AIDAS -Theory of

selling

Presented by –
Prashsnt Kumar
& Rishikant vashistha
 Introduction
The AIDAS model is one of the longest serving
models used in marketing, having been
developed in the late nineteenth century. Since its
first appearance in the marketing and advertising
literature, the model has been modified and
expanded to account for the advent of new
advertising media and communications platforms.
Concept of AIDAS
•AIDAS is an abbreviation for a marketing theory, which is the fundamental for quite a large number of organizations
handling the marketing front.
•The AIDAS theory can be seen working right from beginning of the promotions till the overall satisfaction from the
product or service.
•The AIDAS theory states that any anticipation of selling, goes through five stages before responding satisfactory to a
product.

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 AIDAS expended
A- Attention, Awareness
I - Interest
D - Desire
A - Action
S - Satisfaction

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ATTENTION, AWARENESS
oCreating awareness among the masses for the sake of seizing
attention.
oA grand entry with a bang in the market with a product or a
service of compelling eminence.
Forges into a complete mesmerizing of the whole market and makes
it easy for the brand to steal the show.
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 Creating awareness grabbing
attention

Analyzing the need

Step 1 and creating the Step 2 Infiltrating the market.
demand.

Step 3 Spreading the word of Step 4 Emulsification of the entire

mouth through slogans, segmented portion through
tag lines, catch phrases hoardings, posters, banners
etc. etc.
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Modern approaches for capturing
attention and spreading awareness

In the advent of this enlightened information and

technological sphere, the scenario for circulating
the awareness has been also gotten too refined
E-mailing, text messaging, short advertisement
mms, pop-ups etc are driving the modern ways
of promotions and generating charming results.

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 One plus 5t
An ideal example for a perfectly driven and grabbed attention, can be the latest smart phone of a
China based corporation resulted in the gigantic queues for first look.

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 For grabbing the attention
of mass like One plus -

• Create a masterpiece product with a cutting edge technology.

• Encounter each and every other, competing product with more new and sophisticated
features.
• Secure the product with a unquestionably available price band.
• Present the product with a grand entry into the market with a proper exaggerated and
knocking speech.
• Provide all the information regarding the product, on the tips of commonality.

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 Interest- holding the
attention
The already hypnotized masses eventually turns into
the interested ones and performs accordingly.

A properly manifested Potential and willing Interested costumers starts

costumer shows to compare the product with
promotion arouses the
interest by gathering other available options and
interest in willing and checks the feasibilities of the
potential costumer. the credentials
particular product in their
regarding the product. lifestyles.
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 Actions of Interested costumers-

Researching over the product and other available

options.
Studying the pros and cons.
Minutely analyzing the uses of product.
Comparing the features of product.
Trials

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Desire
The desire drives the interested masses into the needy and willing mob.
A perfectly created interest creates the craving into the costumers.
The favorable disposition towards the product turns out in the form of desire..
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 Qualities of desiring costumers-
The motivation of costumers towards the
product can be seen by the attitude and
interaction of the costumer to the brand.
Test trials
Repeated inspections
Works on the channels trough which the
product can be easily captured.
Seeking offers, discounts, services after
sales etc.

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 Action
Although there may be desire for the
product, the customer might not act on
it. He might want to buy the product but
he might NOT buy it. In such cases the
customer needs to be induced.
The induction can be done by providing
fascinating offers and discounts.
Already having a negotiating column.

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 Satisfaction-
When costumer feels proud for the decision
that has been made by him, justifies the
satisfection.
The costumer satisfaction driver the future
business of the brand so it becomes
absolutely necessary to give the costumer
always a channel into the later research and
development programs.
Costumers feedback towards the product is
also necessary for costumer satisfaction.
After sales services also secures the bonding
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between brand and consumer. MM.DD.20XX
 SUMMARY
Securing – Attention
Gaining - interest
Kindling- Desire
Inducing – Action
Building - Satisfaction

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A joint effort
of
Prashant kumar Rishikant Prashant
vashistha kumar
& Rishikant Minor- marketing Major marketing
vashistha Roll-1700170034 Roll-17001700xx

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THANK YOU!
Rishikant vashistha
Phone:
7300559976
Email:
rishikant1303@hotmail.com