Movement Technique

Definitions and Example

MOVEMENT TECHNIQUE
- It is a technique used in order to move forward in exploring ideas and possibilities.
- It is the willingness of the person to move forward towards generating ideas after he has
made a provocation.
- To apply the movement technique efficiently you have to suspend judgment and move
along the possibilities.
- Its aim is to get some practical and useful ideas and suggestions.


(1) Extracting a Principle
- You try to extract and derive any feature, concept, aspect, principle or idea from the Provocation
that you have made.
- Then you keep extracting from the different aspects other ideas or feature trying to
narrow done the scope looking for practical and useful idea.
- You keep moving you get practical suggestions or ideas
Example of Extraction (1)
- Extract a Principle
Situation: An advertising agency was seeking a "new advertising medium or way
1- Provocation (Po,):
Po, bring back the town crier.

2- Explanation of the provocation:
In a modern city with high-rise buildings, sealed ventilation, and a lot of traffic, a town
crier would not be much good - but this is only a provocation. What principles, concepts or
features do we see in a town crier?

3- Extract some aspects, concepts from the provocation:
Example of Extraction
- the town crier can go to where the people are
- the town crier can change the message according to the audience
- the town crier can answer questions
- the town crier is a respected official figure
- the town crier is always up to date
- you cannot switch the town crier off

4- Extract any of the aspects and use it to move forward:
The concept to be extracted is:
We can not switch the town crier off
Example of Extraction
- 5- Try to derive some ideas from this:
So now you forget all about the town crier and look around for a medium that you would
be unable (or at least, unwilling) to turn off.
The telephone comes to mind.
The idea would be to have public telephones that made no charge for a call because the
conversation was interspersed with advertising messages.
Example of Extraction
Advertisers would pay for the addition of these taped messages and the caller would get
free calls.
This could be limited to local calls.
The possible practical idea
So we see how it is possible to move forward from a provocation to develop an original
idea which could have a real value.


Example of Extraction
6- The possible practical idea
So we see how it is possible to move forward from a provocation to develop an original idea which
could have a real value.
Example of Extraction (2)
- Situation:
I want to improve on my relations with all people in this world.
Po, I wish everybody in this world loves me (Wishful thinking).
Movement:
Extract a Principle:
1- All people will become close to me.
2- I can trust everybody
Example of Extraction
3- I can seek help from everybody
4- Love becomes the most precious thing in my life
---Each of these aspect can be extracted and used to move forward in exploring ideas:
---Lets select ideas no. 4
(((Love becomes the most precious thing in my life)))
1- Without love people will hate one another
2- Every human should love to do things that disseminate love among people.
3- The spread of love among us will decrease hate and bring people closer
Example of Extraction
Then we try to extract more useful ideas from aspect no. 3
1- There is a need to promote love among people
2- There should be one new subject on love to be taught to students.
3- All students should send words of love to one another in every occasion.
4- The university should post signs of love in all corners and places.

2- Positive Aspect


Example of Positive Aspect (1)
Positive Aspect
- You try to look for positive aspects and benefits
Situation:
We want to improve on the design and effective use of cars
1- Provocation
Po, Cars should have their engine on the roof
2- Explanation of provocation
- There will be some problem with gravity and heavy weight
- There would be problem with the position of the driver and direction.
- There would be problem with wiring and transmission
Example of Extraction
3- Use positive aspects to look for benefits
- You can access the engine easily for maintenance
- Less risk of engine damage in case of accidents
- Equal weight distribution on both axles
- More space in the car or shorter car
- Less risk when the car is drown in a lake or valley
4- Try to get some ideas like:
- You might think of shorter and smaller engine
- You might think of some passengers seating on the engine after its is shortened and
placed properly.

Example of Positive
Aspect (2)
Provocation:
Po, I wish all people in the world will love me.
Positive aspects:
1- I will feel happy
2- Positive effect on my behavior and relations
3- Less tension and stress
4- I can do things confidently
5- I can make mistakes without fear.
6- I will have an optimistic thinking about the world
7- Get gifts, favours from others all the time
8- No fighting with any one
9- No negative feelings against others.
Example of Positive
Aspect (2)
- We ten select less tension and stress as some thing positive that everybody is looking for.
- We then try to propose some practical ideas on how to remove tension and stress from
our life.
Example of Positive Aspect 3
Situation:
Less sleep
- Po, I wish I can work without any need for sleep day and night (Wishful thinking)
- Po, I can sleep 12 hours per day (Exaggeration)
- Po, I sleep one hour every 24 hours.
- Po, I wake up before I sleep
- Po, I wish I can sleep and work in the same time
Positive aspect
- Select No. 5: Po, I wish I can sleep and work in the same time
1) I enjoy my work without thinking about sleeping
2- I can have more energy to work
3- I have more time to rest
I have better quality of health
Focus on Difference
- You move forward in exploring ideas through focusing on difference
- You try to compare the provocation with the old way of doing things
- List down the differences
- Spell out the difference between the new and old ways
- Try to get some ideas from he difference
- Try to apply the new ways to the old way of doi8ng things.
Example of Focus On Difference (1)
Situation
A person seeking new ideas on creative use of stamps
1- Provocation
Po, stamps should be long and very thin.
2- Explanation of the provocation
- Stamps are known to be short and thick
- Stamps cover a very little part of the envelop
- Stamps are not used for writing.
- Stamps are not used for the sealing of the envelop
Example of Focus On Difference (1)
3- Focus on the difference:
- You can write a message or letter on the stamps (because they are very long)
- The stamp would leave more space for the address (because are they long and cover
small part of envelop).
- You can use stamp to seal the envelop (because they are very long and thin).
Example of Focus On Difference (1)
4- Try to get some new ideas from this.
- The length of stamp become of value and could be used for many purpose.
- Apply this idea to the old stamps
- This might help you to think about the value and price of the stamp based on its length.
- This might help you to give more value to the old stamps through dividing them into
first class mail, second class mail, internal mail, external mail on the basis of their length

Example of Focus On Difference (2)
Looking for new ideas to make TVs widely accessible and effectively used
Po, TVs should be in the size of a small hand phone. (Using Exaggeration).
Movement (Using Focus on Difference)
TVs can be carried everywhere.
Viewers watch TV any time and any where.
TVs would become portable
TVs would become wireless
Example of Focus On Difference (2)
TVs would become popular and useful
People might become more knowledgeable because they can watch any program any
time.
Lets apply this concept of small TV to the existing TV
Practical Ideas:
This might assist in developing new TVs with the following features: Wireless, Portable,
accessible any time and can be carried in ones hand. (Hand/phone TV).
Example of Focus On Difference (3)
Looking for ideas to improve on the quality of the effective use of pens
Po, Pens write before they are used by hand (Using distortion)
Movement (Using Focus on Difference)
People can write without using their hands
Pen could be without any ink
There is no need for people to carry pen and use it for writing.
Example of Focus On Difference (3)
Pen could be invisible.
Lets apply this concept of pen writing without using hand to the existing pen
Practical ideas:
This might help is having software and devices that write through voice. There is no need
to use hand but just speak and the device would write every thing.

Example of Focus On Difference (4)
Looking for ideas to stop the dissemination of nuclear weapons.
Po, I wish nuclear weapons disappear immediately from the world (Wishful thinking)
Movement (Using focus on Difference)
All experts and workers in nuclear weapon stop working.
All countries apply the treaty which prohibits the production of nuclear weapons
All existing nuclear weapons should be destroyed and compensation should be given to
their owners.
Nations should promote awareness against nuclear weapon
Example of Focus On Difference (4)
Impose immediate sanction and punish all those who participate on dissemination of the
nuclear weapons.
Lets apply this concept of disappearance and stopping of (NW) to the existing situation
regarding the (NW)
Practical Idea:
- People might think of providing incentives to those possess nuclear weapon to encourage
them to get rid of them
- People might think of enhancing their friendship and cooperation instead of enmity
which leads to war.
Example of Focus On Difference (5)
Looking for ideas to improve the clink services and provide free consultation and medicine
Po, Every house should have one doctors and one clink. (Exaggeration)
Movement (Focus on Difference)
All members of the family would have access to the doctor and clink services.
The doctor and clink would accessible anytime
The family members would not waste their money and time going to doctors and clinks.
All family members would be healthy and able to be cured from diseases in short time.
Society would become very health
Example of Focus On Difference (5)
Lets apply this concept of availability and accessibility of Doctor and clinks to the existing
situation where many people do not have access the doctor and can not go to clinks
Practical Idea
Every family could thing of advising one of the family members to become a doctor.
The family members might think of having diploma or short time certificate and training
on medical matters.
Government might think of lending money to groups of family to establish small clinks and
higher doctors for that purpose.
Example of Focus On Difference (6)
Looking for ideas to improve the response of a service center to customer requests.
Po, customers should not be entrained properly (reversal)
Movement Techniques (Escape Method)
Not answering the phone when customers call
Not returning phone calls
Have people with no product knowledge answering the phone
Use rude staff
Give the wrong advice
Example of Focus On Difference (6)
Practical Idea
- After using movement technique you would ensure that appropriate staff members were
handling incoming phone calls efficiently and pleasantly.
- You would set up training programs to ensure that they were giving accurate and
effective advice.
Example of Focus On Difference (7)
Looking for ideas to improve on library borrowing services
Po, every student can borrow any number of books for any period of time (Exaggeration.
Number of books and duration).
Movement Technique (Focus on difference)
The benefits of student would be great
Students do not have to go to library any more
Students would be able to save their time and focus on revision
Library staff would be free to improve on many other library matters because students
would not burden them with their request.
Students can prepare all their assignment while they are staying in their rooms or houses.
Example of Focus On Difference (7)
Lets apply these new aspects to the existing practice of borrowing books and using library
Practical Ideas
The library might think of putting all books in one CD and sell it to the students.
The library might think of allowing students to access all books on line from their rooms or
houses.
Students might think of subscribing to world data base and get access to any book they
want for any duration.
Example of Focus On Difference (7)
Impose immediate sanction and punish all those who participate on dissemination of the
nuclear weapons.
Lets apply this concept of disappearance and stopping of (NW) to the existing situation
regarding the (NW)
Practical Idea:
- People might think of providing incentives to those possess nuclear weapon to encourage
them to get rid of them
- People might think of enhancing their friendship and cooperation instead of enmity
which leads to war.
Example of Focus On Difference (8)
Focus: Public Health
Goal: Developing a strategy plan for public health improvement.
Some truths and facts:
- People should have good health
- Our organization has the responsibility to help people have good health
- Motion and fresh air are good for your health
Some Provocations (POs)
- We do not need to think about public health (Escape method)
- Elderly peoples needs must be ignored (Escape method)
Example of Focus On Difference (8)
- The health policy should not cover any single public health issues or rights (Exaggeration)
- Elderly people must be given health care before they are old (distortion)
- We force everybody to stay at home all the time to avoid health problems. (Wishful
thinking)
- Elderly people should take health care of the organization (Reversal)
Example of Focus On Difference (8)
Chosen Provocation:
- Elderly peoples needs must be ignored
Use Movement (Focus on difference)
Try to look at the difference between taking care and ignoring the elderly people and ask:
- What is the specific need of elderly people? (Care, love, help, interaction)
-
Example of Focus On Difference (8)
Is it possible to have new chapters and facilities for the elderly people?
- It is important to stress the relationship between younger and older generations
- We could interview people on the needs of elderly people.
- Collaboration with the responsible for outdoor activity services is necessary for the
elderly people
Example of Focus On Difference (8)
Practical suggestions
- Here you might get to think of having social programs for elderly people hosted by different
families
- Here you move form ignoring them to enhancing the ties between them and the
community.
Example of Focus On Difference (8)
Practical suggestions
- Here you might get to think of having social programs for elderly people hosted by different
families
- Here you move form ignoring them to enhancing the ties between them and the
community.
Circumstance
- We look around for special circumstance that would give value to the Po and then try to
generate ideas.
- Try to study the situation and see in what conditions, time, placeetc the Po, can give a value and
then move forwarded in generating ideas.
Circumstance
- Situation:
Student wants less tension and stress.
- Po, I wish I will never have stress and tension (wishful thinking)
- Movement:
- Use Circumstances. Try to ask yourself when is the time where your tension and stress
becomes very high.
Circumstance
- 1- Near to examination period
- 2- Caught in Traffic Jam
- 3- Doing assignment
- 4- While concentrating on study.
- 5- When I am tired
- 6- Preparing for exams
Circumstance
Try now to move forward through extracting one of the above aspects. I select no. 4. while
concentrating on study.
Ask your self how to get rid of stress during study or in times where I concentrate more on
studying.
Circumstance
The answer:
- I need the manage my time properly
- Involve more in social activities/sports.
- Close relation with my friends and relatives.
Circumstances
- Get good food and nutrition.
- Join a seminar on stress and tension.
- Early preparation for examination.
Then:
You extract any aspect and move forward.
Example: I extract: Join a seminar on stress. Try now to give more practical suggestions.
- I use circumstance again to move forward:
When is the best time to join the seminar?
Where the place of the seminar?
Who should be attending the seminar?
Circumstances
Practical suggestions
-IIUM should organize a seminar on stress during study and how to overcome it.
The seminar should be before the examination period.
The seminar should be attended by all students and also staff.
The seminar should be conducted by experts on stress.
The seminar should provide practical tips on how to get rid of stress.
Circumstances
Situation:
Improve on car capacity
Po, Cars engine should be put on the roof
Ask:
- In what circumstance would this provocation have a direct value and benefit?
The answer:
In flooded situation a car with engine on the roof would have a direct value because
it would be possible to be driven in deeper water without affecting the engine.
A car like this would provide more space for the passengers.
Practical ideas: Think of cars with small engine and less spare parts.
Moment to Moment
In order to move forward in generating ideas you might use your own imagination even if it
appears unrealistic.
Try to imagine the situation that is given to you like watching a film or series of snapshots
moving before your eye.
Try to imagine the provocation as being put into effect.
Try to visualize what would happen instant by instant and try to observe.
Try to pick up some events, ideasetc

Moment to Moment
Po, Lets imagine that every one in the world loves you
Try to imagine that people are sending to you presents every hour, many visitors, invitation
from every one,
Try to derive some practical ideas from this imagination
Practical ideas:
- Enhance the idea of open house
- Develop websites on open communication and conversation with everybody.

Example on Movement
Situation
People need more time to have rest and holidays.
- Po, I wish everyday is a holiday.
Movement:
Extract a Principle
- Robots will do all human jobs
- I can finish all my assignments and tasks
- I can visit every one and travel every where
- No need for MC in case of absence.
Focus on Difference
- Can work for many companies
- No stress and tension of studying and examination
- Go shopping every day
- Visit friend every day
- Strengthen friendship
- No traffic Jam
Moment to Moment
- Positive Aspect
- I read more books
- I do more hobbies
- I will become rich
- I can do business at home
- Circumstances
- This idea has value during examination period
- This idea how the importance of managing our time properly
- This ideas has value in the relation between parents and kids
Moment to moment
- Imagine what you can do if you have such long time