Unit 1

1) Define sampling; discuss its uses and methods of sampling

2) Discuss data collection methods in detail.

3) Write a short note on MKIS. Discuss its components

4) Write a short note on Research Report

Unit – 2

1) What do you mean by Advertising? Discuss the process of forming

Advertising and impact of advertising in society.
2) What do you mean by advertising copy? Discuss its characteristics and
elements /components of advertising copy.
3) Discuss the types of choice of media available for advertising and also
discuss the factors affecting choice of media selection
4) Define advertising budget, discuss the factors affecting advertising budget
along with methods of setting adv. budget.

Unit -3

1) Define international marketing. Discuss the modes of entering into a global

marketing with the importance of International marketing.
2) Discuss the factors affecting or barriers or challenges involved in entering
into international market.
3) Discuss the factors responsible for the growth of international market.

Unit -4

1) What do you mean by direct marketing? Discuss the channels/ methods of

direct marketing along with merits and demerits.
2) Discuss the online marketing; discuss its merits and demerits of it. explain
the cyber marketing process
3) Write a short note on Green marketing.
4) write a short note on customer relationship marketing.