Itpeed Health Services

Executive Summary
 Itpeed health services offers a unique combination of
premier home health care and community-based social
services to South India.

 Owned by its principal investors and principal operators.

 Consumers of our services will be those individuals and

families in need of home health care and/or social services. 

 Our agency is licensed by the State of Kerala and our

services reimbursed by Medicare, Medicaid and other
private insurance carriers.

 There are currently only three other home health care

agencies that serve states like Kerala,Maharashtra and
Karnataka.
 CONTD..
 Our services has already developed an excellent
reputation with many of these professionals, through the
work of our Clinical Director, who has been providing
home health care services through another agency for
the past three years, and through the presentations we
have made to the community via marketing tools and
personal interactions.
General Information Regarding the
Business
 The key to success for Itpeed Health Services
will be the ability to attract the initial capital in
order to successfully market its services in the
metro area and in northern India.
 Itpeed Health Services
Plot No.420
Behind 9211 road,
Ulhasnagar-400019
Tel-25325252,25252525
 Dr. Kishor, Managing Partner (Administrative Director)
 Mr. Kishor has more than 25 years experience in sales and
marketing management in health services, employee
benefits,adminstration.
 He has managed the administration of health services for MetLife in
their Western region
 Mr. Kishor joined the MetLife HealthCare Network of Maharashtra
as Regional Director for managed care sales in 1992. He built the
marketing, sales, and service organizations for the Maharashtra
network. Under his leadership, the network added 40,000 new, fully
insured members over three years.
 Mr. Kishor holds a MBBS (TNMC) from the University of Mumbai
and an MD in Radiology from AIIMS,Delhi.

 Dr. Shivprasad, Managing Partner (Clinical Director)

 Mr. Shivprasad has more than 25 years of experience in the field of
health services. He began his career with Aetna Life. As Project
Team Leader in the Group Actuarial Department he developed
procedures for the coordination of operations among departments
within the Group Health Service Division.
 Dr. Raju, Manager (Administrative assistant)
Mr. Raju is also a management professional with a
consistently outstanding record of production
achievement in employee benefits and managed care
sales. He worked first for India Healthcare in their Head
office and was subsequently recruited by Bapu.
 1 Objectives
 The objectives for the company are:
 125 Home Health Care patients served by the
end of first year.
 12 Personal Injury Case Management Clients
served by the end of first year.
 Respectable gross sales by the end of first year.
 80% of Customer Satisfaction Surveys returned
indicating satisfaction with services.
 Mission
 It is our goal to employ competent, caring, and
well-trained individuals who are responsive to
the needs of our patients, their families, and the
communities we serve. Each staff member will
meet the educational and training requirements
for the services they provide. We encourage and
support continued education of each service
provider. In turn, our agency will provide staff
with competitive compensation, an inviting work
environment, and knowledgeable, trustworthy
management and direction.
 Itpeed health services is a privately-held. It is
owned by its founders and managing partners:
Kishor M.D, Shivprasad, and Raju,.
 The founders are now seeking to extend outside
ownership interest for the first time in order to
raise the funds required to execute the
expansion plans of the business.
 The current offices provide sufficient space to
launch business in the north Indian market.
 Keys to Success

 Professional quality of services offered

 Reliability -- being available through on-
call, and adequate staffing
 Effective collaboration with other
community professionals (physicians,
hospitals, and other organizations)
Strategy
 Itpeed Health Services will focus on north and
northeastern region of India. Within this
geographical area we will target two specific
programs: 
 Home health care
 Personal injury case management
 Within each area, we have two target markets:
the actual client, and the regional physicians,
health care facilities, attorneys and insurance
companies who refer them to our services.
 The Marketing Plan
 Print media utilized will be the
weekly Deccan Chronicle. An extensive
direct mail lead generation campaign will
also be employed, targeted at employers,
brokers, and consultants. Both will be
followed by direct sales contact by Itpeed
health services professional sales
executives.
 Promotion Strategy
 Participation in activities related to treated disorders at
the center, e.g., National/World Depression Screening
Day, Heart Day..etc

 Developing a  brochure, logo, and business cards to

promote the Centers.

 Networking with various health care providers,

community agencies, and state agencies.

 Media advertisement, especially to announce the

professional affiliation of a new associate or new
program.
 Promotion strategy
 Offering informational workshops to the public.

 Networking with the media to facilitate articles

about the Center.

 Join small business groups/organizations as a

means of increasing public awareness.
 Positioning Statement
 It is our goal to enhance our image and
reputation by being responsive,
accessible, and by providing quality
treatment. By building relationships, we
will cultivate our image with case
managers and network managers of
identified managed care organizations.
 Pricing Strategy
 Pricing for the services provided by the Itpeed health
services is market driven.
 Our goal is to obtain the highest price within the
competitive range by convincing the pay or that we have
a service to offer which exceeds that of our competitor. A
possible example of this is creative bundling.
 Behavioral health industry watchers believe that there is
at least a 15% range of variation in what certain
managed care companies will pay different providers for
a given service.
 In order to operate profitably under these prices, it is
imperative that the Centers monitor and control costs.
 Strategic Alliances

 Strategic alliances are critical to the goals of the

ITDEEP, and include selling more services and
strengthening our relationship with all our
customers. If we are to meet our strategic goals,
we must have a strong, continued alliance with
TNMC Hospital. Concurrently, we must
strengthen and develop our relationship with our
referral networks, especially medical groups
within the JIPMER,AFMC,CMC,AIIMS and the
surrounding community.
 Financial Plan
 The premier element in our financial plan is
initiating, maintaining, and improving the factors
that create, stabilize, and increase our cash
flow:
 We must create visibility so as to create
customer flow.
 We must maintain a dependable, happy
employee force so as to minimize turnover.
 Create a brisk turnaround on our retail and art
products, always maintaining viable stock levels.
 Assumptions
 The General Assumptions, shows our important
(and conservative) assumptions concerning
interest rates, tax rates, and personnel burden.
In addition:
 We assume a strong economy, without major
recession.
 We assume, of course, that there are no
significant unforeseen changes in the federal
policy that dictates Medicare and Medicaid
reimbursement of Home Health Care Services.
 The Break-even Analysis above is based on monthly fixed costs
and an Average Per Unit Variable Cost. This assumption about cost
of sales may at first look low, but in our service-based business,
payroll is included with other operating expenses in our fixed
monthly amounts, so the variable costs relate to the only other cost
of service provided: mileage to and from service locations.
Projected profit and loss
Yearly basis
Projected cash flow
 Organizational Structure

 The three founders will manage the company's

growth jointly as managing partners.
 All staff and qualified personnel will report to
them through a manager (administrative) who
has also been identified.
 Future centers will each have a general
manager (administrative/clinical).
 Our sales force will be 200 employees.
Thank You