EvaluationQuestion 3

What kind of media institution might

distribute your media product and why?

Media institution.
One media institution that might
distribute my music magazine is the Bauer
publishing group. I think this media
institution is best for the distribution of my
music magazine as this is one of the most
successful media companies in the world.

It is also now the largest consumer

magazine publishing company in the UK,
playing a primary role in the womens
weeklies, womens interest, womens
lifestyles, TV listings, puzzles, mens
lifestyle, music & film and specialist
magazine markets.

As a result the Bauer publishing

group is a worldwide known
media company who has
produced many popular
magazines over the years. For
example the Q music magazine
is one of the 570 magazines
plus that are published by them;
they have also published over
300 digital products and 50 TV
and radio stations that all reach
millions of people around the
globe.

The Bauer publishing

group also have a very
stable turnover of more
than two billion Euros
per year.

Why is this good for my

magazine?
This is good for my magazine as it would
mean my audience will be more widely
spread as the institution will be
extremely popular and therefore there
will be more sales of my magazine as
they will believe my magazine will be of
the same high standards of what Bauer
Media has previously published. A stable
turnover is also good when distributing
my magazine as it will mean I can rely on
a consistent and reasonable profit though
out the selling of my magazines.