There are all kinds of things and knowledge that you will need to know when you are

doing your own affiliate marketing business. The most important part of this business is
that you must know marketing. When you want to do marketing, you will need marketing
materials. This article will explain to you the 3 kinds of advertising types that you can use
for your affiliate marketing business.

The 1st type will be the email advertisement. You can create your own solo ads,
strategically placed ads or signature ads. You will be able to put this kind of ads on the
forum, classified ads. One good way to make this kind of ads is to look at the work of
other people’s ad and you modify it to your own style.

The 2nd type will be the graphical advertisement. Some of these are the banner ads,
splash ads, or half/full page graphic ads which you can use it online or offline. You might
need some basic graphic designing skills and software to create it. It is a skill that is
worth learning as once you master it, you will be able to create your own graphic
advertisement.

The 3rd type is the text advertisement. Examples of these kinds of ads will be like having
an article. You will be able to paste it on your own website so that you will be able to
give them quality information. When the customer read the article, they will
subconsciously believe that you are the expert in that area and they should buy from you.

These are the 3 different kind of ad types that is most commonly use in the affiliate
marketing business. Some of the affiliate program will provide with all the above type
advertising material. It is better to modify the ads that are provided to you with your own
unique twist. This will be the fastest and easiest way to have your own advertising
material.

Zack Lim is an up and coming affiliate marketer who owns

http://www.MyAffiliateMarketingOnline.com providing information on Affiliate
Marketing. To get Free "7 Days t

The Topic: Advertising

Overview
The Basics - Advertising is providing information, calling attention to, and making
known something that you want to sell or promote.

More Detail - Advertising is a message designed to promote or sell a product, a service,

or an idea. Advertising reaches people through varied types of mass communication. In
everyday life, people come into contact with many different kinds of advertising. Printed
ads are found in newspapers and magazines. Poster ads are placed in buses, subways, and
trains. Neon signs are scattered along downtown streets. Billboards dot the landscape
along our highways. Commercials interrupt radio and television programming.

Advertising is a multibillion dollar industry (more than $100 billion a year) in the U.S. In
many businesses, sales volume depends on the amount of advertising done.
Manufacturers try to persuade people to buy their products. Business firms use
advertising to promote an "image" for their company. Businesses use advertising to gain
new customers and increase sales.

Individuals, political candidates and their parties, organizations and groups, and the
government also advertise. The armed forces use ads to recruit volunteers. Special
interest groups promote a cause or try to influence people's thoughts and actions.
Politicians use ads to try to win votes. And people advertise in newspapers to sell cars,
homes, property, or other items.

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42eXplore 4 Teens
AdCritic.com
http://www.adcritic.com/
Here is where you will find practically any ad you have seen on TV. You can vote on it,
comment on it, discuss the underlying innuendoes, and hopefully even get your
comments read by some of the leading advertising agencies in the world.
Related Websites:
2) Adbusters http://www.adbusters.org/home/
3) Adland http://commercial-archive.com/

Ad*Access (Newspaper and magazine ads)

http://scriptorium.lib.duke.edu/adaccess/
Concentrating on five main subject areas (Radio, Television, Transportation, Beauty and
Hygiene, and World War II), this site presents images and database information for over
7,000 advertisements printed in U.S. and Canadian newspapers and magazines between
1911 and 1955.
Related Websites:
2) Emergence of Advertising in America: 1850-1920 http://scriptorium.lib.duke.edu/eaa/
3) John W. Hartman Center for Sales, Advertising and Marketing History from Duke
University Libraries
http://library.duke.edu/specialcollections/hartman/
4) Advertising Timeline from the American Advertising Museum
http://admuseum.org/museum/timeline/timeline.htm

Don't Buy It: Get Media Smart from PBS Kids

http://pbskids.org/dontbuyit/
Learn about advertising techniques and buying smart. The site includes tips for avoiding
subtle sales on the Internet.
Related PBS Website:
2) Merchants of Cool, The from PBS Frontline
http://www.pbs.org/wgbh/pages/frontline/shows/cool/

Practical Guide to Advertising (PDF) from the UK Advertising Association in association

with Departemnt of Trade & Industry
http://www.adassoc.org.uk/A_practical_guide_to_advertising.pdf
It is important to appreciate that advertising does not simply mean television, radio or
newspapers. This paper explains wide range of techniques available in advertising.
Related Website:
2) Advertising and Promotions http://www.managementhelp.org/ad_prmot/ad_prmot.htm
3) Mini-Course on Advertising http://www.bspage.com/advert.html

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Activities 2 eXplore
After visiting several of the advertising websites, complete one or more of the following
activities:

Analyze Advertising. Look at the advertising used in television, magazine or newspapers.

Visit (1) Language of Advertising Claims by J. Schrank, (2) Creative Advertising Ideas
and Techniques, (3) Advertising's 15 Basic Appeals by J. Fowles, and (4) Advertising
(Persuasion analysis) to help identify some of the tactics used in advertising. Make a list
of ads that you find in the mass media, identify the products promoted, and describe the
technique(s) each use.

See how savvy you are on the techniques used to the gimmicks and techniques of
advertising. Complete the Advertising Challenge from Media Smart Kids.

Complete an Advertising WebQuest. Adapt or follow the procedures found at the

following webQuest sites:
1) Advertising Webquest by L Harrison & adapted by C. Goolsby
http://teachers.usd497.org/cgoolsby/advertising1.htm
2) And Now a Word from Our Sponsor (Grade 8) by C. Matzat
http://www.thematzats.com/propaganda/
3) Cyberganda Advertising (Grades 7-8) by B. Clark
http://www.campbell.k12.ky.us/links/webquest/clark/quest.htm
4) Persuasion Quest
http://www.aacps.org/aacps/boe/...

Evaluate Television Ads. For one week in your television viewing time, keep a log of the
ads that you watch. Figure out how may miinutes per hour are used for advertising.
Identify your five favorite commercials and the five that you dislike the most. Identify
why you like or dislike each of them. Compare your findings with friends and classmates.

Create a Television Ad. This is for a 30 second commercial slot. First identify a product
for your ad. This may be the toughest task! It can be a real or imaginary product. Next
create a slogan. An example might be 'SuperJuice.' Your slogan could be 'SuperJuice,
Super Energy.' Now you're ready to write the script -- remember to keep it short. Perform
the ad, enlist friends and volunteers to assist you. You may want to record your
commercial with a video camera.

Debate Issues Related to Advertising and Marketing to Children. (Grades 9-12) Precedent
has already been made with regard to advertising and marketing of tobacco products to
children (Tobacco Explained). Now public attention has begin to focus on the
entertainment industries. Politicians are making their views known. Consider the first
amendment rights as they apply to producers and to you as a consumer. It may be useful
to separate the production of an entertainment product from its advertisement and
marketing campaign, and then decide what you favor. You can limit your discussions to
the issue of violent media. Some useful links include:
1) ABCs at the FTC: Marketing and Advertising to Children
http://www.ftc.gov/speeches/starek/minnfin.shtm
2) Government Regulation and Industry Self-Regulation
http://www.nsbf.org/safe-smart/regulation.htm
3) Marketing of Violent Entertainment to Children (Letter from Ralph Nadar to FTC)
http://www.peace.ca/violententertainment.htm
3) Marketing to Kids Online Isn't Childs Play
http://www.clickz.com/showPage.html?page=3626209
4) Psychologists Challenge Ethics Of Marketing To Children
http://www.mediachannel.org/originals/kidsell.shtml
5) Violent Media is Good for Kids
http://www.motherjones.com/commentary/columns/2000/06/violent_media.html

An alternative topic for debate and research is 'should advertising be allowed in schools?'

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Websites by Kids for Kids

Advertising: Be Careful What You Buy! http://library.thinkquest.org/5704/ (1999
ThinkQuest USA)
This website presents different kinds of ads and explains different techniques used to
hook people into buying a product.

Effective Advertising http://library.thinkquest.org/06aug/02403/ (2007 ThinkQuest

International)
Learn about the world of advertising, how an advertisement is made, what consumers and
experts think about advertisements and advertising and what makes a good
advertisement.

Subliminal Messages (1999 ThinkQuest Internet Challenge)

http://library.thinkquest.org/28162/
By definition, the word subliminal means "below the threshold of consciousness." A
subliminal message is not intense enough to produce a sensation but has sufficient
intensity to influence the behavior and mental processes of one's mind. There are many
ways in which a suggestion can be delivered to the audience.

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More 2 eXplore
AdCracker by S.L. McNamara
http://www.adcracker.com/
The open-public portions of this site provide insights into the business of creating
marketing and advertising concepts or campaigns.