Part 1. Reading : (15 points)

a) Comprehension : Read the text carefully then do the activities: (8 points)

False advertising is the use of deliberately false statements or deception in advertising, in order to gain a
commercial advantage. As advertising has the potential to persuade people into commercial transactions that they
might otherwise avoid, many governments around the world use regulations to control false, deceptive or misleading
advertising.

Advertising the maximum is the most frequent deceptive and misleading method used by advertisers. Internet
service providers, for example, may advertise their service as offering "up to 256kbit/s", whereas on average use it
could be just 20 kbit/s. The use of "up to" in the description protects them legally, while raising false hopes in the
customers. Further, in the fine print it is mentioned that this includes both the download and upload speeds,
deteriorating the customer's usage experience even more.

The goal of regulations worldwide is, however, still preventing rather than punishing this false advertising,
reflecting the purpose of civil law in setting things right rather than that of criminal law. The typical sanction is to
order the advertiser to stop its illegal acts, or to include disclosure of additional information that serves to avoid the
chance of deception, but there are no fines or prison time except for the infrequent instances when an advertiser
refuses to stop despite being ordered to do so.

www.sharingyouressays.com

1. The text is:

a. Narrative b. Expository c. Argumentative
2. Say whether these statements are true or false:
a. The purpose of false advertising is to gain commercial privileges.
b. Regulations punish false advertising.
c. Fines are charged only when advertisers insist on false advertising despite being warned.
3. What do the underlined words refer to in the text?
They §1) Their §2) Them §2) Its §3)
4. Answer the following questions:
a. What is the definition of false advertising?
b. Is advertising the maximum is the most common deceptive method used by advertisers?
c. What do Internet service providers use in order to protect themselves legally ?
d. What is the goal of international regulations?
5. Say which paragraph is mentioned:
1. The strict solution to stop false advertising.
2. The definition of false advertising.
3. The most common false method used by advertisers.
 b) Text Exploration : (7 points)

1) Find in the text words closest in meaning to the following:

§1) convince §2) promote §2) clients §3) fraud

2) Complete the following chart as shown in the example:

Verbs Nouns Adjectives
Example: to persuade persuasion Persuasive
………………………………. ………………………………… deceptive
…
……………………………… description ……………………………………
…
To advertise ………………………………….. ……………………………………..
3) Ask the questions that the underlined words answer:
a. Advertising the maximum is the most frequent deceptive and misleading method used by advertisers.
b. The use of “up to” protects Internet service providers legally.

4) Give the correct form of the verbs in brackets:

a) If the government (to punish) the promotion of unhealthy food, people (not suffer) from obesity.

b) I wish advertising regulations (to be) tougher.

c) Its about time parents ( to control) what kind of adverts their children watch.

5) Classify the following words according to the pronunciation of their final “s”:
Provides –– statements ––– instances –––fines

/s/ /z/ /iz/

6) Fill in the gaps of the next passage using the next items:
Control - Computers – childhood obesity- association
Today’s children, ages 8 to 18, spend more time (44.5 hours per week) in front of ……….., television, and
game screens than any other activity in their lives except sleeping. Research has found strong ……………..
between increases in advertising for non-nutritious foods and rates of ……………… . Ads’ recommendations
effects parents’ decisions of their children’s food which requires more ……. . on what type of food ads they
are daily exposed to.

Part 2. Written Expression: (5 points)

Choose one of the following topics and write a composition of about 80 words:

TOPIC: 1: Write an argumentative essay in which you convince advertisers to stop promoting GMFD:

a. Provide a small definition of genetically modified food.

b. What is the potential danger of making people consume GMDFS?
c. Organic food as a better healthy alternative.

TOPIC: 2: Write a letter of complaint to an internet provider from whom you bought a product and you are not
satisfied with.

GOOD LUCK