2009

company overview
designing
one of a kind,
personalized
and exquisite
poetry masterpieces.

www.RealityRhyming.com
877.kre8.411
(5738)
todd@kre8tiveworkz.com
if your life was a poem,
what would it say? ®
 but first, who is ?
• an established south florida business that designs, creates and distributes exquisite
personalized poetry gift masterpieces of enduring style and pristine craftsmanship
under the branded writing style “Reality Rhyming®”.

• a proactive, cutting edge organization putting customer care first with exceptional
client relations.

• a personalized gift company taking the market by storm through the empowering and
inspirational writing process of “Reality Rhyming®”.

• a corporation connecting raw emotion with personal experiences to create exceptional

“emotional experiences”, which in turn, brings words to life for any occasion or event
under the premise “If Your Life Was A Poem, What Would It Say®” or “If Your Pet’s
Life Was A Poem, What Would It Say?®”.

• creates “expressions for a lifetime®” via “Reality Rhyming® personalized poetry gifts
for over 60 different occasions.

• a brand that is easily recognizable .

 and what is Reality Rhyming®
• a branded writing style created by
todd edwards which is based on the
premise, “If Your Life Was A Poem,
What Would It Say?®”.

• an innovative writing concept which

uses the letters of a person’s,
company’s or pet’s name written
downward, boldly in acrostic form
using background information to
unfold a distinct, inspirational story
of rhyme for any event or occasion.

• a unique, individualized expression

that captures and embraces
particular sentimental moments that
will never be replicated.

• expressions for a lifetime®

“connecting to another soul is
the most empowering experience
imaginable. its rewards are
immeasurable…”
todd edwards
president, kre8tiveworkz
collections
platinum collection
frame styles
- castillano silver leaves, gold leaves

- gianni florentine silver leaf, vintage cocoa

- giotto cranberry, terracotta, white, plum

collections
gold collection
frame styles
• fotiou antique black or walnut w/gold

• la hacienda distressed gold

• saranac mahogany, grayed birch, white

 collections
silver collection
frame styles
^ ampf tarnished silver, rustic brown, ivory

^ cintra wrought iron, aged bronze, ancient gold

^ delta golden lace

all frames are hand crafted and imported from italy; custom designed
and showcased in archival, museum quality and conservation standards.
handmade paper 1
handmade paper 2
handmade paper 3
media exposure
media exposure
media exposure
media exposure
media exposure
 Reality Rhyming® - celebrities
• elton john • gayle king
• oprah winfrey • jeana keough
• justin timberlake • keegan michael-key
• ellen degeneres • shanquille jordan
• martha stewart • suzanne somers
• kevin harrington • kimbo slice
• regis philbin • louis aguirre
• kelly ripa • lynn martinez
• kathie lee gifford • lorraine thomas
• donny deutsch • shaquille o’neal
• maria sharapova • alonzo mourning
• nadia petrova • robert herjavec
• james blake • kevin o’leary
• carling bassett • barbara corcoran
• daymond john • alicia roberts
• pat riley • gayle guyardo
• dwayne wade • jennifer hill
• cyndi edwards • dave nemeth
• kelly craig • bob mayer
• belkys nerey • lisa stanley
celebrity Realty Rhyming® sample
celebrity Realty Rhyming® sample
celebrity Realty Rhyming® sample
 Realty Rhyming® personalized poetry pet collection sample

If Your Pet’s Life Was A Poem, What Would It Say?™

 Reality Rhyming® - organizations
• american heart association
• hard rock hotels
• make-a-wish foundation
• andy roddick foundation
• fran dresher’s cancer schmancer
• miami-dade county public schools
• academy awards
• adopt-a-classroom
• women of tomorrow
• ican
• sandals resorts
• ann storke foundation
• dress for success
• sydney & alexandria cohen foundation
• jenna’s journey
• shriners children’s hospital
 occasions for Reality Rhyming®
• appreciation • baby shower
• anniversaries • best friend
• birthdays • business
• valentine’s day • company identity
• christmas • father’s day
• hanukkah • mother’s day
• thanksgiving • grandmother
• get well • god mother
• bar/bat mitzvah • humanitarian
• confirmation • inspiration
• communion • retirement
• baptism • sports teams
• condolence • vacations
• funeral • weddings
• thank you • pets
• just because • firefighter
• ceremonies • awards
• engagement • house warming
 target markets for Reality Rhyming®
• literally anyone with a name • travel and leisure industry
- people - hotels
- pets - resorts
- corporations/businesses - cruise lines
- guest appreciation
• personalized gift industry - vacation keepsakes

• pet industry • sports industry

- pet stores - team licensing
- individual players/autographed Rhymes
• wedding industry - memorabilia
• drtv • funeral industry
- hsn
- qvc • awards and trophy industry
- infomercials - teams
- other shopping channels - ceremonies
- honorees
• education - charity events
- schools - appreciation
- “Reality Writing” - humanitarian
• jewelry stores
point of sale tools for Reality Rhyming®
 kre8tiveworkz humanitarian award

this prestigious award was designed to give back to inspiring and

distinguished individuals who have gone out of their way and given it
their all in unselfish and altruistic ways to make this world a better place.

2006 oprah winfrey (philanthropist)

2007 karen embden (miami-dade county public schools)
2008 bob mayer, kelly craig, trina robinson (nbc 6 miami, fl)
 about todd edwards, kre8tiveworkz president
born february 1, 1970, hollywood, florida
united states – american poetry figure, educator, athlete, businessman

todd edwards is an extremely creative, well- o r unded and ambitious individual who is best known for his distinctive and refined
writing style, and as the president of kre8tiveworkz, inc., the originator of the poetic form Reality Rhyming®. through the use
of his unique methodology of Reality Rhyming®, todd has been able to tap into the emotions in all of his personalized poetry
stories, while at the same time, entertain, enlighten and uplifted individuals from all over the world. his accomplishments as a
poetry pioneer, educator and athlete have established him as one of the most respected and driven public figures today.

poetry pioneer
todd began kre8tiveworkz, inc. in 2004 while writing distinctive and refined personalized poetry for his friends as gifts for
various occasions. through this process, todd decided that if he could touch his friends the way he does with his elegant
writing style, why not reach out to the masses and do the same. in 2006, www.RealityRhyming.com was officially launched
and with it, began the incredible journey of touching millions with his unique and magical writing style.

educator
in 1992, todd received his b.a. in communication, in 1998, his m.s. in exceptional student education and in 2000 his ed.s in
educational leadership all from barry university in miami shores, florida. in 1997, todd started teaching special education
classes at tequesta trace middle in weston, florida to children with specific learning disabilities and who were also emotionally
handicapped. from there, todd decided to take on a greater challenge by teaching reading, writing and english to specific
learning disabled and severely emotionally disturbed kids at barbara goleman sr. high school in miami, florida from 2001-
present. he also coached the boy’s and girl’s tennis teams to 7 consecutive district runner- up titles during this time and as
well, coordinated an autistic kids summer camp in 2004 for miami children’s hospital in weston, florida.

athlete
todd has been an avid tennis player since the age of 12. while in high school, todd was a two - time florida state high school
tennis champion, along with being one of the top ranked players in the 18’s and under division in florida and being named to
the county first team. as an adult, todd is a former #1 ranked singles player in florida and 9th in united states in singles (’07)
and #1 ranked doubles player in florida and 8th in the united states in doubles (’08) in the men’s 30’s division. todd also won
a bronze ball in the national mixed doubles clay court open in 2008 and with it finished 5th in the nation in this same division.