Name: Pratik Parekh Roll No: 09 Sem- V Date: 07/08/2013

Best In ian Bran s 2013

It has been a long time coming but it's here at last. Interbrand and The Economic Times introduce the first edition of Best Indian Brands, an India focused version of Interbrand's highly acclaimed Best Global Brands study. Built on an ISO certified Brand Valuation methodology, this annual study ta es into account several !arameters including but not restricted to the com!any's finances, the role of the brand and ho" strong it is in the mar et!lace. In contrast to other studies and surveys that focus on consumer o!inion or !erce!tion, Best Indian Brands is based on a foundation of solid data and analysis. In the years to come, it "ill be the definitive source to trac the health, fortunes and value of some of India's biggest homegro"n brands. #ere is a com!rehensive analysis of this year's To! $% Best Indian Brands.

1! "o re# - $2%&'( million

"hen everyone "ho's reached &% claims it's the ne" '%( one can imagine ho" arduous a tas it "ould be to stay young at $$). To its credit, the Godre* grou! has fared "ell so far. +rom manufacturing its first safe in $,%', to creating a free bro"ser-based &. virtual "orld called Go/iyo in '%$%, the grou! has certainly come a long "ay. The sho! that 0rdeshir Godre*, a la"yer turned loc smith and his brother 1iro*sha set u!

in 2umbai's 3albaug area "as the start of an em!ire that no" em!loys '),%%% !eo!le and has a turnover of around 4&.5 billion. The grou! believes its hunger for a consistent high !erformance has ta en it to greater altitudes year-on-year. In the last five years, the focus has been on building the ne" Godre* on the value !illars of e6!ression, !rogression, e6!erience and em!athy. This has led to the creation of a more contem!orary entity. It has forged a stronger connect "ith the 7%% million Indians "hose lives are touched by one or more of the seven ma*or Godre* com!anies o!erating in real estate, +28G, industrial engineering, a!!liances, furniture, security and agri care.

If there "ere initiatives li e Godre* 9helo /ito /iyo, Godre* 1o"er !lay and Go*iyo, to mar et the master brand, the grou! also gave filli! to internal mar eting e6ercises li e 'Bedhada Bolo' to salute the s!irit of e6!ression and innovation "ithin the Godre* universe. The ne6t !hase of strengthening their master brand encom!asses an integrated cam!aign: Ideas that ma e life brighter( another effort to ensure the ne6t generation of consumers trust and value the brand as much as the !revious generations have.

2! In)os*s - $3%797 million

;e're tal ing about India's second largest IT services com!any by mar et ca!italisation <4 &$ billion= as "ell as net sales. ;e're tal ing about India's first >?SE listed com!any that "as started in $,@$ by > A >arayana 2urthy and si6 other engineers "ith *ust 4'7% in ca!ital from an a!artment in 1une. ;e're tal ing about a brand that em!loys $77,%%% !eo!le and ma es Bangalore's Electronic 8ity harbour dreams of besting Silicon Valley someday. It's an organisation that's no"n for the credibility associated "ith > A >arayana 2urthy and >andan >ile ani. ;e're tal ing about Infosys B a name that ta es u!on itself the onus of 'building tomorro"'s enter!rise' <also their baseline=.

9no"n for its out-of-the-bo6 a!!roach to innovation, Infosys has a stated aim of ma ing the business of its clients future !roof using seven drivers B digital consumers, emerging economies, sustainable tomorro", smarter organisations, ne" commerce, !ervasive com!uting and healthcare economy. It "as the first to offer ESO1s to its em!loyees in $,,&. It's also been voted as India's most admired com!any in The ;all Street /ournal's 0sia '%% survey from '%%% to '%$%. In '%$', Infy <the brand's !o!ular sobriCuet= crossed the 45 billion revenue mar . By +ebruary this year, it had started trading on >?SE Eurone6t and 1aris mar ets as "ell. 0nd it doesn't need the massive, memorable advertising and brand cam!aigns of the others in the To! 7 to ma e it to Best Indian Brands.

3!SBI- $3%838 million

+or the record, SBI is the only !ublic sector brand in the To! $% of Best Indian Brands '%$&, and is one of four !ublic sector ban s in the To! &%. It began life during the Aa*, as the Ban of 8alcutta established in $@%). Three years later it became the Ban of Bengal. In $,77, on $st /uly, State Ban of India "as constituted under the State Ban of India 0ct $,77, for the !ur!ose of ta ing over the underta ing and business of the Im!erial Ban of India. Today, 7@ years later, the Indian ban ing behemoth no"n as SBI "ith its ubiCuitous blue disc is !resent in cities and to"ns, big and small, across the country. It has over $@) offices s!read across &D countries, t"o in 8hina, may "e add. #ere's a little !ers!ective on SBI's !resence. 0round the time India "on its inde!endence, the Im!erial Ban had a net"or of $5' branches and more than '%% sub offices all over the country. 0ccording to SBI's latest annual re!ort, as at &$st 2arch '%$&, there's a total of $D,@$) branches. Of those ))E <,,@7$ branches= are in rural and semi-urban areas. 0dd to that one of the largest 0T2 net"or s in the "orld <&',57' 0T2s as at &$ 2arch '%$&=, and earlier this month the ban o!ened its &&&&rd tal ing 0T2. It's a solid endorsement of

ho" a !ublic sector organisation can become consumer oriented, com!etitive and beat both the !rivate sector and global ban ing behemoths at their game.

&! +ata - $10%907 million

In a free enter!rise, the community is not *ust another sta eholder in business, but is, in fact, the very !ur!ose of its e6istence'( that, in a nutshell, is the fundamental !hiloso!hy es!oused by founder /amset*i Tata. It is a tenet embedded in the Tata grou! of com!anies, to date. Integrity, understanding, e6cellence, unity and res!onsibility are the core values driving the multinational conglomerate that "as started by a then ', year old /amset*i Tata as a trading com!any in $@)@. The legend of Tata has see!ed into !o!ular culture, including the story of ho" /amset*i began the Ta* 2ahal hotel in 2umbai after finding hotels discriminating against the native !o!ulation in colonial India. Today, the Tata grou! o!erates in sectors that encom!ass steel, energy and auto "here it's the ma er of !roducts as diverse as the /aguar and the >ano. It has also ventured into the consumer !roducts and services industry "ith interests in everything from retail to hos!itality. 0ccording to a com!any s!o es!erson the Tata brand and the grou! com!osite mar <the ca!ital 'T'=, reflect the shared commitment of all Tata com!anies to adhere to common values and !rinci!les. Tata Sons, "hich o"ns the brand, is res!onsible for !romoting and !rotecting it, encouraging grou! com!anies to ado!t the centrally administered Tata Business E6cellence model across all areas of o!eration.

#o"ever, one of the most crucial strengths of the Tata brand is the com!any's un"avering commitment, since the very beginning, to !hilanthro!y. It's no "onder then that Tata is the country's most valued brand. Truly, Tata has !ositioned itself as the most ethical and society contributive brand across the globe. >o "onder they have been to!ing the chart of best Indian brands '%$&.

'! I,I,I Bank - $2%'71 million

I8I8I Ban along "ith many other firsts to its credit is also !ossibly the first in the category that made mar eting a ban -brand fashionable, much li e soa!s and colas. In a relatively short s!an of time B it has been around since $,,D B the ban has become a "ell-recognised brand across the country. ;ith a sle" of !roduct offerings, it has follo"ed a t"o-!ronged a!!roach B achieving im!roved financial numbers and creating a great customer e6!erience. FTo ma e the customer service !ro!osition stronger, the guiding !hiloso!hy has been '9hayaal 0a! a' that see s to embody the ban 's relationshi!s "ith customers that go beyond transactionsF, according to the ban s!o es!erson. The com!any has been striving to ma e continuous innovations across ban ing touch !oints such as 0T2s, internet, mobile and call centre, to ma e financial transactions faster, sim!ler and more secure. There has been an ongoing thrust on develo!ing ne6t generation !roducts and a!!lications to enhance customer convenience. +or instance realising the !o"er of the mobile as the medium of the future, the ban "as the first to introduce mban ing in the country "ith the launch of the i2obile a!!lication in /anuary '%%@. Today, i2obile is com!atible "ith over D,%%% !hone models and this a!!lication lets the customer do almost everything that is !ossible on the Internet ban ing !latform. It is also the first and the only ban in India to introduce a !o"erful ne" FBan 0!!F on its official +aceboo !age. Their 'DG5 electronic branches give round the cloc access to the customers. That's not all( ta ing the technology right u! to the customer's doorste!, the ban has launched 'Tab Ban ing' to offer a !otential customer the convenience of o!ening a ban account from his home or office.

(! -D., Bank - $3%277 million

;e are custodians of our customers' de!osits and their trust is a reflection of our conservative a!!roach to"ards our businessF is ho" India's leading ban , #.+8 Ban describes itself. The a!!roach seems to have !aid "ell for the ban , as it grabs the )th !osition, ' notches belo" the giant SBI and ' notches above the formidable I8I8I. ;ith a net"or of &,$$, branches, $$,%@@ 0T2s across $,@,$ citiesHto"ns in India servicing more than '@ million customers the ban attem!ts to be !resent across all touch!oints. This could be through branches, 0T2s or even mobile and online, since according to the com!any s!o es!erson, Ffinancial services brands are built on 'moments of truth', and each time our customers e6!erience our services, it is an o!!ortunity to establish "hat "e stand for.F ;ith over 7& E of its branches in semiurban and rural mar ets, the ban shar!ly believes in investing in the mar ets of tomorro", Ffor it is the tier & and D cities and to"ns that "ill be the drivers of gro"th.F The ban is straddling both ends of the s!ectrum. +or instance it is leveraging social media li e +aceboo and T"itter to connect, converse and res!ond to customers' needs and concerns on the one end. On the other, it has an innovative offering for the large !o!ulation at the bottom of the !yramid called the Sustainable 3ivelihood Initiative <S3I=. The !rogram is aimed at financially em!o"ering and ma ing a difference to the lives of millions of Indians by im!arting financial literacy as "ell as ca!acity building for occu!ations li e tailoring and *e"ellery ma ing.

7! /ahin ra - $2%'7( million

2ahindra has a stated as!iration to be a To! 7% most admired global brand "ithin the ne6t $% years. +irmly established in industries from IT and aeros!ace to finance and

automotive, brand 2ahindra has become a true symbol of Indian industrial might. +or an entity that o!erates across very diverse sectors, the brand is a very im!ortant driver of results. It is the 'reason "hy' a customer <or a !otential em!loyee= a!!roaches the business in the first !lace or !uts 2ahindra in his or her consideration set. 0fter this, the strength of the business offering ta es over. In '%%,, the grou! set in motion a business transformation !rogram called 'Aise', a !hiloso!hy to guide the brand into the ne6t !hase of its life. 8ross-functional teams have been set u! to integrate the brand into all as!ects of business, beginning "ith intensive communication that touched all em!loyees.

Still in the midst of an overhaul of their visual identity, the !rocess "ill be com!leted si6 months from no". 2ahindra has launched several brand building !rograms targeted at sta eholders, their B-school cam!us branding initiative, for instance, 'The 2ahindra ;ar Aoom' is one e6am!le. 0nd these initiatives and movements li e 'S!ar the Aise', a !latform to hel! !ro!el innovation, entre!reneurshi! and grassroot level changes across the country have made 2ahindra one of the nation's most admired brands.

8! 01+ - $2%320 million

Of all the brands in the To! $%, 3IT has arguably the most im!robable origin story. It "as founded in $,&@ by t"o .anes, #enning #olc -3arsen and Soren 9ristian Toubro. +riends and former schoolmates, Toubro and 3arsen arrived in India in the early $,&%s to set u! a cement factory in 8oimbatore. 3IT began o!erations im!orting .anish farming eCui!ment, but soon moved to manufacturing, as im!orts got disru!ted by the ;orld ;ar II. 8onfirmed Indo!hiles, they o!ted to remain in India even !ost-inde!endence. Through the !re-liberalisation era, 3IT gre" synonymous "ith large scale building !ro*ects of strategic im!ortance to the nation including the 0mul .airy at 0nand. The founders insisted on building the com!any as a !rofessionally managed meritocracy, going to the e6tent of !reventing senior management from hiring their children into 3IT.

0 com!any s!o es!erson says, F3IT has been guided by a customer focused a!!roach, develo!ing !roducts or building !ro*ects that "ere never done before, setting global benchmar s of scale and siJe.F Today 3IT, is a diversified B-to-B com!any "ith a !resence in some B-to-8 businesses li e financial services and realty. Through its gro"th and transformation, it's maintained its brand values: integrity, customer commitment and !rofessionalism.

The s!o es!erson believes the brand is the glue that holds together this conglomerate "ith o!erations across the globe, giving its em!loyees a sense of identity and belonging. Its internal branding efforts include a com!any anthem that s!ea s of re!aying its debt to society. The com!any has develo!ed a com!rehensive long term strategy for increasing brand a"areness and effective !ositioning "ith consumers at large.

9! Relian2e in 3stries - $(%2&7 million

;hen .hirubhai 0mbani returned to India in $,75 after a stint in 0den and started his o"n little yarn trading business, he !robably couldn't have antici!ated the siJe his business enter!rise "ould gro" to. The success of Aeliance Industries is a classic testament to the great Indian middle class dream. 0 true-blue Indian giant "ith foot!rints across categories that include retail, telecom and technology among others, the Aeliance Grou! is India's largest !rivate sector enter!rise, and its flagshi! Aeliance Industries 3imited( a +ortune Global 7%% com!any is !ossibly the largest !rivate sector com!any in India.

Starting "ith te6tiles, the com!any !ursued a strategy of bac "ard vertical integration B in !olyester, !etrochemicals, !etroleum refining etc B to be fully integrated along the materials and energy value chain. Today it en*oys global leadershi! in its businesses, being the largest !olyester yarn and fibre !roducer in the "orld and among the to! five to ten !roducers in the "orld in ma*or !etrochemical !roducts. Its foray in the burgeoning Indian retail mar et started in '%%7 "ith the launch of Aeliance Aetail and the brand has been e6!anding its value and s!ecialty formats <Aeliance +resh, Aeliance +oot!rint, and Aeliance /e"els etc.=. The com!any has brought in #amleys, launched I Store by Aeliance .igital as a one-sto!-sho! for all 0!!le !roducts and services in India. In addition, it has got Steve 2adden, a leading fashion-for"ard foot"ear and accessories brand and Kui silver, a leading outdoor s!orts lifestyle brand. Besides, the te6tile division's legacy brand Vimal, is set to ma e a comebac . Betting big on mobility, currently the com!any is also actively "or ing on offering its fourth generation <DG= "ireless services across the country to deliver integrated digital services that could "ell be the ne6t game changer from its stable. 0 stint of *ust D% year and here is 0mbani em!ire "hich already is in +ortune 7%% com!any. They are catering to all strata of customers, Industry and retail buyers as "ell. ;ith its gro"th in such a small time, itLs a!tly !ut on ' nd !lace for best Indian brands '%$&.

10! 4irtel - $(%220 million

Bac in $,@D, a com!any in its nascent stage brought us redem!tion from the rotary-dial tele!hone instruments. In a technical tie-u! "ith Germany's Siemens 0G, it "as Sunil

Bharti 2ittal's Bharti Telecom that gave India its first !ush-button !hones under the brand name Beetel. Telecom renaissance thus became a !art of 0irtel's .>0 right from its ince!tion. Over the years, the brand has only gro"n to reinforce its !ioneering status. Today, over ''E of India's @5% million mobile users subscribe to 0irtel. In fact, 0irtel is the "orld's third largest terrestrial mobile !hone net"or o!erator after 8hina 2obile and Vodafone. It also en*oys the si6th !lace among the to! terrestrial integrated telecom o!erators in the "orld. Aan s aside, the brand has also carved a distinct niche in the consumer's heart over the last fe" years "ith the lilting signature tune com!osed by 0A Aahman and its !rominent cam!aigns li e B '#ar e friend Jaroori hota hai'. ;hile becoming a com!etitive &G and DG service !rovider "as a no-brainer, "ith the rising significance of content in the mar et, 0irtel has e6!anded its !ortfolio to include broadband, I1TV and .T# services as "ell. ;ith that, the brand has the "orld's first com!etitive test !latform on TV <iE6am= and the country's first voice-based solution !ortal for V0S <0!na 8hau!al= to its credit. The vision of this brand on full throttle: to become the most loved brand enriching the lives of millions by '%$7. .oesn't loo too far from the finish line, does itM