DESIGN

NGISED
DESIGN.
Markta Brvkov
BEADED jEUwelry
Czech Republic, March 2015

WHAT IS DESIGN?
understanding

design

original

organic

suggestive
thoughtful

intuitive

clever

alert

creative

emotional
meaningful

inventive

smart

innovative

form
expressive

inventive

analytical

inspired

MODE OF THOUGHT

MODE OF EXPRESSION

Design is a plan or
framework of linking
ideas together into a
system of meaning.It
can also be an end in
itself, an abstraction
which generates ideas

Design is also a way of

taking thought
systems and applying
them to visual
equivalents - usually
defined by exploiting a
mediums unique
qualities to maximize
meaning.

and concepts.

l
l
lllll MODE OF PRODUCTION
l
l

Design is finally a way

of making artifacts limited by the way
media is structured
and exploiting its inherent qualities - by what
is expected, or by the
unexpected.

DESIGN IS...
Realization of a concept or idea into a configuration, drawing, model, mould, pattern, plan or specification (on which the actual or commercial production of an item is
based) and which helps achieve the items designated objective(s).

WHAT IS REDESIGN?
REDESIGN means:
to change the design of (something)
to revise in appearance, function, or content

Botas Classic, 1966

Redesign Botas CLASSIC 66, 2006

Jan Kloss a Jakub Korou

Mantelpiece clock, rococo style,

end of the 18th century

Digi clock, 2008,

Maxim Velovsk

Sitting furniture and toys for kids, 1950s,

Libue Niklov

Dog Bulk, Bull and Elephant, 2013, Jan apek

Inflatable goat, 2013, Anna a Jerry Kozovy

Classic czech porcelain design

Ornament & Crime, 2005,

Maxim Velovsk
Fast Food Onion, 2004,
Maxim Velovsk

No.14 chair, 1859, Michael Thonet

Redesigned Thonet chair,1978 Studio

Alchimia, Milan

The popular coffee chain got a good logo

redesign.
The name is removed as well as the black
color, a more simple and refreshing logo.

Redesign of coca cola tin and logo

IBM logo redesign

Apple logo redesign

GLASS BEADS JEWELLERY

REDESIGN
SUGGESTIONS:
to change the original shape of necklace
to change size of beads
to use fashion colors (color of the year 2015)
to find new inspiration in modern patterns (geometrical shapes, simple lines...)
to combine materials