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TIME Toyota Final LR

TIME Toyota Final LR

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Published by Stephen Benfey

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Published by: Stephen Benfey on Nov 16, 2009
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05/12/2010

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Port RadiumPrinceGeorgePrinceRupert
Fairbanks
Fort YukonCordovaBearLakeDawsonCreekFort ChipewyanRedDeerAnchorageCalgaryEdmontonVictoriaYellowknife Juneau
W A S H I N G T O NA L A S K AN O R T H W E S TT E R R I T O R I E SA L B E R T A
Vancouver
KamloopsGrandePrairie
B R I T I S HC O L U M B I AY U K O NT E R R I T O R Y
Whitehorse
ABOVE: KatsuakiWatanabeenvisions a greenroad to growthTOP RIGHT: AToyota Fuel CellHybrid Vehicle(FCHV) deliveredoutstandingperformanceunder coldconditions
Toyota’s hydrogen uel-cell hybrid powered vehicle madea landmark trip rom Alaska to Vancouver, making a hugestride orward in the long distance operation o a hybriduel-cell system, which has no emissions other than watervapor. Driving 2,300 miles (3,700 km) on hydrogen alone,the Toyota Fuel Cell Hybrid Vehicle (FCHV) completed thetrek rom Fairbanks Alaska to Vancouver British Columbiain seven days, averaging more than 300 miles (480 km)between reuelings. The trial perormed in the last quartero 2007 conrmed substantial progress in reliability anddurability, cold-weather operation and extended rangecapability o Toyota’s hybrid uel cell system. As with Toyota’shybrid technology, Toyota’s uel-cell program has been anentirely in-house initiative. All key components, includingthe next-generation uel-cell stack, battery and powermanagement system were solely developed by Toyota.
Going the Distance
I
n his address to journalists at the Detroit Motor Show, Watanabesaid, “Last year, as never beore, industry, government andmainstream consumers came to grips with the need to addressglobal climate change. I believe we will all remember 2007 as the yearthat the world responded to a wake-up call too long ignored.” Watanabepointed out that Toyota has long promoted what it calls ‘sustainablemobility,’ a vision o motor vehicles in accord with the environment.“Sustainable mobility recognizes that a wide variety o advancedtechnologies will be part o our uture. But only i these technologiescan appeal to, and reach, the mass market,” Watanabe said.Sustainable mobility addresses our key areas. First, the vehiclesthemselves and advanced technologies. Second, the urbanenvironment, where these new technologies will be used. Third, theneed or partnerships between energy and transportation companiesalong with government and academia to bring new technologiesto market. Fourth, the energy challenges surrounding the use o advanced vehicles.
CreatingSustainableMobility
“We try to develop technology thatminimizes the negative impact towardpeople and the environment whilemaximizing the enjoyment of driving”
- Katsuaki Watanabe
A
 
murmur swept through the crowd o media representativesattending the Toyota press conerence at the NorthAmerican International Auto Show in Detroit on Jan. 13.Toyota Motor Corporation President Katsuaki Watanabe had justmade a stunning announcement: “By 2010, we will accelerate ourglobal plug-in hybrid R&D program. As part o this plan, we willdeliver a signicant eet o plug-in hybrid vehicles powered bylithium-ion batteries to a wide variety o customers.” The innovativenew plug-in hybrids will be able to cover greater distances on electricpower alone, while producing signicantly less CO
2
than otherhybrid vehicles. Just days beore the Detroit show, Watanabe set out his vision orToyota’s uture at the company’s headquarters: “Toyota cannot growwithout improvements in quality. That means not only enhancingour technology, product quality and cost competitiveness, but alsomaximizing our contribution to sustainable development. Sustainabilityis key to our management policy.”
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Watanabe recognizes that economic growth mustbe coordinated with the needs o our planet and societyin mind. “Innovative technology is the biggest keyto achieving development that is balanced betweeneconomic growth and the environment,” Watanabesays. “We are inspired by a core value o our company’smanagement philosophy,
The Toyota Way
. It promotesrespect or people, a reection o our aith in humaningenuity. Our long-term plan,
Global Vision 2020
,declares our belie that we can open the rontiers o tomorrow through the energy o people and technology.”
Toyota hybrid vehicleshave reduced carbondioxide output by overve million tons
Toyota’sGreen Roadto Growth
“Toyota is committed to sustainabledevelopment through innovationthat balances economic growth withenvironmental protection”
- Katsuaki Watanabe
 
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Toyota’s Plug-in Hybrid Vehicle(PHV) oers an example o howprogress in sustainable mobilitycan benet rom partnerships.In Nov. 2007, Toyota deliveredprototype PHVs to the Universityo Caliornia’s Berkeley and Irvinecampuses, where researcherswill work with industry andstate partners to study userresponse to the technology andrecharging inrastructure needs.Meanwhile, Toyota has teamedup with France’s EDF Group, aleading player in the Europeanenergy industry, to evaluate
Plug-in, Drive Of 
plug-in hybrid vehicles in Europe.Toyota’s PHVs are integratedinto EDF’s eet or testing onpublic roads in France. EDF andToyota are developing a systemthat will acilitate batterycharging at a new generationo public charging stationson roads and in car parks. Tomaximize the PHV’s potential,Toyota has ormed a partnershipwith Matsushita Electric tobegin developing high-perormance lithium-ionbattery technology,which oers higherenergy and outputdensities compared totoday’s conventionalnickel metal hydride(NiMH) battery type.
RIGHT: Whereasa regular hybridcan only chargeits battery whiledriving, a plug-inhybrid can also becharged from anexternal electricpower source,either in the homeor on the roadABOVE: PierreGadonneix,President andCEO of EDF (L)and MasatamiTakimoto,Executive VicePresident,Technology, of Toyota (R) withplug-in hybridroad-test modelin Europe
system called DPNR advanced catalytic convertertechnology. Toyota plans to expand and enhanceits environmentally–riendly diesel engine rangeto meet increasing demand. At the Detroit show,Watanabe announced that a new clean-diesel V8engine would be oered in both the Tundra ull-sizepickup and the Sequoia ull-size SUV, sold in NorthAmerica, in the near uture.The choice o alternatives or the uture dependson local conditions. For example, Brazil, with itsabundant sugarcane plantations producing rawmaterial or uel ethanol, is an ideal market orex-uel vehicles that can run on up to 100%ethanol. Next year, in North America, select 2009Tundra models equipped with the 5.7-liter V8 willhave exible uel capability to run on E85 ethanol.The latest technologies are being incorporatedinto specic product plans based on Toyota’sconcept o “the right vehicle, in the rightplace, at the right time.”
Saety and the City
Saety is an important element o sustainable mobility which looksat the urban environment wherethese new technologies will beused. “I want Toyota to developa dream car, a vehicle that cannotinjure people, and to help createan urban inrastructure that cankeep accidents rom happening,” saysWatanabe. “We have developed a Pre-crash Saety System, which oers eaturesthat include ront-end pedestrian detection andrear-end vehicle detection unctions, which couldbe described as the rst saety technologies o their kind.”Going beyond vehicle design, Toyota is workingwith local governments and academic researchersto develop smart inrastructures that willenhance saety and reduce trafc congestion. ThisIntelligent Transport System (ITS) technology usesvehicle-to-vehicle and vehicle-to-inrastructurecommunication to reduce the burden on driversand minimize the risk o accidents.
Plug-in Hybrid:How it Works
GasStation HouseholdElectricityFuelTankBatteryEngineElectricMotor
Biouel is uel that’s developed rom organic material,usually plant matter. Biouels such as ethanolare considered to be ‘carbon neutral,’ that is, theCO
2
emitted into the atmosphere when the uel isconsumed is no greater than that taken rom theatmosphere during the plant’s growth. In otherwords, there is no net increase in carbon dioxide,one o the main gases implicated in global warming.Toyota is developing cellulosic ethanol productioncapability based on its biotechnology expertise,which will enable biouel to be obtained romnon-ood plant sources such as wood chips. Unliketoday’s biouels, which are made rom ood cropssuch as corn, sugarcane and soybeans, cellulosicethanol is made rom inedible plant materials,which will not aect ood supply and price.
Wood Chips: A Friendlier Biouel
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 20070.317.715.319.936.941.3
With regard to the vehicles themselves, Watanabenotes that “Automobiles produce not only CO
2
butalso NOx and other noxious emissions. The challengeis to come as close as possible to eliminatingthese. Our R&D team is continuously creatingcleaner conventional engines, while exploring everyalternative approach including ethanol, electricityand hydrogen. Hybrid technology is a core technologythat can improve environmental perormancein all energy and powertrain applications.”Unquestionably, Toyota is a pioneer in developingand marketing technology that addresses someo the causes o climate change. The automakerlaunched the world’s rst mass-producedgasoline-electric hybrid vehicle, the Prius, in1997. By January 2008, global cumulative saleso Toyota hybrid vehicles had topped 1.32 millionunits. In terms o combating global warming,the eect o these Toyota hybrid vehicles hasbeen to reduce carbon dioxide output by overve million tons. But rather than basking in itssuccess as the hybrid leader, Toyota is pursuingsustainable mobility with even greater eort.Goals include annual sales o one million hybridsby the early 2010s, ollowed by hybrid versionso all vehicle models during the 2020s.
Engines o Change
Toyota is revamping all o its conventionalengines and transmissions over the next twoyears to achieve improved air quality, increaseduel economy and a reduction in CO
2
output.These eorts extend to Toyota’s mass-produceddiesel engines eaturing a new diesel purication
ABOVE: Thenew ToyotaHighlanderHybridBELOW: TheToyota Biofueldivision
Worldwide Toyota HybridVehicle Sales
Unit= 1000 vehicles
53.3134.7234.9312.5429Priuslaunched2ndgenerationPriuslaunched

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