THE JOURNEY OF

“A TRUE INDIAN MULTINATIONAL”

GROUP 8

SANA NABI
KIRTI SIDDAPUR
SUDIPTA SAR
ROHAN NAIR
MANDANNA TM
Products and services

• Engineering and construction projects

• Heavy engineering
• Shipbuilding
• Construction
• Electrical and electronics
• Information technology
• Machinery and Industrial products
Marketing Strategy
Joint Venture :
L&T-Sargent & Lundy Limited

Larsen & Toubro (Oman) LLC

Bangalore International Airport Limited

(BIAL)

L&T-Case Equipment Private Limited

L&T Komatsu Limited (LTK)

• Tractor Engineers Limited (TENGL)

• L&T EADS

• L&T-Demag Plastics Machinery Limited

• EWAC Alloys Limited

CSR
HEALTH

EDUCATION

ENVIRONMENT

RESPONSE TO NATURAL CALAMITIES

EMPLOYEE VOLUNTEERING
Competitive Advantage

• Technological Advantage

• Extensive Networks

• Large Project Execution capabilities

• Strong R&D

• Competent People

• Economics of scale
Sales Strategy of L&T WPB

Commitment

Expansion

Exploration
Other Marketing Strategy

1.Synergy

2. Total Market Coverage

PROMOTIONAL STRATGIES

• TV commercials  CNBC

• Trade shows

• Product Brochures

• Direct marketing

• Corporate brand building Campaign

 PEOPLE

 People real source of competitive advantage

 Training programs

• On-job training

• Interactive CD-Rom based programs

• Over 100 programs on general Mgmt and

behavioral topics
• Recruitment based solely on merit
• Maintain a quality HRMS to meet the
international standards as per ISO 9001.
• Work culture emphasises:
· Freedom to experiment
· Continuous learning and training
· Transparency
· Quality in all aspects of work
· Rewards based on performance and
potential
Pricing strategies

L & T Construction & Shipbuilding- Bidding

• Aggressive Pricing ( Predatory Pricing )
• Penetration Pricing

L & T Infotech- Person Hours

L & T Engineering and Electrical Products- Dealership

Selling
Price Waterfall Strategy
DISTRIBUTION CHANNELS
 Zero Level Channel
• L&T Construction

• L&T InfoTech, L&T Financial Services(Infra)

Dealer Based Channel

• L&T Valves

• L&T EmSys and engineering equipment

THANK YOU