Professional Documents
Culture Documents
12 FEBRUARIE 2024
CLASA A XI-A – SECŢIUNEA B
• Toate subiectele sunt obligatorii.
• Nu se acordă puncte din oficiu.
• Timpul efectiv de lucru este de 3 ore.
2. After arriving at the airport, we realized that our passports were still at home. UNTIL
It………………………………………at the airport that we realized our passports were still at
home.
3. It's possible that the shops will sell all their bottled water so we should buy all we need now.
CASE We
should buy all the bottled water we need now ………………………………out of it.
II. Use the word given in brackets to form a word that fits in each gap.
The 21st century workplace
The economy of the 21st century is based on skills and (1) ...........( KNOW) according to a
recent report. The study shows that throughout this century there will be more jobs for those
with the right qualifications and the right skills, and fewer jobs for those with none. The best
employee will be one with a (2) ............ (DEMONSTRATE) level of academic
or (3) ………..... (VOCATION) achievement that can enable the individual to support their
CV with evidence of desirable personal qualities.
As (4) ...........( GLOBE) increases and technological advances make typical working practices
redundant, (5) ..............( PROSPECT) employees will need to show various personal
attributes. As well as wanting people who are flexible, companies are also looking for evidence
of (6) ...................( ADAPT). It is also increasingly necessary to be an excellent communicator
as the majority of companies make their profits from the skills of people selling their goods as
much as from the producers themselves.
III. Think of ONE word which can be used appropriately in all three sentences. Write only
the missing word on the answering sheet. 9 points
3. Your work has not been up to standard in the last three months, but we are prepared to let you
make a ……………….. start.
Write the report today while the events are still……………. in mind.
You will find that Professor Stanton has an entirely ……………………. approach to this
problem.
SUBIECTUL B –
Read the text below and do the tasks that follow. 10 points
I. For each question decide which answer (A, B, C, D) fits best according to the
text.
Advertising agencies and their clients
Advertising agencies have long been viewed by their clients with a mixture of
wariness and envy. Fat pay cheques and fast cars remain an enduring image. But
things have changed. British advertising agencies are turning to training: not just for
their own staff but for their clients as well. Role reversal has become a novel way of
educating companies which use advertisements in the advertising agency's darkest
arts.
The agency LHS last month staged its first role reversal course. It involved 19
managers from 15 different companies and their task was to plan and create an entire
campaign within 48 hours, culminating in a pitch for the £5m advertising business
for a fictitious product launch. Participants were divided into groups of five or six.
Their first job was to create a brief to advertise a new ice cream bar. Briefs were then
swapped and each group became an 'agency'. The agencies' first task was to interpret
the brief.
'These were of decidedly mixed quality,' Kevin Duncan of LHS said. 'Clear briefs
elicit no questions. Poor briefs generate many - and no answers.' They then had to
decide their strategy. They were given market and media data, though some of this
was erroneous, 'to illustrate how a good brand manager sifts information in
advance'.
The next step was to develop a creative approach and by the end of the first full day
the agencies were expected to be in a position to test their ideas with research groups
made up of members of the public. Interpreting the results of qualitative research
is critical, Mr. Duncan said. 'People wilfully interpret research findings to post-
rationalise their ideas.'
1. On the LHS agency's course, what did participants have to do?
A design a new product
B try to win a contract
C move from group to group
D negotiate a budget
Write an article telling us about the way in which advertising influences people’s
shopping habits. Include information about how people might buy goods that they
don’t really need and the fact that some advertisments aimed at children should not
be allowed.