I T TAKES A PROFESSI ONAL

Introducing Barry Paley

Clients know that everything will be taken care of when working with
Barry Paley. In addition to having an outstanding reputation for marketing
distinguished properties, extensive training and a broad knowledge of the
local market, Barry is the critical resource for marketing luxury properties.

Barrys relationship with both Laffey Fine Homes and Luxury Portfolio
International

expands available offerings through powerful local and

global resources. Barrys success is in part due to a keen ability to
coordinate the details of todays sophisticated transactions and direct a
strong team in all areas from nancing and one-stop-shopping, to the
latest online marketing tools. Barry Paley has an established record and is
known for discretion and privacy when representing valued clients.
Direct: 516.503.4242
Ofce: 516.922.9800
bpaley@laffey.com
the worlds greatest collection of magnicent homes
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SEATTLE, WASHI NGTON
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$1, 500, 000

RECOGNI ZED LOCAL LEADER

Laffey Fine Homes is an established leader and has a reputation for its
expertise in representing some of the nest homes in the community.
A powerful local brand, Laffey Fine Homes was also
chosen to represent Leading Real Estate Companies
of the World,

a 48-year-old by-invitation global

network responsible for more transactions each year
than any other real estate network.
Our afliation with this powerful organization gives us strong connections
to well respected rms in over 30 countries and the benet of a referral
program that makes over 40,000 client introduction each year more
than any other real estate organization. This relationship gives our
properties additional global exposure and has proven to be a benecial
source of buyers.
the worlds greatest collection of magnicent homes
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LAGUNA BEACH, CALI FORNI A
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$6, 900, 000

MORE U.S. HOME SALES VOLUME IN 2011

THAN ANY NATIONAL REAL ESTATE BRAND
Volume shown in billions of dollars
* Actual member statistics for LeadingRE and estimates for other networks
using average sales units per agent and average sales price for firms in
each respective network from published sources for 2011 production.
L
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250
200
150
100
50
0
$235
$157
$106
$101
$85
$46
$26
$21
$17 $9
$166
n Leading Real
Estate Companies
of the World

n Coldwell Banker
n RE/MAX
n Prudential
n Keller Williams
n Century 21
n Sothebys
n Real Living
n ERA
n Realty Executives
n Better Homes &
Gardens
the worlds greatest collection of magnicent homes
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PARI S, FRANCE
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PRI CE AVAI LABLE UPON REQUEST
UNPRECEDENTED REACH
Luxury Portfolio International

is a unied collection of the worlds most

experienced, respected and well-known experts in luxury real estate. Founded
in 2005 to market luxury homes to the increasingly savvy afuent consumer,
we utilize a sophisticated mix of online and ofine media to position homes
so that they receive maximum exposure to buyers currently in the market, and
consumers not actively searching, but who may be interested when presented
with a ne property active on the market.
Luxury Portfolio markets over 25,000 properties annually in prestigious
publications, and on our award-winning website LuxuryPortfolio.com.
The collection of properties is unmatched globally and is the largest network
of premier independent brokers representing luxury properties all over
the world.
TOTAL US PROPERTIES
Source: Mintel International Website Survey 10.01.12.
10500
9000
7500
6000
4500
3000
1500
0
TOTAL >$1M
nLuxuryPortfolio.com
nSothebysRealty.com
nChristiesRealEstate.com
nColdwellBankerPreviews.com

POWERFUL WORLDWI DE NETWORKI NG

We understand the demands on afuent consumers to change locations
more frequently and they often purchase homes in multiple destinations.
In order to market your property effectively, we are connected to over 550
top local brokerages in over 35 countries through our relationship with
Leading Real Estate Companies of the World.

Because each rm is held

to a high standard of performance, and measured each year, this powerful
network participates in more transactions than any other national franchise
organization and/or global real estate organization.
We benet from the ability to market your property on a global basis, and
the introductions we regularly receive from qualied buyers. A number of
these rms specialize in luxury enclaves and we share a special relationship
with them through Luxury Portfolio International

which represents only the

nest properties with a highly customized marketing program.
the worlds greatest collection of magnicent homes
AUSTRALIA
BAHAMAS
BELGIUM
CANADA
CAYMAN ISLANDS
CHINA
FIJI
FRANCE
GERMANY
ITALY
MEXICO
NEW ZEALAND
PORTUGAL
SOUTH AFRICA
SPAIN
SWITZERLAND
UNITED KINGDOM
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MI AMI BEACH, FLORI DA
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$40, 000, 000

luxuryportfolio.com/blog
EXTENSI VE ONLI NE EXPERI ENCE:
WEB, SOCI AL MEDI A, DI GI TAL MARKETI NG
We achieve thousands of page-one positions on Google through our
extensive search engine and social media strategies placing us in front of
todays sophisticated consumers searching for high-end properties online.
Our award-winning website, LuxuryPortfolio.com, markets 25,000 homes
each year with multi-photo slideshows and interactive LuxeTours and
represents more $1 million properties than any other luxury network.
Each property is translated to nine languages and 60-plus currencies which
results in consumers visiting the site from almost every country on the
planet each month. And its not just any consumer visiting the site
a typical visitor to LuxuryPortfolio.com has a household income of $1.29
million, owns a primary home valued at more than $3.8 million and a
secondary home valued at more than $4 million.
experience our standard of excellence
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WHI STLER, BRI TI SH COLUMBI A, CANADA
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C$5, 790, 000

V O L U M E 0 3 | I S S U E N O . 0 1
luxuryportfolio.com L U X U R Y L I F E S T Y L E
EXCEPTIONAL PROPERTIES
LuxeTrends
MARKET FACTORS
Loft Living
FAMILY RETREATS

WE DELI VER STRATEGI C MARKETI NG:

TARGETED, I NTEGRATED, MEASURED
Our marketing campaign goes beyond local marketing it gives your
property exposure to a worldwide audience of afuent consumers through
hundreds of Luxury Portfolio afliates around the globe as well as through
our international real estate partner websites including WallStreetJournal.com,
CountryLife.co.uk, and LeadingRE.com the exclusive property search of
Leading Real Estate Companies of the World.

Our advertising program reaches 47 million afuent consumers annually.

Through publications with high-net-worth consumers like The Wall Street
Journal, Unique Homes, Luxe Interiors + Design, Veranda, Velocity,
Country Life, Opera News, Black Card Mag (the exclusive Visa Black
Card publication) and more, we drive qualied prospects to our website
for 15-18 minutes to study compelling properties. Our exclusive Luxury
Portfolio Magazine, available on newsstands, rst class airline lounges and
direct mailed to afuent consumers, highlights incredible homes, luxury
destinations, designers, luxury trends and more. Youre in the Right Place.

experience our standard of excellence
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SAI NT BARTHLEMY, CARI BBEAN
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16, 000, 000

WE SHOW YOU RESULTS:

MARKET ACTI VI TY REPORTI NG
Our Luxe Analytics program provides a comprehensive report which
tracks online activity of potential buyers who are viewing your property.
We monitor their location, both domestic and international, language and
preferred currency. In order for us to gauge market response to your home,
it is critical to understand the number of online consumer interactions with
your property. This allows you to make informed decisions and maximize
your options when you receive offers from interested parties.
experience our standard of excellence
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RI DGEFI ELD, CONNECTI CUT
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$11, 950, 000
Visits by Country
Click Here To View Detail
n Spain nUnited Kingdom
nFrance nCanada
nMexico nAustralia
nArgentina nRussian Federation
nSwitzerland nOthers
Visits by Language
Click Here To View Detail
n German nSpanish nFrench nItalian
nJapanese nRussian nChinese
75 78
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158
348
450
1,497
141
66
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