Professional Documents
Culture Documents
SPN NEWS
State Policy Network
Working Effectively
with State Lawmakers
We decided early in Evergreen Freedom Founda- center-right on the ideological spectrum. I regularly
tion’s existence that we wanted to be more than a called the Heritage Foundation and the American
traditional state think tank. We wanted to be a “do Legislative Exchange Council to get suggestions
tank.” We decided to measure and model legislation that would present a free-
the value of our work based market solution to our state’s problems.
on how effectively we could
move our research into the Many legislators today are searching for the As a state
marketplace. same input, and they will be delighted to know legislator
that the organizations represented in the State
I’ll admit there have been Policy Network exist. Other lawmakers have good I needed
plenty of times we’ve fol- intentions, but are short on follow through. Still, information
Bob Williams
lowed the cheeky advice of they need us whether they know it yet or not. that was
Ma� Brouille�e from Penn-
sylvania’s Commonwealth Foundation, who So the question is: Do your lawmakers know
center-right on
advised many of us that sometimes we just need you exist? the ideological
to be a tank. Period! Sometimes that’s the only spectrum.
way to communicate critical ideas to lawmakers Here are some suggestions for working effec- Many
who take upcoming elections more seriously than tively with legislators and other state officials
current policy concerns. based on our experience over the last decade.
legislators
today are
But the best way to make sure our research and What to do searching
recommendations have an impact on policymakers 1. Meet with the governor and key staff quarterly,
for the same
is to establish a relationship with them. We have to regardless of party. Some of our greatest
earn their ear and their trust whenever possible. This successes in policy initiatives came under input…
takes time, but it is time well-invested. Without a per- a self-described liberal Democrat governor,
sonal connection, we’re simply another face in the Mike Lowry. I’ll never forget the first meeting
crowd, another email on the screen, another fax in the our executive director Lynn Harsh and I had
pile—all clamoring to get a lawmaker’s a�ention. with him. We told Lowry that no one in state
government could tell us how many public
I served as a state legislator for ten years before employees there were, how much the state
moving into the world of think tanks. As a legis- was spending on travel, or how many “exempt”
lator, I needed and wanted information that was license plates the state issued. The governor said
our assertions couldn’t be true and turned to
his budget director for confirmation. Her reply:
“Governor, EFF is correct.”
We made enormous progress toward
increased government accountability under
6255 Arlington Boulevard, Post Office Box 5208
Richmond, California 94805-5208 Governor Lowry, including convincing him
Phone: 510.965.9700 • Fax: 510.965.9701
spn@spn.org • www.spn.org
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President’s Message
Earlier this month I had restraint. The state think tanks are making a dif-
the privilege of meeting ference on this front at the state level, challenging
with President George Bush. their state lawmakers to hold the line on spending
A group of ten free-market and balance their budgets without tax increases.
think tank leaders met with The most recent creative grassroots ideas of the
the President for an hour state think tanks were neatly bundled together in
at the White House to hear a three-ring binder and presented to the President’s
his vision and goals for our staff before I le� the White House meeting. It is an
country. There was also some important boost to our efforts to have state think
discussion on vital domestic tank ideas discussed by the Administration. Having
issues, such as the current rate of federal spending, our successes replicated in other states, and perhaps
the deficit, the passage of the Medicare bill, and the even on the federal level, leverages our impact.
judicial nomination process. The fact that the state
think tanks were represented in the room is testi- The meeting with the President showed how far
Our mony to our growing credibility and impact. Our state think tanks have come, but our greatest suc-
successes at successes at the state level are ge�ing noticed. cesses are still ahead of us. Ge�ing noticed by the
the state level Administration is one thing, pu�ing our ideas into
State think tanks have come a long way since they action is our ongoing goal. While the invitation
are getting
first emerged on the policy scene in the mid-1980s. to the White House showed our growing strength,
noticed. The late Tom Roe had a vision for these local policy our local achievements in promoting the market
shops when he founded State Policy Network in and fending off anti-market forces is evidence of
1992. At that time there were less than 20 state think our long-term value.
tanks. Today there are 46 state think tanks in 42
states, with a few start-ups developing in the states Onward and upward-
without a free-market research group. Tom’s goal of
a state think tank in every state is within sight.
Cookies or Camp?
Fund Raising or Development?
By John Woodyard
Such cultivation requires personal meetings,
Which is which? o�en beginning with a lunch or breakfast, or even
Every year the Girl Scout just a cup of coffee along with wri�en follow-up.
across the street would come In the case of the Girl Scout across the street, she
over to ask if I would buy some eventually invited me to tour her scout camp, see Fund raising
cookies. Every year the answer the program at work, meet other campers and par- is often the
John Woodyard was yes. The transaction would ticipate in an evening around the campfire. Now breeding
be finalized with the delivery of she had cultivated a relationship with her donor
the cookies a few weeks later. The money for my (which resulted in a gi� far more substantial than
ground for
three or four boxes would be used to support some a few boxes of cookies). In the case of a policy development,
unknown aspect of the Scout program – no further institute the “day at camp” might be a tour of your but the art of
information or relationship was required. state’s legislature during a session for a bus or van
development
load of potential donors.
The Scout cookie program is a fine example of requires a
fund raising, as are auctions, garage sales, golf tour- Most people have never seen their legislature relationship be
naments and donut sales, but it is not development. in action - but would like to. Mostly they haven’t formed with
because they don’t know where to go, park, enter,
When a recent, informal poll asked a cross-sec- eat, etc. Arrange all this for them and have a
the prospective
tion of policy institute leaders and development Representative or other elected official join them donor.
personnel “what are the most common reasons at lunch or somewhere else during the tour.
donors turned you down during the past 12
months,” the number one reason was: One of the many advantages of such a “day at
camp” is not only the opportunity to talk with
“They don’t know us or fully understand what your prospects but to listen to them in an infor-
our organization does.” mal se�ing. Listening is essential to good devel-
opment. Just as they need to be informed about
This response clearly and accurately reflects what is your organization, you need to be informed about
most important to the vast majority of today’s donor their interests and their concerns. More o�en than
community. Gone forever are the days when donors, not an “informed” donor becomes a major donor
large and small, without much in-depth knowledge ($1,000 +), a board member, a volunteer or someone
of the organization’s work, sent off handsome checks who is willing introduce you to other like-minded
because it either made them feel good or generated persons.
good public relations. Today they want to be a part
of the organization. Today they want to have a rela- In the Pacific Northwest, along the I-5 corridor
tionship with the organization. from Ashland, OR in the south to Bellingham, WA
in the north, there are approximately 65,000 non-
Fund raising is o�en the breeding ground for profit organizations (inclusive of schools, hospitals
development, but the art of development requires a and churches). In others areas, such as California
relationship be formed with the prospective donor. or the East Coast, the density is even greater.
When a relationship exists, the donor who will give
you $25 for cookies or pay a $100 entry fee to play How does one organization survive and
in your golf tournament usually is able to give you grow in an over-crowded environment?
$500 or $1,000. They will give because, through 1. Build relationships. Know the top 20% of your
your cultivation of a relationship with them, they contributors. Systematically follow-up with
will know what you do, how you do it and why them. In-person contact is best, followed by
it is important. C�������� �� ���� ����
phone calls, personal le�ers and direct mail John Woodyard is a development consultant to the
(including a quarterly newsle�er). non-profit community. Contact him by phone 360-
936-5358 or e-mail woodyard@pacifier.com. John
2. Build relationships. Thank your contributors. will a�end the SPN Leadership Breakfast and Heritage
Dr. Jay Barber, President of Warner Pacific Resource Bank Meeting in Chicago April 28 – 30.
Thank yous College, one of the best development officers
must be in the country, says, “...the six most important From 1988-1999 John served as Program Director
prompt, words in development are thank you! thank with the M.J. Murdock Charitable Trust in Vancou-
you! thank you!” Nothing could be truer. ver, Washington. See future issues of SPN News
personal and for John’s thoughts on estate planning, electronic
sincere. Thank yous must be prompt, personal and fund raising and “a week in the life of a develop-
Don’t be sincere. Don’t be afraid to try a li�le creativity. ment officer.”
A year-end telephone ‘thank-you-thon’ to do
afraid to
nothing more than express appreciation for
try a little their support and to wish them and their
creativity. families a happy holiday season, a still-
warm, home-baked apple pie delivered to a
work place or hand delivering a receipt with
(or without) some small, inexpensive token of Join the SPN
appreciation are just a few examples. member
3. Build relationships. Know your donors
community!
well enough to make a link between one of Help foster a vibrant and growing
your programs or issues with their deepest state-based freedom network that now
concerns. includes 100 member organizations.
What opportunities are created when an orga- employee “from scratch” and
nization is able to train new hires in the organi- avoid having to overcome
zation’s mission and philosophy? One immediate existing beliefs, mispercep-
advantage is that the pool of qualified employment tions, and attitudes.
candidates is vastly enlarged. By se�ing aside the
exceedingly constrictive requirement that can- Robert Kaplan of Harvard
didates be versed in organizational philosophy, Business School has found that
employees may be selected from among all job hiring supporters of the organi-
seekers having adequate ability and experience. zation can actually detract from
With more candidates, there will nearly always maintaining the group’s focus
be more combinations of skill, experience, and and alignment: “such indi-
compensation from which to choose. With budget viduals arrive already equipped
limitations, a broader choice of candidates may with a clear, albeit personal, idea about how to
offer more options than considering only sympa- accomplish the organization’s goals, and they o�en
thizers, on the assumption that they may be willing encounter a nurturing environment in which all
to work for less. opinions are valued. This is an engine for diffusing
organizational energy.” Individuals with their own An intelligent
Hiring more employees from the business ideas about what the mission is and how to achieve and educated
world provides another, surprising advantage. it are less likely to adhere to the organization’s plan
Study after study has revealed that workers or take direction from managers.
person can
who seek jobs in the nonprofit sector are often master
willing to accept lower pay in exchange for a Before you make your next hire, think about fundamental
less demanding work environment. According whether it is time to reconsider your assumptions
concepts and
to economist Kevin Hallock, “workers accept about what makes a good employee.
lower wages in nonprofits in exchange for a arguments
host of pleasant amenities, such as flexible Michael Smith provides recruiting and human resource quickly,
hours, and a slower pace of work.” An organi- consulting services throughout the United States. especially
zation that recruits primarily from likeminded Working with market-oriented, public policy organi-
nonprofit groups is maximizing the number of zations is one of his specialties. He may be contacted
when his or
employees with a preference for “a slower pace at 800-728-0168 or mike@smithbridges.com. her job and
of work.” Whenever possible, an organization salary depend
should recruit outsiders from for-profit busi-
on doing so.
nesses as a hedge against this “nonprofit work-
pace syndrome.” In fact, this is
what happens
Another benefit is that workers trained by their every day in
employer understand the mission and philoso-
phy in exactly the way the employer wishes to
the for-profit
have it understood. When the organization world.
relies on the employee to arrive on the job with
his or her own view of the organization’s mis-
sion and philosophy, there will be significant
knowledge gaps, misunderstandings, and even
divergence on fundamental components. Many
businesses hire only individuals coming from
another industry or seeking their first job (IBM
and Xerox for example) so they can train the
“BACK TO BASICS”
Montana RESEARCH INSTITUTE 813 SW Alder, Suite 450 John C. Goodman, President
ROCKY MOUNTAIN Helene Denney, Executive Director Portland, OR 97205 12770 Coit Road, Suite 800
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540 O’Malley Drive P (702) 222-0642 • F (702) 227-0927 steve@cascadepolicy.org www.ncpa.org
Billings, MT 59102 www.npri.org • hd@npri.org jcgoodman@public-policy.org
P (406) 252-7650 Pennsylvania
gtoppel@yahoo.com New York TEXAS PUBLIC
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ATLANTIC LEGAL FOUNDATION
North Carolina FOR PUBLIC POLICY Brooke L. Rollins, President
William H. Slattery, President
150 East 42nd Street Jake Haulk, PhD, President 411 Brazos Street, Suite 99
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Raleigh, NC 27601 www.atlanticlegal.org
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P (919) 828-3876 • F (919) 821-5117 jake@alleghenyinstitute.org
www.johnlocke.org
jhood@johnlocke.org CENTER FOR CIVIC RENEWAL Utah
COMMONWEALTH FOUNDATION
Victor W. Porlier, Executive Director
159 Delaware Avenue, Suite 301 Matthew J. Brouillette, President SUTHERLAND INSTITUTE
PROGRESS & 225 State Street, Suite 302 Paul T. Mero, President
Delmar, NY 12054
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Kent Lassman, Director vporlier@aol.com P (717) 671-1901 • F (717) 671-1905 Salt Lake City, UT 84111
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P (919) 754-9902 • F (919) 754-0090 REFORM & ACCOUNTABILITY FOUNDATION FOR INDIVIDUAL
www.pff.org • klassman@pff.org Thomas W. Carroll, President
RIGHTS IN EDUCATION Virginia
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North Dakota Executive Director ATLAS ECONOMIC
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POLICY COUNCIL P (215) 717-3473 • F (215) 717-3440 President
DeAnn J. Bjornson, Director MANHATTAN INSTITUTE www.thefire.org • fire@thefire.org 4084 University Drive, Suite 103
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CORNERSTONE jerrybowyer@yahoo.com President and Founder
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KYTesterman@earthlink.com Columbia, SC 29201 FREEDOM FOUNDATION
Ohio P (803) 779-5022 • F (803) 779-4953 Jeffrey L. Mazzella
JOSIAH BARTLETT www.scpolicycouncil.com Executive Director
CENTER FOR PUBLIC POLICY BUCKEYE INSTITUTE mcm@scpolicycouncil.com 901 North Washington Street
Charles M. Arlinghaus, President Samuel R. Staley, PhD, President
Suite 402
PO Box 897 88 East Broad Street, Suite 1120
Alexandria, VA 22314
Concord, NH 03302-0897 Columbus, OH 43215-3506
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www.jbartlett.org www.BuckeyeInstitute.org
arlinghaus@jbartlett.org samuelrstaley@aol.com
James Piereson
Executive Director of the John M. Olin Foundation
James Piereson is executive director and trustee of the John M. Olin Foundation in New York City. Before joining the
foundation in 1981, Mr. Piereson was a member of the political science faculty at the University of Pennsylvania. He
also serves as a member of the board of The Philanthropy Roundtable and is a member of the board of overseers of
the Hoover Institution. Mr. Piereson is also a director of DonorsTrust, a donor-advised fund commi�ed to promoting
liberty and protecting donor intent in support of liberty.
This management and resource development training seminar is offered as part of SPN’s comprehensive Leadership
Development Initiative, which is designed to substantially improve the practical effectiveness of market-oriented
policy institutes and the management and leadership skills of their leaders.
Advance registration is REQUIRED and must be made directly through State Policy Network. There is no charge
for SPN Members and Associate Members to a�end. The cost for non-members is $25 for non-profit groups and $75
for all others. Please make checks payable in advance to State Policy Network, 6255 Arlington Blvd., Richmond, CA
94805. Registration deadline is April 23, 2004.
Please make your hotel reservations directly with the Renaissance Chicago Hotel @ (312) 372-7200 and ask for the
Heritage/Resource Bank room block.
For more information, contact State Policy Network’s President, Tracie Sharp, at sharp@spn.org or at (510) 965-9700.