Final PDF

AN INDUSTRIAL REPORT ON MARUTI METAL INDUSTRIES
PREPARED BY
THANKI BHARGAV KIRITBHAI

ENROLLMENT NO.
11011900478
CLASS
T.Y. B.B.A
SEMESTER
ROLL NO.
NAME OF VISITED UNIT
MARUTI METAL INDUSTRIES
NAME OF COLLEGE
SHRI V.J. MODHA COLLEGE OF I.T. & MANAGEMENT
NAME OF UNIVERSITY
BHAKT KAVI NARSINH MEHTA UNIVERSITY
GUIDED BY
PROF. KISHAN DATTANI, PARITA MA’AM
ACEDEMIC YEAR
2021-22
PREPARED BY BHARGAV THANKI

1
SHRI V.J. MODHA COLLEGE OF I.T. &

MANAGEMENT

2
Company details
Name of company
MARUTI METAL INDUSTRIES
Address
MARUTI METAL INDUSTRIES,PLOT NO.-3321, ROAD-B, GIDC

DARED, PHASE-3, JAMNAGAR- 361004
Contact details
PHONE NO:- 9727212345
Website
www.marutimetalindia.com
E-mail id
info@marutimetalindia.com

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DECLARATION
I undersigned, Bhargav Thanki a student of T.Y.BBAhereby declare that the

project work presented in this report is my own work andhas been carried out
under supervision of Mrs. Parita Ma’am and Mr. Kishan Dattani of SHRI
V.J.MODHA COLLEGE, Porbandar.
This work has not been previously submitted to any other university for any
examination.
Date:-
Place:-
Signature:-
(Bhargav Thanki)

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ACKNOWLEDGEMENT
I Bhargav Thanki student of T.Y.B.B.A. thankful to all persons who are

directly or indirectly helped me to prepare my project report. Without their help
I don’t think it would become such a fabulous.
Therefore, I would first of all thanks to SHRI V.J.MODHA COLLEGE of

IT and Management for providing me an opportunity to flourish my knowledge
to apart from theory. I’m also thankful to Mrs.Parita Ma’am & Mr.Kishan Dattani
who are kind enough to share their wonderful ideas, enthusiasm, spirit which
proved very much helpful to me in prepare and representthe report in much better
manner.
Date:-
Place:-
Signature:-

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PREFACE
I have undergone in the MARUTI METAL INDUSTERY. Here is a report

of our industrial training, in which I describe my experience, opinion and attitude
towards the industry. This report reflects what we have observed there and come
to know during our training in the industry.
We are living in the era of digitalization, Globalization and computerization

and can see the emergence of new technology now and then.so in today’s
competitive world, only theoretical study approach is a narrow conceptand student
need some practical field work.
As a student of bachelor of Business Administration, I got valuable

opportunity to undergo practical learning. This practical training coversall the
information of the industry and to prepare complete report of it.

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INDEX
Sr. Content Page
No. No.
8
1 General Information about Company
.
15
2 Specialization on Marketing Management
. (Area of study Advertising)
Areas of study: 43
3 Production Information
. Human Resource Management
InformationFinance Information
59
4 Conclusion
.
5 Future Plan of Company 60

.
6 Bibliography 61
.

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8
General Information of Company
Sr. No. Contents Page No.
1. Company’s history 10
2. Basic Information 11
3. Vision & Mission 12
4. Size of Unit 13
5. Form of Organization 14

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Company’s History
History is the mirror of the past it shows the glorious efforts

done by the promoters of the company in the past the history speaks of the past
performance about the financial performance, development of the company and
the present situation.
MARUTI METAL has also an interesting history behind the

establishment Mr. Maheshbhai Faldu, the owner of the company. Under the
leadership of Mr.Mahesh Faldu company has been able to touch great height of
success with his experience and domain knowledge have aided in earning the
desired prominence and Goodwill in the company.
It was established in the year 1990, and incepted in the year

2007, our company, MARUTI METAL INDUSTRIES an ISO 9001:2008
certified is a well-established organization that is one of the distinguished
manufacturers, exporters and suppliers of a comprehensive range of Precision
Brass turned components.

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Basic Information
NAME OF COMPANY MARUTI METAL
INDUSTRIES
ADDRESS PLOT NO. 3321, PHASE 3,
DARED, GIDC, JAMNAGER-
361004 GUJARAT, INDIA
YEAR OF ESTABLISHMENT 1990
MANAGING PARTNERS MR.MAHESH FALDU
MRS. MITAL M. FALDU
LOCATION GIDC, DARED, JAMNAGER
ACTIVITY MANUFACTURER &
EXPORTER OF METAL AND
BRASS PRODUCTS
SOURCE LOCAL MARKET
BRAND MARUTI METALS
ISO NO. 9001:2008
PRODUCTION CAPACITY 12000 UNITS /DAY
PRODUCTS EXPORTED CERAMIC CARTRIDGE,
BRASS SANITARY FITTINGS
COUNTRIES EXPORTED EUROPE, AUSTRALIA,
NEWZELAND, GULF
COUNTRIES, MIDDLE EAST
MANAGEMENT THE COMPANY IS
MANAGED BY HIGHLY
QUALIFIED AND
EXPERIENCED PERSONNEL
CONTACT NO. 9727212345
DGFT/IE Code 2413007504
GST No. 24AAMPF9770E1ZL
PAYMENT MODE CASH, DD, AND CHEQUE
SHIPMENT MODE BY ROAD, SEA AND AIR

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VISION & MISSION

Every company wants to achieve the higher goal but as own
behalf of this company MARUTI METAL INDUSTRY to scale their products
not only national level they planning to international level and achieve the higher
growth.
And try to provide more and more satisfaction to customer

and prepare higher quality product and scale it in the market.
Our MISSION is to achieve 100% customer satisfaction by

providing unmatched quality with competitive costs and timely trouble-free
deliveries at all times.
Our VISION is to become a market leader and to exceed

customer expectations by offering very best of value-added products and services.

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SIZE OF ORGANIZATION
By considering size of the unit. There are 3 types of business organization.
1. Small Scale
2. Medium Scale
3. Large Scale
The unit having investment up to 5crore is known as small scale unit. Having
investment between 5 crores to 10 crores is known as medium scale unit. The unit
having investment more than 10 crores is the large-scale unit. MARUTI
METALS started in 1990 as small scale industry.

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FORM OF THE ORGANIZATION
FORM:
The main object with which any business concern are started is to
earn maximum profit by capital. Labours, machineries and type of business
concern can be started either by one person or more than one person i.e. partners
by the government or by other public bodies in public as well as private sectors
also from this point of view, there are 4 main form of organization which is as
under.
1. Sole Proprietorship
2. Partnership
3. Co-operative society
4. Company
MARUTI METAL INDUSTRIES, is company form of organization

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MARKETING MANAGEMENT
SPECIALIZATION ON
ADVERTISEMENT
Sr. No. Content Pg No.
1 Concept of advertising 17
2 Purpose of Advertising 19
3 Importance of advertising 22
4 The relation between advertising and marketing 24
5 Process of developing advertising massage 28
6 Types of advertising 31

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CONCEPT
Advertising is a means of communication with

the users of a product or service. Advertising is a powerful communication force
and vital marketing tool helping to sell goods, services, images, and ideas through
channel of information and persuasion.
It is highly visible force in the society. It is essential

to the success of any type of business and industry. It is one of the parts of the
marketing and communication process. Advertising convince people to buy
products. All advertising contains both information and persuasion.
In today’s world advertising is a marketing,

communication, Information, Persuasion, and Public-relation process.
Advertising reaches through a channel of communication referred to as a
medium. It is usually aimed at a particular segment of the population the target
audience.
Basically, it is a medium of dissemination of

information and persuasion. It always creates a glamorous area. Today
advertising covers almost every area of the thought process and action of society.
It is considered to be a highly sophisticated communication force and powerful
marketing tool. In other words, we can say that it is a complete psychological
treatment of the consumer and a very creative and glamorous areas also.

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Advertising is a marketing tactic involving paying for

space to promote a product, service, or cause. The actual promotional messages
are called Advertisement, or ads for short. The goal of advertising is to reach
people most likely to be willing to pay for a company’s products or services and
entice them to buy.
The advertiser provides information to person who is

seeking it. Surely, advertising is the most efficient means of reaching people with
product or service information. Presentation and promotion however hardly
suggest an active attempt to influence people to action or belief by an overt appeal
to reason or emotions.
Advertising is a marketing communication that employs

an openly sponsored, non-personal message to promote or sell a product, service
or idea. Sponsors of advertising are typically businesses wishing to promote their
products or services.
Advertising is differentiated from public relation in that an

advertiser pays for and has control over the message.it differs from personal
selling in that the message is non -personal, i.e., not directed to a particular
individual.

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PURPOSE
Advertising is at the front of
delivering the proper message to customers and prospective customers. The
purpose of advertising is to inform the consumers about their product and
convince customers that a company’s service or product are the best, enhance the
image of the company, point out and create a need for products or service,
demonstrate new uses for establish products, announce new products and
programs, reinforce the sales people’s individual messages, draw customer to the
business, and to hold existing customers.
Sales promotions are another way

to advertise. Sales promotion are double purposed because they are used to gather
information about what type of customers one draws in and where they are, and
to jump start sale.
Advertising has 3 primary objectives:
1. To inform
2. To persuade
3. To remind
1. Informative advertising: -
Creates awareness of brands, products,

service, and ideas. It announces new products and programs and can educate
people about the attributes and benefits of new or established product.

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2. Persuasive advertising: -
Tries to convince customers that a

company’s services or products are the best, and it works to alter perception and
enhance the image of a company or product. Its goal is to influence customers to
take action and switch brands, try a new product, or remain loyal to a current
brand.
3. Reminder advertising: -
Reminds people about the need for product

or service, or the features and benefits it will provide when they purchase
promptly.

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When people think of advertising, often product –

focused advertisement are top of mind i.e., ads that promote an organization’s
goods or services. Institutional advertising goes beyond products to promote
organization, issues, places, events and political figures. Public service
announcements (PSAs) are a category of institutional advertising focused on
social – welfare issues such as drunk driving, drug use, and practicing a healthy
life style. Usually PSAs are a sponsored by non-profit organization and
government agencies with a vested interest in the causes they promote.
In MARUTI METAL INDUSTRY advertising

is done with the aim of promoting and informing about the products to the
customers in general.so the 1st and foremost aim of the advertising is to inform
about products.
It is also helping to convince the customer to
deal with the company & company assure them by giving quality product and on
time delivery of product at reasonable price.
Advertising mainly helps to remind constantly
about the product & services to the consumer and the needs of the particular
product in life of consumers. It describes in an attractive manner.

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Importance of advertising
Goods & services are produced according to

consumer’s growing and changing desires. They are competitive tools for
companies among their rivals. Companies in the commercial production of goods
and services need advertising for several important reasons.
The first reason is that advertising helps to

publicize and promote the public there by helping to improve sales. Depending
on the nature of the product, advertising uses the right media to get the message
across the customer.
Importance of the advertising of the products are given below.
• Advertising serves as a tool for competition.
In order to compete with others, companies use

creative and appealing advertisement to lure consumers to patronize their brands.
Some companies go as far as inundating the media with their advertisement in
order to ensure that consumers’ attention is captured.
• Importance to the manufacturer

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Advertising for manufacturer has several

advantage like promotes products because people become aware of the
existence product & services and lead them to making a purchase so sales are
increasing, increasing of the sale demonstrate higher demand, it means more
production through advertising companies communicate new products to
consumer in an effective and cost effective way.
• Importance to the customers
Advertising for consumer has also several

advantages like advertising helps to save consumers’ time by pointing them to
specific products. Advertising also helps consumers to be more specific during
shopping, consumer can make their choice before going shopping, they become
aware of new businesses and new products and brands, through competition
which is enhance by advertising.

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The relationship between advertising and

marketing
Advertising and marketing are essential processesneeded

to ensure that products get to their target markets. Although thought by some to
mean the same thing, advertising and marketing are different.
Advertising involves more of communicate as its focus is

on disseminating information about ideas, goods and services. It involves making
repeat and potential customers aware of a product or services. Each advertising
plan is geared towards a particular product as the all advertisements are unique.
Creativity and Innovation
In today’s highly competitive world, consumers are

faced with vast arrays of products and choices. Marketers need to device creative
and innovative ways of attracting and retaining customers. Due to the inundation
of the market with products with highly competitive prices, consumers are ever
willing to try out new things. Creative and innovative advertising strategies serve
as major tools.
Creativity can be defined as the production of

something original and valuable. Creativity involves coming up with new and
fresh ideas or plans. It is characterized by the use of imagination and expression.

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Innovation is similar to creativity and both are often

confused as meaning the same thing. Innovation refers to the using new methods
to achieve something. Innovation is the implementation of creativity. It involves
the adoption, adaption, or use of another’s creative ideas; turning them to reality.
Advertising survives or dies on creative and innovative

communication. Creativity is the reason why particular agencies are preferred to
others. Creativity and innovative task are handled by the creative department of
an advertising department or agencies.
Creativity and innovation should not be separate from

effectiveness. Effectiveness of an ad is determined by the correct combination of
impact and retention. Impact being the ability of the ad to attract attention while
retention its ability to stay in peoples’ minds. It will be a wasted effort to invest
time and money in ads which have no effects.
Functions of advertising
Advertising has become an essential marketing activity

in the modern era of production and serve competition in the market.
1) Promotion of sales
Advertising promotes the sale of goods and services by

informing and persuading the people to buy them. A good advertising campaign
helps in winning customers and generating revenues.

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2) Introduction of new products
Advertising helps in the introduction of new

products in the market. A business enterprise can introduce itself and its products
to the public through advertising. Advertising enables quick publicity in the
market.
3) Support to production system
Advertising facilities large scale production. The

business firm knows that it will be able to sell on a large scale with the help of
advertising. Mass production will reduce the cost of production per unit by
making possible the economical use of various factors of production.
4) Increasing standard of living
Advertising educates the people about the

products and their uses. It is advertising which has helped people in adopting new
ways of life and giving up old habits. It has contributed a lot towards the
betterment of the standard of living of the society.
5) Public image
Advertising builds up the reputation of the

advertiser. Advertising enables a business firm to communicate its achievements
and its efforts to satisfy the customers’ needs to the public. This increases the
goodwill and reputation of the firm.

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6) Support to media
Advertising sustains press. Advertising provides

an important source of revenue to the publishers of newspapers and magazines
and the producers of TV programmes.

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PROCESS OF DEVELOPING ADVERTISING

MESSAGE
• MESSAGE GENERATION
1
• MESSAGE EVALUATION AND SELECTION
• MESSAGE EXECUTION
• SOCIAL RESOPONSIBILITY REVIEW
1. MESSAGE GENERATION: -
The first step in the process of developing
an advertising message is the type of message an advertiser wants to
develop. Ideally the products message that is the major benefits that the
product or brand offers should be decided as a part of developing the
product concept. A marketer should generate a number of alternative
messages for the same product.

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An advertiser can prepare various message theme like the

message that is rational, sensory, and social or ego satisfaction; these is
necessary because a consumer may seek different benefits from the
products. A marketer must have alternative message themes for his
advertising campaigns so that he can switch over from one theme to
another has and when needed.
2. MESSAGE EVALUATION AND SELECTION

Once a marketer has generated numerous alternatives
messages, he must then evaluate each and select the one which is most
suitable to the product. A message should be evaluated from the view point
of the customer and it should be selected keeping in mind the basic
characteristics of the target audience.
Out of the alternative messages the most suitable or

impressive message should be selected. While evaluating and selecting a
particular advertising message that message should be meaningful,
believable, distinctive.
3. MESSAGE EXECUTION
The impact of the message depends not only and what is
said, but also on how it is said. This stage is very important in the
development of message strategic. An advertiser can use different appeals
to execute the message. Many advertisers also conduct detailed market
research to find out the right appeal for advertising the product.

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Creative people must find these types of following for

executing the messages
1. STYLE
a. Life style
b. Fantasy
c. Mood or image
d. Personality symbol
e. Technical expertise
f. Scientific evidence
g. Testimonial evidence
2. TONE
3. WORDS
4. FORMAT
4. SOCIAL RESPONSIBILITY REVIEW

While preparing and advertisement an advertiser must
take enough care that it does not violate any social or legal norms.
Advertiser should see to it that the words, slogans and pictures used and
the message communicated should not be false, misleading or against any
social norms. So it is the responsibility of an advertiser to make a sensible
message for targeted audience.

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TYPES OF ADVERTISING
Advertiser have a wide variety of advertising media to

choose from. The potential of the various medias could be at local, state, national
or even international levels. But before an advertiser plans and decide which
media to choose not to choose for advertiser to have complete knowledge about
each and every media. The types of different medias are as follows: -
PRINT
MEDIA
SOCIA BROADCAS
L INTERNET T
MEDIA
MEDIA
OUTDOO
R MEDIA

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1) PRINT MEDIA
As the name itself suggest it is a printed

form of publicity of advertising. It is one of the most popular methods of
advertising. Print media is considered to be one of the more traditional mediums.
Print media is one of the oldest and basic

forms of mass communication. Print media has the advantage of making a longer
impact on the minds of the reader, with more in depth reporting and analysis. It
also remains to be one of the most popular forms because it can reach a wider
target audience. There are various types of print media which help advertisers to
target a particular segment of consumers.
It includes following..

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 Newspaper
 Magazines
 Journals
 Periodicals
 Directories
 Flyers
 Broachers
Newspaper
Newspapers are one of the most traditional means

of getting news. The popularity of newspaper is universal, that is in developed as
well as underdeveloped countries and also in rural areas have a great importance.
For a majority of the population reading newspapers is a habit and that is why it
has become one of the more popular means of advertising for marketers.
In MARUTI METAL INDUSTRIES

company sometimes use the newspaper as an advertising of the product in local

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market. Jamnagar’s local newspaper AAJKAL uses Gujarati language for the
local people, so they can easily understand the message which company wants to
convey.
Magazines
Like newspapers magazines are also a

strong print media. One of the advantages that magazines have over newspapers
is that their life is longer than a newspaper and most of the times magazines are
read more carefully and in detail as compared to a newspaper.
Unlike newspapers magazines are not

read by the general population at large, rather they are specific geographically
and even in the subject matter they cover, subjects defining about Brass & metal
products, aluminium products, sanitary products , metals grocery, etc…
The company distributes these magazines in

different cities & states via the clients and customers of the company. 0nji

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Broachers
A brochure is an informative
paper document that can be folded into a template. A brochure can also be a set
of related unfolded papers put into a pocket folder or packet. Brochures are
promotional documents, primarily used to introduce a company, organization,
products or services and inform prospective customers. It also used for
advertising.
In MARUTI MRTAL
INDUSTRIES, brochures are distributed by mail, on the web sites and by
personally. It includes some summary information about the products that is
promotional in character.
2) BROADCAST MEDIA

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Broadcast media describes the traditional forms of media that

include television and radio. Technically, this include the internet as well and
even such things as Bluetooth marketing and other forms of location-based
transmissions. It is the distribution of audio or video content to a dispersed
audience via any electronic mass communications medium, but typically one
using electromagnetic spectrum ( radio waves ), in a one-two many model.
The most popular means of advertising and they are perceived

to add a lot of brand value of the product being advertised on it. Most marketers
consider it prestigious to advertise their products on radio and television.
It include the following:-
1. Television
2. Informercials
3. Radio
4. Cinemas

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Television
Advertising on televisions has always been an issue of

prestige for most marketers across the globe. Products being advertised on
television have always been able to gain strong brand image. Now the availability
of television channels at regional and local level, advertising on TV has become
that much more cost effective. Such a large number of TV channels to watch there
is something of interest for everyone irrespective of the income level or social
class a person belongs.
One of the strongest advantages of advertisingproducts

on the television is the availability of audio and visuals. This gives the advertiser
the liberty to present and demonstrate the product in an effective manner. Since
television advertising includes visuals it appeals evenly to literate as well as
illiterate people.
The MARUTI METAL

INDUSTRIES uses the mode of television media to advertise of the product in
the local market at local level channel. By using this type of media company can
improve its market share and can gain the competitive advantage and can aware
the local public about the products of the company.

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3) OUTDOOR MEDIA
Any advertising done outdoors

that publicizes your business’s products and services. Outdoor advertising works
well for promoting your products in specific geographic areas. Your outdoor sign
is often the first thing a potential customer sees. sign should be sufficiently bright
and conspicuous to attract attention and sufficiently informative to let prospective
customers know what’s sold their.
Customers ride around town and

observe which signs catch your eye. Note which ones don’t. then think of the
impression each sign gives to the customers. Outdoor advertising, also know as
out-of-home advertising, is advertising that reaches consumers when they are
outsides their homes.
Outdoor media have following modes of advertising.

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1. Hoardings
2. Billboards
3. Kiosks
4. Neon signs
BILLBOARDS
Billboards are the smallerversions

of hoardings. They are almost used in the same way and at very similarlocations
as hoardings. One of the more popular spots for using billboards are light poles.
The light poles erected by the municipalities on road dividers or footpaths can be
used for hanging these billboards which may be as big as 2 to 3feet in length and
breadth.

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A big advantage with billboards is

that they are very cost effective and an advertiser can afford to hire a number of
them. Billboards are most effective when located close to the business advertised
because of their high cost, they are usually used to reach a very large audience,
as in political campaigns. They are likely to be too expensive for most small firms,
and some communities have strict ordinances governing the placement of
billboards.
In MARUTI METAL
INDUSTRIES company uses outdoor media only by using the billboards.
Company uses light poles with attractive presentation on it and advertise its
products to the local market and the public who often used this type of crowdy
roads. The main aim of this billboard is that the people don’t have to waste time
to see the advertise on TV and while travelling on the road they can see the
advertisement of the products and can aware the local public about the existing
of the company in the market and the products of the company.

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INTERNET
It is one of the newest forms of

advertising products. Internet or online advertising as it is also called is gaining
great importance nowadays. In India it is still in a premature stage, though in
developed countries the ad spend on internet advertising is only second to
newspapers and television advertising spending.
A marketer can advertise on the

internet by creating his own website or by putting up ad banners, product pictures,
links, scrolls, flash messages etc on popular websites like GOOGLE, YAHOO
and FACEBOOK etc. This means that an internet surfer can reach the message
of an advertiser through many ways.
Advertising on the internet is

gaining importance because it offers many advantages. Firstly, internet

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advertising is global and any internet surfer anywhere in the world can view the
ad. The other advantage of internet advertising is that it is possible to track the
number of viewers of the ad, which is not possible with any other medium of
advertising. It is possible to demonstrate and present products on the internet
attractively very much like televisions and advertisements.
Website
A website is a collection of
related network, web resources, such as web pages, multimedia content, which
are typically identified in the common domain name, and published on at least
one web server.
In MARUTI METAL
INDUSTRIES Website name is www.marutimetalindia.com. In this website main
source of selling the products in abroad because they all can’t visit the company
personally. So, they can place an order via website.

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PRODUCTION DEPARTMENT
1. Raw Material
All incoming raw materials are purchased under strict specifications

from approved suppliers. Scrapped rolls, purchased from customers, are fully
scrutinized before usage. Scrap consist of recyclable materials left over from
product manufacturing and consumption, such as a parts of vehicles, building
supplies, and surplus materials. Unlike waste, scrap has monetary value,
especially recovered metals, and non- metallic materials are also recovered for
recycling.
2. Melting
Raw material are cast into shapes by melting them into a liquid,
pouring the raw material into a mold and removing the mold material after the
metal has solidified as it cools.

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3. Rod
Metal rod means which come out from melting of

scraps and it is being heated at higher temperature. It is hold by extractor by the
workers. They are provided safety gloves and some heat resistance helmets so
they can work easily and safely. They are long in size.

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4. Turning
Turning is a metal cutting process for producing
a cylindrical surface with a single point tool. The rod is rotated on a spindle and
the cutting tool is fade into it radially, axially or both. The spindle rotates at high
speed, providing the energy to cut the material. Turning is used to create
rotational parts by cutting away unwanted materials.
5. Punching & Hole Thread

It is a metal fabricating process that removes a
scrap slug from the metal workpiece each time a punch enters the punching die.
This process leaves a hole in the metal work piece. The punch diameter
determines the size of the hole created in the work piece. A scrap slug from the
hole is deposited into the die in the process. depending on the material being
punched this slug maybe recycled and reused. Hole thread is the process of
adjusting the different holes in the metal work piece that made for circulate the
air.
6. Slotting
It is the process of working with metals to create
individual parts. The main aim of slotting is to differentiate the products between
defaulted products, and good products. By using this company can clearly defined
the faulty products and the end products which are going to sale in the market.
Finished products are directly sold to the customers and the faulty products are
again sent in manufacturing process.

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7. Packaging
Packaging is to wrap up the goods in a way that
the goods can maintain easily and without any harm and damages in the product
in the important things. Company is dealing in the international market also. so,
they have to see that packaging is done properly and also some lines on the
product is mentioned i.e. handle with care. Labelling and the address and email
of the company is also described in the outer side(package) of the products.
Products of the company

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HUMAN RESOURCE DEPARTMENT

Human resource management is the strategic approach
to the effective management of people in an organization, so that they help the
business gain a competitive advantage. commonly known as the HR department,
it is designed to maximize employee performance in service of an employer’s
strategic objective.
Human resource management is the practice of

recruiting, hiring, developing and managing an organization’s employees. HRM
is often referred to simply as human resource
RECRUITMENT:
MARUTI METAL INDUSTRIES recruits the employees through the

direct methods, Employees are selected via the working employees of the
company i.e. relatives, friends of the employees. Labours are select directly by
direct recruitment and the administrative employees are selected via interview
and the process is:
SELECTION:-
Selection process in MARUTI METAL INDUSTRIES is as follows: -
• Application form is received
• Interview
• Reference checks
• Final approval

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INDUCTION:-
In MARUTI METAL INDUSTRIES, when a person is

put to new job as a probationer, one would feel insecure and uncomfortable.
Therefore, induction is necessary to make one feel comfortable and familiar to
the new people, new job and new environment.
TRAINING AND MANAGEMENT
MARUTI METAL INDUSTRIES provides training

and management development skills to the labours. Labours are trained for the
manufacturing of the metals. There are work of heavy machineries, the fear of
harm to the labour while working is there so the training is given and some safety
equipments are given.
TIME KEEPING SYSTEM
In MARUTI METAL INDUSTRIES Normally there are two shifts for

working. From the following table we can know the working duration of workers.
No. DETAILS TIME
1 Working time 09:00am to 08:00pm
2 Lunch time 01:00 pm to 02:00 pm

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WORKERS WELFARE
MARUTI METAL INDUSTRIES provides facility to workers like:
• Insurance are given to the labours and employees
• Medical facilities to the labours
• Bonus to the employees
• Quarters to the labours with cooking and bed facilities. 80% of labours are
taking that facility whom are living very far from their house.
WAGES & SALARY ADMINISTRATION
In MARUTI METAL INDUSTRIES the wages & salaries are Paid

to the workers weekly. The ratio of payment is 280 per day to them. Monthly
salary is near by Rs. 8500 approx.
PROVIDENT FUND
Provident fund is the welfare facility provided to the employees by

the employer in the organization. It s the contribution by the employers to the
labours and workers. In MARUTI METAL INDUSTRIES PF is also provided
to the employees.

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FINANCE DEPARTMENT
INTRODUCTION
In simple words, finance management means raising of adequate

funds at the minimum cost and using them effectively in business.
In other words, financial management is concerned with the

financial problems of raising finance to establish, expand and modernize business
unit, the problem of providing fixed and working capital, the problem of
distribution of income etc.
The financier of MARUTI METAL INDUSTRIES are owner and

bank.
SOURCES OF FINANCE
There are various sources of finance such as equity, debt, debentures,

retained earnings, term loans, working capital loans, letter of credit, euro issue,
venture funding etc. These sources are useful in different situations. They are
classified based on time period, ownership and control, and their source of
generation.
MARUTI METAL INDUSTRIES’S means/source of finance are:
• Owner’s fund
• Industrial loan from IDBI

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• HDFC bank loan

• Reinvestment of profit
FINANCE PLANNING
In general usage, a financial plan is a comprehensive evaluation of

an individual’s current pay and future financial state by using current known
variables to predict future income, assets values and withdrawal plans. In
MARUTI METAL INDUSTRIES all decision related to finance are in the hands
of owner of the company and the 40% partner of the company. Further decisions
of borrowing the finance are based on the past requirement of finance in
manufacturing process and administrative work.
MANAGEMENT OF FIX ASSETS
Fixed asset management is the management of fixed assets such a

building, fixtures and machinery, which can not be converted to a fair cash value
in a timely manner.
In MARUTI METAL INDUSTRIES the machineries are regularly

repaired by the qualified employees and if any fault accrued then extra
machineries are already available in the organization. There are heavy
machineries in the industry like VNC and CNC machines. It requires less
supervision and maintenance because the machinery is automated.

55
MANAGEMENT OF WORKING CAPITAL
Working capital management is the process of managing current assets

and current liabilities to ensure the short-term liquidity.
In MARUTI METAL INDUSTRIES requirement of working

capital is low because the transactions are mainly done on credit basis so the need
of cash is less.

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57

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CONCLUSION
Conclusion means the whole description in just few

understanding words. During my visit, I got very good experience and co-
operation of staff of MATURI METAL INDUSTRIES. I am very thankful to
them for helping me in my report.
In this company the internal relation between the

workers and management is very good. All the workers and management behave
with each other as family members. It is the plus point of the company.
From this report we have conclude that company is

giving quality products at reasonable price. As a student of BBA SEM 6 we got
an amazing opportunity to undertake this research report in this reputed company
of brass sectors.
At last I wish to this impart a bright and prosperous

success in future.

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FUTURE PLAN
The Indian metal industries must maintain 8% growth rate to

achieve the target of 300 metric ton by 2030. In the medium term, the metal sector
is expected to grow between 5-8%, depending on how GST and “make in India”
pans out.
• A future plan of MARUTI METAL INDUSTRIES is to meet the

standards set by the government for the metal industries.
• The main plan of our company is to expand their business in Poland.
• The demand of metal is very high in the Poland and Poland is the main
target of the company.
• Company provides the parts of the sanitary products in such a way where
it maintains the temperature as Poland is a cold country.

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BIBLIOGRAPHY
• Marketing manager Mr. Fiyaz sir.

• Workers of the company.
• www.marutimetalindia.com

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AN INDUSTRIAL REPORT ON MARUTI METAL INDUSTRIES

THANKI BHARGAV KIRITBHAI

NAME OF VISITED UNIT

MARUTI METAL INDUSTRIES

SHRI V.J. MODHA COLLEGE OF I.T. & MANAGEMENT

BHAKT KAVI NARSINH MEHTA UNIVERSITY

PROF. KISHAN DATTANI, PARITA MA’AM

PREPARED BY BHARGAV THANKI

SHRI V.J. MODHA COLLEGE OF I.T. &

PREPARED BY BHARGAV THANKI

MARUTI METAL INDUSTRIES

MARUTI METAL INDUSTRIES,PLOT NO.-3321, ROAD-B, GIDC

PHONE NO:- 9727212345

PREPARED BY BHARGAV THANKI

I undersigned, Bhargav Thanki a student of T.Y.BBAhereby declare that the

PREPARED BY BHARGAV THANKI

I Bhargav Thanki student of T.Y.B.B.A. thankful to all persons who are

Therefore, I would first of all thanks to SHRI V.J.MODHA COLLEGE of

PREPARED BY BHARGAV THANKI

I have undergone in the MARUTI METAL INDUSTERY. Here is a report

We are living in the era of digitalization, Globalization and computerization

As a student of bachelor of Business Administration, I got valuable

PREPARED BY BHARGAV THANKI

5 Future Plan of Company 60

PREPARED BY BHARGAV THANKI

PREPARED BY BHARGAV THANKI

General Information of Company

Sr. No. Contents Page No.

3. Vision & Mission 12

PREPARED BY BHARGAV THANKI

History is the mirror of the past it shows the glorious efforts

MARUTI METAL has also an interesting history behind the

It was established in the year 1990, and incepted in the year

PREPARED BY BHARGAV THANKI

PREPARED BY BHARGAV THANKI

VISION & MISSION

And try to provide more and more satisfaction to customer

Our MISSION is to achieve 100% customer satisfaction by

Our VISION is to become a market leader and to exceed

PREPARED BY BHARGAV THANKI

PREPARED BY BHARGAV THANKI

FORM OF THE ORGANIZATION

MARUTI METAL INDUSTRIES, is company form of organization

PREPARED BY BHARGAV THANKI

4 The relation between advertising and marketing 24

5 Process of developing advertising massage 28

PREPARED BY BHARGAV THANKI

PREPARED BY BHARGAV THANKI

Advertising is a means of communication with

It is highly visible force in the society. It is essential

In today’s world advertising is a marketing,

Basically, it is a medium of dissemination of

PREPARED BY BHARGAV THANKI

Advertising is a marketing tactic involving paying for

The advertiser provides information to person who is

Advertising is a marketing communication that employs

Advertising is differentiated from public relation in that an

PREPARED BY BHARGAV THANKI

Sales promotions are another way

Advertising has 3 primary objectives:

Creates awareness of brands, products,

PREPARED BY BHARGAV THANKI

Tries to convince customers that a