Godrej Home Appliances In

Switzerland

Presented By-Kunal Janyani

Table Of Contents
Scope of the presentation
Introduction to Godrej home appliances
About Switzerland’s economy
Market Overview of Switzerland Home Appliances
Swot Analysis of Godrej Home Appliances
Selling through E-commerce the best way
Selling through Supermarkets & Hypermarkets In Zürich
Conclusion
Bibliography
Scope of the presentation
• A complete background analysis of the Switzerland Home Appliances
Industry, and the different ways in which we can sell Godrej Home
appliances in Switzerland.
Introduction to Godrej home appliances
• The largest domestic appliances players in India
• First Indian Company to produce refrigerators in 1958
• Green Technology
• Manufacturing Units-Shirwal & Mohali
• 100+ Exclusive Brand Outlets in 25 states and union territories
through more than 23000 distributor and retail outlets
 About Switzerland’s economy
• The corporate tax of Switzerland is flat 8.5%
• Economic Freedom Score- 81.9
• 5th Largest economy in the 2020 Index
• The government is free from pervasive corruption
• Switzerland is ranked 3rd out of 180 countries in Transparency
International’s 2018 Corruption Perceptions Index.
Market Overview of Switzerland Home Appliances

• Great potential to expand

• High rate of disposable income
• Employment rate of 76.90%
Swot Analysis of Godrej Home Appliances

Strengths Weakness
• Lot Of experience • Does not spend much on
• Strong in ethics advertising
• Energy saving products • Does not have many schemes
Opportunities
• Growing middle class & micro
families
• Emerging E-commerce markets
• Substantial growth of home
appliance industry
• Potential demand for energy
saving products
Threats
• Government changing policies &
rules
• Competition from other brands
such as Whirlpool, L.G, Samsung,
etc.
• Availability of Power
Selling through E-commerce the best way
• 73,02,714 Internet users.
• 87.20 per cent of Internet penetration.
• 60,61,000 smartphone users.
• 71.70 per cent of smartphone penetration.
An Online Shop in Switzerland –“Go Green with Godrej”
 

• Products
• Legal
• Domain name
• Customers
• Method of payments
• Shipping
• Marketing
Selling through Supermarkets & Hypermarkets
In Zürich
• Zürich is the largest city of Switzerland
• Top 10 supermarkets
• Indian population is more
Conclusion
• Godrej home appliances being inclined more towards eco-friendly
products would be the right product to sell in Switzerland.
Bibliography
• https://www.heritage.org/index/country/switzerland?version=480
• https://www.godrejappliances.com/GodrejAppliances/aboutus.aspx?i
d=6&menuid=334
• https://www.mordorintelligence.com/industry-reports/switzerland-h
ome-appliances-market-industry
• https://www.globalization-partners.com/blog/tips-for-developing-an-i
nternational-expansion-strategy/