CMA eMag

BI-MONTHLY MAGAZINE OF CHANDIGARH MANAGEMENT ASSOCIATION

Issue 2 March 2010

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Contents

S.No. SUBJECTS Page No.

1 Foreword by Col. Karamjeet Singh 1
2 Futuristic Need More Important Than 'Heritage' Status By Lt Col S K Suri, (Retd) 2-3
3 Death Traps on Roads, By Col (Retd) KK Sharma 4-5
4 Countering Maoism with Sagacity and Statesmanship, By Dr P K Vasudeva 6
5 Human Rights Commission Need More Teeth , By CA Manmohan K Garg and Sangeet Growar, 7-8
6 Violations of Human Rights in India, By Monika Aggarwal 9
7 Concept of Community-Based Tourism, By Dr N K Sharma 10
8 Rural Industrialisation and its Attendant Issues, By Dinesh K Kapila 11-12
9 Out of Box Thinking, By Balwant Gurunay 13
10 Is “Affordable Housing” Somewhat Misleading?, By R.Rajan 14
11 Managing People For The Businesses, By Dr. Gulshan Sharma, 15
12 Why Learn Management Skills?, By Col. D S Cheema 16-17
13 The Rise, Fall And Re-Rise of The Modern Manager, By Prof. Gursharan & Prof. Raman 18-19
14 Six Steps for Realizing Your Dreams, By Navdeep Kaur Chauhan 20
15 The Magic of Aloe Vera, By Alakshita Pasricha 21
16 Issues Of Lack Of Skills In Garment Industry, By J.N.Vohra 22-23
17 Events 2010 24-25

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CMA eMag

Foreword
Col Karamjeet Singh
President-CMA
Director- Continental Group of Institutes

Dear Members,
The maiden issue of CMA's eMag was highly applauded by all who have had the opportunity to glance
through it. Members almost instantaneously & overwhelmingly responded by giving their feedback & also
taking on the onerous task of subscribing their thought provoking articles, views, stories & snippets etc for
the following issue- a very encouraging indicator for the CMA fraternity.
The articles/views subscribed by the members in this issue cover significant dimensions including surveys
& research findings of contemporary interests, comments and view points on the emerging vis-à-vis
desired stature of Chandigarh, human rights, tourism, rural industrialisation, management , motivation &
other issues.
I urge the members to generously & proactively participate by not only contributing but also giving their
valuable suggestions & feedback so as to enable us to affect improvements & make eMag a resounding
success.
Let us all make CMA platform - A happening place!

Col. Karamjeet Singh

President

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CMA eMag
View Point

Futuristic Need More

Important Than
Lt Col S K Suri, (Retd)
MD, PSC, MSc, MBA, DTM, Research Associate 'Heritage' Status
R.I.P.H.C., Life Member 'VANARAI'

Tags: Chandigarh, Administration, Flyovers, International City, Heritage Status, Roach Garden

Chandigarh Administration is fighting the last five decades! It is a fallacy that

for the title of “Heritage City” for we will be able to manage the on
decades! Why this should bring coming & approved nine under-
antagonism about new age carriage-ways & the underground
requirements and symbols of section of our Metro. Mumbai Govt.
progress, i.e. Information Technology had shelved 26 such under carriage-
hub, Multiplex cum Shopping Plazas, ways, in 2008, despite old tech &
Cosmopolitan City, Metro Rails, feasibility reports & tender approvals
International Airport, Tourist hub, to (as suddenly they realized that Bansal was also present. We are still
name a few? Can we go back to 'Guru disruption & reconstruction of debating/awaiting approval/rejection
Kul & Putri Pathshala culture' & utilities cost escalations were four of our plans, leave aside funds. Our
Bullock Cart Age if we have opted for times more visas-vie the fly-over)! Let dream projects lie more on paper /
'Modernity in Totality'? We cannot us not forget how the New Delhi gaseous form than becoming ground
have the cake & eat it too. I dare say it traffic was paralyzed due to odd heavy realities. Why? Because, we are not a
is a sheer hypocrisy. Change with time showers in 2009! In view of the “State/ State Capital”; we are only a
& progress is inevitable; we must forgoing, despite our rulers' view, I “Union Territory”. If we had a Chief
accept it. beg to defer with RITES & our Minister, & Statehood, our MRTPS
In the overall interests & progress of engineering departments' tech would have been functional in/by
Chandigarh, to attain the studies of our 'monsoonal sub- 2005! We are still groping in the dark
International City status, we must go soil/underground water levels'. We on paper. We will appoint a
for much needed 'Flyovers' (rather must, therefore, forget 'Heritage committee, which will be over ruled
than harping/bothering about the Status' & opt for 'fly over' & ground by a Central sub committee, two years
future sky line interference of our level Metro, whose cost will be one later. Let us not be paper tigers.
'Heritage City' concept. fifth, disruption minimal, & Three Kings and One Palace!
Forget 'Heritage Status' maintenance much cheaper! New Pundit Nehru had dreamt of a Palace.
Delhi flyovers & above the ground Le Corbusier had conceived &
metro section are a living example. designed this palace for one king & his
In the mean time we must bid for kingdom. Today it is housing three
Heritage Status for our 'Rock Garden' kingdoms with their kings, armies &
& a few other selected monuments. I migrating population! What is more,
am sure we will get them. their emperor, with all the financial
Paper Tigers controls, resides at New Delhi. I am
Why are we slow, indecisive, & sure he must be turning in their
lethargic? The Central Advisory ashes/grave.
Committee, Road Safety & Traffic Thanks to our worthy rulers,
Our sewerage system is as good as Mgmt. (of which I was/am a member), politicians & babus, we have many
non existent. We have not been able had demanded & recommended an pluses but also the menace of second
to avoid flooding of our 52 rotaries, & M.R.T.P.S. & Fly Overs in 1995! Our highest population density & highest
low lying southern sector streets for now Hon'ble Minister, Mr. Pawan vehicle density in India.
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View Point
It is but natural that the City leave us alone. We were happier in
Beautiful, which is bursting at the 1956-66.
seams, is & will be unmanageable Reduce Population Stress
unless drastic steps & root-level No MRTPS, Metro, under carriage
corrective measures are taken. For ways. Flyovers are going to solve our
this the 'Genesis of the Problem' grass root problem & our quality of
must be clearly understood life. Nearly one lac vehicles move to
rationally, & acted upon on a war & fro to Chandigarh, daily, besides
footing, non-politically. In a nut its integral nine lac vehicles. City Beautiful”, which was long
shell: We cannot & must not house Psychologically, once a person owns overdue, has now become an
three kings in one palace; we cannot a car or a two-wheeler, which inescapable necessity / compulsion.
& must not sheath two, leave aside majority of Chandigarians possess, For all we know, this understanding
three swords in a single scabbard! he or she is used to a certain level of & prompt decision of our grass root
Our VIP Culture further compounds ease/comfort/luxury. It cannot be problem, may yet enable us to
this issue. They need front seats & replaced with any MRTPS service, discard the on coming nine
full force police/ black cats' which is not a 'door to door service'. undercarriage ways, many fly overs
protection on all roads & even at Therefore, gradual reduction of & may be an under ground metro,
Tagore Theatre! (Our autocrats & population stress on Chandigarh', thus saving thousands of crores of
police have become our pre (by shifting Punjab & Haryana rupees! I dare recommend the
independence 'Gora Sahibs'; for fear kingdoms, lock-stock & barrel), have capital of Haryana to be shifted to
of terrorists, all, including senior become 'the need of the hour'. Once Gurgaon, & Punjab to Mohali!
generals & citizens, must park this is clearly understood, a truly
outside the compound). Please independent “Statehood for the

Awarded
Col. Karamjeet Singh being awarded by S. Sukhbir Singh Badal, Dy. C.M. Punjab on the occasion of
Punjabi Parvasi Divas held on 23rd January at Mount View Hotel in Chandigarh

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Survey

Death Traps on Roads

Col (Retd) K.K. Sharma
CH Adam Smith Institute of Management

Tags : Chandigarh Roads, Vehicle Accidents, Road Deaths, Traffic, Civic Sense

I have been travelling on Chandigarh the reactions to terrorist and have become a necessity in the
roads in the last 25 years insurgents’ related attacks. In 2008, absence of a viable public transport
intermittently and for the past four India lost approximately 2,600 sy s t e m . N o t w i t h s ta n d i n g t h e
years almost daily. Unfortunately, personnel to such incidents. Media infrastructure constraints, we have
there is a palpable degradation in our and civil society debates this form of accidents primarily due to poor road
collective sense of road safety and death day in and day out, which it sense. How often have we sat through
concern for fellow travellers. should and attempt to stop; but can a traffic light and seen the usual game
Condition in other tier II and III cities in we ignore 50 times higher death toll theory application in blatant disregard
North India is even worse. On all India on the national roads? to even the presence of a traffic
As per World health Organization policeman? Non-stopping before the
(WHO) data, every 30 seconds zebra crossing, not waiting till clock
someone dies on the world’s roads. ticks zero, creeping forward at 6 to 8
Annually, over 1.3 million people die seconds, not stopping in a lane or
and over 20 to 30 million are injured or simply ignoring a blazing red light and
permanently disabled from road whizzing past; are all part of our
traffic injuries. The Global Burden of skewed traffic sense and defect
Disease Report, published by the behaviour.
WHO, predicts that road traffic Startling Survey
accidents will move from ninth place Last year MBA students of Adam Smith
to third place on the list for worldwide Institute of Management (formerly
death and disability. Icfai National College) carried out an
Chandigarh Roads – No Better interesting survey. The students were
In Chandigarh itself, as per Chandigarh located at eight traffic lights and
level, as per World Road Statistics, Traffic Police web site, a total of 728 recorded their observation of vehicle
presented in the Rajya Sabha, 94,985 calls were made to the PCRs regarding drivers – in the presence of a traffic
people were killed in road accidents in road accidents in 2009. 14 fatal and 20 policeman and in his absence. The
the country in 2005, next only to China injury cases were reported in these s t a t i st i c s w e re s t a r t l i n g a n d
where 98,738 people were killed in accidents. Besides this, 240 minor demolished our misplaced concept of
the same year. The number of deaths cases were reported regarding vehicle Chandigarh being more disciplined in
in road accidents in Delhi alone was accidents. While the averages are far road sense than other metros. A total
2,169 in 2005. Some of the press below the other metros like Delhi, we of over 2,600 vehicle recordings were
reports reveal that India had nearly can not draw comfort as every life lost made in the busy intersections of
3,00,000 accidents with over 1,10,000 in vehicle accident is unnatural and Dakshin Marg and three internal
deaths in 2009. preventable. What are the major roads of Sector 37-38, 34-35 and 28-29
All these accidents and fatalities are reasons of these accidents and by 46 students. In the presence of a
avoidable if we, as responsible citizens fatalities? traffic cop, it was observed that 92% of
take notice to this and start a massive Chandigarh roads are barely able to the vehicles stopped, but less than
voluntary education cum awareness sustain the traffic pressure, especially 10% adhered to their lane or zebra
campaign. But our apathy to human during peak morning and evening crossing. Balance 8% of the vehicles –
life is evident when we compare this to hours. Multiple vehicles in families mainly the auto rickshaws and two

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Survey

accidents but we do not care. In US, I Civic Sense Deficiency

was travelling back to my hotel in a cab Speed thrill is yet another bane in the
at 11.30 pm in Irving, TX. On reaching a city. Young boys without helmets and
crossroad, the cab driver waited for three atop a motorcycle meandering
the signal to turn green even though their way through the traffic is a usual
there was no vehicle in sight in any of sight on the inner roads including ‘geri’
the other three directions. Can you routes. The WHO report on traffic
even imagine that happening in India? injury prevention documents that
Do we have any idea what is the compulsory helmet use by motorized
maximum allowed speed on a road? two wheeler riders can reduce deaths
Rather, have we ever seen speed limits by 30%-50%. There is no scientific
on the road? There are speed limits for evidence available that use of helmets
every road and there are signs makes motorcyclists more vulnerable
wheelers slipped past the red traffic indicating this somewhere (because because of reduction in sight or
light before it turned green. The no one knows where) on the side of hearing. Unfortunately, in Chandigarh,
condition in the absence of a traffic the road. We need to make sure that helmets are used to avoid being
cop was alarming. Nearly 45% of the we are aware of these things and it’s penalised by the traffic cops and not to
vehicles did not stop and continued the responsibility of the government save own heads. Speed is not the
their journey in the most hazardous to make sure that this is properly exclusive domain of young men. I have
condition. Same is actually true for communicated to the people. seen a young executive driving her
Panchkula traffic in the presence of a What can I do : Always stop, when you Maruti Alto at over 80 km speed on a
traffic cop – if that can be any solace to see RED. Slow down, when you see busy road almost on daily basis. Many
us. YELLOW. Drive only, when it’s GREEN. ladies after dropping their kids in
This is one of the most conspicuous Though we have read this in our popular convent schools in Sector 26,
differences between countries like US elementary classes, somewhere speed up to over 80 to get back home
and India. One of the most obvious during our growing up years, we have as fast as possible.
reasons is population. The other is forgotten it. Another major reason of road rage
that we have never realized that we Try to look for speed limits and try to and traffic accidents is, total disregard
need a traffic sense. It is not an issue follow them as much as possible. to the value of using indicator lights. In
driving in a haphazard, zigzag manner. Speed thrill but kills . Chandigarh, hardly anyone uses
It becomes a problem when we do it at indicators on the vehicles. It can avoid
Try to cross the roads considering the
the expense of the other driver’s major mishaps and provide a better
drivers coming at high speed for your
peace of mind. Everyone, be it the sense of direction to other drivers on
own safety and to avoid accidents.
person riding the two-wheeler or the the road. Similarly, use of lane is
Try to follow the lane and think 10
person driving the auto or the four- another area that Chandigarh road
times before crossing from one lane to
wheeler, wants to be the first one users need to learn about. Non
another.
reaching their respective destinations. adherence to lanes creates daily
So, we drive rashly without the How many times one comes across a
BMW or Merc driven by a well heeled, confusion on Madhya and Dakshin
slightest thought about the others on Mark intersections with the laterals
the road. Driving with a carefor others jumping the traffic light? Bigger the
vehicle, more is the need of speed - coming from various sectors.
on the road will make the ride a However, in the final analysis, a lot
peaceful & safe one for yourself and as seems to the mantra in the city. One
wonders, why is such impertinence depends on self discipline and law
well as others. enforcer – the traffic cop. We have all
allowed or tolerated? Looking at many
We are not signal-abiding citizens but the traffic laws to maintain order on
incidences of infringement, one feels
constable-abiding citizens. Even when the roads, but their enforcement is
that Chandigarh Traffic Police appear
the signal is RED, we see if the traffic lackadaisical due to rampant
to be too intimidated by the luxury on
constable is present. If not, we corruption and lethargic fatalism.
wheels. Similarly, it allows two
proceed to go ahead. We don’t even Indian roads provide us a hallucinatory
wheelers to go as they oblige them too
realize that we are breaking rules. The potion of screeching, honking, yelling
willingly. I heard a former well
whole idea of a traffic signal is to and carelessness to one’s own life.
admired administrator-bureaucrat
prevent traffic. We are ready to break Safer roads can become a reality only if
lamenting the “connection” culture of
the law just because we hate to wait there is unanimity amongst all road-
the city. Any time a traffic cop stops a
for a minute, sometimes even less. users on the need to build disciplined
luxury car, the driver pulls out his cell
Similarly, when we are driving towards road sense and for that civil society
phone and asks the cop “to talk to
the signal and we see it in YELLOW, we has to stand together like they did for
someone high in the administration”!
accelerate to cross the signal before it Arushi, Jessica, Ruchika or Cricket.
No doubt the traffic policemen are
turns RED. This is sure to cause many
wary of such calls.
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View Point

Countering Maoism
With Sagacity And
Dr. P. K. Vasudeva
Former senior professor ICFAI Business School, Chandigarh Statesmanship
E-mail : vasu022@gmail.com

Tags : Naxalite, Maoist, Democracy, Tribals, Revolution

According to the Prime Minster of industrialists is leasing out rich Intellectuals are variously seen as
India, Dr Manmohan Singh, the mineral resources in the tribal areas. spoilers, gadflies, thorns in the flesh,
Maoist and Naxalite menaces are the and even sympathisers of agitations,
biggest threat to Indian democracy. when they stand up for human rights
This is a far more serious and complex and tolerance of dissent. Hardly has
threat than from extremist religious there has been a political or governing
groups. The Maoist and Nexalite dispensation which has taken them as
movements have got mixed up with holding a mirror to itself.
some genuine grievances of the tribal Want of trust
people whose cause appeals to a lot of The situation today is compounded by
well-meaning people especially those the want of trust in the Government or
who are living in shabby and neglected representative institutions. Even the
conditions. Some fear that industrialisation on judiciary has shaken the people's
The Genesis these lands and forests (even with faith. In olden days, all this would have
Unlike the earlier Maoist/Naxalite reasonable compensation) will resulted in French or Russian
movements, now it is much more deprive the tribals their customary revolution accompanied by a
integrated, spanning the way of life, making them slaves of an horrendous bloodbath. The
interconnected forest areas running industrial society. Their culture and manifestation of Maoism is perhaps
from the borders of Nepal all the way living styles are curbed and to some India's own version of a revolution
to Chhattisgarh, Jharkhand, West extent destroyed by the intruders in advancing from district to district.
B e n ga l , A n d h ra P ra d es h a n d their society. It cannot be countered by shooting
Maharashtra. The radical groups have Joan Robinson, the noted “Marxist” Maoists at sight. The Government
got control of sophisticated arms British economist (who was even should spare no efforts to provide a
procured from our adversaries sympathetic to Maoist Cultural just, fair, sensitive, effective, honest
(neighbouring countries) and are Revolution at one stage), said: “There governance, deal sternly and
involved in murders, of rival political is one thing worse than being summarily with the corrupt and the
party members, local government exploited by capitalists that is not venal, rid legislatures and cabinets of
officials and policemen (all considered being exploited at all.” scoundrels and criminals and force
enemies of the people), looting of Intellectuals as scapegoats officials to behave with humility and in
banks, commercial establishments Intellectuals are the first to come a spirit of service.
and destruction of public property under fire from the political or As Mr Chidambaram himself used to
disastrous for the democracy. governing class whenever it finds itself say, Maoists/Naxalites are not
They are of the opinion that the tribals in a critical predicament and enemies but our own people.
have not had their share of the desperately needs scapegoats. This Although their methods are
benefits of development. Most of inevitably gets him into trouble from abhorrent, they have at least turned
them do not have any legal rights to both sides of an issue or an argument. the spotlight on the untold hardships
land they have been cultivating or Whatever stand he espouses after and excruciating sufferings of the poor
living on for centuries. They do not objectively weighing the pros and and the vulnerable.
have access to schools, medical cons, he is invariably accused by each T h e G o ve r n m e nt s h o u l d n o t ,
services, fair price shops or even safe side for favouring the other. therefore, stand on prestige but
drinking water. Many still live on Such was the lot of intellectuals in respond to the Maoist offer of talks by
ga th e red fo rest p ro d u c e a n d Britain and the US during India's displaying sagacity and
firewood. freedom struggle, the Vietnam War, statesmanship.
Their deprivation gets magnified the fight for civil rights for the blacks or
6 when the government to big the invasion of Iraq.
CMA eMag
Research

Human Rights Commission

Mr. Manmohan K Garg, CEO
Need More Teeth
Gurukul Vidyapeeth

Tags : Human Rights, Extra Judicial, Killings, Nandigram, Gujarat Riots, Nazi germany, Punjab

rights groups of killing more than 30 travel and activities of visiting experts
villagers and intimidating them and scholars. Significant restrictions
through violence and rape. on the funding and activities of NGOs
There was also, it said, concerns about also continue, according to the report.
the failure of the Gujarat government Human Right Cases on the Rise
to arrest and convict those We have also noted that After
responsible for the 2002 violence Independence, the number of
following the train burning in Godhra Governments formed till now must
in which 59 men, women and children have claimed a lot on Human Rights
Ms. Sangeet Growar, Director (R&D) were killed. but the true face of this is totally
Gurukul Vidyapeeth
Enforcement is inadequate different. Though the problem of
Although the country has numerous Human Rights is global but the
Though India has been given an overall laws protecting human rights, intensity of this problem is more in
clean chit on its human rights record, enforcement is inadequate and India especially in the regions of
but it still faces numerous serious convictions rare. It is because, unlike Punjab and Haryana.
problems including extra-judicial Consumer forum committees where Punjab State Human Rights
killings, disappearances, and torture its members have the right to take the Commission is especially set up to give
and rape by security forces as well as decisions, HRC members can only file an ear to the existing violations and
by terrorists. The State Department's complaints with the courts and the other new violations cropping up.
2007 Human Rights Practices report police but can't take any actions But the following figures clearly
states; the Indian government related to the violation. The report represent that the situation is totally
“generally respected the rights of its also adds that poor prison conditions, out of control. This chart shows us the
citizens; however, numerous serious lengthy pre-trial detention without cases instituted by Punjab State
problems remained.” charge and prolonged detention while Human Rights Commission.
The report, which makes critical, undergoing trial
references to the state of affairs in remain significant
India's neighbourhood - Pakistan, problems.
Bangladesh, Nepal and Sri Lanka, said, The rising corruption
in India “serious internal conflicts at all levels within the
affected the state of Jammu and government and
Kashmir, as well as several states in the police, and attempts
north and east”. to combat the
The report noted that in West Bengal, problem are
violence in Nandigram led to u n s u c c es s f u l, t h e
accusations of state government report said, and added
failure to control ruling Communist that the government
Party of India - Marxist (CPI-M) party continues to apply
cadres, which were accused by human restrictions to the

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Research

Let's not go very far. Our neighbour Babylonian Code of Hammurabi, the War II, and officials from the
state, Haryana is facing the problem Bible, the Quran (Koran), and the defeated countries were punished
of honour killings. The social Analects of Confucius are five of the for committing war crimes, "crimes
activists call these honour killings oldest written sources which against peace," and "crimes against
totally against the Human Rights address questions of people's humanity."
Act. duties, rights, and responsibilities. Governments then committed
History of Human Rights Documents asserting individual themselves to establishing the
Let's go back into history and see rights, such the Magna Carta (1215), United Nations, with the primary
how this whole thought and the English Bill of Rights (1689), the goal of bolstering international
concept of Human Rights French Declaration on the Rights of peace and preventing conflict.
originated. Though the belief that Man and Citizen (1789), and the US People wanted to ensure that never
everyone, by virtue of her or his Constitution and Bill of Rights (1791) again would anyone be unjustly
humanity, is entitled to certain are the written precursors to many denied life, freedom, food, shelter,
human rights is fairly new, its roots, of today's human rights documents. and nationality. The essence of
however, lie in earlier tradition and Yet many of these documents, when these emerging human rights
documents of many cultures. It took originally translated into policy, principles was captured in President
the catalyst of World War II to propel excluded women, people of colour, Franklin Delano Roosevelt's 1941
human rights onto the global stage and members of certain social, State of the Union Address when he
and into the global conscience. religious, economic, and political spoke of a world founded on four
Throughout much of history, people groups. essential freedoms: Freedom of
acquired rights and responsibilities The idea of human rights emerged speech, Freedom of religion,
through their membership in a stronger after World War II. The Freedom from want, and Freedom
group a family, indigenous nation, extermination by Nazi Germany of from fear
religion, class, community, or state. over six million Jews, Sinti and But the scenario today has changed.
Most societies have had traditions Romani (gypsies), homosexuals, and In an atmosphere where the war
similar to the "golden rule" of "Do persons with disabilities horrified against terror has gained primacy,
unto others as you would have them the world. Trials were held in human rights concerns have taken a
do unto you." The Hindu Vedas, the Nuremberg and Tokyo after World backseat.

Book Release
Inclusive Growth and Sustainable Development Ideal for Indian Economy
Edited By B. B. Tandon and P. K. Vasudeva. On Jan 2010 was released by
H.E. Mr. Gudmundur Eiriksson, Ambassador of Iceland to India

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View Point

Violations of Human
Ms. Monika Aggarwal
Rights in India
Asstt. Professor-Govt. College, Panchkula

Tags : Human Rights, Violations, POTA, AFSPA, Child Abuse, Human trafficking, Anti Sikh Riots
Human rights are "basic rights and Forces and the armed militants
freedoms to which all humans are operating in Jammu and Kashmir. A
entitled". Charter of the United 2005 study conducted by Medecins
Nations, which has been signed by Sans Frontieres found that Kashmiri
virtually all sovereign states, women are among the worst sufferers
recognises the existence of human of sexual violence in the world, with
rights and calls for their promotion 11.6% of respondents reporting that
and respect. The situation of human they had been victims of sexual abuse.
rights in India is a complex one, as a The Armed Forces Special Powers Act
result of the country's large size and (AFSPA) grants the military wide
tremendous diversity, its status as a powers of arrest, the right to shoot to
developing country and a sovereign, kill, and to occupy or destroy property
secular, democratic republic and its in counterinsurgency operations.
history as a former colonial territory. Indian officials claim that troops need
According to the estimates of such powers because the army is only
Reporters without Borders, India deployed when national security is at
ranks 105th worldwide in press serious risk from armed combatants.
freedom index (press freedom index Such circumstances, they say, call for women and children are trafficked
for India is 29.33 for 2009). Laws such extraordinary measures." Human f rom Bangladesh. Babubhai
as the Official Secret Act and rights organizations have also asked Khimabhai Katara was a Member of
Prevention of Terrorism Act (POTA) Indian government to repeal the Parliament when arrested for
have been used to limit press Public Safety Act, since "a detainee smuggling a child to Canada.
freedom. Under POTA, person could may be held in administrative The 1984 Anti-Sikh riots was a four-
be detained for up to six months detention for a maximum of two years day period during which members of
before the police were required to without a court order." the secular-centrist Congress Party of
bring charges on allegations for Medley of Human Rights I n d i a m a s s a c red S i k h s ; s o m e
terrorism-related offenses. POTA was estimates state that more than 2,000
Homosexuality is criminalised in India were killed. Recently in Taliban, two
repealed in 2004, but was replaced by by interpretations of the ambiguous
amendments to UAPA. The Official Sikhs were beheaded because they
Section 377 of the 150-year-old Indian refused to convert into Islam.
Secrets Act 1923 remains in effect. Penal Code (IPC). The punishment
The Violations ranges from ten years to lifelong Conclusion
Despite state prohibitions against imprisonment. The law has been used It is a matter of grave concern that the
torture and custodial misconduct by to harass HIV/AIDS prevention efforts, violations against Human Rights are
the police, torture is widespread in as well as sex workers, men who have increasing day by day despite the
police custody, which is a major reason sex with men and other groups at risk formulations of Human Rights
behind deaths in custody. The police of the disease. On June 2 2009, the Commissions at the Centre and State
often torture innocent people until a Delhi High Court decriminalised levels. This only shows that the
'confession' is obtained to save consensual private sexual acts commissions are not efficient, as their
influential and wealthy offenders. G.P. between adults saying "We declare work needs to be monitored. This also
Joshi, the programme coordinator of that Section 377 IPC, in so far it shows the poor governance system,
the Indian branch of the criminalises consensual sexual acts of the leaking delivery mechanism and
Commonwealth Human Rights adults in private, is violative of Articles giant gaping holes in the social
Initiative in New Delhi comments that 21, 14 and 15 of the Constitution. security net. For human development,
the main issue at hand concerning Human trafficking is $8 million illegal provision of basic human rights is
police violence is a lack of business in India. Around 10,000 ultimate without these all economic
accountability of the police. Nepali women are brought to India growth is meaningless, as it will result
Claims of human rights abuses have annually for commercial sexual in wide disparity between the haves
been made against the Indian Armed exploitation. Each year 20,000-25,000 and have-nots and the dream of
inclusive growth cannot be achieved.
9
 CMA eMag
Tourism

Concept of Community
Prof. N.K. Sharma,
Based Tourism
ITFT College, Chandigarh

Tags : Tourism, Community Participation, Economic Life, Klong Khwang

Tourism is becoming one of the most b i g g est d e te r re n t to t o u r i s m Through the planning process, the
important social and economic development is lack of appreciation community chose to design the
activities of today's world. The and enthusiasm from civic and tourism model that would initially be
number of domestic and international business leaders. When tourism is not for a modest numbers of visitors. This
travellers is steadily increasing and understood and its benefits remain level of development would position
many countries in the world are unclear, proper planning and tourism as a seasonal activity not
seeking to develop tourism for their implementation of measures to disruptive to the existing agricultural
varied benefits. Tourism helps a improve the industry are often poorly activity of the community.
community become more attractive attempted. Klong Khwang has been recognized by
and prosperous more attractive, The approach to tourism by a the APEC (Asia Pacific Economic
b e c au s e c o mm u n i t y m u st b e community should be that the Cooperation) as a good example of
appealing to draw and satisfy visitors, development and involvement is for community-based tourism in the Asia-
more prosperous, because these the community rather than just in the Pacific Region.
visitors spend money. community. It is high time that tourism mandarins
The Economic Effect Example of Klong Khwang in the northern Indian states prepare
Dr Maynard Keynes, the English Here, we consider the example of plans, which focus on tourism and
economist (1883-1946) was the first to Klong Khwang, a small village with 100 tourists in a community and consider
expound on the “multiplier” and households in the Nakorn Ratchasima the fundamental questions of the
“rippling” effect of additional inputs of province of Thailand where tourism costs of tourism to the community and
money into a community. This development is being actively how the community will capture
phenomenon also occurs with tourist planned, developed and managed potential benefits in this regard. The
spending. The higher the multiplier, with a strong emphasis on community local bodies such as municipal
the more beneficial is the economic involvement. Three main attractions corporations, panchayats, NGO's ex-
effect on the community. Tourism as in Klong Khwang are a reclining servicemen associations, women
compared to manufacturing and other Buddha, the Stone Wheel of Thamma bodies and others should help and
industries has a higher multiplier and an archaeological site. participate in being a part of the
effect both in terms of income Klong Khwang community was
g e n e ra t i o n a n d e m p l o y m e n t provided with technical assistance and
generation. support but encouraged to express
Sharing similar views, Union Tourism their ideas on what kind of tourism
Minister, Selja, says that “Tourism activities they wanted in the future,
should be all inclusive and bring in why they wanted tourism and how
visible changes in the livelihood of many tourists they would be able to
local community which should also accommodate in their community.
elevate their economic status. The community would also be taking
Stakeholders should explore all into account the principles of
possible ways for poverty alleviation sustainability with cultural
through tourism” preservation and environmental
Benefit from tourism doesn't just protection. The village headmen, a tourism industry in community.
happen. Investment of talent, time, women's group and a village Similar efforts with schools can be
c a p ita l a n d o p e ra ti n g f u n d s , community were encouraged to useful, particularly in forming good
community spirit and determination define tourism products and the attitude among the youth. They
are required to make tourism a direction of tourism development for should also take the help of the print
significant part of the community's their village. and electronic media in spreading the
economic life. Probably the single concept of community-based tourism.
10
CMA eMag
Economic

Rural Industrialization
Dinesh K Kapila
and its Attendant Issues
Assistant General Manager in NABARD

Tags : Rural, Agriculture, Agro Bussiness, Farm Sector, China, Economic Success

Agricultural expansion is not enough support from multiple players and

to conquer poverty; this is the most innovation.
important issue while discussing the Learn from China
rural non farm sector, of which Rural We can learn from China. The Chinese
Industries are an integral part. The economic success owes a lot to the
World Bank has also observed in its immense revitalization of its Rural
communications that the rural farm Industries. The Rural Industrialization
and non farm growth is widely shared, process was to a great extent led by
with a privately held and competitive local government initiatives with
agriculture & a vibrant agro business work, low aptitude for cooperation incentive oriented schemes in place
being vital engines of economic etc. A debilitating land tenure system, for officials. The schemes envisaged
growth. Moreover, family farms and low standards of efficiency and incentives related to the number of
non farm enterprises provide ample integrity in public administration, low
remunerative opportunities and peoples participation and rigid social
employment to men and women. structures were other negative
For any nation to succeed factors. This is even now applicable in
economically, Wealth creation is at parts to the rural non farm sector in
least as important as or more spite of various initiatives by the
important than wealth redistribution. g ove r n m e nt a n d i n st i t u t i o n s .
A competitive economy produces high Economists do state cultural traits are
productivity, efficiency, innovation & not that important, that in South East
higher investments in human Asia success was mainly due to
resources. The Japanese economic efficient employment of resources,
miracle in spite of the hiccups exports by labour intensive industries,
witnessed is based on brutal domestic vigorous literacy and a proactive
competition. The Indian Rural Sector, g o v e r n m e n t ro l e i n b u i l d i n g
specially its Non Farm component, is competitiveness and correcting
yet to undergo this transformation distortions. However, the Indian Rural people employed in units, taxes paid
whi le its urban counterpart Non Farm Sector needs corrective to the federal government, FDI
modernizes fiercely and restructures measures, cultural and governmental. arranged for etc. At the core of China's
itself. . The over 50 % share of services in economic miracle; the reduction of
Indian Social Attitudes and Systems India's GDP indicates that we as a poverty to less than 4 % of the
Gunnar Myrdal stated in the sixties nation are still culturally attuned to population, was that by 1987 the
that India's social attitudes and being comfortable with a white collar output of rural industries surpassed
systems were responsible for low approach to work. The impact is only that of agriculture that is in terms of a
industrialization, low productivity, a deeper in the Rural Non Farm Sector source of total rural income.
primitive production technology, low with innovation being low key, We in India still need to take this
levels of living due to poor work sporadic, without committed financial process to the countryside, especially
discipline and contempt for manual

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 CMA eMag
Economic

in terms of Food Processing etc. The p ro j e c t s e t c . A m o n g s t o t h e r

h i g h s av i n g s rate a n d h eav y contributory factors as per feedback,
investment in infrastructure and were delays in release of assured
labour reforms are additional subsidy, governmental agencies at
facilitative factors. The stress of times not updating project profiles, 70
Government of India & its institutions % to 75 % loans (a rough estimate
on the Rural Non Farm Sector to admittedly) going for expansion of
promote rural industrialization & existing business / units, the cost &
services so as to reduce the pressure quality of power etc.
on agriculture can be understood in I must conclude here by recalling that
this context. In North West India, Agro Japan did not experience the scientific
processing and food processing revolution as also the reforms (also
industries could be the focus to start applicable to Asia ), but after the Meiji
with coupled with small reforms of the 17 century, it took off
manufacturing of agricultural RNFS in the district remained low in industrially as the country as such
implements. spite of the policy push. The gray areas decided to adopt this path. India and
Need for Sound Projects Appraisal (though there are several positive China did not. China has broken
My own personal observations based features ) was the absence of systems through now but we need to focus
on interactions with progressive micro at times for sound appraisal for more effectively to catch up.
/ small industrialists / businessmen in projects specific to rural areas in * This article contains his personal views only
and it does not reflect in any manner the
two to three districts over a period of financial institutions, inability to views or policies of his employer.
time were that the growth rate of follow up intimately with vigour the

Dr. Anshu Katartia, Chairman Aryans Business School receiving AACSB

certificate of Membership from
Ms. Alleen Peacock, Vice President and Chief Officer (Asia) of
US based best Accreditation Body

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CMA eMag
Motivational

Out of Box Thinking

Balwant Gurunay
MBA, PG (PR), Corporate Motivator,
Attitudinal Coach and Management Trainer.

Tags : Linear Thinking, Attitudinal Problems, Illussion,

What do we mean when we use the being over and out stepped with out of
term 'out of box'? Out of box thinking the box answers.
is a phrase that explains our mind's
Q. How can you drop a raw egg onto a
work, when we look at a problem,
concrete floor without cracking it?
from a new perspective, without pre-
conceptions. Psychologically the Ans. Concrete floors are very hard to
“BOX", refers to virtual experience crack!
within the premises of linear time and Q. If you had three apples and four
emotion. “Out of the Box Thinking" oranges in one hand and four apples
means viewing reality beyond our and three oranges in the other hand,
limited beliefs, values and perception. what would you have?
When you learn to think outside the Ans. Very large hands
box your consciousness moves
beyond the boundaries of linear Q. How can you lift an elephant with
thinking. This is also referred to as awareness beyond your known self. one hand?
lateral thinking. In the corporate world This state of mind can be safely termed Ans. It is not a problem, since you will
it is quite a fad to use it, but to put it in as 'limited mind' or “The Box”. never find an elephant with one hand.
simpler of words; it is nothing but Dissolving Yourself Q. How a man can go eight days
another name for creative thinking. without sleep?
Moving your core conscious out of the
Limited Mind box and dissolving yourself in to the Ans. No Problems, He sleeps at night.
For the purpose of Psycho-reorient- vastness around you, freeing yourself
Q. What can you never eat for
logy and attitudinal correction, It is from all the limitations set around you
breakfast?
nothing more than turning your by your beliefs and values is what
acceptance of the unknown stepping out of the box is. This is it, Ans. Dinner.
possibilities. In the world of when it comes to truly understanding And so on……
metaphysics and spirituality it is this otherwise complex concept.
So, do not pack yourself in the box of
referred to as the sphere or the Never forget that anything substantial
your own limiting perceptions and
'mandla' where healing and balancing can be achieved or realized, only and
offer yourself as a pre-packaged
of your emotional needs can take only when, one looks beyond the
product to be unfolded by others. Be a
place. You and everything else around limited concepts and theories in
player in this world. After all you are
you is nothing but an illusion (Maya). science, management or even when
not a bubble gum to be chewed by
We operate within the frame work of discovering your true self in
others. You are born to chew the
our mind limited by our beliefs and spirituality.
bubblegum of life. Learn to do it and
values, formed over a period of time Chew the bubblegum of life never forget that you are your only
through our limited exposure to limitation and stepping out of your
Here are some examples of out of box
different situations and people. self-limiting beliefs is the only key.
thinking. See how the barriers of
"Thinking outside the box" means
conventional thinking and logic are
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 CMA eMag
View Point

Is “Affordable housing”
R. RAJAN
somewhat misleading?
Strategist & Facilitator

Tags : Affordable Housing, Real Estate, Construction

The current trend in the real estate Times are just an indication of such
market is one of optimism and optimism. On the economic and
upswing. As much as I hate to put a corporate fronts, organizations have
dampener on this mood of joy, I feel started hiring thus signaling an end to
that someone has to look at the the gloom of recession.
picture from a more realistic These factors, collectively, boost the
standpoint. morale of the property buyer and give
How it is that real estate is improving him newfound hope in the real estate
but the developers responsible for the market. Unfortunately, when he does
market are not? For starters, there are go to buy that apartment or invest in
many things to cheer about in the real the real estate market, he returns
estate market. Buyers can take disappointed. Why? Here are the
advantage of a slight reduction in reasons.
prices of built-up projects and Dream Apartments
established developers are launching One just looks at the sale promotions. may not be so for another? Moreover,
new projects targeting the middle- These are mainly offers that are of the affordable tag often does not
class buyer. Infrastructure, too, is little or no use to the middle-class end include additional and hidden costs
improving in far-flung areas and user. After all, does a buyer really want that make it difficult for a buyer with a
previously neglected regions. a car with the flat? budget of Rs. 20-25 lacs to buy an
Gurgaon is the biggest example of this Secondly, there are umpteen numbers apartment.
infrastructural development. of projects by builders that are Factors such as these make it difficult
The media, too, is casting a favorable hanging in the air with no clarity on for the average, middle-class buyer to
light on the real estate sector. These their completion. People have lost realize his dream of buying an
news reports in the Indian Brand faith in investing their hard-earned apartment. The real estate market
Equity Foundation and The Economic money in projects that have a may surely be maturing and improving
completion timeline of two to three but I really can't say the same for many
years. developers. They really need to start
The overall reputation of so-called looking at the average Indian buyer
reputed builders has also been hit with renewed respect and go that
dramatically by last year's recession. extra mile to earn his trust and loyalty
Builders and developers have not once more. Offer prices and projects
been able to live up to their that are realistic. Commit and deliver.
commitments to the customer, Clarify affordability. Avoid hidden
thereby eroding their name and costs. These are just a few. Am sure
reputation considerably. you, the consumer, can come up with
Moreover, the recent launch of many more.
“affordable housing” by several
developers is somewhat misleading.
After all, what is “affordable” for one
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CMA eMag
Business

Managing People
Dr. Gulshan Sharma
for the Businesses
Ph.D (Service Industry) ACTE (WTO) Spain, WT (USA)
Secretary General- IPCSI
Director ITFT College-Chandigarh

Tags : Manager, Business Goals, Productivity, Team Building, Efficiency

Well, if not everyone, but definitely a character that is confident and clear of what they are putting their efforts in.
major chunk of your employees are objectives. Sense of ownership is pivotal and
important people for your business! Yo u s h o u l d h ave a p o we r f u l every body's consents are equally
Concealed potential is there in communication skill. Talk about your significant during decision processes.
everybody in good measure; it's just expectations and counsel your people In this way, not only can confidence be
how you bring it on. This is where the the various productive ways to generated in them, but also a sheer
real challenge and calibre-testing of a achieve those. sense of responsibility will surface as
manager comes into play. A manager Flexibility, consistent behaviour, and well.
should be polished enough to unleash decision making should be obvious Utmost efficiency in crisis Challenges
the hidden store of creativity, traits of a manager in the flesh of a can be really triggering for a team to
innovative bent, and productivity of leader! prove its performance and attain
his subordinates and apply those to accomplishments. The real ingenuity
Leading a team isn't any cinch and it
realize the business goals. and courage gets tested in times of
takes a lot to sustain that optimum
Why is it that some managers manage level of synergy among team professional upheavals. And in order
to become a heart throb and others a members. The better the sync, the to handle challenges or crisis in the
Hitler? Well, it's all about how you more will be the productivity and right spirit with the right attitude,
display your managerial slice of the performance. But, what are those unison among team members is
p e r s o n a l i t y. Yo u r s k i l l s a n d parameters that a leader should pivotal.
management of people would practice and maintain in order to bring Significance of the team lead A good
determine the success of your camaraderie among his/her team leader is like the captain of the ship
business and projects. companions? What is it that motivates and is responsible for the entire
Here is how to become a favourite team members the most? Here are outcome that a team renders. In order
among your people: therefore some mantras to comply to maintain a well managed team, and
Train your mind to lead than to with in order to lead a happy and an all high motivation levels among team
manage. If you are a leader, your time efficient team. members, choosing a thorough
power would never be confined to Here you go: professional is a requisite who is
promotions. bestowed with exceptional attributes
Purpose is basic Every team member
Keep the humour membrane alive and to lead a team.
should work towards one goal and
kicking in your system. Embrace share a common purpose. In this way Hence motivation is something that
people, it's better than enforcing, they will work in collaboration and d e t e r m i n e s t h e p e r fo r m a n c e
believe us; it's more effective as well. understand the significance of probabilities of a team. Complying
People would fall for you religiously. working in a group. Every team mate with these parameters can effectively
Have your strategies clear in mind. should be clear in his/her mind what motivate team members to render the
Since you are the zenith for your they are focusing at and believe in best they can and have.
subordinates, you should exhibit a

15
 CMA eMag
Learning

Why learn
Col. D S Cheema, Management Skills?
Vice President (HR), FTP

Tags : Management, Managers, Human Resource, Skills, Learning

Everyone in the world thinks that would die. Managers infuse life in It is common observation that
studying management is a wise organizations. Managers are very whenever any organization fails, be it
investment of time and energy. Let us important and valuable resources the falling of a government or poor
know how management makes any because organizations with effective financial results of a corporate house,
one, working in any field of activity, a managers are likely to be more it is the managers who are blamed for
better professional and perhaps, a successful as compared to those who the failure. Good organizations are
better human being. It is in our have poor or ineffective managers. known because of their management.
interest that we possess fundamental Managers, i.e. good and effective People often have more faith in a
knowledge of essential skills of the managers are also crucial from company which has men of caliber and
vast field of management. Why is it national point of views. If we think of reputation as effective managers. We
necessary for every one to acquire India as a huge organizations (any often hear statements like' “Tatas will
certain management skills? country may be thought of as a big never fail you” or “Go for this mutual
The very existence of organizations, open system part of the only closed fund, its fund manager is very good”.
demands their 'management' i.e there system a universe, and a Prime Because managers have such major
have to be people who run these Minister as the CEO who runs the influence on organizational success,
organizations. When we think of a country) the individual who occupies they are much in demand. They are
college, we think of a Principal and his the PM's position becomes a manager. also paid well because of their ability
staff, when we talk of a business entity, Imagine the state of the nation with an to manage. The pay packages of CEOs,
we want to know about its CEO or MD. ineffective Prime Minister. There are presidents and vice-presidents,
Whether we are discussing a state or many classic examples of failure of general- managers etc. are much
central government, administration of nations which can be directly higher than those of many doctors,
services provided by a private builder, attributed to the lack of vision and engineers etc who do not have
profitability of a business house or skills of heads of states, ministries, management background and may
public distribution system for people corporation etc. Need for not be seen as good managers. The
below poverty line, our attention achievement among managers and average salary of a manager with
usually centers on those individuals entrepreneurs is crucial to any required skills is generally much
who run these organizations, in other nation's economic development. higher than other employees in any
words, the managers and Hence, the skills and motivation (and organization.
organizations go together hand in hence performance) are directly tied Acquiring Management Skills
hand, we can't have one without the to the economic growth and overall It is hoped that you agree with the
other. development. It is of particular above reasons and arguments that
Valuable Human Resources significance to a secular, sovereign managers and management are
We have seen if organizations are not democratic nation like our. important. If that be so, your next
managed, they would not live, they Effective Managers are in Demand obvious questions would be' “How to

16
CMA eMag
Learning

“University of and whose names we don't know.

Hard Knocks”. Second, had they studied
But, at what management and learnt many others
cost? skills, may be they would have done
Many legendary far well than what they did.
managers of our Any one wanting to learn
c o u n t r y l i ke management skills must first and
Gujar Mal Modi, foremost kick the phobia that he or
Mohan Singh she doesn't need them. Second, one
Oberai (Oberai must adopt the right approach and
hotels) Azim mindset that any one with basic
Premji (Wipro) commonsense can easily learn and
learn management?” “Is it plane and the likes of develops the necessary skills. Third,
simple common-sense?” “Why can't Dhirubhai Ambani ( of Reliance fame ) you don't have to study BBA/ MBA in a
one learn management skills while did not study management, but had college/ university to understand and
performing on the job?” There is no extraordinary decision- making ability, practice these skills. Such skills can be
doubt that some of the greatest vision, perseverance and so on, which developed sitting at home. Fourth,
managers of the world had never read made them what they were. There are don't force- fit the skills and
a management book. One can manage two points to be noted, one there techniques in every situation, after
without learning management and must have been large number among you have acquired them.
using the experience gained from few named here, who tried and failed

Awarded Master of Ceremony

CMA being awarded by the Chandigarh Tourism Club Dr. Gulshan Sharma, Secretary General Chandigarh Tourism
Club, V.President, Chandigarh Management Association
on the occasion of welcoming the Cine Stars from and Director ITFT College carried the event commendably
Bollywwod on their complation of the film shooting with his flawless elocution, wits and narrations of
personalities and won appreciations from one and all on the
“The Lion of Punjab” held in and around Chandigarh. Chandigarh Tourism Club event held at Kalagram. Present
Seen in theb picture are Mr. Charanjit Singh,Past
t on the occasion were Mr. Guddu Dhanoa, Film Director, and
actors; Pooja Tandon, Dilijit Singh, Vivek Shauk, Deep
President, Mr. A.K.Gandhi, Chairman (Membership Dhillon, of the film “The Lion of Punjab”. Dr. Mamta Joshi, a
Development) and Mr. J.N.Vohra, Secretary General of Sufi Singer from Chandigarh kept the audience spell bound
with her Gazals, Quwalis and Sufiana Kalams. Sh. M.P.Singh,
CMA. IAS, Secretary to the Governor of Punjab was the chief guest
and Sh D.K.Tiwari, Director CITCO and Senior Patron,
Chandigarh Tourism Club was the Guest of Honour.

17
 CMA eMag
Research

The Rise, fall and Re-Rise

Prof. Gursharan
of the Modern Manager
Business school, IBS Chandigarh

Tags : Modern Managers, Shakespeare, Credit Default, Enron, Toyota, Satyam, uS Economy

Default Swaps”, he spread his risks far thrown out of the window.
and wide. He scaled himself up rapidly The fall
to become “Too big to fail”. He became In “How the Mighty Fall”, Jim Collins
the “rain-maker” and the “game- w r i t es , “ Ev e r y i n s t i t u t i o n i s
changer”. A halo of excessive pride vulnerable, no matter how great. No
and hubris surrounded him and he matter how much you've achieved, no
eventually became invincible. matter how far you've gone, no
But, alas, that was not to be! It was matter how much power you've
really heart rending to see Mr. Akio garnered, you are vulnerable to
Toyoda, the proud, 53 years old CEO of decline…….. Anyone can fall and most
Prof. Raman Toyota- the company synonymous eventually do”. Decline sets in like an
Business school, IBS Chandigarh
with the “Quality” testifying in front of insidious disease, “harder to detect
William Shakespeare, the great US Congressional Committee, with but easier to cure in the early stages,
Elizabethan dramatist, wrote that it bowed head losing his face. The easier to detect but harder to cure in
was the “tragic flaws” of hubris, greed, Committee is investigating into the the later stages.”
lust and unbridled ambition in the c o m p l a i nt s a b o u t t h e fa u l t y The last decade began with the
human nature that bring the downfall accelerators, floor mats and breaking collapse of revolutionary trail blazers
of the powerful and the mighty in this systems in Toyota vehicles. The like Enron into bankruptcy. Its
world and, the forces of “fate” and company has recalled eight million disgraceful and scandalous fall was led
“chance” hasten that fall. vehicles in the recent past. The by none other than its own founder
But, the modern manager dismissed company had lost its way and sense of Kenneth Lay, the blue eyed Kenney
that with the sleight of his hand. For priorities in its rapid rise to the top. He Boy- of the US President Bush. The
him, the greed was good. Ambition said, “I fear the pace at which we have company acquired the financial power
drove him. And, hubris intoxicated grown may have been too quick.” “We
him. He learnt to outwit and defy fate pursued growth over the speed at
with his ingenuity and skill. which we were able to develop our
Rising from “Rags to Riches” on the people and organizations, and we
shoulders of Free Market in the should sincerely be mindful of that.”
corporate theatre of the absurd, he Toyota raised its capacity to 10 million
projected a façade of an innocent, units during the last decade
honest, hardworking, kind-hearted overtaking General Motors as the
and generous man while hiding his World's largest car maker.
incompetence, if any. “Hubris from success” that the
The Rise company that could do anything and
Weaving innovative complexity in “undisciplined pursuit of more” in the
“a c c o u nt i n g p ro c ed u res ” a n d words of Jim Collins, took the toll at
designing derivatives like “Credit Toyota and the core values were

18
CMA eMag
Research
surreptitiously through “Accounting economy in early 2008 bringing it to protection. There are no headwinds-
manipulations” and “Deceit”. Mr. Lay the brink of a precipitous fall. Three of the recession is over. As advised by the
remained the corporate cheerleader, the five mighty and the powerful gold latest February issue of Harvard
assuring employees and investors that standard Investment Banks fell like a Business Review, he will regain his
everything was fine dousing the pack of cards. If in March 2008, the 85 resilience by adopting “Repose-
smoke of suspicion whenever it years old bank Bear Stearns fell, in Oriented Thinking” What features of
bellowed out of the company. When September 2008, the 158 years old the situation can he potentially
“Denial of Risk and Peril” becomes the Lehman Brothers filed for bankruptcy improve”- What sort of positive
part of day-to-day operations, the and 84 years old Merrill Lynch put it impact can he personally have on
company dies. So Enron died. itself on the block. US Treasury what happens next”- “How can he
Back home, baby faced Ramalinga rescued AIG, Fannie Mae and Freddie contain the negatives of the situation
Raju, former Chairman of Satyam, led Mac in the biggest bailout known in and generate currently unseen
Satyam to similar fate following the history of mankind. positives”- “What can he do to begin
similar modus operandi. Shakespeare was vindicated. addressing the problem now? - while
As Enron was dying, the modern The Re-Rise providing the corporate governance.
managers/bankers were busy building But, then the modern manager was And while flying high' if any one of
up “housing bubble” on the back of not to be outdone. He is rising again, them falls, he shall remember the
“irrational exuberance” with the dusting off the mud, to be the “knight poem of John Donne, “Send not to
underpinning of Shakespearean tragic in the shining armour”. This time know for whom the bell tolls, It tolls
flaws unmindful of the pains of Enron. ethics and values give him the wings. for thee.”
The fate waited in the wings to strike. The International Finance Reporting
And it struck at the very root of US Standards provide him with the divine

Amritsar Management Association - Launched

Amritsar Management Association (AMA) was launched on 28th February at Hotel Mohan International in the holy
city of Amritsar. The meeting was short, crisp and meaningful. Members were enthusiastic and were looking
forward for some good events being planned by the association
Chandigarh Management Association had assisted the AMA to formulate its constitution to enable them register with
the Registrar of the Societies. Dr. Gulshan harma, Vice President CMA and Mr. J.N.Vohra, General Secretary CMA were
present on the occasion and addressed the pioneered members of AMA and explained them the finer points of
operations of the associations for smooth functioning. Members clarified many questions in their mind about the
operation of the association.
Present on the occasion were, Mr. Ashok Sethi, prominent journalists and a businessman, Mr. C.L.Maheshawari, Dy.
General Manager, OCM, Mr. Gurjeet S. Sekhon, Diretor, NIIT, Amritsar Center, Dr. Rakesh Joshi, Chairman, Swami
Satyanand College of Management and Technology, Prof. Dr. Suresh Seth, Principal, SSCMT, CA. Sanjeev Gupta and CA.
Sanjeev Sud of Sud Gupta Associates and some more.

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 CMA eMag
Motivational

Six Steps for Realizing

Navdeep Kaur Chauhan, Your Dreams
Principal CIIS-IST, Mohali,
Member of Executive Council, CMA

Tags : Targets, Goals, Mind, Attitudes, Path Plan

alter their lives by altering their down the goal, the plan and a timeline
attitudes of mind." What will your sets events in motion that may not
achievement feel like? How will your have happened otherwise. In our life,
life unfold differently as a result? If the it is as if we are making a deeper
goal is a thing, some gurus of goal commitment to goal accomplishment.
setting recommend that you keep a We can't fool ourselves later. The
picture of the item where you see and written objective really was the goal.
are reminded of it every day. If you Establish times for checking your
can't picture yourself achieving the progress in your calendar system,
“It is in my mind & heart. I can see it.. whatever it is: a day planner, a PDA, a
goal, chances are you won't.
Nothing can stop me as I determined Make a plan for the path you need to PDA phone or a hand written list. If
to attain it. I shall not stop till I follow to accomplish the goal: Create you're not making progress or feel
achieve it” action steps to follow. Identify a stymied, don't let your optimism keep
Without goals we are like a rudderless
critical path. The critical path defines you from accomplishing your goals.
ship in the middle of a sea, just drifting
the key accomplishments along the No matter how positively you are
away with no sense of direction. It just
way, the most important steps that thinking, you need to assess your lack
goes with the waves and if it ever gets
must happen for the goal to become a of progress. Take a look at all of the
anywhere it is just by mere accident.
reality. Stephen Covey said, "All things factors that are keeping you from
Don't let your goals and resolutions
are created twice. There's a mental or accomplishing your goal and develop a
fa l l b y t h e way s i d e . T h e s i x
first creation, and a physical or second plan to overcome them. Add these
conspicuous steps to achieve goals in
creation of all things. You have to make plan steps to your calendar system as
life are:
sure that the blueprint, the first part of your goal achievement plan.
You need to deeply desire the goal or
creation, is really what you want, that Review your overall progress
resolution: According to Napoleon
you've thought everything through. regularly: Make sure you are making
"The starting point of all achievement
Then you put it into bricks and mortar. progress. If you are not making
is desire. Keep this constantly in mind.
Each day you go to the construction progress, hire a coach, tap into the
Weak desires bring weak results, just as
shed and pull out the blueprint to get support of loved ones, analyze why
a small amount of fire produces a small
marching orders for the day. You begin the goal is not being met. Don't allow
amount of heat." So, the first step in
with the end in mind." the goal to just fade away.
goal setting and achieving dreams is This six step goal setting and achieving
Commit to achieve the goal by writing
that you've got to really, really want to system seems simple, but it is the most
down the goal: "The discipline of
achieve the goal. powerful system you will ever find for
writing something down is the first
Visualize yourself achieving the goal:
step toward making it happen." Write achieving your goals and living your
"The greatest discovery of any
down the plan, the action steps and resolutions. You just need to do it. Best
generation is that human beings can
the critical path. Somehow, writing wishes and good luck.

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CMA eMag
Case Study

The Magic of
Alakshita Pasricha Aloe Vera
Student P.G.Diploma,
Regional Institute of Co-operative Management

Tags : Aloe vera, Herb, Innovation, ashwaganda

Aloe Vera is a well known healing herb Ashvaganda, Stivia etc and in another
being used in various medicines and one acre he planted Aloe Vera.
widely used in different varieties of Later on Kisan Dharamveer invented a
cosmetics . These facts are the known machine known as Multipurpose
facts. However, Aloe Vera can make a Unit. Its multi -purpose utility is
rickshaw puller till a few years ago , an proved by the fact that it is used as
exporter , is something not very grinder, boiler, cooker, mixer etc. From
commonly known. this machine one gets extracts of
Rickshaw Puller turned Farmer vegetables, fruits and medicinal
Shri Dharamveer was a rickshaw puller plants. It acts as a grinder and is
till some years ago in Old Delhi area of capable to grind many spices.
Fatehpuri and Chandni Chowk, though With this machine itself Dharamveer is
he belonged to a farmer's family . He producing Aloe Vera gel, Aloe Vera by him, are supplied in Indian cities,
returned back to village and rejoined juice etc on a very large scale. like Delhi, Muradabad, Kankhal
the farming. He was keen watcher of The Innovator (Haridwar). Some of the beauty salons
herbal plants and Aloe Vera attracted As told by Dharamveer, the cost of this from various cities make direct
machine is Rs. 1.,35 Lakh and is made purchases from him.
in Jagadhri, a small town in Haryana There is continuous flow of visitors to
(India). Due to its versatile nature, it his place in Damla village (District
has been bought by Rajasthan and Yamunanagar, Haryana.) and with a
Haryana Governments. This, now- open heart not only he welcomes
famous machine is not confined to our everybody also shares all his activities
country's geography as he has with everyone. Even her daughter
exported one unit to Kenya also and is Pooja is fully involved with her father
expecting more orders from other and is simultaneously pursuing her
countries also. Although this machine M.B.A. studies.
is multipurpose he is concentrating on Aloe Vera has proved a God sent plant
Aloe Vera gel and Aloe Vera juice of prosperity at least for Dharamveer
preparation. Along with this he also 's family.
him. He fell in love with Aloe Vera. prepares amla juice, dry amla powder Shri DHARAMVEER is a very optimistic
From a small farmer of Aloe Vera, now etc and also cultivates medicinal that Aloe Vera has high potential as it
he has become a prosperous plants like ashwaganda, stivia, requires a little care, perennial plant
entrepreneur while continuing to be a asparagus. He said that this Multi with less water requirement,
farmer also. He has won many awards Purpose Machine has been patented moderate inputs and long shelf life. All
a n d re p o r t ed l y h e h a s b e e n by him. parts of this plant are used in one way
recommended for President's Award. The unique feature of this machine is or the other especially in restoration
Dharamveer started with Aloe Vera that the stony core of amla comes out of human health. According to him its
farming some years ago with a total as a whole and these stones can be potential has been uncovered and in
land of 2 acres. In one acre he converted into synthetic coal which is future it is bound to be on really big
cultivated various medicinal herbs like further used in mehendi. scale
The products of Dharamveer, as told
21
 CMA eMag
Research

Issue of Lack of Skills

J.N.Vohra
in Garment Industry
B.Text, M.Tech, F.I.E, C. Eng. (I), M.I.M.A
Co-ordinator-NITMA

Tags : Skills Govt. Industries Workman Apperel

Textile industry shows a very classical resource skills.

case of side by side existence of small, After having work closely for long and
medium and large enterprises spread interacting with the texti le
in different clusters, which have entrepreneurs, I would say that today
organically grown. Complete value exporters face not only commercial
chain of textiles manufacturing exists challenges, but in this highly
in these clusters; spinning, weaving, competitive global market, they are
knitting, dyeing and finishing, also confronted with technical,
garmenting along with auxiliary logistical, environmental and social
industries such as embroidery and challenges. Most importantly, there is
printing. skill gap to meet global requirements.
Labour intensive industry The improvements, which are with multi-styles and multi-customers
Since 1960s/70s the labour intensive required to acquire competitive stand is inadequate.
clothing industry, a downstream in the International markets are The worse part is that Garment
industry of textiles has been shifting operative skills to handle industry is mostly dependant on piece
its businesses from western countries computerized machines, rate workers at the shop floor level
to Asian countries, mainly to China understanding of the products and the management is not concerned
and India. handled and in addition working skill or aware of the requirements of the
The product requirements of the EU for Apparel Designing, Merchandising operational skills and remains in the
and USA are quality of International and Marketing to handle foreign dilemma as to how to employ, retain
Standards, timely deliveries, and buyers. However, most of the and motivate the skilled workmen and
competitive prices. To meet these manufacturing units are short of supervisory staff.
global requirement, there is need to skilled staff; both supervisory and At the most factories are concerned
adopt advanced technology and shopfloor, with the result they are with supervising the operative
improvement in work culture that overstaffed with unskilled or productivity level, whereas, it is
calls for up gradation of human inadequately skilled workmen. essential that a workmen should have
Skills Requirement adequate technical skill to mange
machines for achieving the finish
For example, there is usually lack of quality and work knowledge about the
shopfloor management skills for products being handled for coping up
garment assembly lines, the correct with the quality standards and for
handling methods for achieving the effecting timely dispatches. The
quality and productivity levels at training programme in the garment
appropriate stages in the progressive industry should seek to address these
chain. Simultaneously technical skills critical skill gaps.
to work out the timelines to meet the Coping Up with Skill Gaps
export schedules in a factory working With the pace of technological

22
CMA eMag
Research

importance of skill development for

the garment industry's success. The
steps, which need to be taken, should
be to set up a Skill Development Board
u n d e r Te c h n i c a l & S c i e n c e
Department who may be entrusted
with the task of preparing a paper on
skills gaps with the help of experts
working in the industry. Based upon
the findings, the training contents of
I n d u st r i a l Tra i n i n g I n st i t u tes ,
changes and requirements to cope it next 5-6 years with an additional polytechnics and fashion institutes
up, the skill gaps will widen if steps are investment of about Rs.18000 crores may be revised to meet the modern
not taken now. Future is bright if and can create additional day needs of the garment industry
skilled workmen are available. Based employment for 8 Lakh people in the with increased participation of the
on projected growth of about 8% in State for the appropriately skilled stake holders.
Indian textile industry, the Punjab workmen.
textile industry may almost double in Govt. needs to recognise the

Awarded

Mr. J.N.Vohra, General Secretary being awarded by the

Hon'ble NRI Minister of Punjab S. Sewa Singh Sekhwan for his presentation
on “Skills Development in Punjab”
23
 CMA eMag
Events 2010
rd
CMA Celebrated it’s 43 Foundation Day
at Red Bishop, Panchkula

C h a n d i ga r h M a n a ge m e nt given to M/S Groz Beckert Asia Association (AMA). He

Association (CMA) celebrated Limited, Chandigarh. Dr. Anton congratulated the award
its 43rd Foundation Day at Red Rein Felder, Managing director winners and thanked the Past
Bishop, Panchkula on January of M/S Groz Beckert received presidents for their continuous
23, 2010. The day was the award support to raise the standard of
celebrated as an occasion to S. Indereshwar Singh Paul, MD, CMA activities. He informed
present CMA annual Excellence Drish Shoes Ltd., Panchkula was that CMA is now spreading its
Awards for entrepreneurship. awarded for “Distinguished activities to satellite township
Mr. H.S.Malik, the senior most First Generation Entrepreneur” of Mohali and Panchkula also.
past president of CMA presided and S Pushvinder Jit Singh, CEO Dr. Gulshan Sharma, V ice
over the event. On this occasion of M/S. Tynor Orthotics (P) Ltd. President CMA made a lively
all the past presidents of CMA M o h a l i wa s a wa rd ed a s presentation on the Haryana
were also honored. “Innovative Entrepreneur” Tourism Scenario with an
Mr. Manmohan Singh, a film Starting the program, Col. interesting interactive session.
producer and director of Karamjeet Singh welcomed the A copy of the CMA eMag was
Punjabi and Hindi Films was guests and the past presidents. also released by the Chief
also present, besides large He underlined the Guest.
number of CMA members and achievements of CMA in the Earlier J.N.Vohra, General
NRIs from Singapore and year 2009 with the current Secretary of CMA made a
Thailand. executive and also highlighted presentation on the activities
CMA Excellence Award –year the assistance and guidance organised so far by the
20 0 9 fo r “ P ro fes s i o n a l l y provided for launching of incumbent executive for the
Managed Best Company” was Amritsar Management year 2009

CMAeMag Released
First Issue of CMAeMag was released on the Foundation Day by the
Chief Guest Sh. Hardip Singh Malik. Other in the pictures are Col
Karamjeet Singh, President CMA and Mr. Karan Singh Thakral,
Industrialist from Singapore.

24
CMA eMag
Events 2010

AIMA Celebrates Foundation Day

All India Management Association Sahayta Samiti (known for its ‘Jaipur Former Chief Mentor CII, and Mr.
(AIMA), celebrated its 54th Foot’ innovation), Jaipur received the O.P.Bhatt, Chairman, SBI.
Foundation Day and the Management Public Service Excellence Award. The main emphasis of all speakers,
Day in Hotel Le Meridian, New Delhi Ms Sayantani Kar and Ms Byravee Iyer other than Mr. Andrew Harrison, was
on February 22, 2010. Mr. P received the AIMA – Dr. Ram Tarneja on ensuring that the development
Chidambaram, the Hon’ble Union Award for best Article in Indian fruits must reach to the poorest, if we
Minister of Home was the Chief Guest. Management. AIMA – Dr. J S Juneja want to build India of our dreams. The
The Foundation Day was limited to Award for Creativity & Innovation for development of MSMS Industries is
conferring of AIMA Excellence Small & Medium Enterprises was important for employment
Awards. delivered to Transasia Bio-Medical Ltd. generation, development of skills for
CMA was represented by Dr. Niraj Earlier, Mr. Sanjiv Goenka, President, making youth employable, and
Pasricha, Mr. A.K.Gandhi and Mr. AIMA gave his welcome speech and making corporate accountable
J.N.Vohra. About 400 delegates said that, AIMA awards are in towards social issues such as women
attended the event, including large r e c o g n i t i o n o f e xc e l l e n c e i n empowerment and global warming,
number of students. management. besides giving greater responsibilities
Mr. R C Bhargava. Chairman, Maruti AIMA’s Management Day to younger generation for building
Suzuki India was awarded the Life After the tea break, the Management India of dreams.
T ime Achievement Award for Day started. The theme for the day Mr. Andrew Harrison, Chief Operating
excellence in Management. The AIMA was ‘Managing India: Turning a Dream Officer made a powerful presentation
– JRD Tata Corporate Leadership into Reality.' on future development of Delhi
Award was given to Mr. O P Bhatt, The main speakers for Management International Airport. The Airport is
Chairman, State Bank of India and Mr. Day included, Mr. T.K.A.Nair, Principal being developed by a joint venture
M Damodaran, Former Chairman, Secretary to Prime Minister, Mr. Arun consortium of GMR Group, Airports
Securities Exchange Board of India Maira, Member Planning Authority of India and Fraport &
(SEBI). Commission, Mr. Andrew Harrison, Eraman Malaysia
Mr. D R Mehta, Founder and Chief Chief Operating Officer of Delhi
Patron, Bhagwan Mahavir Viklang International Airport, Mr. Tarun Das,

25
 Edited by : JN Vohra, Secretary General, CMA
Plot No. 5, C/o Bhartiya Vidya Bhavan, Sector 27, Chandigarh
Mobile : 9814556072
E-mail : cma.chd@gmail.com