COOL SOUND

COMPANY NAME: COOL SOUND

SLOGAN: NOW SEE THE WORLD WITH MUSIC

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INTRODUCTION:
Walkman was introduced in 1979; we have been able to enjoy our favorite music on the
go. Today, MP3 players are becoming the Walkmans of the digital age, allowing us to
take up to 1000 CDs worth of music along in a small pocket-size device. This feat is
made possible by compressing the music into digital format and storing it on memory
components that are also used in computers.
MP3 players (also known as portable audio players or digital music players) are small
devices, ranging in size from as small as a Zippo lighter to pocket-sized products,
intended for storing and playing digital music. Earphones are used for listening to tunes
that have been downloaded into the device from a computer. A small screen displays
information about the songs and with the addition of a few keys; the player can be
operated through a menu system.
Since the music is stored digitally in MP3 players, music of the correct type has to be
downloaded to the device. This is done by either extracting the music from CDs with a
special computer software (an activity known as ripping), or buying the music from
online music shops, such as Music match or classical. At the moment, we are not aware
of any local music shops where you could walk in and buy the latest Atif Aslam and
straightaway load it in your MP3 player. Instead, you have to manage the loading of the
music by yourself.

INTRODUCTION TO MP3 SUNGLASSES:

In the summer or winter, sunglasses must be a part of your daily attire to help fight off
the dangerous UV rays of the sun from your eyes. It has also been recommended by
physicians that one should wear sunscreen every day. Even if you are not in the sun more
than a few minutes during the day, recent studies show that you can still be affected by
dangerous UV rays if you do not protect yourself.
These MP3 sunglasses will not only protect your eyes from the harmful rays of the sun,
but will give you up to 5 hours of music with rechargeable battery. They are wonderful
for wearing outdoors or indoors when you wish to drown out other noises around you.
You can listen to music while working in your office, working in the yard, or shopping.

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You will be able to drown out all the construction noises, kids crying, and any other noise
that you deem annoying while you are trying to concentrate or just relaxing on the beach.
These MP3 Sunglasses allow you to very easily upload songs via the USB 2.0
connection, so you can always have your favorite songs with you no matter where you
decide to go. If you are out jogging or driving and remember not a little amount a memo
all you have to do is use the built in voice recorder to keep your message. You will not
have to stop and write it down.
Our MP3 Sunglasses consist of a pair of light-filtering lenses and a frame to hold them in
place. The vast majority of lenses are made of colorized plastic, such as polycarbonate.
However, glass is still employed for high quality brands. The highest quality lenses are
optically accurate and do not distort shapes and lines. These lenses, like camera lenses,
are made from distortion-free ground and polished optical glass. The borosilicate glass
used in these lenses is scratch resistant and is made impact resistant by tempering it with
various chemical treatments.

FEATURES OF MP3 SUNGLASESS:

The features of the MP3 sunglasses include:
1-Glasses:
The Lanes can be flipped up. This is a very convenience feature that would allow you
to continue using the sunglass or listen to the music while in door.
2. Audio:
•Compatible Audio File formats: MP3/WAV/WMA
•Stereo Sound
•Voice Output Power
•Voice Output Frequency: 20Hz-20 KHz
3. Battery:
•Continuous Playing Time: 5 hours
•Recharging Time: 3 hours
•Built-in Lithium-ion Polymer Battery: 3.7V, 150mAh
•Battery Capacity Auto Detection

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4.Memory storage:
• Flash Memory size: 1GB – 2 GB
• Standard USB 2.0/1.1 Port
• Integrated USB Flash Drive
• Color black, white, and silver.
5-Accessories:
• Hard case for sunglasses.
• USB cable
• USB adapter
• Glasses cloth
Manufacturer and origin: CHINA.

CONCEPT FEASIBILITY:

How big is the market?

Total Population 172,800,048
0 -14 years 37.8%
15 – 64 years 58%
65 year & above 4.2%
Total Population of Islamabad 1.5million
Target customers are 500,000
Total Population of Rawalpindi 3.0million
Target customers are 1200,000

TECHNILCAL FEASIBILITY:
Technical feasibility for producing a product or services that will satisfy the expectation
of potential customers,

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Design:
The technical design of the mp3 Sunglass very nice, the glasses are extremely light
weighted. The MP3 Player components are well integrated into the temples. The casing is
held together by little screws. The integrated headphones are adjustable.
Reliability:
MP3 sunglasses (available in black or gray) are boxed up nicely from the factory with the
shades, USB cable, instructions, soft cloth for cleaning. A charging adapter is an optional
accessory, which probably should be standard, but the eight hour play time on the
included battery should give you plenty of audio fulfillments without having to recharge
immediately. The directions are in English and are easy to understand to operate all
functions on the shades.
Durability:
Mp3 sunglasses are durable for long period of time.
• Absolute freedom of movement with no wires.
• Sweet resistant design.
• User changeable lenses.
• The ability to store up to 480 songs one the 2 GB version.
• Up to eight hours of playback time on a single charge.
• Easy to use interface that gives instant access and full control of music.
• Lenses shape that maximum protection against sun, wind and side impact.
• Color indicator light to show Battery Level.

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Product development:
We are introducing new product in existing market. Different varieties in Sunglasses are
already available in the market. We are introducing sunglasses with Mp3 Player.
Although MP3 sunglasses are in market but people do not have awareness about it. We
use different marketing strategies to promote our product.

PRODUCT PRICE PLACE PROMOTION

Mp3 sunglasses 1200 to 1800 Islamabad club Advertising through
Delivery on calls TV (cables)
Different outlets in Pan flex
Islamabad and Print media
Rawalpindi Brushers
Sms market

COMPETITORS:
There are many reliable MP3 sunglasses in market. Most of the best in the market are
• Zeerak Enterprises (Blue Area)
• Jonny Electronics (Imperial market in rawalpindi)
• Word communication (Sadder Rawalpindi)
• Digital Vibes (Jinnah Super Market Islamabad)
• PlayStation Club (Blue Area. Islamabad)

MARKET FESIBILITY
Market potential
Market potential mean “A set of consumers who show some level of interest in a
designed market offer”,
Our targeted customers are youngsters. Youngsters have vast market potential.
According to our focus group survey we have examine that most youngsters like to listen
music. Some people say they use to listen music 2 to 3 hours. And according to our
market survey with different shop owner they told, the customer who buy musical

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devices are youngsters and they have variety of products in music. Approximately one
shop owner sales 100 plus items of music including mp3 sunglasses daily. So according
to these surveys we can say mp3 sun glasses have a lot market potential because the total
population of Pakistan is 172,800,048 and in this population, 58% are those people who
are between 15 to 64 years. Our targeted customers are Youngsters. Pakistan is a country
where a large number of youngsters and they are our potential customers.

COMPATITIVE EDGE:
• Prices of our product are comparatively low from others.
• We will create awareness through advertisement.
• People can easily access our product.
• Quality of our product if better than other
METHODOLOGY:
Our methods for this research are
• FOUCS GROUP
• MARKET SURVEY
• OBSERVATIONAL METHODS

FOCUS GROUP
In this method, the focus group we conducted it was comprised of 10 participants. We
recorded their views and preferences about the product to take next steps in our product.
This twenty minutes focus group interview helps us a lot for the analysis of customer
point of view what they want and prefer to buy. Most of the participants want to buy the
product and some of them not know about the product what it is? But when we
exchanged our ideas about the product they seemed very excited to buy it.
And the result we found are:
• 96.4 % likes music
• They listen music 2-3 hours daily
• 82% are those who unaware about Mp3 sunglasses
• 57% are willing to buy Mp3 sunglasses

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MARKET SURVEY:
To test out market share and initiation of our product we conducted a market survey and
focus group to check the response. For this purpose we design a questionnaire that assert
what research seeking to discover and which design should be used for analyzing the
data. For this purpose we selected close ended questionnaire method to check market
demand of our product.
OBSERVATIONAL METHODS
The value of observation method is that it permits researchers to study people in their
native environment in order to understand "things" from their perspective.
In this method of data collection we observed and recorded the relevant facts, actions,
behaviors, characteristics, attitudes, opinions or possessions of individuals about our
product. We are confident for launching our product as many of them give the expression
of excitement and amusement for such an amazing product.
No. Name Address Market Competitive Edge
Share
1. World Shop#3A,Niazi plaza, Bank 8.731% Place
communication Road, Saddar RWP

2. Zeerak Shop1,corner Rizwan Plaza 48% Customer loyalty,

Enterprises blue area Islamabad Place, Market share

3. Jonny Shop# 122,Banni market RWP 12.22% Place

Enterprises
4. Digital Vibes Shop no 10 block 12/a Jinnah 19.95% Customer, Place
Super Market Islamabad
5. PlayStation Shop no. 1 opp. Rizwan Plaza 13.4% Place
Club Blue Area. Islamabad

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COMPETITORS MARKET SHARE

19.95%

Zeerak Enterprises
Jonny Electronics
48%
13.40% Word communication
Play Station Club
Digital Vibes
8.73%
12.22%

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We are students of MOHAMMAD ALI JINNAH UNIVERSITY; we are conducting

survey on Mp3 glasses. The information will provide by you will be kept confidential
and only valid for this Project.

Shop Name: ________________ Contact #: ________________

1. How old is your shop?

a) 1-3 b) 4-6 c) 7-9

2. How many employees do you have?

a) 1-3 b) 4-6 c) 7-9

3. How many customers visit your shop daily?

a) 5-15 b) 16-30 c) 31-40 d) more than 40

4. How much time you order M3 players in a month?

a) 2 time b) 4 time c) 6 or more

5. Which product customer preferred in Mp3 players?

a) I pod b) Mp3 players c) Mobiles

6. Why customers prefer the specific product?

a) Quality b) Price c) Durability

7. How many products do you sale on daily basis?

a) 1-5 b) 6-10 c) 11-15

8. Demand of china product is more as compare to branded products?

a) Very Low b) Medium c) High

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9. Which price of Mp3 / Mp4 players afford by the customer?

a) 1,000-1,500 b) 1,600-2,000 c) 2,100-2,500

10. Do you purchase direct from the company or from the whole seller?

a) Company b) whole seller c) suppliers

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We are students of MOHAMMAD ALI JINNAH UNIVERSITY; we are conducting

survey on Mp 3 glasses. The information will provide by you will be kept
confidential and only valid for this Project.

Do you like Music?

• Yes
• No

How much time do you spend to listen music?

• 1 hr
• 2 hrs
• 3 hrs

Do you know about Mp3 players?

• Yes
• No

Which company’s Mp3 do you use?

• Sony
• Apple
• Other

Which product do you value the most?

• MP3-MP4 players
• Mobile

Have you heard about Mp3 Glasses?

• Yes
• No

If we introduce Mp3 Glasses will you buy it?

• Yes
• No

What price do you afford?

• 1200-1500
• 1600-1800
• 1900-2100

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WORK DONE BY GROUPS MEMBERS

NAME RESPONSIBILITES SIGN.

SADIA AKBAR Repot preparation
JAWAD YOUNAS Slides preparation
SAMEED ASLAM
SAQIB HANIF

AISHA KHATTAK Focus group conducting

SAIQA TAHSEEN Market survey
KHURSHEED AHMAD
QAISER HAMEED

HAJI TAUSEEF Data Collection

SADIA IQBAL Data analysis
SADIA ARSHAD
QASVER ABBAS

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