iLEX Media Solution pvt. Ltd.

Bhubaneswar

Prepared by

Mohammad alim
Roll no.-B/08/72
Regn. No.- 0806281086
INTERNAL GUIDE EXTERNAL GUIDE
Prof. P. Guha Animesh Mohapatra
 FOCUS
AREA

Technology led
Research & Advisory Education & Training Brand
Development

Industry Research
Service  Project Management
Customized & Implementation
Research
 Technology Based
Service
Skill Development
SME Business
 Research Services
Advisory Services
 Research &
Advisory
Industry Research Customized Research Service
Service
Growth & Demand Assessment
Industry Structure Market Penetration Strategy
Market development Strategy
Regulatory & policy Product Development Strategy
Environment Diversification Strategy
Demand & Supply Dynamics Competitive & Strategic Benchmark
Competition Analysis
Risk & Financial Analysis
Strategic Implication &
Outlook SME Business Advisory
Services

SME Training & Development

Process Improvement
Financial Benchmarking
Cost Reduction
Business Plan Assessment
Valuation & Funding Support
PRODUCTS
 DEMAND ANALYSIS
Demand in economics is ‘desire backed by ability and willingness to pay.’
In words of Prof. J. Harvey, “Demand in Economics is the desire to possess
something and the willingness and ability to pay a certain price in order to
possess it.”
Determinants of Demand
The quantity demanded of any commodity say X, will depend on
the price of commodity X , the price of substitutes of X , income of the
consumer , utility of the commodity , quality of the commodity, taste
and fashion, size of Population, expectations about future prices , climatic
conditions , psychology of the consumers , advertisements and salesmanship

Demand Function
As the quantity demanded of commodity X is a function of (depends on)
so many variables the demand function can be written as

d = f (Px, PI, Yd, U,Q, T, A ……… etc)

The Law of Demand

The law of demand states “other things remaining the same quantity
demanded of a commodity is inversely related to its price,”
 WEBSITE
 Collection of related WebPages, images, videos
 Common IP Address in an Internet protocol based network
 Written in plain text interspersed with formatting instructions of
HTML
 WebPages are accessed & transported with the HTTP
 Can usually accessed from a single URL called the Homepage

Website Style
By Function
• Static Website
• Personal Website
• Dynamic
• Commercial Website
Website
• Government Website
• Non-Profit Organization Website Design Aspects
Website
Content Appearance
Usability
Visibility
 METHODS OF COLLECTING DATA
The data was collected mostly from primary sources. During the period (1-06-2009 to 15-07-2009)
the survey was conducted in CUTTACK . During the period of this study I got the responsibility to
give demonstrations to consumers and thus I got the opportunity to talk to the consumers directly
and check their awareness level about website. During my interactions with the consumers I
always tried my best to make them understand that how working of an organization can be well
developed & how it affects the life business and tried to reveal various relative advantages of
website.

Sample size: The total sample size is 175 numbers.

Which is further divided as follows?
Small Scale Industries 25
Large Scale Industries 25
Hospitals 25
Institutions 25
Government Organizations 25
Builders & Promoters 25
Travel Agencies 25
Jewelry and garments 25
----------------------------- -----------------------
Total 200

SAMPLING METHOD:
Stratified random sampling was done for each of the specified category mentioned
above, so as to ensure that the sampling represents all sections of users as well as
non users.
 Objective Of the study

• To analyze the demand of website in Cuttack

• Forecast the future demand of website by taking into
consideration the potential buyers of the product in Cuttack

• Scope and limitations of website in Cuttack

• To find out the sector who is demanding more for website in

Cuttack
• Opportunity of ilex in Cuttack as a website developer
 ANALYSIS AND FINDINGS
Organizations having website

 More Than 50% LSI, Hospitals, Institutions, Government Organization, Real

Estate
 The versatile IT service Pvt. Ltd , Softweb Technology have more client in cuttack

 It is clear that all the sector are investing more in 10000-25000 package

 Maximum sector are using website for less than 1 year in cuttack

The main purpose of website is to do advertisement and it is also status symbol

 The major sectors are not fully satisfied by having website because of poor after sell
service

 Maximum they say yes ,may be or can’t say about to change the website
developer
Organizations don’t have website

 Less Than 50% SMI, Travel Agency, Jewelry & Garment

 Maximum not having website due to they not aware about the
benefit of the website.

 Maximum are will to purchase the website if all the benefits are
disclosed to them and the price should be between 10000-25000
 CONCLUSION

 Demand is there in the Cuttack market but is not too much

 Awareness may lead to demand creation in cuttack market

 As the Market of cuttack grows rapidly demand of website in all sector

increasing rapidly

 Maximum real estate & institution have more demand than other sectors

 As the demand is growing rapidly iLEX media solution pvt. Ltd. has
opportunity to attract the people but it to compete with other wesite
developers.
 RECOMMENDATIONS

 Thus it can be seen that it is a normal human tendency of the consumers

to purchase the commodity when the price is low & to post pond it’s
demand when there is rise in price in case of elastic goods. So the
company should try to introduce the package which is having all the facility
with cheaper rate.

 More advertisement/ Promotion are required as the company is in

introductory stage.

 The company should try to create a demand in the mind of peoples of

Cuttack by making awareness though various media.

 Proper and effective service should be provided to the customer though

which they will not think of diversifying.

 Company should give preference to SME , institutions and real estate

sector as they are growing in faster rate .