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Customer Satisfaction in MM

Customer Satisfaction in MM

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Published by Rajput Manoj

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Published by: Rajput Manoj on Oct 13, 2009
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ASTUDY ONCUSTOMER SATISFACTION WITH SPECIAL REFRENCETOMAHINDRA BOLEROBYSANTOSH KUMAR SHARMARegd. No. 08/48
A report submitted in partial fulfillment of the requirement of PGDM (2008-2010)INSTITUTE OF COMPUTER & BUSINESS MANAGEMENTHYDERABAD
ICBM-SCHOOL OF BUSINESS EXCELLENCE1 |Page
 
INDEXExecutive Summary………………………………………(2)Introduction……………………………………………… (4)Objective…………………………………………………..(8)Research Methodology…………………………………..(9)Scope and Limitation of Study………………………….(16)Company Profile…………………………………………(17)Product Profile…………………………………………...(29)Dealer Profile…………………………………………….(41)Data Analysis……………………………………………. (50)Finding……………………………………………………(61)Recommendation………………………………………...(63)Conclusion………………………………………………..(65)Bibliography …………………………………………… (67)Annexure…………………………………………………(70)
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ICBM-SCHOOL OF BUSINESS EXCELLENCE2 |Page
 
EXECUTIVE SUMMARY
Mahindra & Mahindra (M&M), the market leader in multi-utility vehicles in India. The companystarted manufacturing commercial vehicles in 1945. M&M is the leader by far in commercialvehicle and the second largest in the passenger vehicle market. The company is the world’s sixthlargest medium and heavy commercial vehicle manufacturing.Mahindra is best known for utility vehicles and tractors in India, Its automotive division, thecompany's oldest unit (founded in 1945), makes jeeps and three-wheelers (not passenger "autorickshaws," but utilitarian delivery and flatbed incarnations). M&M's farm equipment sector,formed in 1963 during India's green revolution, manufactures tractors and industrial engines.M&M also produces military vehicles. The company has facilities located throughout India.The survey involved gathering wide information about the company, its products, customer satisfaction and impact of various competitive firms on the company.From the information collected, various aspects were identified where the company needs tofocus more to improve the efficiency of marketing team of Mahindra Automotives.The research was conducted through collection of primary and secondary data. Secondary datawas collected through visiting various web sites, automobile magazines and other reliablesources. Primary data was collected through a well-framed questionnaire, of which later adetailed analysis was done using various statistical I.T. tools like MS Word and MS Excel.
ICBM-SCHOOL OF BUSINESS EXCELLENCE3 |Page

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