JERRY J.

LAURO
Port Chester, NY 10573
914.260.3494 jlauro@optonline.net www.linkedin.com/in/jerrylauro


Dynamic CPG Business Sales Executive, Food and Beverage

Creates Culture of Winning l Cultivator of Solid Relationships l Executes Sales Vision l Builder and Retainer of
Highly Motivated Sales Teams

Consummate leader and professional with strong business acumen in CPG branded and private label products. Big
picture vision, leadership, tenacity to successfully balance strategic thinking and action orientation to penetrate new
markets, capture market share, and accelerate top and bottom-line revenue growth. Accomplished at establishing
meaningful and lasting relationships from C-Suite and down. Uncompromising ethics and transparent communications
underpin business-focused value propositions that leverage competitive advantage via top quality service.

Catalyst in delivering consistency that produces dynamic results. See it l Own it l Solve it l Do it

CORE COMPETENCIES

Brands and Private Brands Large Team Leadership Project Management
New Business Development
Global Sourcing
Key Account Management
Product, Market Analysis and
Positioning
Customer Relationship
Management
Cross Functional Teams
Category Management


Strategic Sales Planning and
Development
Budgeting and Finance
Management
Training & Mentoring
PROFESSIONAL EXPERIENCE

STRATEGIC SALES and MARKETING INITIATIVES, LLC
Consultant
Strategic Consulting l Market Expertise
Broker Strategy, Identification, and Management
Retail Sales Plan Strategy and Execution
Trade Shows, Sales Support, Public Relations

DAYMON WORLDWIDEStamford, CT

2014-Present






2004-Present
Global Private Brand and Consumer Interaction Experts: Private, 20,000 employees, 1600 brands
Senior Director, Center Store (2007- Present)
Manage $80 million in revenue and $5.0 billion in sales globally through a team of ten associates in Center Store Edible
categories in Category Management and Supplier Partner Relationship development.
Led team to achieve and exceed revenue budget by 3.6% and case sales by 7.5% in 2013 over 2012 through strong
collaborative planning, transformative solutions, and relationship development.
Developed 3 year plan with $21 million incremental revenue to accelerate growth in Center Store.
Drove change at strategic customer with execution of strategic plan that assisted in maintaining business of over $1.0
million in revenue through cross functional team of 20.
Guided team in Moscow, Russia for comprehensive assessment and strategic analysis of market potential. Produced
white paper strategy to Executives that was accepted for 2014 strategic plan.
Orchestrated cross functional team in Executive project developing strategy to reinvigorate European customer Lifestyle
brand. Presented plans to Customer Executive team and action steps are being implemented in phased approach.
Formulated rebuilding and creation of Womens Affinity Network, Daymon Womens Network, with over 250 members.

Director Business Development, Beverages (2006 - 2007)
Managed Non-Alcoholic Beverage global portfolio which included New Age Beverages
Increased total Beverage desk sales by 11% and revenue by 10% in 2007.
Collaborated with two International teams and two domestic suppliers yielding initial incremental annual income of
$50,000 by creating SS Juice offerings, resulting in first International category success in Juice.
Recognized for outstanding achievement for the Portuguese market with creating in-depth Holistic Beverage category
solutions.
Corporate Category Business Development Manager (2004 - 2006)
Managed a $500 million Private Label category beverage portfolio generating over $11 million in revenues. Developed
customer centric solutions and executed corporate brand strategies in Beverage categories, leveraging information to
achieve corporate brand penetration goals set in conjunction with DWW customers, suppliers, and associates at retailers
globally. Provided category knowledge and expertise to all DWW constituents to establish Best-in-Class corporate brand
programs. Consult with and present to all levels of management within the customer and supplier community.
Increased total Beverage desk sales by 8% and revenues by 9% in 2006.
Secured and protected over $1 million in revenue for DWW Retailer team.
Closed new representation for DWW with principals resulting in $6 million in sales and $150,000 in incremental revenue.
Generated $11.0 million in sales / $160,000 in revenue from creation of Juice solution at North Western retailer which
resulted in 21 new corporate brand items.
Accomplished an additional $2.0 million in sales / $100,000 in revenue for DWW by architected Juice solution at
Western retailer resulting 13 new corporate brand items.

PARFUMS DE COEUR, Darien CT 2001-2004
Manufacturer and distributor of bath, body and fragrance products, $190 million in sales, Private, 50 employees
Regional Sales Manager, Northeast Region (2001- 2004)
Hired to oversee acquisition of new accounts and expand business from existing drug and food chain accounts
represented by CVS, Brooks, Duane Reade, Kinney Drug, Wegmans, Price Chopper, Pathmark, and Distributors. Fulfilled
annual objective of $6.0 million and controlled a $100,000 annual budget. Managed and monitored Broker for daily
execution of business activities at specific customers.
Established $1.1 million pipeline through complete chain wide drug store product presence by capturing 1,728 doors
of distribution to complete chain-wide distribution.
Championed category brand sales 63% by launching a chain-wide bath product program to 250 doors in 2002 Q3 at
major drug client which expanded visibility and growth opportunities.
Generated 22% net increase in 2002 sales, exceeding objective by 17%.
Recovered over $500,000 in invalid invoice claims.

ADDITIONAL RELATED EXPERIENCE

ADVANTAGE ESM FEROLIE, Montvale, NJ (Food Broker servicing national, regional accounts)
Senior Business Development Manager, Grocery Division l Business Development Manager, Grocery Division l Account
Manager, Grocery Division l District Sales Manager, McCormick Spice Retail Division
Managed $25 million trade budget on target.
Achieved 105% of sales quota while maintaining profitability

MCCORMICK & COMPANY, Hunt Valley, MD
District Sales Manager, Sales Representative

Managed and developed an $8.1 million corporate sales plan for major clients to expand existing product line and
increased volume 27% during 4-year period

AWARDS
Recipient, 2010 Marketing Excellence Award: presentation and execution excellence ,Global Marketing Summit
Recipient, 2009 & 2010 MVP Business Development Leadership Team - Company division @ Daymon WW
Whos Who in America 2009

EDUCATION
Iona College, New Rochelle, NY Bachelor of Arts, Business Administration Marketing

AFFILIATIONS
Member of FMI Private Brand Research and Education Committee: 2012 - present
Member Network of Executive Women Industry Trade Committee : 2013 - present
Former Co-Chair Marketing and Communications on Daymons Women Network : 2012- 2014

PROFESSIONAL DEVELOPMENT
Miller Heiman LAMP (Large Account Management Process) and Conceptual Selling 2013
Leadership 1 2009
JERRY J. LAURO Page Two