Professional Documents
Culture Documents
com/juliorvarela
My Portfolio
Digital Producer and TV News Talent
Summary
Al Jazeera America's "The Stream" Made several digital co-host appearances on AJAM's social media news show. (See one clip here.) Founded one of the world's most successful independent U.S. Latino media pages: LatinoRebels.com. Co-host appearances on Al Jazeera America's "The Stream" and Al Jazeera English's "The Stream." Deep expertise in digital media and community-generated news, as digital producer for Al Jazeera. 1990 Harvard graduate, cum laude, Latin American History and Literature. Nationally recognized expert and columnist on U.S. Latino issues. Exceptional social media knowledge of Twitter (@julito77) and other outlets, particularly in LATAM. Retained by Univision Corp to consolidate and expand its social media presence in 2009. Won the 2012 Latinos in Social Media Award for "Best Activist Blogger." Fluent Bilingual/Bicultural executive (English/Spanish). Native of Puerto Rico. Has produced major social media campaigns for FernandoVarela.com, now a part of FORTE, a 2013 Final Four contestant for NBC's "America's Got Talent." Has conceptualized and executed very highly engaging social media campaigns for clients, having achieved unprecedented levels of engagement on Facebook, Twitter, and other platforms. Accomplished corporate executive leader with an exceptional track record in developing market-driven and customer-focused product. Possesses 20+ years experience in educational development and advocacy for Latino students in US public school systems. Named by James Andrews in his Fast Company blog as a "Social Media Curator: 11 People Who Could Make Your Twitter Experience More Interesting"
Substitute TV Co-Host
Al Jazeera English's "The Stream" Appeared as a co-host on AJE's award-winning and top-rated social media show. Topics covered included Chile's presidential elections and the latest crisis in Venezuela. See the Venezuela clip here.
Education
Cambridge, MA, United States Sep 1986 - Jun 1990
Work History
Al Jazeera America
Washington, DC, United States Jul 2013 - Apr 2014
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View My VisualCV Online: http://www.visualcv.com/juliorvarela Wrote several news stories, including interview with Dolores Huerta and Edward Snowden SXSW appearance. (Read all stories here.) Edited hundreds of digital news pieces, curated thousands of tweets, oversaw community voice throughTwitter, Facebook, and G+. Part of senior editorial planning team.
I have also been quoted in the following publications regarding US Latino vote: Fox News Latino US News and World Report Voxxi La Opinin
Contributor
Shaped and Revised Univision's Social Media Strategy and Execution Plan
Wrote weekly columns for NBC News. Several columns have garnered national attention, including the following pieces: "Grover Norquist is now an amnesty-loving immigration activist:" front page of MSNBC on April 23, 2013. "Basta ya! Enough with the ignorance about U.S. Latinos" "This year's Super Bowl Ad 'So God made a farmer' ignores reality," which lead to the creation of several user-generated videos that made the Lawrence O'Donnell show. "When 'Latino' branding goes to far"
Founder
In this new digital age, we all have learned to redefine ourselves. LatinoRebels.com is part of my redefinition. I founded it as a blog and then proceeded to open it up to about 20 of my closest social friends. The result is that in just 24 months this little blog has now become one of the fastestgrowing Latino web brands and independent media sites ever. We have appeared in the following global sites: The New York Times, Forbes, WGBH Boston, Univision, ABC News, CNN, CBS News, NBC Latino, The Huffington Post, Le Monde, Drudge, the front page of Yahoo!, and many other established mainstream media sites. Known as the "Latino Buzzfeed," Latino Rebels also has one of the most loyal and engaging social media communities in the US Latino digital space. Our current Alexa rating can be clicked here.
Univision
Miami, FL, United States Sep 2011 - Oct 2011
Has been quoted and featured in the following global sites: The New York Times CNN Le Monde NBC MSNBC HuffPost
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Founder
A division of v5, LLC, Publish was a content hub based in Boston. It served the publishing, direct sales and Internet industries. Publish had the talent and the experience to produce relevant and dynamic materials. We developed all our translations in Latin America and worked completely via Skype, Woodwing, and InCopy/InDesign.
v5, LLC
Milton, MA, United States Apr 2008 - Jun 2010
Founder, CEO
National NPR Boston's WGBH Formed to help support the career of Fernando Varela, the Puerto Rican Pavarotti. We were a fullservice social media agency geared to increase brand awareness in the US Latino market. Named Best Agency Using Social Media by Latinos in Social Media, 2009.
View My VisualCV Online: http://www.visualcv.com/juliorvarela "Grover Norquist is now an amnestyloving immigration activist:" front page of MSNBC on April 23, 2013. "This year's Super Bowl Ad 'So God made a farmer' ignores reality," which lead to the creation of several usergenerated videos that made the Lawrence O'Donnell show. "When 'Latino' branding goes to far"
Executive Editor
Directed the development of materials for the PreK-6 educational market. Was the key editorial leader for Houghton Mifflin Pre-K, the Division's inaugural early childhood program. The program added a substantial amount of revenue for the company's School Division.
Associate Publisher
Directed the company's Spanish language sales efforts into the private school and AP markets. This position was a dual position, since I was also Editorial Director of Hispanex, Inc. at the same time.
Editorial Director
Directed the development of over 40 projects (over 300,000 pages) for a cadre of clients in the educational publishing world.
Houghton Mifflin
Boston, MA, United States May 1991 - May 1998
Boston Globe
Boston, MA, United States Jun 1989 - Sep 1989
Contributing Reporter
Wrote 60+ articles for one of the country's premier sports departments. My first portfolio can be viewed here.
Skills
Native proficiency in English and Spanish
(Rockstar)10+ Years Experience, (Currently in use)
I have been blessed to have been able to do business in both my native languages for the 20 years of my career.
Since 2008, I have immersed myself in the nuances and power of social media. I am considered one of the most influential Latino profiles and bloggers online today. Page 4 of 5
TV & Radio
(Expert)
Having made several national and global appearance on both TV and radio, I bring a fresh new voice to U.S. Latino issues, Latin American politics and general news items.
Public Speaking
(Rockstar)
I have presented and spoken publicly (in both English and Spanish) hundreds of times all over the United States and Puerto Rico. My skills as a part-time improviser and actor have greatly contributed to my ability to engage my audiences, entertain them, and more importantly, inform them.
Writer
(Rockstar)
I have been writing news articles, blogs, white papers for several outlets since I began my career as an editor.
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