A STUDY ON CONSUMER PERCEPTION ON THE PRODUCTS OF

“ KETEKIBARI KTM PVT LTD”, TEZPUR

A DISSERTATION SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT

FOR AWARDING

THE DEGREE OF BUSINESS ADMINISTRATION OF GAUHATI UNIERSITY

ACADEMIC GUIDE ORGANISATIONAL GUIDE

Mr. Imon Bora Mr. Himangshu Kalita

Asst. professor Showroom Manager/ Incharge

Dept. of Business Administration Ketekibari KTM Pvt Ltd

Tezpur college, Tezpur, Assam Tezpur, Assam

SUBMITTED BY:

Mohan Biswakarma

BBA 5th semester

Roll no:- 397/16 G.U Registration:- 228932

DEPARTMENT OF BUSINESS ADMINISTRATION, TEZPUR COLLEGE

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 DECLARATION

I Mohan Biswakarma, student of BBA 5th semester in Tezpur college, Tezpur, Assam declare
that this project report on “ A study on Consumer perception on the products of Ketekibari KTM
Pvt Ltd”. Is an independent project work carried out by me in partial fulfillment of the BBA
course of Gauhati University, Guwahati, Assam.

I further undertake that this project is an original piece of work and the same is an outcome of
my concerned efforts to the best of my knowledge and belief.

I also declare that the contents of the afforested project have neither been submitted to Gauhati
University nor any other university/institution.

Mohan Biswakarma

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 TO WHOM IT MAY CONCERN

This is to certify that the project entitled “ A study on consumer perception on the products of
KTM Pvt Ltd. Is being submitted to Gauhati University in partial fulfillment of the requirement
for the award of the degree of bachelor of Business Administration (BBA) is original work
carried out by Mohan Biswakarma under my guidance.

The matter embodied in the project is genuine work done by the student and has not been
submitted whether to this university/ Institution for fulfillment of the requirement of any
course of study.

Signature of the student signature of the guide

Date: Date:

Name:

Designation:

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 Acknowledgement

Any task that is undertaken reaches successfully completion not only by an individual effort but
also by the guidance and support of many others . Here are we to acknowledge a few of those
who have helped us to carry out this project work successfully.

I express my deep thanks to Mr. Himangshu Kalita, sales manager , for giving me this
opportunity to undertake this project in this prestigious organization and providing a good
environment to my work.

I would also like to thank to my project guide MR. Imon Borah and entire staff for the individual
help and support they extended during the project work .

Lastly , I would like to thank various people who have helped me in the preparation of this report
.

Date :

Mohan Biswakarma

Place :

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 CONTENT PAGE NO

Preface 09

Executive Summary 10

TABLE OF CONTENTS

CHAPTER-1 INTRODUCTION

1.1 Introduction 13

1.2 Meaning 14

1.3 Definition 15

CHAPTER-2 ORGANISATION PROFILE

2.1 Overiew of KTM Dealer 16

2.2 Introduction 17

2.3 History 18

2.4 Manufacturing facilities 19

2.5 Products and services 20

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2.6 Dealers profile 23-26

CHAPTER-3 OBJECTIVES, SCOPES AND ILIMITATIONS

3.1 Objectives of the study 26

3.2 Scope of the study 27

3.3 Limitation of the study 27

CHAPTER-4 RESEARCH METHODOLOGY

4.1 Research plan 28

4.2 Nature of study 28

4.3 Sources of Data 29

4.4 Sampling plan & sampling technique 30-31

4.5 Data collection 32

4.6 Analysis technique 32

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 CHAPTER-5 ANALYSIS AND INTERPRETATION

5.1 Age group of customers 33

5.2 Occupation 34

5.3 Educational qualification 35

5.4 Consumers that heard about KTM bikes 36

5.5 Consumers that have seen KTM bike advertisement 37

5.6 Consumers who will recommend KTM bikes to someone 38

5.7 How consumers feel about KTM bikes ! 39

5.8 Reason for choosing KTM bikes 40

5.9 Comfortableness and easiness for use 41

5.10 Consumer’s who eagerly wait for new arrivals 42

5.11 Willingness to spend on KTM bikes 43

5.12 Determinants consumer consider while buying 44

5.13 Consumers buy KTM products that suits Personality 45

5.14 Consumers reaction on peoples opinion while buying 46

5.15 Consumers who will buy again from KTM 47

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5.16 Experiences of consumers in showroom 48

CHAPTER-6 FINDINGS

6.1 The analysis of data reveals the findings 49

6.2 Opinions/suggestions to improve consumer satisfaction 49

CHAPTER-7 CONCLUSION AND RECOMMENDATION

7.1 conclusion 50

7.2 BIBLIOGRAPHY 51

APPENDIX

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 PREFACE

Consumer perception is the term used in marketing, which each and every
companies or organization uses or concerned about it as it seems to be one of the
key factors to know the customer’s impression, awareness and consciousness about
a company or it’s offerings .

consumer perception is typically affected by advertising, reviews, public relations,

social media, personal experiences and other channels.

I assigned my project “Consumer Perception” on products and services at KTM

Pvt . Ltd situated at Ketekibari , Tezpur which commenced for 2 months .

( 1st September 2018- 30th October 2018 )

To make the data’s and findings easily understandable by others, I afforded to

present the information in a simple and organized manner. Requires and possible
information’s are explained with diagrams and figures. Suggestions and
recommendation have been made on the basis of findings.

It’s a good and practical experience to explore with the practical working
environment.

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EXECUTIVE SUMMARY

TITLE OF THE PROJECT: A study on the Consumer perception on products of

KTM Pvt .Ltd Ketekibari, Tezpur.

1. OBJECTIVES :
a) To know the consumer perception towards the products of KTM.
b) To study the purchasing pattern of consumers of KTM.
c) To measure the brand awareness.
d) To study the determinants of purchase decision-making.

2. THE RESEARCH METHODOLOGY :

a) The research plan is exploratory in nature .
b) The total number of sample selected was 30 consumers of KTM bikes.
c) The sampling procedure for the study is of non-probabilistic in nature.
d) In order to gather primary data a survey was conducted through
questionnaires.

3. SCOPE OF THE STUDY :

The scope of the study is limited to know the Consumers perception towards
all variants of KTM bikes at Tezpur ( Assam ). There was reluctance on the
part of customers to respond the Questionnaire. The cost and time factors
are other limitations. However, adequate care is taken to collect unbiased
data.

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 4. MAJOR FINDINGS AND SUGGESTIONS:

A gist of the findings and suggestions are given below –

Major findings:

The analysis of the data reveals the following findings which are listed
below according to the objectives:

1. To know the consumer perception with regard to KTM bikes

From the data the researcher could find:
 Most of the respondent were satisfied with the quality and
technology of KTM Bikes .
 Majority of the respondents were of the view that the
performance of KTM bike is awesome.
 While rating the quality of KTM bikes, the respondents are of the
view that KTM have good quality products.

2. To know the customer’s satisfaction with regard to services offered by

KTM motors
From the data the researcher could find out that:
 Most of the respondents were satisfied with the sales manager of
KTM dealer regarding his behavior, the way he or she
communicated and technical knowledge.
 Most of the respondents were satisfied with the completeness of
documentation.
 Majority of the respondents were satisfied with the delivery
dates.

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3. To study the opinion of the consumer regarding KTM products.
The analysis of the data reveals the following suggestions which are
listed below as per the findings:
 Sales people at KTM dealer should not neglect the quarries of
their customers.
 KTM should improve their customer service in order to attract
more customers.
 KTM should try to make sure that there should not be too much
of paper work.

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 1.1 INTRODUCTION:

Consumer perception, a term frequently used in marketing, is a measure , is a

measure of how a consumer perceives about the product or services supplied
by a company. The consumer perception is defined as a “ marketing concept
that encompasses a customer’s impression, awareness and consciousness about
a company or it’s offerings.

In a survey it was found that a consumer perception is very useful in managing

and monitoring their business.
It seems as a key indicator in a competitive market place where a business
competes for customer satisfaction.

Consumer Perception focus on fulfilling consumer’s expectations. They warn of

the problems that can affect sales and profitability and so on.

This metrics quantify an important dynamic.

When the consumer expectations are fulfilled they become loyal to the
company or products which may gain positive word-of-mouth marketing which
is both free and highly effective.

Therefore, it is essential for a company or business to effectively manage

consumer perception.
To be able to do this, a firm needs reliable and representative measures of
satisfaction of consumer perception.

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1.2 MEANING:-

The ultimate aim of every business is to increase sales by finding out the
factors that drive consumer’s buying-decisions. Consumer perceptions theory
tries to analyze and explain consumer behavior.
The perception of the same product or service by different consumers would
vary.
This is exactly what consumer’s perception theory analyze by finding out what
exactly motivates or influences a consumer behavior in purchasing or not
purchasing a specific product.

A consumer’s perception of a product or service

offered may differ from what the producer or marketer had intended to do
offer.
The modern consumer is more of a mix. Being very sensitive to prices, the
modern consumer is constantly in search of discounts and bargains.
They also constantly looks out for branded and other luxury products. Being
very well informed, they are even aware and conscious of their powers. This
awareness increases their expectations from companies. All this factors
together make it more complicated to segregate a product or service by
traditional sorting by quality, pricing and functions.

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2.2 INTRODUCTION OF THE ORGANISATION:-

KTM AG is an Austrian motorcycle and sports car manufacturer owned by KTM

industries AG and Indian manufacturer Bajaj auto.

It was formed in 1992 but traces its foundation to as early as 1994. Today,
KTM AG is the parent company of the KTM group.

Founder: Hans Trunkenpolz, Ernst kronreif

Headquarter: Mattighofen, Austria
Area served: worldwide
Key people: victor sigl (CFO)
Friedrich Roithner ( chairman of super visory board )
Revenue: €1.14 billion
Operating income: €102.8 million
Net income: €72.1 million
Owner: KTM industries AG (50.67%)
BAJAJ auto international holdings BV (49%)
Public float (0.33%)

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2.3 HISTORY:-

KTM is an Austrian multinational company headquartered in Mattighofen,

Austria. It was formed in 1992 but traces its foundation to as early as 1934.
KTM was known for its off-road motorcycles. In the late, 1990’s it has
expanded into street motorcycle production and developing sports cars namely
X-Bow.

In 2015, KTM sold almost as many Street as off-road bikes. Production of the
KTM X-bow started in 2007. Since 2012, KTM has been the largest
motorcycle manufacturer in Europe for four consecutive years.

Globally, the company is among the leading off-road motorcycle manufacturer.

In 2016, KTM sold 2,03,423 motor vehicles worldwide.

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2.4 MANUFACTURING FACILITIES:-

KTM does not have a separate production plant for producing its bikes. These
bikes are manufactured by BAJAJ auto at their production plant in chakan
(pune).
KTM AG and Bajaj auto works together in the production function. They
share manufacturing cost .

KTM is known for its off-road motorcycles. Since, the late 1990’s it has
expanded into street motorcycle production and developing sport cars-namely
the X-Bow.
Globally , The company is among the leading manufacturer and seller in
Europe for four consecutive years.
In 2016, 2,03,423 motorcycles has been sold worldwide .

Bajaj auto operates the official technical and business center (RNTBCI) that
handle back office, off-shore activities, technical and development center,
shared services for KTM entities. RNTBCI is located at chakan, pune.

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2.5 PRODUCT AND SERVICES (INDIA):-

Current models:

KTM 200 Duke KTM 390 Duke

KTM 125 Duke KTM 250 Duke

KTM RC 390 KTM RC 200

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Discontinued models:-

KTM 250 SX KTM350 SX

KTM 525 SX KTM 525 XC DESERT

KTM 625 SMC KTM SX F 250

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Sales and services:

KTM has assumed full responsibility for the sales, marketing and distribution
of KTM branded vehicles in India.

KTM service center in India gives service in KTM bike repairs, helps to sought
technical and non-technical quarries about KTM bikes.

There are approximately 233 KTM bike dealers operating in India as of

January 2019. These all 233 dealers give services to KTM bikes across the
India. KTM bike showroom in India are spread across 29 states and 114 cities
and include well established as well as new KTM bike dealers.

Some list of KTM bike service center is given below-

1. KTM service and repair in India

2. KTM bike service and repair in India
3. KTM duke service and repair in India
4. KTM MX service and repair in India
5. KTM servicing center in India

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2.6 DEALERS PROFILE:

Ketekibari KTM Pvt. Ltd is an authorized dealer of KTM motorcycles in Tezpur,

Assam.

It is situated in the north-west corner of the city of Tezpur. The area where KTM
dealer is located is known as Ketekibari.

It is located near Fern machinery and tractors co. Ltd.

Presence:

Ketekibari KTM is having a centralized air conditioned showroom and

decorated well. Being equipped with affable office, staff and adapt technicians.

Friendly Space:

The interiors are aimed at making customers feel awesome and

feel completely at ease.

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Dealing made convenient:

It is a part of the commitment policy to give

advantages to the customers at their juncture and offer an assistance of every kind
at the premises itself, which makes it one step facility.

Expert guidance at every step: sales team gives utmost priority to the satisfaction
of the customers.

When present or potential customers need help to make the right choice, it is
ensured that the result is beyond the expectations. Thus making it a point, the
customers get the best in both luxury and comfort always.

Activities of Ketekibari KTM Pvt. Ltd-:

 Sales of all KTM motorcycle range vehicles

 Sales of genuine products
 Sales of genuine accessories

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Promotional activities:

The promotional activities adopted by Ketekibari KTM are as given

below-

 Test driving
 Free driving
 Advertisement in news paper and magazines
 Gift schemes
 Free services

Services offered:

 Free checkups and campaigns

 Finance through bank
 Demonstration of new products
 Acceptance of warranty claims.

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Working hours in Ketekibari KTM:

Working hours in Ketekibari KTM are 10 hours per day

starting from 9:30 am to 6:30 pm with one hour break for lunch and 20 minutes
for evening tea and coffee.

3.1 Objectives of the study: The study has been undertaken to know the
consumer’s perception towards all variants of KTM motorcycles in Ketekibari
KTM, Tezpur.

The objectives of the study are as follows-

 To know the consumer perception towards the product of

KTM.
 To measure the brand awareness.
 To study the purchasing pattern of consumers of KTM.
 To study the determinants of purchase decision-making.

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3.2 Scope of the study:

The scope of the study is limited to know the consumer’s

perception towards all variants of KTM motorcycles at Ketekibari KTM, Tezpur.

The study will also try to come up with some suitable suggestions to meet the
consumer’s expectations.

3.3 Limitations of the study: The limitations are as follows-

 There was reluctance on the part of consumers to

respond to the Questionnaire.
 The cost and time factors are the other limitations.
However, adequate care is taken to collect unbiased
data.

There is lack of suitable secondary source of data for gathering the relevant
information within a short time bound period. Due to this limitation, the
conclusions which have been drawn are subjects to criticism at every stage of its
analysis and presentation.

The report may not provide the best possible picture.

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4.1 Research plan:

Initially a research was done regarding the concept of consumer

perception by making a study of various texts etc. The relevant variables were
considered while designing the questionnaire.

Along the lines of exploratory research, the research objective were refined and the
questionnaire was designed.

4.2 Nature of study:

The nature of the study is exploratory. It is so because here the

researcher has tried to explore the various possible measures which are appropriate
for the purpose of meeting the consumer expectations and also which will help
Ketekibari KTM to retain their consumers.

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4.2 Sources of Data:

Data collected from both primary as well as secondary sources.

 Primary sources:
a. Data are collected by survey research method by
interviewing a few of the customers from Tezpur and
Biswanath chariali and also collected through telephone
calls.
b. Data is primarily collected from well designed
questionnaire.

 Secondary sources:

a. Websites of KTM motorbike

b. Files and reports

4.3 Sampling plan:

Population: consumers of KTM and other consumers.

Sample size: 15 consumers from KTM user and 15 from the

population.

Sample unit: the consumers, who could not be personally

interviewed, they were interviewed through telephone calls.

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4.5 Sampling technique:

The sampling procedure for the study is of non-probabilistic in

nature. Here, convenient sampling has been adopted.

The researcher has opted for convenience sampling because the sample were
chosen as per his convenience.

Moreover, convenience sampling is useful for exploratory research. As the

customers were always in hurry so the researcher had to take their response only as
and when they were in a position to fill in the questionnaire.

Under the circumstances the researcher had to go for convenience sampling.

4.5 Data collection:

The primary data was collected by-

1. Questionnaire: the questionnaire was developed. The questionnaire has

been included in the appendix.
2. Discussion: informal discussion with the consumers of KTM
motorbikes, Tezpur were undertaken. Also telephone calls were made
for those customers who were live far from Tezpur.

The secondary data was collected from the KTM’s website.

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4.6 Analysis technique:

To analyze the data collected, Microsoft Excel has been used.

The data have been presented with the help of graphical tools like pie diagram,
doughnut diagram and column chart for convenience in understanding the result
and their interpretation.

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5.1 AGE GROUP OF CONSUMERS WHO PERCIEVES ABOUT
KTM BIKES:-
A study was carried out to know that which category of age group perceives on KTM bikes the
most, they are discussed below-

Table 1.1: age group of the consumers

AGE GROUPS(YEARS) NO OF CONSUMERS PERCENT (%)

From 20 to less than 30 21 70%

From 30 to less than 40 7 23%

From 40 to less than 50 2 7%

Above 50 years 0 0%

Total 30 100%

Fig: 1.1: age group of consumers

0%

7%
23%
From 20 to less than 30
From 30 to less than 40
70% From 40 to less than 50
Above 50

From the diagram it is evident that 0% of consumers from age 50 use KTM bikes, 7% of
consumers from age 40 to less than 50 use KTM products, 23% of consumers from age
group 30 to less than 40 use KTM products and 70% of consumers from age group 20 to
30 years use KTM bikes.

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5.2 OCCUPATION OF THE CONSUMERS OF KTM
PRODUCTS:-
A study was carried out to know the occupation of the consumers of KTM products-

Table 1.2 Occupation of the consumers who use KTM products

NO OF CONSUMERS PERCENT %
OCCUPATION

Employee 12 40%

Business 9 30%

NRI 0 0%

Student 9 30%

Total 30 100%

Fig 1.2 Occupation of the consumers who use KTM products

30%
40%
Employee
Business
NRI

0% 30% Student

From the analysis of the collected data it is evident that majority of the occupation of the
consumers which were buy or use KTM products were an employee (40%) and business
(30%), NRI (0%) and student (30%).

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5.3 EDUCATIONAL QUALIFICATION OF THE CONSUMERS
OF KTM PRODUCTS:-

QUALIFICATIONS NO OF CONSUMERS PERCENT %

Metric pass 7 23%

H.S pass 5 16%

Graduation 15 50%

Non-Graduate 3 10%

Total 30 100%

A study was conducted out to know the educational qualification of the consumers of KTM –

Table 1.3 Educational Qualifications of the consumers of KTM products

Fig 1.3 Educational qualifications of the consumers of KTM products

23%
16%

Metric pass
1.2 50% H.S pass
Graduation
Non-Graduate

From the diagram it was concluded that 23% of consumers are metric pass, 16% of the
consumers are H.S pass, 50% of the consumers are Graduate and the 10% of the consumers are
non-graduate of KTM products.

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5.4 CONSUMERS THAT HEARD ABOUT THE KTM
PRODUCTS:-
A study was conducted out to know the consumers who heard about KTM products-

Table 1.4 Number of consumers that heard about KTM products

REACTION NO OF CONSUMERS PERCENT%

Yes 24 80%

No 6 20%

Total 30 100%

Fig 1.4 number of consumers that heard about KTM products

20%

Yes
No
80%

From the diagram it was concluded that 80% of consumers heard about KTM products,
20% of consumers never heard about KTM products or bikes.

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 5.5 CONSUMERS THAT HAVE SEEN KTM BIKE
ADVERTISEMENTS:-
A study was conducted to know the percentage of consumers who have seen KTM bikes
advertisements-

Table 1.5 numbers of consumers that have seen KTM bike advertisements

REACTION NO OF CONSUMERS PERCENT %

Yes 18 60%

No 12 40%

Total 30% 100%

Fig 1.5 pie diagram for no of consumers that have seen KTM bike advertisements

40%

Yes
60%
No

From the above diagram it was concluded that 60% of consumers has seen KTM bike
advertisements and 40% of consumers has never seen any KTM bike advertisements.

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 5.6 CONSUMERS THAT WILL RECOMMEND KTM
BIKES TO SOMEONE:-
A study was conducted to know the consumers who will recommend KTM bikes to
someone-

Table 1.6 No of consumers who will recommend KTM bikes to someone

REACTION NO OF CONSUMERS PERCENT %

Yes 22 73%

No 08 27%

Total 30 100%

Fig 1.6 pie diagram to know the percentage of consumers who will recommend KTM bikes to
someone

27%

Yes
73% No

From the above diagram it was concluded that 73% of the consumers will recommend KTM
bikes to someone and 27% of the consumers don’t recommend it to someone.

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5.7 HOW CONSUMERS FEEL ABOUT KTM BIKES:-
A study was conducted to know the feelings of consumers about the KTM bikes

Table 1.7 No of consumers that describe KTM different way

REACTION NO OF CONSUMERS PERCENT %

Good 09 30%

Awesome 17 57%

Best 04 13%

Buggy 00 0%

Total 30 100%

FIG 1.7 pie diagram to know consumers opinion on KTM products

0%

13%
30%
Good
Awesome
Best
57%
Buggy

From the above diagram it was concluded that 30% of consumers feel good, 57% of
consumers feel awesome, 13% of consumers feel best, 0% of consumers feel buggy about
KTM products.

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 5.8 REASONS FOR CHOOSING KTM BIKES
A study was conducted to know the reasons why consumers choose KTM products –

Table 1.8 Reason for choosing KTM bikes accordingly

REACTION NO OF CONSUMERS PERCENT%

Style 17 57%

Mileage 2 07%

Price 6 20%

Power 5 16%

Sound 0 0%

Total 30 100%

Fig 1.8 pie diagram to know the consumers reason in percentage

0%

16%

Style
20% Mileage
57%
Price

7% Power
Sound

From the above the diagram it was concluded that 57% of the consumers choose KTM bikes
because of its style, 07% of the consumers choose KTM bikes because of its Mileage, 20% of the
consumers consider price while choosing KTM bikes, 16% of the consumers choose KTM bikes
because of its power, 0% consumers consider Sound while choosing KTM bikes.

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5.9 HOW EASY AND COMFORTABLE TO USE KTM
PRODUCTS:
A study was conducted to know the consumers perception on use of KTM products

Table 1.9 How easy and comfortable to use KTM products

REACTION NO OF CONSUMERS PERCENT %

Yes 22 74%

No 07 23%

Can’t say 01 3%

Total 30 100%

Fig:- Pie diagram for measuring easy and comfortableness of KTM products

3%

23%

Yes
No
74%
Can't say

From the above diagram it was concluded that 74% of the consumers feel easy and comfortable
to use

KTM products, 23% of the consumers say it is hard to use KTM products and 3% of the
consumers can’t say anything.

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5.10 CONSUMERS WHO EAGERLY WAIT FOR THE NEW
ARRIVALS:-
A study was conducted to know the consumers who eagerly wait for the new arrivals of KTM
products-

Table 1.10 Consumers who eagerly wait for the new arrivals

PURCHASERS NO OF CONSUMERS PERCENT%

1st one to purchase the 4 13%

Product

Early majority of the 19 63%

Purchasers

The great majority of 5 17%

The purchasers

Late to purchase the 2 7%

product

Total 30 100%

Fig: 1.10 Pie diagram to know the percentage of the consumers

13%
1st one to purchase the
product
63% Early majority of the
1.2 purchaser

17% The great majority of the

purchasers
late to purchase the
product

From the above diagram it was concluded that 13% of the consumers purchase the product at
very first, 63% of the consumers belongs to the early majority of the purchaser, 17% of the
consumers purchase the product with great majority and 7% of the consumers purchase the
product lately.

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5.11 CONSUMERS WILLING TO SPEND ON THE KTM
PRODUCTS:-
A study was conducted to know the consumer willingness to spend on the KTM products-

Table 1.11 Consumers willingness to spend on KTM products

WILLINGNESS NO OF CONSUMERS PERCENT %

High amount 21 70%

Fair amount 6 20%

Average amount 3 10%

Small amount 0 0%

Total 30 100%

Fig 1.11 Pie diagram for measuring the consumer willingness to spend money on KTM
products

0%
10%
High amount
20%
Fair amount
70% Average amount
Small amount

From the above diagram it was concluded that 70% of the consumers willing to spend high
amount on KTM products, 20% of the consumers willing to spend fair amount on KTM
products, 10% of the consumers willing to spend average amount on KTM products and 0% of
the consumers willing to spend small amount on KTM products.

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5.12 DETERMINANTS CONSUMER CONSIDER WHILE
BUYING:-
A study was conducted to the determinants consumers consider while buying-

Table 1.12 Determinants of products consumers consider while purchasing-

NO OF CONSUMERS PERCENT %
DETERMINANTS

Overall Quality 14 47%

Economic Value 9 30%

Innovation 3 10%

Popularity 4 13%

Total 30 100%

Fig 1.12 Pie Diagram for measuring the determinants of KTM products consumers consider

13%
10% 47% Overall quality
Economic value
30% Innovation
Popularity

From the above diagram it was concluded that 47% of the consumers consider overall quality
while purchasing, 30% of the consumers consider economic value of the product, 10% of the
consumers consider innovation on products of KTM, 13% of the consumers consider popularity
of the product.

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5.13 CONSUMERS BUY KTM PRODUCTS THAT SUITS THE
PERSONALITY:-
A study was conducted to know the consumers opinion on the KTM Products that suits the
consumer-

Table 1.13 KTM products that suits personality of the consumers

REACTION NO OF CONSUMERS PERCENT%

Agree 27 90%

Neutral 03 10%

Disagree 0 0

Total 30 100%

Fig 1.13 Pie diagram for measuring the Consumers opinion

10%

Agree
Neutral

90% Disagree

From the above diagram it was concluded that 90% consumer buy KTM products that suits their
personality, 10% of the consumers are Neutral and 0% consumers disagree on it.

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5.14 CONSUMERS WHO WILL BUY AGAIN FROM THE KTM:-
A study was conducted to know the peoples opinion on buying products from KTM again-

Table 1.14 Consumers who will buy again from KTM

REACTION NO OF CONSUMERS PERCENT%

Yes 28 93%

No 2 7%

Total 30 100%

Fig 1.14 Pie diagram for measuring the consumer opinion in percent that will buy again from
KTM

7%

Yes
No
93%

From the above diagram it was concluded that 93% of the consumers will buy again from KTM
and 7% of the consumers will never buy from KTM.

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5.15 EXPERIENCES OF CONSUMERS IN KTM SHOWROOM:-
A study was conducted know the Consumers experience in the KTM showroom-

Table 1.15 Experiences of Consumers in the showroom

EXPERIENCE NO OF CONSUMERS PERCENT%

Highly satisfied 21 70%

Not so satisfied 3 10%

Satisfied 6 20%

Highly 0 0%
dissatisfied

Total 30 100%

Fig 1.15 – Pie diagram for measuring consumers satisfaction level in the showroom

0%

20%

10% Highly satisfied

Not so satisfied
70% Satisfied
Highly dissatisfied

From the above diagram it was concluded that 70% of the consumers highly satisfied with the
showroom experiences, 10% of the consumers not so satisfied with the showroom experiences,
20% of the consumers satisfied with the showroom experiences and 0% of the consumers are
highly dissatisfied with the showroom experiences.

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6.1 The analysis of the data reveals the following findings which are listed below
as per the objectives-

From the data the researcher could find out that

 Most of the consumers heard about the KTM products.

 Most of the consumers find KTM products easy and comfortable to use.
 Most of the consumers feel awesome about the KTM products.
 Majority of the consumers are 1st to purchase the KTM products.
 Majority of the consumers are willing to spend high amount on KTM
products.
 While buying from the KTM most of the consumers consider the overall
quality of the products.
 Most of the consumers are ready to buy again from the KTM products.
 Most of the consumers are satisfied with the showroom experience.
 Most of the consumers are influenced by the style of the KTM bikes.

6.2 suggestions to enhance the consumer satisfaction level at Ketekibari KTM are
given as follows-

 The dealer must be aware that they do not provide any tempered product to
the consumers.
 The dealer should improve the overall style and quality of the KTM
products.

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7.1 CONCLUSION

During the project work it was found that Ketekibari KTM is

successful in responding to the quarries of the consumers are also
satisfied with the completeness of overall paperwork. Consumer
perception is the 1st process for increasing sales in any business.
Just creating consumers is not enough.
A firm should develop and distribute its products and services in
such a way that it meets the requirements of the consumers and if
in case consumers are not satisfied then the firm will find hard to
survive in the present competitive market.
Therefore, Ketekibari KTM should continuously strive to satisfy
their consumers by developing and adopting new techniques and
also it would be beneficial for them to adopt the various
suggestions given by the researcher.

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 BIBLIOGRAPHY

1. www.wikipedia.com
2. www.linkedin.com
3. Data from Ketekibari KTM dealer, Tezpur
4. Reports and files of KTM dealer.

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