TRƯỜNG ĐẠI HỌC BÌNH DƯƠNG MÃ ĐỀ THI

ĐỀ THI CUỐI KỲ (do TT BĐCL ghi)

Học kỳ: 1 – Năm học: 2023-2024

Tên học phần: ENGLISH FOR BUSINESS 1 Lớp/Nhóm: 233200AV02

Thời gian làm bài: Ngày thi:

Ghi chú về tài liệu: þ được sử dụng ¨ không được sử dụng

Họ và tên SV: ………………………………………. Họ tên, chữ ký Họ tên, chữ ký

Ngày sinh: ………………………………………….. Cán bộ coi thi 1 Cán bộ coi thi 2
MSSV: ……………………………...Đề số: ……….
ĐIỂM
Bằng số Bằng chữ Họ tên, chữ ký Họ tên, chữ ký
Cán bộ chấm thi Cán bộ chấm thi
1 2

Content:
Part 1: Complete the text with the correct words (2 marks)
Topalino is a well-known brand of sweets and chocolates owned by ABG, a company
based in Maribor, Slovenia. It focuses mainly on………..(1) products and was the
market………….(2) in exclusive confectionery.
In the last two years, however, Topalino’s market…………..(3) has declined by
almost 25%. There are at least two reasons for this decline.
First, supermarkets in the region are now selling sweets of similar quality at much
lower prices, so more and more consumers say that Topalino is no longer………….(4)
for money. The economic downturn has naturally made people more price conscious,
and brand…………(5) is suffering as a result. A possible solution would be to reduce
the price of at least a number of products so that they are in the medium………….(6)
of prices.
Secondly, a lot of middle-aged people find the logo childish and the packaging old-
fashioned and unexciting – in other words, they no longer find the brand…………(7)
attractive. In order to appeal to this important market………….(8), Topalino is
thinking of………….(9) its main products and expanding its product……………(10)
 Tô đậm đáp án đúng nhất , mỗi đáp án đúng: 0.2đ

1 a. inexpensive b. upmarket c. influential

2 a. leader b. launch c. awareness

3 a. label b. logo c. share

4 a. price b. margins c. value

5 a. stretching b. research c. loyalty

6 a. range b. order c. list

7 a. name b. image c. label

8 a. segment b. survey c. challenge

9 a. endorsing b. repositioning c. generating

10 a. numbers b. range c. list

Part 2: Use the provided words below to complete each set of sentences with the
same verb describing change in the correct form. There are four verbs you will
not need (2.4 marks)
deregulate downsize reassess redevelop relocate restructure
retrain update upgrade
Ex 1. The current economic climate is making people…………all of the purchases they
make.
When will the government………….the impact of their economic reforms of the quality
of life?
We need to………..the situation before taking any decisions.
2. If your company…………and you are over 50, your working life may be over.
As the car industry…………., many are leaving the country in search of work.
Breaking news: TRN United, the global electronics group,…………...its workforce by
20%.
3. Could you perhaps…………us on how the project is progressing?
We continuously………….the files with new information.
We plan to………...our telephones system.
4. The government will soon…………all internal flights, so the industry will probably
become more competitive.
They plan to………….the capital markets and privatise most state-owned companies..
Taiwan’s government pledged to…………..its service sector within four years.
5. We bought new software and had to………….everyone to use the datebase.
Our agency has seen a huge increase in the number of adults looking to change
careers, either as a result of job loss or a disire to………….in a different field.
People are often reluctant to…………until they are convinced that their present skills
are not sufficient to enable them to find work.
Answer: mỗi đáp án đúng: 0.2đ

Ex: 1 reassess reassess reassess

Part 3: Complete this presentation by filling the correct word in the blank. (0.6
marks)
Good morning, on………….(1) of Lintex International, I’d like to……………(2) you
all. My name’s Selim Melki. As you know, I’m here today to………….(3) about our
next global advertising campaign. I have…………..(4) my talk into three parts. Firstly,
I’d like to state our objectives. Secondly, I’ll explain why this time headquarters has
decided to focus on celebrity endorsement, and outline the main ideas so far. Anh
finally, I’ll look at our budget.
Please feel free to…………..(5) at any time if you’d like to ask a……………(6)
Answer: mỗi đáp án đúng: 0.1đ

1. 2. 3. 4. 5. 6.

Part 4: Read the text below and complete its exercise (4 marks)
Looking to Wikipedia for answers
To understand how large-scale work was organized during the past 100 years, the best
models were traditional hierarchical organizations such as General Motors, IBM and
Wal-Mart. But to understand how largescale work will be organized in the future,
we need to look at newer examples such as Wikipedia, eBay and Google.
In Wikipedia, for instance, thousands of people from across the globe have collectively
created a large and surprisingly high-quality intellectual product - the world's largest
encyclopedia - and have done so with almost no centralized control. Anyone zo who
wants to can change almost anything and decisions about what changes are kept are
made by a loose consensus of those who care. Wikipedia is a remarkable
organizational invention that illustrates how new forms of communication, such as the
internet, are making it possible to organize work in new and innovative ways.
Of course, new ways of organizing work are not desirable everywhere. In many cases,
traditional hierarchies are still needed to capture economies of scale or to control risks.
But in an increasing number of cases, we can have the economic benefits of large
organizations without giving up the human benefits of small ones - freedom,
flexibility, motivation and creativity.4. These human benefits can provide decisive
competitive advantages in knowledge-based and innovation-driven work. During the
coming decades, we can expect to see such ideas in operation in more and more so
parts of the economy. These new practices have various names, but the phrase I find
most useful is collective intelligence’.
What if we could have any number of people and computers connected to, for
instance, care for patients in a hospital? Or designing cars. Or selling retail products.
We might find that the best way to do a task that today is done by five full time people
would be to use one part-time employee and a host of freelance contractors each
working for a few minutes a day.
One important type of collective intelligence is 'crowd intelligence', where anyone
who wants to can contribute. Sometimes, as in the case of Wikipedia or video-sharing
website YouTube, people contribute their work for free because they get other benefits
such as enjoyment or opportunities to socialize with others. In other cases, such as
online retailer so eBay, people get paid to do so.
These changes will not happen overnight, but the rate of change is accelerating, and
businesspeople a hundred years from now may find the pervasive corporate hierarchies
of today as quaint as we find the feudal farming system of an earlier era.
1. Read paragraphs 2 and decide if these statements are true (T) or false (F): (1
mark)
Wikipedia…..
a. entries can only be change by the person who wrote them.
b. has no central control at all.
c. is the largest encyclopedia in the world.
d. is of high quality.
e. copies existing ways of working.
Answer: mỗi đáp án đúng: 0.2đ

a. b. c. d. e.
2. Do you share the writer’s optimism about the potential of collective
intelligence? Why?/why not? (3 mark)
Ghi chú: trả lời không quá 300 từ dưới dạng opinion essay, copy trên mạng về 0đ,
2 bài có nội dung giống nhau mặc nhiên sẽ bị 0 điểm, ý tưởng có thể trùng nhau
nhưng cách giải thích và dùng từ phải khác nhau.
…………………………………………………………………………………………
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XÁC NHẬN CỦA KHOA/BỘ MÔN
(Ký và ghi rõ họ tên)
Họ và tên GV ra đề: ........................................ Chữ kí……………
THE END.