BRAND POWER

WE MAKE BRANDS BETTER

CONCEPT | DESIGN | BUILD

Brand Coaching: Branding / Re-positioning /Sustaining Success / New Launches / Aligning Brand

BRANDPOWER
Clients

LA TIH A NU N TU KP E M B A N G U N A N

BRANDPOWER
Topic Covered

CONTENTS:
TRADEMARKS BRAND POWER HOW TO BUILD BRANDS

Build & Supervision

Build & Supervision

Establishment of Enterprises
# SMEs= 6,365,640.00 [96.5%]

1 LARGE

: 0.8%

2 MEDIUM : 2.3% 3 SMALL 4 MICRO

: 18.2% : 78.7%

IKS / SME: Nilai jualan tahunan < RM25M & Pekerja sepenuh masa < 150

TRADEMARKS

what is

BRANDPOWER
Intellectual Property

PAKARPC
REKABENTUK INDUSTRI

CAP DAGANGAN

PATEN

HAKCIPTA

PETUNJUK GEOGRAFI

HARTA INTELEK / INTELLECTUAL PROPERTY

BRANDPOWER
Draw Your Logo
1 2 3 4

10

11

12

BRANDING
Trademark Analysis

Where Your Trademark Stands?

[ DISTINCTIVENESS ]

1
DESCRIPTIVE

2
GEOGRAPHICAL

3
PARTIALLY DESCRIPTIVE

FOREIGN LANGUAGE

ARBITRARY

INVENTED

[ STRENGTH OF TRADEMARKS ]

BRANDPOWER
Distinctiveness
Examples of Trademarks

DESCRIPTIVE

GEOGRAPHICAL

PARTIALLY DESCRIPTIVE

FOREIGN LANGUAGE

ARBITRARY

INVENTED

BRANDPOWER
Trademarks
[ DISTINCTIVENESS ]

DESCRIPTIVE

GEOGRAPHICAL

PARTIALLY DESCRIPTIVE

FOREIGN LANGUAGE

ARBITRARY

INVENTED

6
[ STRENGTH OF TRADEMARKS ]

BRAND POWER

Harnessing

Some people said i dont need a brand. I need a product

i.e she/he doesnt need McDonalds, she just needs fries- any fries for that matter

BRANDPOWER
Product vs Brand

Products without BRAND, just like a face without recognition

What is Brand Identity?

LOGO

TAG LINE

BRAND IDENTITY
THE WA YS YOU WANT THEY 2 PERCEIVED YOU FB

COLOUR

SOUND

What is Brand Image?

REPUTATION

EMOTION

FAME

BRAND IMAGE
THE WA YS THAT THEY PERCEIVED YOU ...

IMPRESSION

BELIEF

Relationship to Sale
SALES LOW HIGH

UNREALIZED POTENTIAL

HEALTHY BRAND

BRAND IMAGE

LOW

HIGH

DYING BRAND

VULNERABLE

LOGO

TAG LINE ...

RAPUTATION

EMOTION

FAME

BRAND IDENTITY
THE WA YS YOU WANT THEY 2 PERCEIVED YOU

FEELING
RUGGERD & OUTLAW CONFIDENT & SUCCESS RICH & FAMOUS

BRAND IMAGE
THE WA YS THAT THEY PERCEIVED YOU

.. . COLOUR

SOUND

IMPRESSION

BELIEF

BRANDPOWER
Intellectual Property

Product Brand

Experience

RM

10

RM

50

STORE BRAND

INTERNATIONAL BRAND

RM

10

RM

50

STORE BRAND

INTERNATIONAL BRAND

RM

10

RM

50

STORE BRAND

INTERNATIONAL BRAND

BRAND POWER

how to:

The Secret Why Virgin BRAND is So Successful?

1. 2. fun & adventurous which offer great quality at great value , it's people brand"

BRANDPOWER
Brand Stages
01 02 03 04

INDIFFERENT

LIKE

LOVE

FAN

YOUR IS YOUR NEXT STEP

Build Bigger Follower & Connect Emotionally

Focus on Niche

Emphasis on Experience

Broden the Audiance & Offering

MARKET INDICATOR No Opinion Confuse Small Profit Functional Makes Sense Stagnant Income Emotionally Favourite Increase Sales Preception Build Into Life Making Money

BRANDPOWER
Case Study JOURNEY TO 25 MILLION FB FANS IN EUROPE
Becomes No.1 Brand in Europe
SEPTEMBER 2013 SEPTEMBER 2013 APRIL 2013 FEBRUARY 2013 85-inch Ultra High Definition TV (UHDTV) We becom the #1 brand of Facebook in Europe Galaxy Note 3 and Gear Reach 25M fans of Facebook across Europe

NOVEMBER 2012 We started our journey to the #1 position with 8M fans

25,000,000
17,000,000 Fans
APRIL 2013 Galaxy S4 JUNE 2013 Galaxy NX camera and ATIV products

8,000,000
NOV DEC JAN FEB MAR APR MEI JUN JUL AUG SEP

BRANDPOWER
Unique Proposition
A: HEBAT: Different / = Needs Make it even bigger What YOUR BRANDS A Does Well What the CONSUMER Wants B: LEMAH: Competitor = Needs. You will be crushed C: PEMERHATIAN: Beware What Your COMPETITOR Does Well

? B

?: RISIKO: Competitive Battle Ground. Use emotion, innovativeness and creativity

BRANDPOWER
Unique Proposition

What YOUR BRANDS A Does Well What the CONSUMER Wants

? B

What Your COMPETITOR Does Well

True Branding Is About Being Different, Not Saying Different Things

UNIQUENESS

BRANDPOWER
Uniqueness
ATTRIBUTES /CIRI-CIRI
PRODUCT RELATED USER IMAGERY Western, American, Blue Collar, Strong, Rugged, & Masculine LEVIS 501 UNIQUENESS USAGE RELATED

Blue Denim, Shrink-toFit, Button-Fly, & Small Red Pocket Tag

Appropriate For Outdoor Work & Casual Social Situations

High Quality, Long Lasting, And Durable FUNCTIONAL

Comfortable Fitting And Relaxing to Wear

Feelings Of SelfConfidence & Self-Assurance SYMBOLIC

EXPERIENTAL

BENEFITS / FAEDAH

BRANDPOWER
Uniqueness
ATTRIBUTES /CIRI-CIRI
PRODUCT RELATED USER IMAGERY USAGE RELATED

YOUR BRAND UNIQUENESS

FUNCTIONAL

EXPERIENTAL

SYMBOLIC

BENEFITS / FAEDAH

Why Emotional Selling

IDEAS / PRODUCT = can be easily duplicated by the competition, eliminating long-term differentiation.

In Summary:

Your brand should make your audiance FEEL a CERTAIN WAY > so your job is to determine what is the
feeling that your audiance want to FEEL'

BRANDPOWER
Identify Emotion
TRUST RESPECT RELEX INVOLVE

I WANT TO BE IN CONTROL
RELIABLE SAFE

ID LIKE TO BE COMFORTABLE
COMFORT
SAFE

ID LIKE TO BE ADVENTURES
UNCERTAINTY
RUSH

TRENDY

POPULAR

ACCEPTED

EASYGOING

I WANT TO BE NOTICED
COLOURFUL PLAYFUL

COOL

I SEEK OUT KNOWLEDGE

SMARTER WISDOM

I WANT TO FEEL FREE

ALIVE PLAYFUL

BRANDPOWER
Identify Emotion

...................................

...................................

WHAT YOU WANT YOUR CUSTOMER TO FEEL?

...................................

...................................

When Brand Become Great?

experience > embeded > unseperated

Is Your Brand Unique?

Which Stage Are YOU? Stage = Sales (Profit)

Question & Answer

Sesi 1: Taklimat Khas

1. 2. 3. 4. 5. What Is Coaching Coaching Program / Partial Coaching Series: 6hours / months for 6 months Support (FB+ WhatsApp =12.30-2.30) Entreperneur Business Network
Branding Exercise

6. Coching and Becoming Mentor 7. Group And Communication

Smartphone and Social Media [ FREE TRAINING ]