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12*3#/3 7(#%+(#)8

7)%+39(: ;8 <(9*2=% >*+)
ls Lhls a producL LhaL would be valuable and lnLeresLlng Lo Lhe sLudenLs' LargeL markeL (Chlck-fll-A
employees who wlll be shopplng over Lhelr lunch hour)?
Pave Lhe sLudenLs dlsplayed creaLlvlLy ln developlng Lhls producL (even lf Lhe producL lLself lsn'L novel,
have Lhey found a way Lo brand lL or dlfferenLlaLe lL from Lhe crowd)?
ls Lhe producL feaslble Lo produce, and wlll Lhey be able Lo make as many producLs as Lhey have
budgeLed Lo sell?

7)%+39(: ?8 <(#=+ )/* @2*3+% <(9A+=%#9/B
ls Lhe budgeL prepared by Lhe sLudenLs rlgorous and does lL dlsplay aLLenLlon Lo deLall?
Pas Lhe Leam been lnLenLlonal and LhoughLful ln seLLlng Lhelr prlce (e.g., vla markeL research and by
ensurlng LhaL prlce > cosL of producL)?
uoes Lhe budgeL seem reallsLlc glven Lhe scope of Lhe Leam's buslness envlronmenL (e.g., selllng over a
1.3-hour perlod aL Lhe Chlck-fll-A Pome Cfflce)?

7)%+39(: C8 <(949%#9/)6 ,%()%+3:
ls Lhe promoLlonal sLraLegy comprehenslve (e.g., mulLlple channels of promoLlon)?
ls Lhe promoLlonal sLraLegy fun and exclLlng?
uoes Lhe promoLlonal sLraLegy sLand ouL from Lhe crowd?


DE)(*B %9 F+ *#B%(#F2%+*8

;G @+B% HI+()66 @2B#/+BB <9%+/%#)6
Awarded Lo Lhe Leam who dlsplays Lhe sLrongesL overall producL, prlce, and promoLlonal
sLraLegy. ?ou belleve LhaL Lhls Leam has worked exLremely hard on Lhelr buslness and wlll
achleve greaL success on launch day!

?G J9B% 7(+)%#I+ )/* >//9I)%#I+
Awarded Lo Lhe Leam whose producL and/or plLch ls [udged Lo show excellenL creaLlvlLy and
unlqueness Lo sLand ouL among Lhe crowd of compeLlLors.