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  • KFC Quess

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    zouku
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    This document appears to be a survey about KFC's latest advertising campaign for a new product called "Krushers". The 10 question survey asks respondents about whether they saw the ad, if they liked it, if they identify with it, what message and creative concept they got from it, which type of Krushers they prefer, what made them visit KFC, and their perceptions of the ad and likelihood of returning to KFC for Krushers. The survey aims to collect feedback from customers about the new ad and product launch.

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    This document appears to be a survey about KFC's latest advertising campaign for a new product called "Krushers". The 10 question survey asks respondents about whether they saw the ad, if they liked it, if they identify with it, what message and creative concept they got from it, which type of Krushers they prefer, what made them visit KFC, and their perceptions of the ad and likelihood of returning to KFC for Krushers. The survey aims to collect feedback from customers about the new ad and product launch.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    191 views2 pages

    KFC Quess

    Uploaded by

    zouku
    This document appears to be a survey about KFC's latest advertising campaign for a new product called "Krushers". The 10 question survey asks respondents about whether they saw the ad, if they liked it, if they identify with it, what message and creative concept they got from it, which type of Krushers they prefer, what made them visit KFC, and their perceptions of the ad and likelihood of returning to KFC for Krushers. The survey aims to collect feedback from customers about the new ad and product launch.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    KFC – Latest KFC krusher ad

    Name:

    Age: Sex: M F

    Phone:

    E-mail ID:

    Birthday:

    Veg Non-Veg

    1) Have you seen the ad?

    YES ( ) NO ( )

    2) Did you like the ad?

    YES ( ) NO ( )

    3) Do you connect yourself with the ad?

    YES ( ) NO ( )

    4) What is the message conveyed by the ad ?

    ……………………………………………………………………………………………………………………………………………

    ……………………………………………………………………………………………………………………………………………

    5) Creative concept ? Your understanding of it ? What did you like the most ?

    ............................................................................................................................................

    …………………………………………………………………………………………………………………………………………..
    6) Would like to see more of these ad?

    Yes ( ) No ( )

    7) Which krusher do you prefer?

    Crunchy krushers ( ) Smoothie krushers ( ) Sparkling krushers ( )

    8) What made you to visit kfc restaurant for krushers?

    Friends ( ) Advertisement ( ) New product ( ) Promotional services ( )

    9) What is your perceptions about this ad?

    ………………………………………………………………………………………………………………………………………

    …………………………………………………………………………………………………………………………………

    10) Will you re-visit kfc restaurant for krushers ?

    YES ( ) NO ( )

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