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THE ESSENTIAL SOCIAL MEDIA

MANAGEMENT BOOKLET

AGBATA MERCYGLAD
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THE ESSENTIAL SOCIAL MEDIA

MANAGEMENT BOOKLETS

HOW TO EFFECTIVELY BECOME A

SOCIAL MEDIA MANAGER

AGBATA MERCYGLAD

TABLE OF CONTENT
INTRODUCTION
CHAPTER 1 ~ WHO IS A SOCIAL MEDIA MANAGER

CHAPTER 2 ~ HOW TO SCHEDULE YOUR PLANS FOR THE DAY

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CHAPTER 3 ~ TIME MANAGEMENT TOOL

CHAPTER 4 ~

CHAPTER 5 ~ HOW TO MANAGE MULTIPLE SOCIAL MEDIA

ACCOUNTS FOR CLIENTS

CHAPTER 6 ~ SOCIAL MEDIA MANAGEMENT SKILLS

CHAPTER 7 ~ WHO ARE YOUR CLIENT AND WHERE TO FIND THEM

INTRODUCTION
Globally more than 4 million people now used social media every day with around 2 million new users
joining them everyday. Social media management is the process of managing your online presence on
social media platforms like Facebook, Instagram, and Twitter by creating, publishing and analysing
content you post, managing social media also include engaging and interacting with social media
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users. A social media manager need a whole range of skills for creating engaging content that converts
and offers that people cannot resist willingly.
If you are aspiring social media manager but you are not sure where to start, this guide will help you
to pinpoint and to recognise the essential Skills you need to hone for a successful career in social
media management. Social media management isn't just about great photos and videos, learning
today's hottest platform, it's about translating marketing fundamentals and core skills across all
platforms to inform a data-driven approach that fits into a broader marketing strategies.
In this handle I'm going to walk you through on how to become a successful social media manager
and the tools you need, how to generate your lead , how to manage your schedule, all the things you
need to know as a social media manager.
I believe this will be of help to you or if you know anybody that have been aspiring social media
management you can help to extend this to the person.

CHAPTER 1

Who is a social media manager ?

A social media manager is the person within an organisation who is typically trusted with monitoring,
filtering, measuring and running the overall strategy of the social media presence of a product, brand,
corporation or even an individual. To be successful in that role, social media managers often needs to
possess a knack for storytelling, a keen eye for design, and an ability to analyse what goes well with an
audience and what doesn't.
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Social media has become a key marketing area thanks to its ability to reach and capture customers
while learning more about their needs, desires, and frustrations. And its prevalent nation across
Industries, corporations, brands, non-profits, government officials, celebrities and more who have an
account to communicate directly with followers, which means working as a social media manager can
lead to variety of fields and experience.
Taking care of your social media presence is just as crucial as creating brilliant content for your
audience. Not only do you share valuable feedback and ideas for topic, connect with other people in
your industry, and reach out to influencers among other things.
However. Since there are so many popular social networks you needs to be able to be a part of plus
new ones are continually being added to the mix it nearly impossible to manage all these accounts
manually. Fortunately there are plenty of free social media management and scheduling tools you can
use to make your job and your life much easier.
Agency marketers have a tough time managing multiple clients. Clients have specific requirements
and request for content, Publishing and even analytics for the market. Many clients have last minute
request and issues with created content. And some clients failed to communicate their needs entirely.
When managing relationships with diverse client, it's helpful to not have to worry about the little
things like remembering passwords and publishing at the right time for each client. That's were social
media management tools come in.

THE ROLES AND RESPONSIBILITIES OF A SOCIAL

MEDIA MANAGER
social media manager job description is designed to help to attract the most qualified candidate for
your company is easy to customise to meet your specific job requirements and is optimised for posting
on correct pages similar job titles including social media marketing manager social media director
and digital media manager social media management job Focuses on increasing brand awareness
through effective use of social media.
social media managers administrate social media accounts for clients industries administrate social
media accounts for clients Industries administrate social media accounts for clients Industries
individuals companies and firms you will be responsible for creating original text and video contest
managing post responding to follow as you will manage company's image in a cursive way to achieve
their marketing goals as a social media manager you are required to be up-to-date with the latest
digital technologies and social media trends you should have excellent communication skills and be
able to express company's views ultimately you should be able to handle social media presence
ensuring high levels of web traffic and customer engagement he added detailed explanation social
media manager job description.
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1. Creating brand awareness

you might have seen Facebook pages of a brand company who keeps posting of video and contains
links about the services and brand 10 all tweets containing ads or content regards a brand or services,
images on Pinterest that directly linked to a companies web Instagram posts videos etc there is a
human messenger behind all these tasks, and that is and that is and that is and that is a media
manager. They produce content for they produce content for they produce content for they produce
content for for all social media channels and are responsible for brand awareness and promotion to
gain their audience satisfaction and two engage them

2. Set targets
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There's no poems of measuring results if you don't have set targets to compare them with the
comparison allows you to know where you are now in the present and where you have to reach they
are the sets standards that you have to meet insufficient website traffic declining customers retention
online reputation slow site week brand Awareness are all the challenges does a social media executive
can face initially their job is to overcome all these and set realistic target

3. Tracking social media influencers

Influences a word of mouth marketing is one of the best valuable marketing is one of the best-known
20 to 50% of purchasing decisions depend you must have seen Anutabh Bachchan Shakrukh khan
promoting a brand they are all influences whose presence and promotion can gain customers attention
than anything elsethey are beyond any recommendations from friends or family a social media
managers role is to track the relevant social media influencers they are beyond any recommendations
from friends or family is social media managers role is to track they are beyond any recommendations
from friends or family is social media managers role is to trackthey are beyond any recommendations
from friends or family is social media managers they are beyond any recommendations from friends
or family is social media managers roll they are beyond any recommendations from friends or family
they are beyond any recommendations from friends or family they are beyond any recommendations
from friends or family is beyond any recommendations from Friends or family they are beyond any
recommendations from friends or family a good social media manager's role is to relevant social
media influencers for their brand or company so that they can enhance your overall brand reputation
and extend your reach through influencers channels

4. keeps up-to-date with any social media ttrends

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Keeping up-to- date with any new changes on social media platforms is essential to stay ahead on social
media which is the best platform to promote your brand example Facebook now allows you to upload
Gifs and has changed the change the news feed change the news feed change the news feed change the
news feed to change the news feed to to encourage high quality links to be shared a social media executive is
responsible for tracking all the changing social media trends

5. Assist with social media performance reports creating a social media performance report is a key field
of a social media executive to explain your process in social media they are responsible for letting their
boss know about all great stuff that you are doing whether it's any social media reports or contents
that you are sharing a social media report includes the doctor states that matter to you time frame
like weekly monthly quarterly from campaign starts to that is most that is most that is most that is
most valuable that is most valuable from campaign starts to from campaign starts to end.
6. Planning of marketing strategies to help drive traffic and engagement it is the responsibility of the
social media manager to assist with the planning of marketing strategies to grow online sales,
traffic and engagement, strategies Can be wide like posting daily content for continual growth,
using Images while posting on facebook, increasing exposure of your communities with social
buttons running a campaign leveraging social reviews to automate the influencers marketing.
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CHAPTER 2
HOW TO SCHEDULE YOUR PLANS FOR EFFECTIVE
RESULTS

Social media moves at an astronomical pace. With the latest trend always on the roll, the strategies, processes,
and analytics have to be revisited time and again.

So, it feels like a social media manager's job is never done. It doesn’t matter what time of the day or week you
work; there’s always more to do.
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For the majority of brands, social media remains the first touchpoint with their potential customers. Hence as a
social media manager, you don't just have to be ok with your schedule; you need to thrive on it.

You remain the crux of the brand and create strategies that cultivate an engaged audience and drive accurate
results for your brand. Your role is cut across several departments, right from marketing to sales. In addition,
you have the responsibility and liability of speaking on behalf of your brand.

A social media manager is authorized to create genuine and authentic values of a brand, which takes time and
effort. There are a bunch of tasks lined up for a social media manager, including analytics and strategies behind
them.

You work in a field that is constantly evolving and requires detailed research and thought. So as a social media
manager, how do you balance your hectic day without disturbing your work-life balance?

This guide will walk you through a balanced routine to manage your busy social day, along with supercharged
tips to increase your productivity and do more in less time.

Morning Routine Of A Social Media Manager ( 5 a.m. - 12 p.m.)

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Set time for checking emails

Begin your day with a nice cup of coffee and a leisurely stroll through your inbox.

While most of your team communication occurs through messaging services like Slack, email still remains the top
business communication tool for people outside your organization.

As a social media manager, your customers matter to you more than anything else. Hence taking care of their
needs first thing in the morning is simply a practice of good customer service.

You might also need to connect with stakeholders and upper management through email to share updates on your
marketing efforts along with necessary reports.

Take a look at the social media calendar

As a social media manager, you remain the frontline for anyone who wishes to come in contact with your brand.
Hence, you need to be highly aware of what’s going out on your social media page today.

First, double-check your social media calendar for peak time and confirm if the posts have been scheduled at the
best time. Next, you need to check for grammatical errors, spelling mistakes, and tone while posting, and you
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can’t let anything slip. One mistake can make or break your post. Everyone is watching what you are posting on
social media, so you need to be extra careful.

Ensure that all social media messages are designed according to the platform and are cohesive in terms of your
brand’s core message. Keep your content calendar fluid and open to change, allowing you to insert timely content
as and when required and relevant.

Engage on social media

This is one of the favorite parts of being a social media manager. Of course, it’s exciting to see when your content
has been a success. But, at the same time, it is beneficial to see when content is not generating any engagements.
This helps you in knowing what not to do for the betterment of your brand.

When you post content on your brand's social media page, your audience is putting their effort to reach out to
you, and hence you need to return the favor. Your timely response to them could make a difference in retaining
loyal customers.

Today, people hardly call a company to get customer service matters fixed. Instead, the first place they visit is the
company’s social handle. As a social media manager, you need to strike a balance between posting fun and
exciting content and answering the customer service questions that pop up in the comments section.

Not every person who mentions your brand on social media will tag your page directly. Therefore, you need to
check your brand’s hashtag page for such unmentioned and untagged yet essential conversations. One of the
effective ways to track such untagged conversations effortlessly is using Statusbrew's social media listening tools.

Wrap with the morning meetings

Spending time with the team to plan for the future social media content and strategy is a necessary part of your
working day. Start your day with a short status meeting along with your team. Then, plan the content to be
prepared for the next day with your team members and share any quick learning with them.

These team meetings will help you gain more insights into deciding what type of content to create, the upcoming
events around which content could be created, or just any ideas where it makes sense to engage the fans.

A portion of your day should be devoted entirely to meetings. These will include meetings with other departments
like customer service or sales to keep everyone informed. You may also have discussions with your upper
management or stakeholders to discuss and go over the social media content and marketing strategy you have
prepared.
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Prepare a to-do list

As your day starts, priorities will pop up in your team, and you might get busy firefighting them. Any time which
is not already devoted will naturally get consumed. And that's why preparing a to-do list plays a vital role in
deciding what you do during the day.

A to-do list is all about building self-discipline and setting achievable goals for yourself. So seek to create a to-do
list using which the best can be achieved from the day.

Pick up priorities and focus on completing the most crucial task at hand and the time-sensitive work first. Next,
estimate how long it will take to complete a task. This will give you an overview of the amount of work you can
achieve today.

Afternoon Routine Of A Social Media Manager (12 p.m. to 7 p.m.)

Track analytics
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Analyzing data is a big part of social media marketing. However, as a social media manager, it's essential to take
a step back from social media content and explore the numbers because numbers never lie!

You would be amazed to see how different audiences behave, and these audience behaviors will influence your
future marketing decisions. Therefore, you need to keep measuring analytics daily to see if your social media
content is performing well and if ROI is being established.

Extracting and keeping an eye on these reports is vital as they will also be sent to stakeholders, upper
management and can be used in team meetups to discuss content patterns. In addition, these data will come in
handy when looking for opportunities to increase customer retention, satisfaction, engagement, and sales.

Content curation - elevate your brand through content

Your audience doesn't follow your brand just for the sake of increasing followers. Instead, they like the content
that is frequently pushed out on your brand’s social media page and want to see more of it. And hence, content
curation should be one of your main to-dos for the day.

You need to make a habit of posting something new on all your networks at least once a day. Hence, you need to
plan your content in advance so that it goes out on time.

A social media manager is not just responsible for posting and adding hashtags. Every post that goes out is based
on goals and purposes. Creating new content every day will help you engage with your audience and acquire new
followings. As a social media manager, you should craft content that best achieves the desired results.

Pivot content with analytics

The best way to increase your social media activity is to pivot your content with your analytics results. That
means if you see a particular type of content performing well, post more of it.

Leverage the trends

An excellent social media manager keeps up with the latest social trends and adopts them at the right time. See
what type of content performs well for other brands and leverage what's buzzing around on your social channel.

Scheduling content
Once you have created your social media content, what's left is to put it up on your brand’s social account from
your repository. However, you can't just post at a random time of day; neither can you put out an innumerable
number of posts each day.
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You need to post at the best possible time when most of your audience is active on the platform to gain maximum
engagements. You will get an insight into the best time to post when you analyze the analytics.

This time will vary depending on the social media platform. But does that mean you need to be available at the
best possible time of the day to post content on every social platform? Certainly not. Using a social media
calendar, you can get your social content published at the optimal time without your interference.

Media planning

This is often the most challenging yet most important job of a social media manager. Social media changes daily,
and hence reading blogs, watching videos, and following the latest trends and news is so important.

As you shall scroll through your social feed and see the posts from your favorite brands, you will notice that
nothing was posted randomly. There is well-crafted research behind everything that your favorite brand’s post,
and it remains a social media manager's job to research this.

As a social media manager, you should pay attention to what's currently happening and what's trending in the
market space. You can include these ideas in your content strategy to prepare your social media calendar. It
becomes imperative to innovate your content strategies if you want your brand to be recognized in the field

Create and optimize ads

As the competition is insane, organic social media marketing might not be enough for your brand; that’s why it
becomes necessary to invest in advertisements. Ads will obtain targeted traffic in a matter of days. But for that,
you need to develop a strategy that will result in a high conversion rate.

Your job does not end once you create an ad. Building a campaign that gets enough traffic, engagement, and hits
the goal is a crucial task. You need to use your industry knowledge to gain results.

However, ads will perform each day differently based on several factors such as consumer behavior, competition,
or an overall change in the economy. As a social media manager, your role is to identify high traffic and
conservation areas and tweak your ads accordingly, which entails good performance and drives conversions.

Keep time for newsjacking

As a social media manager, you should leverage the trending social media topics and breaking news stories to
devise and craft timely content and generate buzz on the internet. But you need to be extremely careful and
intelligent while creating content around newsjacking, as this strategy can also get your brand in hot water if it's
not done the right way.
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In newsjacking, two factors play an essential role in making your content viral, and that is the timing and
relevance of your post. Hence, you need to create the best social media content and post it at the right time so that
your newsjacking strategy makes new users and followers connect with your brand. With your already busy
schedule in hand, you also need to keep aside some time for creating such newsjacking social media content.

Oreo shows that newsjacking can be affordable and a great chance to gain engagement and brand awareness with
other brands embracing newsjacking with high-budget commercials and campaigns. It doesn't have to be too
complex, time-consuming, or costly for marketers.

Evening Routine Of A Social Media Manager ( 7 p.m. - the next day )

Review your day

Being a social media manager means a hectic day of work. You would have done a lot during the entire course of
the day, but you need to review it at the end. Time management is a massive aspect for social media managers as
your day can go from 0 to 100 within a matter of minutes.

Reviewing your day will help you to know where your maximum time was extracted during the day and if that
could be minimized. It helps not to repeat the same mistake again.
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You could also review your top distraction for the day and eliminate them to make the most of the next one.

Productivity Tips For A Social Media Manager

With all the above to-dos of a social media manager, it's key to identify the productivity hacks that can give you
maximum results in a limited time. Use the below-given productivity tips, and you will eventually see your
productivity rising.

Stay highly organized and become a calendar pro

Managing social media requires you to wear multiple hats. Until and unless you don't have a system in place, you
will most likely get lost in a maze of tasks throughout your day.

A social media manager should know that organization is everything, and optimizing your time will allow you to
complete all tasks by the end of the day. As a social media manager’s day can go in many different directions,
they must remain organized and prioritize their day.

To avoid wasting time in your day, begin by prioritizing your task. Unexpected issues might indeed come up, but
your focus should be to plan for the best and prepare for the worst.

Don't multitask

Whenever you write an article, texting your colleague while also analyzing the performance report, you might feel
that you are getting more work done. But the reality is your concentration and effectiveness diminishes in this
state.

Hence focus on doing one task at a time wholeheartedly. This would allow you to think critically and complete
work faster than doing multiple tasks at once.

Batch work

Some people work better when they get into the flow for a specific task. Rather than switching from one task to
another, you can maintain your focus by batching similar tasks.

If you devote a certain amount of time to creating batch content, it will free up a lot of time to work on other tasks
in the coming weeks.
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Evergreen content like answering some common customer challenges and updates about your products and
services will be easy for you to create in batch and schedule for posting.

Automate as much as you can

Build your own toolbox of social media tools, software, and apps to speed up mundane tasks. From scheduling to
content creation to extracting performance reports, social media management tools will help you accomplish
more in less time.

One such intuitive and easy-to-use social media management tool that will help you with the majority of your
daily tasks is Statusbrew. See how it allows you to get the most out of your time.

Centralizes all your social media conversations in a single inbox

Automates your publishing workflows

You can assign conversations to your team members based on keywords

Provides insights into engagements generated and target audience’s demography

Makes it easy to visualize a complete timeline of all your ads

Helps you maintain an asset repository to store high-quality images and videos and share them with your team

Enables hassle-free content planning and publishing among teams using configurable workflows and approval
permissions
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CHAPTER 3
TIME MANAGEMENT TOOLS
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The point of of technology and tools is to make our lives easier and more productive since time is the most
precious resource one can possess we have many different time manag market consequently it can be extremely
hard to choose the best tools of use in this chapter you will learn which time management tools be productive
people use and how to compose these tools into the ultimate time management technologies stacks

the difference between the time management skill technologies and tools before we dive deep into different time
management tools let's clarify the difference between time management skills technology and tools.

♦ time management skills are mainly soft skills that can help to manage your time better eg boundary setting
planning delegating prioritising and so on

♦ time management techniques and framework a different ways to manage your time example of time
management techniques are getting things done GTD pomodoro timer Eisen hower metrics and many others.

Time management techniques consist of methods guidelines processors and other recommendation in addition
these techniques also recommend many different time management is example of time management tools are
calendar note-taking software like (Evernote Cornell notes Mark apple pencil and apple notes etc ), time tracker
specialised time management apps and so on simply said the point of time management tools is to help you
manage your time better by using time management tools you can become more productive make Better
Decisions about your time and reduce the time you spend on things like reporting and invoicing when we talk
about time management tools you have to be aware that it's quite easy to become enthusiastic about new tools the
hard part is consistently using the selected tools that's why you want to become better at time management(to
earn more to have more free time ) then find the most appropriate two for your goal and finally you have to use
the two long enough to get used to.

♦ writing down your goals clearly defined goals help with time management tremendously organising your week
and scheduling how you will spend your time in advance having an overview of all the tasks that need to be
completed with deadlines prioritising your task or not recording and analysing all the time spent for optimisation
purposes coordinating with your team as the leader managing meetings better simplifying administration's such
as reporting invoicing ETC minimising distractions and focusing better reflecting on where you can improve and
developing new habit.

All these things should result in you these things should result in You these things should result in You being
more these things should result in you being more these things should result in you being more successful making
better making Better decisions about your priorities taking on bigger projects with higher value-added saying no
to unimportant things etc, and more efficient working faster in the flow without distractions

if you choose the right technology stacks actually use it you can earn more money and simultaneously have more
free time I did not talk about money in this book at all I only talk about beautiful and wonderful free schedules
that will help you to be more efficient in what you are doing and more money will come with it money can just
come by just by doing anything rather knowing the right thing to do and pressing the right buttons.

The criteria you should consider when choosing the best time management tools in the back over flow of all the
time management tools a very crucial question is how to choose the right technology stack for your needs the best
advice by far is to experiment with a few of them. Text them text text text text text them for a test them for a short
period of time and see how they fit your needs almost all apps offer a free trial or a free version nevertheless you
can't text all the hundreds of time management apps that are on the market. Here are the here are the list of the
things you should consider before choosing any time management tool

♦ one app or many - some apps are specialised to do one thing really well and then you can connect different
apps through API an example would be my hour, specialising for time tracking other software Solutions offer
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many different tools in one but usually those features might not work as well meaning they are more basic and
( example would be wrike ). What to choose depend on your personal needs and preference if you want to have
everything in one place tax calendar notes e t c and you are prepared to make some compromises regarding
teachers and user experience you can go for a one point solution but if you are a little bit more advanced you will
probably prefer combining a few apps that are really good at one thing and then connect them.

♦ market leaders or new comer - the next selection criteria it's quite a hard on should you go for a big brand or a
startup market leaders starting big branches are usually a safe choice. but at some point most market leaders
stop really innovating why newcomers are more aggressive with innovative providing something new and more
valuable the downside is that they can go out of business if they are too new if you go for a new comer make sure
you can back up and explore all the data from the application.

♦ software features - most mature tools offer pretty much the same set of functionalities nevertheless almost all
applications try to differentiate somehow with add-ons an extra functionalities things like browser extensions,
APIs, integrations different meeting template etc.

♦ UX together with "look and feel" - if you do it right you will be using selected time manager software
everyday. Thus, it should have the look and feel that you already like that includes design colours and all other
related things nevertheless designed is not the only important thing in this regard but the same person it is

THE BEST TIME MANAGEMENT TOOLS

There are five different types of time management tools 30 most used and logically combine on top of these tools
you can apply different time management techniques such as getting things done (GTD), Eisen Hower Matrix,
pomodoro timer and others

♦ calendar time management and organisation always starts with a calendar and a proper scheduling task or
project manager in the calendar app you should reserve blocks of time to work on selected important parts
scheduling your meetings and write down everything else you are up to if you are a Freelancer a simple task
management should be more than enough but if you run a bigger team, you should consider a more powerful a
more powerful project management tool for both options there are two different types of tax flash slash slash
Project slash project/managers in general.

i list based - write down all the tax on different list.

ii Kanban-based - you create different visual boards with to do in progress and done columns, and virtual cards
Post-it notes for each tasks. then you move cards through the columns as you work on your task

HERE ARE FOUR DIFFERENT TYPES OF TASK THAT YOU MUST PROPERLY
MANAGE
URGENT + IMPORTANCE DO

URGENT + NOT IMPORTANT DELEGATES

NOT URGENT + IMPORTANT SCHEDULE THEM IN YOUR CALENDAR IN ADVANCED

NOT IMPORTANT + NOT URGENT DELETE

SELECTION OF THE BEST TASK MANAGEMENT

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TRELLO

WONDERLIS

TODOIST

ANY DO

BEST PROJECT MANAGEMENT APP

WRITE

JIRA

BASECAMP

PROOFHUB

TEAMWORK

MONDAY

CHAPTER 4

HOW TO MANAGE MULTIPLE ACCOUNTS FOR YOUR CLIENTS

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CHAPTER 6

WHAT SKILLS DOES A SOCIAL MEDIA MANAGER NEED

IN THIS GUIDE, YOU’LL LEARN HOW TO BECOME A SOCIAL MEDIA MANAGER WITH NO
EXPERIENCE. TO EFFECTIVELY FULFILL ALL THESE RESPONSIBILITIES, SOCIAL MEDIA
MANAGERS NEED TO DEVELOP A VARIETY OF DIFFERENT SKILLS.
Here are some of the most important skills you will need to become a social media manager:
1. Learn Social Media Marketing
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Being successful as a social media manager requires constant learning. Beyond developing the skills needed to
perform the duties of a social media manager, you need to learn the ins and outs of the different social media
platforms. This means mastering the ability to manage both paid promotions and organic outreach on social
media channels. Paid advertising provides a huge opportunity for businesses to reach their target audience and
grow their customer base while earning a high return on their investment.

SEO is also important for social media platforms as most function as a search engine of their own. Knowing how
to perform keyword research and how to structure your social media content can help you reach a highly relevant
audience. The best way to learn social media marketing and gain the skills needed to run both PPC and organic
campaigns effectively is to follow a social media marketing course. A good course will teach you how to run PPC
campaigns without wasting your budget and how to design a social media marketing strategy to take advantage of
all available social media channels.

Each platform offers a unique user base and works best with different types of content.cSocial Media Platforms
Demographics. The main platforms you will need to master as a social media manager include:

Facebook

Facebook is a wildly popular social media platform with over 2.5 billion active users. Naturally, it has become a
prime marketing asset for all sorts of businesses.vCreating business pages, joining groups, and running paid
advertisements are the most common ways to connect and engage with your target audience on the platform.

Instagram

Instagram allows users to post images and short videos accompanied by comments. Nearly half of all Instagram
users are following at least one business and the platform is a popular outlet for learning about brands and
products.

LinkedIn

LinkedIn is a social network geared towards professionals. Users are focused on business, networking, and high-
value and authoritative content like long-form blog posts and thought leadership articles. The user base consists
primarily of an older age group and there are more professionals in high-level positions than on any other
platform.

Twitter

Twitter isn’t as big as Facebook or Instagram but it is still a great tool when it comes to marketing. The platform
is more popular among millennials and is another go-to choice for people looking to learn about brands and
businesses.

Pinterest

Pinterest is another image-based platform that functions similar to a search engine. People use the platform to
learn more about their interests, hobbies, and the products they want to buy. Pinterest’s largest demographic is
women with higher incomes and that platform drives a much higher return on investment than other social
channels.

2. Build Your Social Media Presence

The best way to develop your abilities as a social media manager is through your own profiles. Your own profiles
also provide an effective way to find new clients. By building a strong online presence you can use your own
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accounts to display your skills and social media prowess to potential clients. Whether you plan to work as a
freelancer or hold a position with a company, you should create profiles listing your social media services on all
the major platforms including Facebook, Twitter, Pinterest, Instagram, and LinkedIn. You can also use your own
accounts to experiment with new tactics before you try them with your clients’ profiles.

Create Business Accounts on Major Social Platforms

As a social media manager, you will need an effective way to manage multiple client accounts. All the popular
social media platforms offer business accounts that will allow you to keep all your profiles organized.Business
accounts are also important for the safety of your clients as they give you the ability to access their profiles
without them having to give you their login credentials or direct access to their accounts.

Creating business accounts for social media platforms is a straightforward process. With Facebook, for instance,
you will go to business.facebook.com to create your Facebook Business Manager aaccount

Facebook Business Manager

Once there, you will provide some basic information about your business and then link your business’ Facebook
page. You will then link any existing Ads Manager accounts so you can manage your paid promotions directly
from the Business Manager. You can add team members to your Business Manager, assigning them different
permissions to help you manage your accounts. With your Business Manager account in place, clients can simply
grant you access to their pages and you will be able to manage all your different accounts in a centralized place.

4. Get A Social Media Manager Specialist Job

Working as a social media specialist can help you get the experience needed to become a successful social media
manager. With relevant social media experience under your belt, it will also be easier to find work as a freelancer
or to find a job as a manager. The role of a social media specialist is similar to that of a manager and requires
many of the same skills. You will be responsible for leveraging the different social platforms to drive growth for
the companies you work for.

This involves researching the target market to decide which platforms present the best opportunities as well as
finding and creating relevant content to share. As you gain more experience you will understand how to handle
accounts for different types of clients, putting you in a position to serve as an effective manager in the future.

5. Build Your Manager Skills

Beyond the industry-specific skills needed to support your social media marketing career, being a manager
requires its own set of skills. Some of the important abilities you’ll need to master include:

Communication

As a social media manager, you need to be able to communicate efficiently with both clients and your own team.
This means being able to clearly articulate your social media strategy and the tactics you will use to reach your
goals. The ability to explain your work can help improve your relationships with clients, ensuring your projects
go smoothly.

Time management
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To manage a successful social media strategy, you need to be able to manage your time effectively. As a social
media manager, you need to plan and structure campaigns while leading and executing them from start to finish.
To do this for multiple projects simultaneously, you need to develop processes and utilize tools to keep all pieces
moving in the right order.

Analytical skills

Being able to look over data and use it to make more informed decisions is essential to being a social media
manager. This allows you to optimize your marketing campaigns, both paid and organic, by focusing on what is
working and making changes to what is not.

6. Define Your Services

Once you have developed your social media and management skills, you’ll need to decide what services to provide
and how much to charge for your work. It’s a good practice to focus on a few services to start. This will help you
master certain areas quicker and it will be easier to win new clients as having a specialization can help improve
your credibility.

Some of the services you can choose to specialize in include:

Paid advertising campaigns

Graphic design

Setting up and optimizing profiles

Customer service and community engagement

Creating and curating content

7. Learn How To Use Social Media Marketing Tools

Managing several social media accounts for multiple clients is a complicated process.Fortunately, there are many
tools available to help you stay organized and streamline the process.

Here are some of the more popular social media marketing tools you’ll want to learn how to use:

Buffer App

Buffer is a popular solution that allows you to schedule posts for every social media platform in advance, all from
a single dashboard. This makes it easy to plan and manage all your content as you can see what you are posting
on each social media channel in a single place. Buffer also provides useful analytics you can use to track the
performance of your social media accounts.

Hootsuite

Hootsuite is a comprehensive social media management tool that streamlines the process of managing multiple
campaigns. Instead of managing each social account in isolation, you can use Hootsuite to oversee them all from a
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single dashboard. The platform allows you to schedule posts, collaborate with your team, and track messages and
conversations.

Sendible

Sendible is a powerful social media management tool for those needing to manage a variety of accounts for
multiple clients. It allows you to schedule posts across the different social media platforms and can be used to
create an editorial calendar for your blog. Sendible also makes it easy to track brand mentions so you can quickly
respond to anyone engaging with your brand.

Canva

Canva is a graphic design tool that allows you to create high-quality visual assets for your social media channels.
It is a popular tool for marketers of all skill levels because it is easy to use even if you have less design experience.
Canva is free to use and comes with thousands of design elements you can add to your graphics along with
hundreds of pre-made templates to help you get started.

8. Build Your Client Portfolio

Once you win a few clients, you want to build a portfolio highlighting your work so that you can then share with
other prospective clients. Gaining new clients as a social media manager relies heavily on being able to show what
you are able to do and how your services can benefit a company.

Building your own online presence can help to a degree but being able to show potential clients the results you
have driven for other companies is a powerful way to build your business quickly. Build a website detailing the
services that you provide. As you gain more clients you can include their logos and add a testimonial to your home
page. You can also write detailed case studies going into the success of your projects in more detail and add these
to your blog.

If you’re wondering how to land your first client without having a portfolio to show there are a few ways to do
this. To start, you can provide voluntary work to a non-profit or a friend. You could also offer your services to
clients at a very low price. This can help you get your first set of clients to get the ball rolling for building your
social media management business.

9. Apply For Social Media Manager Jobs

If you are more interested in working in a salaried position than working independently, you can get a job as a
social media manager at a company or an agency. There are plenty of online job boards you can use to find open
social media manager positions Some popular options include:

Indeed

Glassdoor

ZipRecruiter
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Google for Jobs

American Marketing Association

WeWorkRemotely

AngelList

You can also leverage your personal network to see if any of your connections can help you secure an open
position.

While a college degree is not necessarily required to get a job as a social media manager, it can increase your
chances of securing a position significantly. The most popular degrees among social media managers are
marketing, communications, or business.

There are also a number of social media marketing certifications you can get to help you stand out from the
crowd. This includes courses from platforms like Facebook, Twitter, and LinkedIn as well as popular tools like
HootSuite.

10. Start Your Own Social Media Marketing Agency

If you want to expand your reach to be able to serve more clients at a time, you can start a social media or a
digital marketing agency. The first decision when setting up your own social media marketing agency is to choose
your niche. You can choose to specialize in a single industry or you can work with clients from a variety of
different sectors.

The services to offer will depend on the niche you select and how you want to position yourself in the market. For
example, if you work exclusively with clothing companies, you may want to focus on visual channels like
Instagram and Pinterest.

However, if your client base consists of B2B companies, you could focus on LinkedIn and Twitter. Once you have
a better understanding of the type of clients you will target and the services you will offer, you need to begin
building your team.

The exact build of your team will depend on the services you choose to provide but generally, you will need to find
team members versed in each of the different skills areas important to a social media manager working
independently. This includes:

Copywriters

Graphic designers

Project managers

Customer service representatives

News commentator and curator

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By hiring a team of people specializing in the different areas of managing social media accounts, you are able to
serve more clients at scale.A drawback to starting your own agency is that you will have more administrative
work compared to operating independently as you will have to oversee all your staff and the business as a whole.

11. Become A Social Media Freelancer

If you don’t want to work with a single company or start your own agency, you can work as a social media
freelancer. As a freelancer, you can find your own clients and choose the services that best suit your interests and
talents. Working independently provides a lot of flexibility as you can set your own schedule and work from
anywhere.

However, you’ll need to be able to find and win new clients to ensure a consistent flow of revenue. Pitching plays a
big part in this as knowing how to reach out to potential clients with the value of your services can help you find
new work.

There are a variety of freelance platforms you can use to find new clients. Some popular networks include:

Upwork

Freelancer

PeoplePerHour