Zidane Elmakhfi Secondary School

Second Term English Exam

Level : 3 rd year SE GE MT School year ; 2019/ 2020
Time: 2hours Date: 02/03/2020
Part One : Reading.
Read the text carefully then do the activities.
Advertising : The Selling of a Product
A consumer walks into a store. He stands in front of hundred of boxes of laundry detergent. He chooses
one brand, pays for it and leaves. Why does he pick that specific kind of brand ? Is it truly better than the
others ? Probably not. In general many products are nearly identical in quality and price. If all products are
almost the same, what makes consumers buy one brand instead of another ? Although we might not like to
admit it, commercials and advertisements on media probably influence us much than we think they do.
Advertisement informs consumers about new products available on the market. It gives us information
about everything from shampoo and toothpaste to computers and cars. But there is one serious problem with
this. The ‘information’ is actually very often ‘mis-information’. It tells us the products benefits but hides
their disadvantages. Advertising not only leads us to buy things that we don’t need and afford, but also
confuses our sense of reality.
Advertisers use many methods to get us buy their products. One of their most successful methods is to
make us dissatisfied with ourselves and our imperfect lives. Advertisers show who we aren’t and what we
don’t have. Our teeth aren’t white enough. Our hair isn’t shiny enough. Our clothes aren’t clean enough.
Advertisements make us afraid that people won’t like us if we don’t use the advertised products.
Each of us has a mental picture of the kind of person we would like to be. For example, a modern young
woman would like to think that she looks like a beautiful movie star. A middle aged man wants to see
himself as a strong attractive athlete. Advertisers know this.
The Forum. Feb 14th, 2002. P 15

A-Comprehension :(8pts)

1- Choose the correct answer :The text is : (1pt)

a- An extract from a book b- a web article c- a magazine article

2- Answer the following questions according to the text :(3pts)

a- According to what do consumers purchase certain articles ?
b- Why are the information of adverts considered as “mis-information” ?
c- What do advertisements make consumers afraid of ?

3-In which paragraph is it mentioned that advertisers do not mention the other side of the coin?
(1pt)

4- Who or what do the underlined words refer to in the text ? (2pts)

a- He (§1) b- it (§1) c- their (.§2) d- himself (§4)

5-Reorder the following sentences according to their occurrence in the text (1pt)

a- Advertising creates unnecessary needs
b- Consumers are concerned about people prejudice for their look.
c- Advertisers’ knowledge of consumers’ desires helps them create advert.
d- Products of the same kind are similar.
 B -Text Exploration:(7pts)

1 - Find in the text words closest in meaning to the following:(1.5pts)

a- Advertisements (§1)= b- misleads(§2 )= c- drawbacks (§2)=

2- Divide the following words into roots and affixes: (1.5pts)

Word Prefix Root Suffix

-Advertisement ……….. .…..……….. ………….
-overproduction ………. ………….. ………….
-inexpensive …………. …………… …………..

3- Rewrite sentence (b) so that it means the same as sentence (a) . (3pts)
1_ a) It’s certain that in the next decade food safety becomes one of the major problems.
b) Food safety ………………………………………….
2_ a) Advertising helps producers sell their goods but it leads consumers to unnecessary purchases.
b) In spite of the fact that.................................................................
3_ a) People won’t like us if we don’t use the advertised products.
b) Unless................................................................................

4- Circle the stress syllable in the following words (1pt)

Production publicity produce people

Part II: Written Expression(5pts)

Choose one of the following topics.

Topic One: More and more children suffer from obesity which makes them face difficulties in their daily
life. Write an expository essay in which you discuss the causes and the effects of obesity using the notes
below: - Parents’ lack of culture of eating safe
- Lack of exercising
- Many adverts incite them to eat junk foods
- Development of serious diseases

Topic Two: You saw an advertisement about an electronic home appliance and when you bought it you
found out that this product lacks many of the items mentioned in the publicity. Write a letter of complaint to
the manager of the company producing this article to express your dissatisfaction and ask for a refund.
- Feeling of inferiority and difficulty in integrating with the others.

GOOD LUCK
Only You Can Change Your Life ... No one Can Do It For You............