3850 Certificate in English - Sample Paper – Set 2

Reading and Writing

Stage 3
Social Media
 
 
 
Source documents

Do not write your answers in this booklet as this will not be

marked.
All answers should be written in the space provided on the
question paper.
 

 
 Document 1

Careers & Education  

 
Social Media Manager  
NUMEROUS career options have either been created or  
recreated with the advent of social media. One is that of  
Social Media Manager, a risk management employee  
who is trusted with the role of monitoring, filtering,  
measuring and guiding the social media presence of a  
brand, product, individual or corporation.  
 
Andrew Lindsay is the Social Media Manager in Digicel
Jamaica’s new social marketing team. Lindsay, a
Jamaica College graduate with a bachelor's degree in
Marketing from the University of Technology, has been
What is the value of the work that you do?
employed at Digicel for over seven years. He started in
It is vital to encourage the adoption of social media
customer care, before moving into corporate sales, retail
trends into corporate culture and build a closer
merchandising and marketing and communications and
relationship with our customer base. Another key
was then appointed Social Media Manager in August last
aspect is to gain instant insights through social media,
year.
to help evolve business strategies and deliver the best
This week he shares some information about his career products and services.
with Careers & Education.
What do you enjoy most about the work that you
What is a social media manager? do?
A social media manager is someone who leads in Marketing is my passion. Social media is a part of my
implementing the strategies that help to promote the life. I enjoy having the opportunity to show people a fun
brand via social pages. I manage the social media team and warmer side to the company,
by co-ordinating activities that they use to interface with
What requirements do you need for this job?
customers. A social media manager has to be a creative
A career in this field is based on experience in
individual who is informed daily of the various trends, viral
marketing and information technology, media and
videos and stories that positively or negatively affect the
communication.
image of the company. We like to stay in touch with all
social media trends and everything that goes on within What advice would you give someone who wants
to enter your field?
our market. We try to have fun with it.
I would tell them to go for it, there are so many
Describe a typical day on the job. opportunities in the field of social media. Especially
A typical day on the job for me is sharing a smile with my with this type of work, it's good to be creative, trendy,
great team, working together on ensuring that the brand relevant and most of all, love what you do.
is represented properly and help lighten the day for our By DERRICK ANDERSON Careers & Education Writer
followers.

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 Document 2

Social Media: Safety – Do’s and Don’ts

The last thing young people want is another set of
rules. But these days, social media comes with great
responsibility, whether you're just starting high school
or finishing college. The fact is, irresponsible social
media conduct could potentially ruin your education
and negatively impact on your career, not to mention
hurt others in the process.
1. Don’t Post Confidential Information
This piece of advice goes for every social media user, not just
students. But young people are especially vulnerable to online predators and identity thieves.
2. Don’t Specify your Location
Similar to protecting your identity, try not to be too specific with your location. Although your parents
may appreciate the heads-up, posts like these make it easy for predators to locate you. And
especially don't check in on social media when you're by yourself in an unknown or remote location
without friends or family.
3. Don’t Ignore School-Specific Policies
School policies vary widely, according to religious affiliation, type of school, geographical location
etc. Behaviour that may be okay at one school is reason for expulsion at another.
4. Have a Professional Public Profile
Whether you're a high school student applying for a part-time job or a recent college graduate
looking for a career, use social media responsibly. "Whenever I evaluate a potential employee, I
always take a look at what is publicly visible on their Facebook profile," says Ryan Cohn, Vice
President of Social/Digital Operations at What's Next Marketing.
5. Never Rely Totally on Privacy Settings
Although most major social networks update you with privacy improvements, the changes are often
too frequent to follow and can get complicated. "Students should never rely on privacy settings over
good judgment," says Andrew Moravick, social media specialist at SnapApp. "If you don't want
something to be seen, don't post it on the Internet."
6. Think!
We've all said and done things we regret. It's human nature to react without thinking through the
consequences. However, take a moment to imagine how your social media posts affect the feelings,
safety and well-being of those around you. Posting an angry tweet in the heat of the moment may
feel good, but the momentary pleasure isn't worth the potential harm it could create. Take a moment
to breathe, think and reboot.

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Document 3

Inter Communications
Working for you and your
business
Social Media Client List Work with Us Blog Contact Us

Inter Communications is not just another agency that uses the latest buzzwords ‘social media’ to
lure in new clients. We’re uniquely positioned to build and design social media campaigns for
our clients who are seeking to connect and interact with their customers through social media.
We take a whole organisation approach to your media and communications needs. We will
create an all-in one social media strategy, designed to be implemented in-house.
We will tell you:
 which social media platforms you should be on
 what you should contribute to these platforms
 when you should interact with them
 what resources you will need to maintain medium or high levels of exposure
 the best tools and processes for you to monitor, moderate and track the success of your
social media marketing.

Inter Communications can not only design and

execute your campaign via Facebook and Google
Adwords, but also include other digital platforms –
Jamaican and International, providing you with
added value and cost-competitiveness.
Of course, Facebook and Twitter are free online
resources that anyone can register for and setup.
But, how your brand is perceived online will make the difference between spectacular success
and mediocrity.
With our depth of expertise in social media strategies, you can place your trust in Inter
Communications to design, customise and setup your social media experience to create a
‘brand unity’ that can only be achieved by having our professional support behind you.

Sign-up Today! LIKE us on Facebook for an View our social media

Speak to one of our team instant 5% discount marketing promotion

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