at its production
facilities. When investments and changes
are made, the workforces health and
safety is always taken fully into
consideration, says Box.
Although a substantial amount of
work has been done already, a
steering committee has been
established to work on
continued improvements. This
committee will welcome input
and comments internationally
from all those who have an
involvement in their
manufacture or enjoy the end
product in their sitting rooms.
126_7ekorne_IMjan.qxp 31/12/09 12:51 Page 127
UPHOLSTERY
Designclassic
Piero Gatti, Cesare Paolini and Franco
Teodoro created Sacco for Zanotta in
1968, three years after they began
designing together. It was the first
mass-produced beanbag chair, packed
with polystyrene pellets and shaped to
offer overall comfort as well as some
support for the head and neck.
Zanottas Sacco beanbag
128sacco_IMjan.qxp 5/1/10 10:53 Page 128
_
1 p|ece package

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Ant|que p|ne bedroom furn|ture

3 drawer bedside 5 drw narrow chest 2 + 3 + 4 drawer chest 2 door, 2 drw combi-robe 2 door robe overbed unit 3 drawer bedsi drw narrow ches overbed unit e 2 + 3 + 4 drawer chest ide 5 d 2 door, 2 drw combi-robe st 2 door robe e
For u|| detsi|s o s|| mode|s svsi|sb|e in t|is co||ection visit www.steens.dk
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129-136_IM_0110 23/12/09 13:00 Page 136
CARPET
For a decade, Ulster
Carpets has worked to
reduce energy use
If you were looking for an example of
how environmental issues have risen up
the business agenda, Ulster Carpets
would be a good place to start. For the
past decade, the carpet manufacturer
has achieved industry firsts in meeting
standards and developing innovative
technology to reach environment-
friendly goals.
In recent years, Ulster has worked
closely with the Carbon Trust and was
the first company in Northern Ireland
and the first textile manufacturer in the
UK to achieve the Carbon Trust Standard
certification. This award is given to
organisations that have measured,
managed and reduced their carbon
footprint year-on-year. Between 2001
and 2008, Ulster reduced its carbon
footprint by 44%.
Living by the 21st century
environmental mantra of reduce, re-use
and recycle, it has focused its efforts on
the most effective of all
Green light
Above: Ulster Velvet Fauna Below: Anatolia Medallion Dune
137_9ulster_IMjan.qxp 5/1/10 21:14 Page 137
CARPET
reducing. This approach has taken long
term commitment and continued
investment as Ulster is reducing its
carbon emissions, as opposed to just
off-setting them.
Ulster has developed many
groundbreaking initiatives over the years
that have had exceptional results. The
total energy required to produce 1sqm of
carpet has reduced by 50% in the last
seven years. This reduction is a result of
low energy lighting, heat recovery
systems, new weaving technology and
other initiatives.
Sometimes the most effective things
can be the simplest. Such was the case
with the lighting. Most of the factory,
and especially the weaving area, was lit
by 8ft fluorescent lights, with natural
lighting tubes vital for accurate colour
rendering. With guidance from the
Carbon Trust, the lighting was replaced
with 5ft low energy lighting that used
half as much energy and didnt affect
colour rendering.
Almost as simple an idea was
analysing lighting usage. Areas such as
the walkways and stairs need to be lit
when the factory is in use, but in other
areas lights can be turned off. The loom
creels, for example, were switched to a
different circuit and controlled with PIR
sensors, reducing usage from 24 hours
per day, five days a week, to three hours
a week.
When making a cup of tea, it would be
madness to boil a full kettle and then
pour the excess down the sink but
thats effectively what was happening in
the dyehouse. Ulster realised that
recovering heat from the dye and rinse
water could result in substantial energy
and cost savings. To achieve this it
installed a heat recovery system that
enabled it to preheat fresh process water
using waste heat available in the effluent.
George Ussher, technical services and
environmental manager says: Ulster
Carpets places great importance on
managing its environmental impact. We
measure our reduction of carbon
emission year-on-year, clearly
demonstrating how successful each
change or development has been. This
focuses our commitment to further
develop our green strategies and invest
in carbon reduction.
The conversion to PSYLO weaving
technology and other technological
advancements has heralded a new era in
carpet manufacturing offering a wide
range of benefits. PSYLO looms can use
up to 25 colours in its axminster designs,
with no restriction on pattern repeat or
scale of design while ensuring
consistency of product.
Nick Coburn, Ulster md explains:
PSYLO has revolutionised our weaving
process. It involved the total rebuild of
every broadloom and creel and reduced
the physical footprint of the looms by
70%. In developing this technology the
objectives were to have greater flexibility,
increased production, reduced raw
material waste and less manpower.
Coburn makes another vital point
about the technology: PSYLO has
From left: Open Spaces, Dubai Limewash; Country House Collection, Melrose Oak
Apple; Elements Hopsack Twine and Quadra Sable
PSYLO has
enabled Ulster
to continue
manufacturing
in the UK
CARPET
Savings for now and the future
In recent years, Ulster has worked closely with the Carbon Trust and was the first
company in Northern Ireland and the first textile manufacturer in the UK to achieve
the Carbon Trust Standard certification.
Between 2001 and 2008, Ulster reduced its carbon footprint by 44%. During the
period, production increased by a fifth, resulting in a drop of 49% in terms of
energy usage per unit of production.
Monthly meetings are held to discuss how further progress can be made, for
example looking at wind turbines, transport and packaging. The goal is zero waste
to landfill. All carpet waste is recycled or reused, for example in equestrian sport,
with none going to landfill.
Ulster is committed to investing 30m in a state of the art site in Portadown,
which it hopes will set an industry standard for sustainable 21st century
manufacturing. The first phase a distribution centre is due to open next month.
enabled Ulster to continue
manufacturing in the UK.
Such developments have hugely
reduced the energy consumption of the
companys manufacturing plant and with
the onsite team of environmental
engineers, energy consumption and
waste are set to be further reduced.
Recently Ulster converted from heavy
fuel oil to gas burners in all production
areas, which is hoped will reduce annual
CO
2
emissions by more than 15%.
Monthly meetings are held to discuss
how additional progress can be made.
The companys green agenda is an
integral part of its operations and with
initiatives aimed at re-using and
recycling, its products being continually
researched and developed, the
commitment to environmental
conservation is resolute.
In the past year Ulster reduced its
waste to landfill by 65% and hopes to
improve on this by a further 15% this
year. All carpet waste is recycled or
reused, for example in equestrian sport,
with none going to landfill, as it seeks to
set an industry standard for sustainable
21st century manufacturing.
VINYL
The vinyl flooring market looks like becoming its most exciting
for years in 2010 with major developments in the LVT market.
IVC is rebranding details of which will be revealed at
Domotex with its LVT division becoming Moduleo. So far, the
LVT market has been relatively untapped by IVC, but to support
the rebranding it promises major launches during the year as it
seeks to match the success of its sheet vinyl collections.
The first introduction will be Moduleo Global which will be
previewed at Domotex. Global comprises wood and stone
decors and uses the groups advanced manufacturing
technology to add structure and texture to the surface.
Last September, Karndean revamped its Knight Tile collection
with a dozen designs, backed by a consumer marketing
campaign, which has resulted in an increase in visitors to its
Evesham, Worcestershire showroom and calls to its sales team.
Its great to see the new consumer advertising campaign
working for us, says Wirral Carpets & Liverpool Flooring
Companys Rob Fearon. Were really pleased with the impact
the new Knight Tile products have made to sales enquiries. A
few customers have even recognised the new photography
from interior magazines, which definitely gives me an
advantage.
Danny Hugo, Karndean business sales manager says as
momentum continues to build for Knight Tile, plans are in
development for this years launches. What Im really looking
forward to is the developments we are planning for 2010; its
looking really exciting.
This year should also see the introduction of the
A taste
for luxury
The market is set for
major introductions
Above: Amticos bone Below: Eletiles Ele Ease
140_2vinyl_IMjan.qxp 31/12/09 13:01 Page 140

141_IM_0110.pdf 23/12/09 14:03 Page 141
VINYL
Adore range using click technology. As Interiors Monthly went to
press a national distribution deal was close to being finalised.
To give a more natural and authentic finish to its stone
collections, Amtico has introduced EasyGrout. The ready-mixed
grouting solution with a mortar-like consistency is suitable for
use with the Amtico, Spacia and Spacia Contour stone effect
ranges. EasyGrout is a welcome addition to our range providing
a realistic finish. It is simple to use and has a 10 minute working
time. The grout is available in three tones, natural, stone and
chalk which each complement Amticos stone collections, says
Sian Lewis, Amtico UK marketing manager.
Vinyl flooring sales have also increased for Eletile in the past
year. The need for speed has also become a major factor in
consumer buying decisions. I think 2010 will see a continuation
of these trends, says Mark Taylor, UK head of Eletile.
For over 40 years vinyl has been laid in the same way so the
arrival of the floating floor is creating real excitement as it has
so many cost, time and environmental benefits. Other
manufacturers are bound to follow suit. I see within five years,
the floating floor system as the way all vinyl will be laid. It just
makes sense. Ele Ease halves the cost of laying conventional LVT
and plank products, he says, and reduces installation time by up
to 75%.
A question of display
Armstrong no longer offers domestic
LVTs, but the company sees many
similarities in the way its Rhinofloor
branded products can be perceived
and used by the consumer.
Methods of in-store presentation
for sheet and tile products vary
considerably, however, the consumer
is beginning to appreciate that the
products themselves are very similar,
says Ron Malcolmson, Armstrong UK
sales director.
Many retailers have realised that
switching the consumer to Rhinofloor
can enable them ultimately to make
more margin while saving their
customer money. Sheet products are
easier and faster to install, so more
floors can be fitted in a day, which is a
benefit if the installation is
subcontracted. Plus the customer
saves on installation as well as, in
many cases, the cost of the product.
Malcolmson says this trend is
having an impact on sales, especially
the medium to high end and wood
designs. But retailers are limiting the
growth by not paying for POS.
We would love to be able to offer
an in-store presentation that would
position Rhinofloor as the luxury vinyl
sheet product, and weve done some
work in this direction before. As ever
though, the options are limited as
long as retailers refuse to pay for POS.
While its widely accepted that LVT
displays are a worthwhile investment
for the retailer, vinyl sheet POS is
expected to be provided for free.
Above: IVCs Prince
Below: Karndeans
Knight Tile
140_2vinyl_IMjan.qxp 31/12/09 13:02 Page 142
143_IM_0110.pdf 5/1/10 17:05 Page 143
ACCESSORIES
Quick
change
New window dressing can update a
room simply and boost retailers profits
Giving a room a fresh look can be
achieved quickly and at relatively low
cost by changing the style of windows,
and also provides retailers with an
additional profit stream.
The Sunlover brand has a reputation
for combining design with value for
money. Its Plain Dyed Straight Edge blind
collection has been expanded, increasing
its palette to 20 contemporary colours.
Designed with practicality in mind, it has
an easy to trim aluminium tube and
slide-in fabric facility for easy installation,
even where it has to be cut to size.
However with six widths available
from 0.6m to 2.4m the range is likely to
fit most window sizes.
Sunway offers an extensive range of
made to measure roller, wooden and
metal Venetian, vertical and woven wood
blinds in a plethora of colours.
For shoppers who want to keep their
curtains but still achieve a fresh look,
tiebacks are an option. Sunflexs
Decorative Accessories range has had a
bright modern tieback added to the
offer, designed to sit alongside todays
fashionable colour palettes.
Annabelle has a slim cylinder style
design in a complementary wrapped
thread finish, and is available in six
colourways: Ebony, Latte, Midnight,
Mulberry, Poppy and Teal.
Top left:
Sunways
vertical yellow
blind
Above:
Sunflexs
Annabelle
tiebacks
Left:
Sunlovers
Plain Dyed
Straight Edge
blinds
144access_IMjan.qxp 5/1/10 10:30 Page 144
SHOWER; BREAKFAST; CAR JOURNEY;
WORK; FURNISHING REPORT; WORK;
COFFEE; WORK; LUNCH; MORE WORK;
FURNISHING REPORT; YET MORE
WORK; CUP OF TEA; CAR JOURNEY;
DINNER; GLASS OF WINE; TELEVISION;
FURNISHING REPORT; BED
MAKE ROOM FOR BREAKING NEWS
EVERY WEEKDAY
www.furnishingreport.com
Burnbrae Furniture 1 Moor Road Dungannon BT71 6HF t: 02887 746 255 f: 02887 746 537 w: www.burnbraefurniture.co.uk
Terrif range: 3+1r+1r price 500 euro including vat
or buy full ctr 27 sets 470 euro each suite choice of 4 colours
145_IM_0110.pdf 4/1/10 15:37 Page 145
SHOW PREVIEW
L
a
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V
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M
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Organisers are confident
after an upbeat autumn
Play to win
146_7vegas_IMjan.qxp 30/12/09 10:59 Page 146
SHOW PREVIEW
L
a
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V
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M
a
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k
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Next months Las Vegas Market (1-5
February) will be looking to build upon
the successes of the September event
while introducing a new showcase area.
Robert Maricich, World Market Center
ceo says he was pleased with the first
September Market and encouraged by
the tremendous showing in a difficult
period in the economy for the home
furnishings industry.
It is clear that our campaign for
driving optimism filled with compelling
marketing and programming
encouraged manufacturers to play to
win by introducing terrific new products,
he says.
This unprecedented effort led to
retailers and designers buying and left
everyone with a sense of fulfilment.
We clearly attracted motivated buyers
and were highly successful in getting the
right people with a desire to place
orders. In an environment where other
trade shows and markets are reporting
significant double-digit declines, the
results from this market were truly
outstanding. This is a testament not only
to World Market Centers significant
investment into this state-of-the-art
platform, but also to the optimism and
resolve of our industry to accelerate our
collective recovery.
At the February market there will be
new products in the sustainable
furnishings One Good World showcase,
high end design in Design and Living,
textiles and bedding in Context and a
new showcase for indoor-outdoor
furniture.
Tim Branscome, international vice
president says: This fabulous new
showcase in Building B is dedicated to
upmarket design-led furniture and
furnishings that can be used both inside
and outside the home on terraces, in
conservatories, garden rooms,
orangeries, beside the pool and on the
beach. We see amazing indoor-outdoor
furniture designs in Europe and in Asia
and feel the time is right to bring them
to the US.
This new segment coincides with the
launch of InspireDesign, a hospitality
show for interior designers and specifiers.
Next summer will see two new shows:
VegasKids and Gift + Home. VegasKids
will combine exhibitors across a broad
spectrum of interrelated industries,
including nursery and youth furniture,
juvenile products, toys and games,
books, clothes and gifts.
The Gift + Home show will be the
centres first ancillary market and feature
permanent and temporary exhibitors in
categories including seasonal, floral,
decorative accessories, general gift and
others.
Las Vegas Market offers products for all rooms
146_7vegas_IMjan.qxp 30/12/09 11:00 Page 147
BUSINESS
Stand out from the crowd
Personal branding can transform your staff and the company
Personalisation will be the key word for
UK business for many years to come.
Recent success stories have
personalisation written in the middle of
them like a stick of Blackpool rock. Ignore
it at your peril. If you dont know how to
apply it, dont worry, but write it in the
front of your diary or the screen saver
note on your mobile and dont forget it.
Personal branding is prompting a lot of
attention. Dont be a vanilla or magnolia
person, theyre pleasant but average and
blend into the background and get
forgotten. Business is tough; if you want
to survive, your brand and products need
to stand out, but with fierce competition
and tremendous crossover between
competitors, the people within your
organisation must stand out too.
This is not about showing off, not
about becoming an extravagant
annoyance thats easy to do, hard to
sustain and can become a hindrance.
The art of personal branding is to put
the time and effort into creating an
enhancement to existing personal
attributes, what they can achieve and
highlighting the great that is already
there to make it unforgettable.
This can be taken a stage further with
a wider team to highlight the
complementary values so those working
your personal brand or even changing it
can be done, but it takes time and
consistency. The effort will outweigh
being stuck in a rut, embarrassed by a
faux pas, or always feeling you are known
for a difficult business decision.
Personal branding has existed for
centuries, some savvy business people
have realised its potential within the last
decade but only a few realise it as a huge
opportunity for the workforce, not just
the md. Allowing the knowledge and
guidance to be passed through to our
teams will have a huge effect on success.
How many times have you been sold
something by a glossy, smiley sales
expert and then experienced an issue.
And how many times have you been
disappointed with the experience. This is
not just down to service. This is a massive
opportunity for personal branding. You
remember the person and personality
who dealt with this well. You recommend
their service, use them again and react
well when they suggest a further sale.
We cant be something were not, but
we can invest in enhancing who we are.
Kate Hardcastle is a partner at Insight
with Passion. For more information on
personal branding visit
www.youbrandnew.co.uk
with you understand they have the
dream team.
Have you ever noticed how sometimes
a less qualified person gets the position,
or a supplier the contract even though
on paper the competitor offers the
same? Strong personal branding could
be the reason with or without realising
it, that person or team has a stronger
reputation working for them.
In todays competitive business
environment, it is essential to have a
strong, authentic personal brand to be
noticed. It is the key to personal success
and a winning strategy for some of the
most successful people. Richard Branson
is a king at personal branding. You still
feel he is a David pitching up to fight the
mighty Goliath, even though Virgin is no
longer a small business.
Everyone has a personal brand, but
most people dont realise it and dont
manage it strategically, consistently, or
effectively. Its important to capture your
own personal brand and attributes,
improve them and distinguish yourself as
a leading professional.
We all make mistakes, but it is how we
turn these situations around, how we
react and respond that adds to our
personal brand and can enhance or
deteriorate your reputation. Restoring
P
h
o
t
o
g
r
a
p
h
:

A
l
e
x
e
y

K
l
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m
e
n
t
i
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v
,

F
o
t
o
l
i
a
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c
o
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148biz_IMjan.qxp 30/12/09 11:02 Page 148
Exclusive (U.K) LTD
Thorpe Drive, Thorpe Way, Banbury, Oxon, OX16 4UZ
T: (0044) 01295 701114 F: (0044) 01295 701014
e-mail: sales@exclusiveuk.co.uk
Click onto our new website
www.exclusiveuk.co.uk
to view all of our superb ranges
Visit us at
Interiors 2010, Hall 5 B36
to view all of our brand new collections.
149_IM_0110 23/12/09 14:07 Page 149
BUSINESS
P
h
o
t
o
g
r
a
p
h
:

S
c
o
t
t

M
a
x
w
e
l
l
,

F
o
t
o
l
i
a
.
c
o
m
The way
forward
As the recession continues business
leaders must have vision and fortitude
What does the economic picture really
look like for 2010 and how can we
respond to it? Despite a cheaper pound
and rising house prices, falling output
has left Britain still stuck in a recession.
There is little sign of the economy
rebalancing as the government wants in
the aftermath of the longest recession in
modern history. The
economy, as it
prepares to exit
the slump, looks
pretty much like
the economy as it
went in, only with a
smaller financial
sector and a much-
diminished industrial
base.
Tellingly, the first sector
to show signs of life earlier
this year was property, with
rising house prices, which
has become far more pivotal
to the economy. Low interest
rates have, however, so far
failed to boost business investment or
manufacturing output and the level of
lending by the banks into industry
remains depressingly low. As with the
City, activity remains well below pre-
crisis levels and the great British shopper
is struggling with higher unemployment,
falling wages and huge consumer debts.
An unwanted byproduct of the
recession has been a rapid expansion of
the governments budget deficit from
just over 2% of GDP to 12% of GDP. This
is an unsustainable position that will
force the next Government to take
significant action to bring this under
control. This will inevitably lead to cuts in
public spending and a continued rise in
unemployment.
It is easy to fall into a negative posture,
to just bunker down and hope to
weather the storm. However, if the
period of recovery is long and protracted
as looks likely, those businesses adopting
only this approach will be swept out with
the tide. The success stories will come
from the organisations that transform,
adapt and seize the opportunities for
new products, markets and channels as
they present themselves.
Its important to remember that
as the pace of change alters and
the pressures on
organisations intensify, the need for
businesses to continually transform will
become even greater. During this
recession and the slow haul out of it,
how change is dealt with becomes
critical to business survival. Inefficient
use of resources, wasted energy and
failing to get benefits from business
synergies can spell disaster.
There is little doubt that such times
demand business leaders have the vision
and fortitude to take ownership of their
own transformation and guide the
organisation through the changes. The
alternative is to run the risk of being
under prepared when the winds of
fortune change.
Its a tantalising time for leaders. They
know from past recessions that the
recovery will throw up opportunities but
with the UK taking longer to emerge
from the downturn than other
economies, when and how to capitalise
upon them is a tricky judgement. It is
more than just a question of timing or
good luck. Its about assessing how far
the landscape has changed and judging
where the prospects for profitable
expansion lie. The best companies have
been thinking hard about this make
sure you are one of them.
Richard Gomersall is a partner in Insight
With Passion
150business_IMjan.qxp 30/12/09 11:03 Page 150
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PIANO RANGE
N
E
W
151_IM_0110 23/12/09 14:18 Page 151
Difficult
Medium
Easy
ACROSS
1 Bhutans continent
5 Sea eagle
9 Twain
12 Ripped
13 Slender freshwater fish
15 Fly
16 Jazz singer Anita
17 Shadow
18 Created
19 Created by humans
21 Eye issue
23 Toast topper
24 Cornerstone abbr
25 Mite
28 Malarkey
33 Cut into small pieces
34 Crime boss
35 Goes out with
36 Plaything
37 Freshwater fish
38 Spots on TV
39 Some nest eggs
41 Intentions
42 Lauder of cosmetics
44 Chinese money
46 Remove the antlers
47 PC key
48 Sandwich shop
49 Imbricate
53 Washcloth
57 Aromatic fragrance
58 Taxes, eg
60 Large marine food fish
61 Greasy
62 Garlic sauce
63 Tubular pasta in short pieces
64 Printing widths
65 Big name in PCs
66 Single entity
DOWN
1 Smallest component
2 Fizzy drink
3 Teherans country
4 You dont bring me flowers, ____
5 Dodged
6 Lover of Juliet
7 Apprehend
8 Beige cousin
9 Exactly
10 Dry watercourse
11 Minerals
14 An individual without wealth
15 Strikes
20 Put ___ on it!
22 Road curve
25 Up and about
26 Task
27 Of Nordic stock
28 Ruths mother in law
29 Literary work
30 Peachy!
31 Passover feast
32 Ruhr city
34 Childs bed
37 Blast of a trumpet
40 Ingratiating
42 Slippery swimmers
43 Tibetan breed of small dog
45 Sick
46 Clockwise
48 Reside
49 Its blown among the reeds
50 Futile
51 Old cloth measures
52 Discharged a debt
54 Undoing
55 Opponent
56 Manner of walking
59 Foot digit
SUDOKO CROSSWORD
Answers can be found on p154
ENTERTAINMENT
152 Interiors Monthly January 2010 152 Interiors Monthly January 2010
152ent_IMjan.qxp 30/12/09 11:04 Page 152
Advertise
your show
here
Reach 6,500 key industry buyers
in the most influential magazine
in the interiors market, call Ben
Watkins on 07917 863453
or email him at
bwatkins@interiorsmonthly.co.uk
Advertise
your show
here
Watkins on 07917 863453
or email him at
Advertise
your show
here
Watkins on 07917 863453
or email him at
Advertise
your show
here
Watkins on 07917 863453
or email him at
Advertise
your show
here
Watkins on 07917 863453
or email him at
18th 21st July 2010
www.manchesterfurnitureshow.com
1 5 February 2010
www.lasvegasmarket.com
16th 20th March 2010
www.3F.net.cn
25th 27th May 2010
ExCeL London
www.londonfurnitureshow.com
13th 16th January 2010
www.heimtextil.messefrankfurt.com
Advertise your show here. Reach 6,500 key industry buyers in the most influential magazine in the interiors market,
call Ben Watkins today on 07917 863453, or email him at bwatkins@interiorsmonthly.co.uk
EXHIBITION DIRECTORY
153_IM_0110.pdf 23/12/09 14:53 Page 153
FINAL POLISH
Beautiful winners
John Lewis scooped the Home Retailer
of the Year and Best online Home
Retailer awards at the sixth House
Beautiful Awards.
Among the other winners were: Best
Carpet Range: Designer Sisal Collection,
Kersaint Cobb; Best Flooring: Tonal
Trends, Flor by Heuga; Best Bedroom
Product or Range: Mioletto, Hlsta;
Fabric Range of the Year: Iznik,
Harlequin; Best Furniture Range:
Fermier, Lavender & Sage; Interior
Collection of the Year: Arroba Lighting,
Natuzzi; Best Kitchen Range (Over
10,000): Cortona, Moben Kitchens;
Best Kitchen Range (Under 10,000):
Alaska Kitchen, K Kitchens; Best
Outdoor Furniture: Loretto Furniture,
Marks & Spencer; Best Wallcovering:
Sophie Conran for Arthouse and The
Editors Award: Moderne Kitchen
(designed by Charlie Smallbone), Fired
Earth.
White stuff
Chrissie Rucker, The White Company founder
was awarded the Everywoman Ambassador
Award for inspiring future generations of
entrepreneurs. Rucker founded the chain in
1994 with a 12-page catalogue after being
unable to find white home accessories. Today
it has 27 stores, eight catalogues a year and
around half a million customers annually.
Entertainment answers
Easy Difficult Medium
Hot seats
Ekornes is celebrating the sale of its six
millionth Stressless seat. Launched in
1971, this equates to about 18 recliner,
chair or sofa seats every hour. To meet
increased demand, production is being
upped to 1,700 a day, which should see
the seven millionth seat sold some time
in June 2011.
Helping out
A carpet salesman, 36, is among the
FTBAs latest beneficiaries. He has rectal
cancer that needs surgery and his
daughter, 12, has a brain tumour. He and
his partner, who has health problems
and can only work part time, are
struggling without his income. The FTBA
is supplying up to 300 for the special
bedding he will need after his operation.
Caught up in lengthy waiting lists for
local authority grants, 82 year-old Mrs L,
whose husband worked as a delivery
driver for a furniture manufacturer,
needed a stair lift after a hip operation.
The FTBA contributed 600 and awarded
a 12 weekly annuity.
Sofa so good
Bespoke furniture is one thing, bespoke
charity furniture quite another. Multiyork
raised 25,000 for Children in Need including
making six special CiN sofas. One helped raise
4,000 when it was raffled, two have been
auctioned and another will be donated to a
CiN project. But what fate awaits the other
two?
Flor by Heugas winning Tonal Trends
154fp_IMjan.qxp 31/12/09 13:36 Page 154
INNERS_IM_0110 6/1/10 16:11 Page IN1
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TCS
The service youve
www.tcsimports.com
UK: 00353 42 9 351 351 Ireland: 042 9 351 351
ew
for 2010
New
for 2010 N
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for 2010
New
for 2010
- New s New
lian Leathers New Fabrics New Dining Chairs New VIP Prices New Eco Leather Range New Home Cinema Seating
ew Tub Chairs New Italian Designer Suites New for 2010 - New Sofa Beds New Riser Recliner Chairs New Italian
eathers New Fabrics New Dining Chairs New VIP Prices New Eco Leather Range New Home Cinema Seating New Tub
hairs New Italian Designer Suites New for 2010 - New Sofa Beds New Riser Recliner Chairs New Italian Leathers New
abrics New Dining Chairs New VIP Prices New Eco Leather Range New Home Cinema Seating New Tub Chairs New
alian Designer Suites New for 2010 - New Sofa Beds New Riser Recliner Chairs New Italian Leathers New Fabric
New Dining Chairs New VIP Prices New Eco Leather Range New Home Cinema Seating New Tub Chairs New Italia
Designer Suites New for 2010 - New Sofa Beds New Riser Recliner Chairs New Italian Leathers New Fabrics Ne
Dining Chairs New VIP Prices New Eco Leather Range New Home Cinema Seating New Tub Chairs New Italian Design
Suites New for 2010 - New Sofa Beds New Riser Recliner Chairs New Italian Leathers New Fabrics New Dining Cha
New VIP Prices New Eco Leather Range New Home Cinema Seating New Tub Chairs New Italian Designer Suites Ne
for 2010 - New Sofa Beds New Riser Recliner Chairs New Italian Leathers New Fabrics New Dining Chairs New V
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FN Supplement back page:Layout 1 14/12/2009 16:43 Page 1
OUTERS_IM_0110.pdf 4/1/10 16:15 Page 1

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Interior January

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I

September Shabbby Chic Interiors: My

039_IM_0110 31/12/09 12:52 Page 39

potential customers who may know little about wood flooring

GIVE YOUR CARPETS THE

48np2_IMjan.qxp 23/12/09 15:19 Page 48

Top: Barlow Tyries

have flag stitched handles, ventilators

Barlow Tyries new Loop collection

Top: Beddinge Havet sofabed

Famosa in polished moccacino colour with walnut body

has designed a new high tech bre: Quallol

Supreme reduces the

120 Interiors Monthly January 2010

photography. The internationally known

Ant|que p|ne bedroom furn|ture

Creme and p|ne bedroom furn|ture

Wh|te bedroom furn|ture

Oak and crme shaker bedroom furn|ture

Natura| bedroom furn|ture

Creme and p|ne bedroom furn|ture

140_2vinyl_IMjan.qxp 31/12/09 13:01 Page 140

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