Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Termpaper on Marketing Plan for an Herbal Shampoo

Termpaper on Marketing Plan for an Herbal Shampoo



|Views: 5,792|Likes:
Published by Anuj Chhabra
this term paper is for all those students who face difficulty on how a marketing strategy is formed
this term paper is for all those students who face difficulty on how a marketing strategy is formed

More info:

Published by: Anuj Chhabra on Nov 02, 2009
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less





Alyaa Herbal Products Ltd., U.S.A.
Marketing Plan for an Herbal Shampoo to belaunched in India
Go Clean
Presenting to you a totally new formulation which worksboth on your and scalp from the very first wash, washingaway all the dandruff you are worried about so that u don’thave to hesitate, every time u go out…
Current Market Potential
The awareness to use personal care products made from herbs and other naturalingredients is increasing. Many people prefer herbal product over synthetic chemicalshampoo. The product has been traditionally made by our ancestors and was widely used before the advent of chemical / synthetics and is not a totally new product for Indiancustomers.Since the herbal shampoo industry is not fully developed in the country and over  periods of time consumers have become aware of advantages of using shampoo madefrom herbals, there are great future prospects for 
Alyaa Herbals
Unlike synthetic chemical shampoo there are absolutely no side effects from usingherbal shampoo and Herbal shampoos generally attracts the customers, especially the fair sex .Hence there is growing demand for such an herbal product in urban and in semiurban areas.
Market Research
1. Hair Care Facts
The frequency of shampoo usage is very low. Most consumers use shampoo onlyonce or twice in a week. In many cases, these products are used on specialoccasions such as weddings, parties etc
Some customers use shampoo only to address a specific problem such as dandruff or when they need to condition their hair 
About 50% of consumers use ordinary toilet soaps to wash their hair 
About 15 % of consumers use toilet soaps as well as shampoo for cleaning their hair 
Brand loyalties in shampoo are not very strong. Consumers frequently look for achange, particularly in fragrance
Consumers attribute lathering to the act of cleaning
Major expectations from the product are improvement in texture andmanageability, giving softness and bounce to hair, curing and avoiding damage tothe hair 
An Indian needs more shampoo for a proper wash ( average 6 ml ) compared to 4ml needed in Western countries as most Indian women have long hair 
Most consumers do not use shampoo daily
Regular users would need smaller quantity of shampoo per bath. Hair tend tocollect more dust due to dusty environment and oiling habits

Activity (49)

You've already reviewed this. Edit your review.
rashmi liked this
1 thousand reads
1 hundred reads
Andres Felipe Rueda liked this
Ansh Gupta liked this
Asim Anand liked this
李红 liked this
Jess LO liked this
Dwayne Muyuela liked this
Helina Moopliah liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->