• Presented By-Kunal Janyani

Purpose of the presentation

• To compare the sales of DMart for the three consecutive
years & to know the various reasons behind the increase in
the sales of DMart.
Table of contents
• Purpose of the presentation
• Introduction
• Key highlights for the financial year-2019
• Key product categories
• Sales and profit of DMart
• Strategies adopted by DMart
• Conclusion
Data Source
Secondary
• I have referred the annual report of last three consecutive years of
Avenue Supermarts Limited .
• Money Control
• Company Website
Introduction to DMart
• Started in 2002
• 176 stores in 11 states & 1 Union territory
• Current share price 2,062
Key Product Categories
Sales of DMart (in Rs. Cr.)
• Sales for the financial year-2018-2019=19,916.25
24%

• Sales for the financial year-2017-2018= 15,008.89

20%
• Sales for the financial year-2016-2017= 11,881.12
Profits of DMart (in Rs. Cr.)
• Profit for the financial year-2018-2019=936.35
16%
• Profit for the financial year-2017-2018=784.66
38%
• Profit for the financial year-2016-2017=482.64
Cluster-based expansion approach
Following are the strategies adopted by DMart

 Vendors

 Customers

DMart Ready Stores

Gross Margins

Ownership of all the properties

Employee Cost
Conclusion
• Our customer-centric approach has helped us achieve credible growth
thus far.
• Also store openings have led to the major revenue growth.
Thank You