SUBJECT CODE: A4

Paper: ADVERTISING MANAGEMENT

Specific Instructins:
Answer all the four questions.
Marks allotted 100. Each Question carries equal marks.
Word limit is 250-300 words

Genera! Instructins:
he !tudent should su"mit this assi#nment in the handwritten form $not in the t%&ed format'
he !tudent should su"mit this assi#nment within the time s&ecified "% the e(am de&t
Each Question mentioned in this assi#nment should "e answered within the word limit s&ecified
he student should onl% use the )ule sheet &a&ers for answerin# the questions.
he student should attach this assi#nment &a&er with the answered &a&ers.
*ailure to com&l% with the a"o+e *i+e instructions would lead to re,ection of assi#nment.
_____________________________________________________
Question No1
A.Ad+ertisin# is wasteful e(&enditure for an% "usiness. -omment
.. /iscuss the social as&ects of ad+ertisin#. 0i+e e(am&les.
Question No 2
A. What are the ma,or issues in the measurement of ad+ertisin# effecti+eness1
.. What are some ads that %ou liked1 Wh%1 What makes an ad well liked1
Question No 3
2ow does humor work in ad+ertisin#1 0i+e some e(am&les1 What a"out fear1 What other feelin#s can
%ou identif% as "ein# &resent in ad+ertisin#1
Question No 4
Write notes on the followin#3
A' !ocial Ad+ertisin#.
.' Economic as&ects of ad+ertisin#.
-' Ad+ertisin# co&%.
/' !tor% -o&%.
E' Ethics in ad+ertisin#.