What kind of media institution might distribute your media product and why?

Alex Wilson

Explain what type of media institution would distribute your media product to an audience

there are many leading distribution companies who publish a tremendous range of magazine genres, targeting different demographics all around the world, even covering specialist markets. picking a range of media institution to publish ones product is quite vital, as the media institution has the ability to increase or decrease the revenue of ones product dramatically. Players in market IPC Media, Bauer Media, & BBC

Explain what type of media institution would distribute your media product to an audience
IPC Media Time Warner Company With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. They engage with 26 million UK adults almost two thirds of UK women and over 40% of UK men. Their award winning portfolio of websites reaches over 25 million global users every month. E.g. NME rock magazine ------------------------------------------------------ BBC wide range of magazines Aimed at older audience, children or teen girls part of the Immediate Media Company More information & educational biased

Bauer Media reaches over nineteen million UK adults every week. Bauer Media is a division of the Bauer Media Group, Europes largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. They have more than eighty influential media brands, spanning a wide range of interests, including Magic 105.4, Kiss 100, Kerrang and 4Music, Q, Mojo. Their business is built on millions of personal relationships with engaged audiences. They connect people and communities with compelling and quality content, whenever, wherever and however they want.

Suitable Institution and why?

The media institution that might distribute my media product which is a music magazine would be Bauer Media. The reason for this decision is that Bauer Media is one of the major worldwide media empire, offering over 300 magazines in 15 countries, as well as online, TV and radio stations. They already offer Empire, Mojo, Kerrang and Q magazines and over 10 radio stations including Kerrang, 4 Music & KISS

Bauer Media - background

largest privately owned publishing Group multi-platform UK-based media Group consisting of many companies collected around two main divisions Magazines and Radio widely recognised and rewarded as being industry innovators. broad multi-touch point brand platforms heritage stretches back to 1953 Bauer Media spans over 80 influential brand names Music media has large 15-24 yr. age range fits in with CHRON:IC magazine Turnover 2.129 Billion Euro (2010)

Bauer Media background NRS figures

Age range Title Total Male Female 15-24 25-34 35-44 45-54 55-64 65+ ABC1

Kerrang! MOJO Q Empire

345000 220000 377000 873000

54.70% 73.10% 68.30% 77%

45.30% 26.90% 31.70% 23%

56.10% 24% 35.50% 34.80%

21.50% 17.10% 26.30% 26.70%

13.40% 17.20% 19.80% 21.40%

7.10% 28.80% 13.90% 12.50%

1.80% 10.40% 3.10% 3.60%

0.10% 2.50% 1.40% 1.10%

51% 59.50% 70% 72.80%

Bauer Media - opportunities

Teenager/young adult market already strong with Bauer Very female orientated magazine increase female readership An additional music magazine genre to run alongside Bauers strong radio presence European influence good for CHRON:ICs pop image Have traditional platforms published music magazines and contemporary media platforms mobile apps and on-line versions Also invests in annual magazine subscription offers to encourage repeat business